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Name : Ajay Prasher
Date of Birth : 20th April,1969
Father’s Name : Prof.(Dr.) R. G. Prasher
Permanent Address &Address for : 55-B, Udham Singh Nagar,
Correspondence : Civil Lines, Ludhiana-141001
Contact phone number : 0161-2305795
Contact mobile number : 098158-15957
E-Mail: ajayprasher1969@rediffmail.com
Present Position : Professor and Dean, School of
Management, Bahra University,
Wakhnaghat, Distt. Solan,(HP)
Professional Qualification
MBA ( Marketing & HRM) from faculty of Management Studies, University of
Sagar, M.P. (1991, 1ST Class, 70%).
Ph.D. in Marketing from Guru Nanak Dev University, Amritsar, in May 1998.
Teaching Experience:
a) AryaCollege, Ludhiana : Has been a part-time teacher for the
P. G. Diploma course, run by the
Arya College, Ludhiana during 1992-
93 and 1993-94.
b) Prestige Institute of Management : Has been working as Assistant
& Research, Indore(M.P.) Professor at the PIMR since June
(June 96 to July 98) 1996. Taught Marketing and allied
subjects to MBA students
c) Apeejay Institute of Management, Presently working as an Assistant
Jalandhar (Aug. 98 to date) Professor/Reader in pay scale
Associate Professor’s GradeRs. 12000-18300 as per Punjab
(Rs 12000-18300)Technical University Norms.
d) Apeejay Svran Institute of as Professor and Director
Management, Hoshiarpur road,
Jalandhar upto 15,Oct.2011
Research Experience:
1) Management Information System : Successfully completed project work
on Management information system
in Marketing of the Gajra Gears Ltd.,
Dewas (M.P.)
2) Ph.D : Studied the Marketing practices of the
vegetable oil companies of northern
India with a view to formulating
Marketing Strategy and obtained
Ph.D. Degree from GNDU. The
Duration of work was from Feb.95 to
May 98.
3) Dissertations and Project Work : Guided dissertations and project
works to the MBA and BBA students
at the Prestige Institute of
Management and Research, Indore
and at Apeejay Institute of
Management, Jalandhar.
Research Publications:
Jan 8-10, 1998Computer and Management Education:
Merger of sciences:
This research paper was published in the
Conference proceedings at the Maulana
Azad college of Technology, Bhopal
(M.P.)India.
April 98 A case study Mr. Subramaniam's
dilemma, published in the Prestige Journal
of Management and Research, vol.2, No.l,
April 1998, pp 68-69.
April 98 An article in Hindi Gunavatta K\ Mahatta,
published in DainikBhaskar, Indore on
17th April 1998.
August 98 A paper total quality Management and
International Competitiveness was
presented and published in the
Proceedings of International Conference,
"Managing Economic Liberalization in
South Asia : directions for the 21st
Century" held at Chennai from 10-12 Aug.
1998. *
August 99 Placement of Management Students: A
case Study published in the "University
News" Vol. 37, No.34, Aug. 23, 1999, pp.
11-15.
Nov. 99 "Employment Problems among
Management Graduates" published in the
University News, Vol. 37, No.48, Nov.29,
1999,pp.4-8.
October 2000 Management Education at the
Undergraduate Level has been published
in the University News, Vol.38, No.43,
Oct.23, 2000.
March 2001 Role of Industry in Management
Education, got published in the
Conference Proceedings, 3-4 March
2001 at University of Hissar, Haryana.
July 2001 Directors of Private Business School has
been published in the University News,
Vol. 39, No.30, July 23-29, 2001. '
March 2006 A Paper “Service Management: A Prospective
wave to Indian Economy” was presented in a
National Seminar, organized at RIMT, Mandi
th
Gobindgarh from 9 – 11 March, 2006.
January 2008 Retail one India Ltd.: Riding on Promotion,
Published in Prestige International Journal of
Management and Research, Vol. 1, No 1,
Jan.2008, pp.94-96.
January 2011:A paper “ Customer Retention: Challenges and
Opportunities” was presented in the 2nd PIMG
International Conference “Post Recessionary
Economy: Movers &Moulders of Changing
world” organized at Prestige Institute of
Management,Gwalior from January 10-12, 2011
and was published in its proceedings.
Feb 2011: A paper “Corporate Governance in Indian
Banks: Need of the Hour” was presented in the
National Conference on “Contemporary
Business Scenario: Opportunities & Challenges”
held at Technocrats Institute of Technology-
MBA, Bhopal from February
26-27, 2011.
April 2011:Apaper titled “Corporate Governance in Indian
Banks: Need for a clear Roadmap” published in
Journal of Business Analysis Vol. 01, ISSN
NUMBER: 2231-1165. April 2011.
Paper under print A paper titled “Governance practices in banking
sector of India: A study of leading private and
publicsector banks” has already been accepted
for publication in SNDT university
journal,Mumbai.
Books
1. Marketing Practices and Marketing Strategy, New Delhi, Kalyani
Publishers, 2000, 248.p.
2. Indians In News 2002, Medallion Press, New Delhi, 2002, 300.p.
3. Indians In News 2003, Medallion Press, New Delhi, 2003.
4. Indians In News 2004, Medallion Press, New Delhi, 2004.
5. Indians In News 2005, Medallion Press, New Delhi, 2005.
6. Indians In News 2006, Medallion Press, New Delhi, 2007.
7. Ajay Prasher& Rajeev Prasher, Ed. Business Management : Parameters and
Perspectives.New Delhi, Medallion Press,2006, 352p. (Essays in honour of
Prof. M.A.Zahir).
8. Rajeev Prasher and Ajay Prasher, Essentials of OrganisationalBehaviour,
Medallion Press, 2011.Ludhiana, 297p.
Case Studies
1. A case study Mr. Subramaniam's Dilemma, published in the Prestige
Journal of Management and Research, Vol 2. No.l, April 1998, pp. 68-
69.
2. Placement of Management Students: A case study published in the
University News, Vol. 37, No.34, Aug.23, 1999, pp. 11-15.
3. A case study Retail one India Ltd.: Riding on Promotion, Published in
Prestige International Journal of Management and Research, Vol. 1, No 1,
Jan.2008, pp.94-96.
Conferences/Seminars/Workshops/Chaired
Jan. 1997 : Indore Management Association (IMA)
National Convention on Management
Transformation: Vision and Strategy, held at
Indore on Jan 30-31, 1997.
May 1997 : Participated in Case Writing workshop during
May 29-31, 1997 at the Prestige Institute of
Management & Research, Indore (M.P.).*
January 1998 : Participated in the International conference on
Technical Education in the 21st Century at the
MACT, Bhopal.
August 1998 : Participate in International conference on
Managing Economic Liberalisation in south
Asia: Directions for the 21st Century, at Madras.
March 1999: Participated in Management conference on
Management Education in India: A Perspective
st
for 21 Century” organized on March 13, 1999 at
Apeejay Institute of Management, Jalandhar.
December 2002: Participated in Management conference on “WTO
and its implications on Punjab Economy”
organizedon December 14, 2002.
March 2003: Participated in AICTE sponsored Seminar on
“Global Competitiveness and Productivity in
IndianBusiness” organized on March 21-22,2003
atApeejay Institute of Management, Jalandhar.
December 2005: Participated in a National Seminar on “Strategic
Outsourcing” organized on December 17th, 2005.
April 2006: Participated in AICTE sponsored Conference on
“Innovative Application of IT & Management For
Economic Growth of India” organized on April
21-22, 2006 at Apeejay Institute of Management,
Jalandhar.
November 2006: Participated in Case Writing workshop during
Nov. 25-27, 1996 at the Prestige Institute of
Management & Research, Indore (M.P.).
May 2008: Participated in AICTE sponsored seminar on
“Enterprise Information Systems” organized on
May 24th ,2008.`
Jan 2010: Chaired a session at the 5th National conference
IDEA-2010 at BhaiGurdas Institute of
Engineering and Technology, Sangrur on 22 nd
January 2010. and Contributed a paper :
Sustainable Development:Therole of clean
technology, in the above NationalSeminar.
Jan 2011: Participated in the 2nd PIMG International
ConferencePost Recessionary Economy: Movers &
Mouldersof Changing world”organized at
Prestige Institute ofManagement,Gwalior from
January 10-12, 2011.
Feb 2011: Participated in the National Conference on
“Contemporary Business Scenario: Opportunities
&Challenges” held at Technocrats Institute of
Technology-MBA, Bhopal from February 26-27,
2011.
January 2011: Chaired two sessions at 2nd PIMG International
Conference “Post Recessionary Economy: Movers
&Moulders of Changing world” organized at
Prestige Institute of Management,Gwalior from
January 10-12,2011.
Academic Qualification:
Examination Board/Univ. Year Division
Matric Bihar Board 1985 First
Higher Secondary M.P. Board 1986 First
B.Sc.Sagar Univ.1989 Second
References : Prof. (Dr) Raghbir Singh
Deptt.of Business and commerce,
GNDUniversity, Amritsar (Punjab)
: Dr. M. A. Zahir,
Chairman, Synetic Business School
Chandigarh Road,
SamralaChowk, Ludhiana,
Punjab
I, hereby declare that the information given above is true to the best of my
knowledge.
(Dr Ajay Prasher)
