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									For Immediate Release            Luckie Strategic PR Media Contacts:
April 27, 2006                   Lori Merricks (205) 877-9736,
                                 Shannon Goff (205) 877-9705,
                                 Ruffin Flowers (205) 877-9795,
                                 Angela Drinkwater (631) 477-1221,
                                 Brian Pia (205) 877-9870,

                                 Arbor Day Foundation
                                 Kevin Sander (888) 448-7337,

        Free Registration at and

Raleigh, N.C./Nebraska City, Neb. — Bayer Advanced™, the consumer lawn and garden
division of Bayer CropScience, and The Arbor Day Foundation are recruiting volunteers in an
attempt to create the largest tree planting event in U.S. history from April 28, 2006, to May 28,
2006. The event is called the Bayer Advanced/Arbor Day Foundation Restore America’s Trees

“Tens of millions of trees were destroyed in this country in 2005 as a result of insects, diseases,
hurricanes, wildfires, and even urban sprawl,” says John Rosenow, president of The Arbor Day
Foundation. “Our goal is to recruit individuals and groups to plant millions of trees throughout the
United States beginning on Arbor Day, April 28, 2006, and continuing through May 28, 2006.”

Bayer Advanced is the corporate sponsor for the event. For every bottle of Bayer Advanced Tree
& Shrub Insect Control purchased, the company will donate one tree to restore U.S. national
forests. The product kills insects and prevents infestations for up to 12 months. According to the
University of California Cooperative Extension Service, insects actually kill more timber annually
than wildfire.

The Arbor Day Foundation estimates that more than one million trees were planted in Nebraska
on the very first Arbor Day on April 10, 1872. That first event was the brainchild of J. Sterling
Morton who was editor of Nebraska’s first newspaper.

“Trees provide more than just aesthetic appeal,” says Bayer Advanced lawn and garden expert
Lance Walheim, who is a best-selling author and regular contributor to Sunset magazine. “Trees
produce oxygen, provide a habitat for birds, stabilize soil, reduce erosion, mitigate flooding,
reduce pollution and keep the earth cooler. It’s critical that we not only plant trees, but provide
the proper care for them — to protect them, because they protect us.”

                       How the Bayer Advanced/Arbor Day Foundation
                         Restore America’s Trees Program Works

All you have to do is go to or to register as an
individual or as a group and choose a day and location to plant. Pledge to plant a certain number
of trees in your yard, neighborhood park or in areas devastated by insects, diseases, hurricanes,
wildfires or urban sprawl beginning on Arbor Day, April 28, 2006 through May 28, 2006.
Consumers should get permission from appropriate government agencies before planting on
public land. Never plant on private land without permission.

There are a number of places where you can get trees:

       You can receive 10 free trees when you purchase a $10 membership to The Arbor Day
        Foundation. Go to
       You can purchase trees at Home Depot, Lowe’s, local nurseries, garden centers and tree

                                    Tree Destruction Facts

       According to the U.S. Forest Service National Incident Information Center, 56,850
        wildfires burned more than 8,261,437 acres in FY 2005. (
       There are approximately 750 million acres of forested land in the U.S. Insects and
        diseases killed more than 12 million acres of forested land in 2003 and nearly 10 million
        acres in 2004. (USDA, August 2005, Forest Insect and Disease Conditions in the United
       According to the University of California Cooperative Extension Service, insects actually
        kill more timber annually than wildfire. (Univ. of California, John W. LeBlanc)
       The Emerald Ash Borer destroyed 8-10 million trees in Michigan, Indiana and
        northwestern Ohio. (Dayton Daily News, August 22, 2005)
       The Mississippi Forestry Commission says Hurricane Katrina caused $2.4 billion in tree
       According to the USDA Forest Service, trees cover only about 27 percent of the land in
        cities and towns. Community trees are aging or dying. There are not enough tree-
        planting programs to ensure adequate replacements and not enough tree-care programs
        to ensure their survival. (Connecting People with Ecosystems in the 21 Century. An
        Assessment of our Nation’s Urban Forests; Pacific Northwest research Station PNW-


                                           Tree Benefits

      According to the Colorado State University Cooperative Extension, your winter heating
       bills could be reduced by as much as 25 percent, and summer cooling bills could be
       reduced 50 percent by placing trees in the best locations around your home.
      Trees increase home property values 7-21 percent, depending upon the number and size
       of the trees. (City of Portland, Oregon.)
      Each year, the average tree in your backyard cleans 330 pounds of carbon dioxide from
       the atmosphere. (Center for Urban Forest Research, Pacific Southwest Research
      One hundred mature trees intercept 100,000 gallons of rainfall per year in their crowns,
       reducing runoff and providing cleaner water. (USDA Forest Service)
      A typical tree produces about 260 pounds of oxygen each year. Two trees can supply a
       person’s oxygen needs. (David Nowak, USDA Forest Service, Syracuse, N.Y.)
      An average tree absorbs 10 pounds of air pollutants each year, including four pounds of
       ozone and three pounds of particulates. (Center for Urban Forest research, Pacific
       Southwest research Station, USDA Forest Service, Davis, Calif.)
      The term "heat island" refers to urban air and surface temperatures that are higher than
       nearby rural areas. Many U.S. cities and suburbs have air temperatures up to 10°F
       (5.6°C) warmer than the surrounding natural land cover. There are a number of steps that
       communities can take to lessen the impacts of heat islands: Install cool or vegetated
       green roofs; planting trees and vegetation; and switch to cool paving materials. (EPA)

                                             Tree Care

      When you plant, always leave a three-foot circle clear of plants or grass around the tree.
       This circle will ensure that the mower and string trimmer maintain a safe distance from
       the trunk; they can scrape the bark from trees. Over time, such injuries will weaken or kill
       a tree.
      Mulch the circle around the tree with about two inches of your favorite organic mulch
       such as bark. Spread the material carefully to avoid piling it against the trunk. Mulch
       conserves moisture and helps keep the area weed free. You may need to pull out
       encroaching grass once or twice a year.
      Water young trees regularly. Water every week during dry weather. The first one to two
       years are especially important for roots to become well established.
      You can protect your trees from insects by using Bayer Advanced Tree & Shrub Insect
       Control with MERIT®. Mix it in a watering can and pour at the base of the tree. It’s
       absorbed through the roots and systemically moves through the tree killing the birch
       leafminers, borers, including the Emerald Ash Borer, Wooly Adelgid and other listed
       pests. One application lasts up to 12 months — longer than any other product.

The National Arbor Day Foundation is a million-member, nonprofit educational organization
dedicated to tree planting and environmental stewardship. For more information on the
Foundation, visit or call (402) 474-5655.

Bayer Advanced lawn and garden products are created by Bayer Environmental Science, a
business unit of Bayer CropScience LP and part of the Bayer AG family, a Fortune Global 500
company that makes such well-known brands as Bayer Aspirin, Aleve® and Alka-Seltzer®.
Research Triangle Park, NC, is the business headquarters of the company's NAFTA Region.
Kansas City, MO, is the company’s’ core technology center. The global headquarters of Bayer
CropScience is located in Monheim, Germany.


Bayer Advanced products deliver Better Science. Better Results.™ and carry a money- back
guarantee. They are available at major retailers and independent garden shops across the United
States. You can learn more by visiting or by calling 1-877-BAYERAG.

Bayer, the Bayer Cross, Bayer Advanced, Merit, and Better Science. Better Results are
trademarks of Bayer.


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