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Lead Generation MBA - 2013

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Lead Generation MBA - 2013 Powered By Docstoc
					                LEAD GENERATION MBA




                                      Complete
                                        Course

http://www.theventurecatalyst.co.uk     Listing
      Session 01 – Your Marketing Evolutionary Process



You don't suppose you ever...

        Lack Clarity, Vision or Purpose?
        Wonder why others succeed at marketing and you don't?
        Feel stressed about a lack of pipeline?
        Not identified the root of your marketing problems?
        Feel overwhelmed by all things “marketing”?
        Get frustrated by your lack of progress and sales?
        Feel under pressure to get your marketing "sorted"?


In Session One of The Lead Generation MBA, you will:

        Discover all 4 steps in the Quantum Marketing Process
        Identify why your marketing isn't working & what you can do to fix it
        Learn how to raise your awareness levels
        How to set and achieve realistic marketing objectives
        Discover which marketing activities are consuming your time.
        Master what it's like to Know, Like and Trust
        learn how to take your marketing to a whole new level
.




      Session 02 – Email Marketing



You don't suppose you ever...

        Want your emails opened and read?
        Want to learn how to build a list - fast?
        Feel stressed about a lack of signups?
        Want to increase the response to your next email campaign?
        What is the legal definition of "SPAM"?
        Want a means of generating ezine subscribers?
        Need an automated system for following up prospects?

In Session TWO of The Lead Generation MBA, you will:

        Discover 12 Ways to create and redefine a powerful USP
        Learn the power of a Squeeze Page or Landing Page
        Find out how to generate signups via your website
        Discover 14 Ways to encourage people to give you their email address
        Master little known copywriting tips for increasing email response.
        Learn 8 Different Ways to ensure your emails get opened
        Discover 49 Ways to increase the response to your next email campaign.
     Session 03 – Copywriting


You don't suppose you ever...

        Want your blogs to generate more enquiries?
        Want more appointments from your sales letters?
        Need a better conversion to bids, and tenders?
        Want to learn how to write words that sell?
        Need more revenue via your web pages?
        Want more emails opened and read?
        Need a copywriting system that works?

In Session THREE of The Lead Generation MBA, you will:

        Discover 12 Parts of the Quill Copywriting System
        Learn the 8 different types of Headlines that get results
        Find out why people use Bullet Points (.) in their sales copy
        Discover 14 Ways to encourage people to give you their email address
        Receive all 9713 Power words and phrases in the English language.
        Use our FREE Long Copy Webpage sales letter template
        Discover how to use ethical bribes and scarcity to increase reponse




      Session 04 – Telephone Selling


You don't suppose you ever...

        Struggle to get appointments by phone?
        Struggle to close 100% of your sales meetings?
        Hate travelling to prospects' homes and offices?
        Want to increase revenues with lower conversions?
        Struggle to generate passive income?
        Want to get paid by prospects to sell to them?

In Session FOUR of The Lead Generation MBA, you will:

        Discover the 5 "Tells" of Telephone Selling
        Learn how to create a "30 Second Commercial"
        Discover how to qualify every prospect you speak to
        Learn how to sell to 10, 30 or 100 people at the same time
        Discover how to earn as much as £500 for an hour's work
        Learn how to resell your own content over and over again
        Discover the 10 Biggest Teleconference Mistakes and how to avoid them.


      Do You Need The Lead Generation MBA? Find out for FREE, Click HERE
                    http://www.theventurecatalyst.co.uk
     Session 05 – Event Marketing


You don't suppose you ever...

        Want more bums on seats at your events?
        Want more sales from your events?
        Want additional revenue streams from your online events?
        Want more referrals from your events?
        Want to increase the Life Time Value of your clients?
        Want to get paid upfront before you "perform"?
        Want to know what content topics are "Hot" with your target audience?

In Session 5 of The Lead Generation MBA, you will:

        Discover The 7 Steps to Successful Seminar Selling
        How to get improve your cashflow by getting paid in advance
        How to get other people to promote your event
        Discover 8 powerful, often overlooked ways to promote your event
        Why Recording your events could add £££££ to your bottom line profits
        How to create up to 9 additional revenue streams from each event
        How to never run out of content ideas




      Session 06 – Social Networking


You don't suppose you ever...

        Struggle to generate FANS online?
        Frustrated with generating new FRIENDS online?
        Want more FOLLOWERS online?
        Need more Referrals?
        Want more people to bring you opportunities?
        Need more exposure online?

In Session SIX of The Lead Generation MBA, you will:

        Discover 7 Reasons why your online profile isn't working
        Learn about FREE resources online to create your own community"
        Discover 75 Ways to use twitter
        Learn 42 Ways to generate traffic to your online profile
        How to generate backlinks for FREE
        How to qualify people in advance of meeting them
        Discover simple, powerful ways to grow your network – fast


      Do You Need The Lead Generation MBA? Find out for FREE, Click HERE
                    http://www.theventurecatalyst.co.uk
     Session 07 – Market & Marketing Research


You don't suppose you ever...

        Struggle to find new opportunities?
        Do you monitor the effectiveness of your brand online?
        Know what the latest developing trends are in your industry?
        Who are your top 5 competitors?
        How much wallet share are you getting online?
        What tools are people using to find solutions like yours?
        Fed up losing business to others and don't know why?

In Session SEVEN of The Lead Generation MBA, you will:

        Discover the latest trends in your industry
        Learn what prospects are typing in to find your website
        Discover the latest sales opportunities in your niche
        Learn how to monitor your brand's effectiveness online
        Discover which sites drive traffic to your competitors
        Learn how to pull traffic to your website
        Discover 10 Powerful Research Tools that you can use daily




      Session 08 – Ezines & Newsletters


You don't suppose you ever...

        Want a greater ROI from your website?
        Want more sales from your website?
        Want more signups via your website?
        Want more revenue streams from your website?
        Want to increase the Life Time Value of your clients?
        Want your content read by a much wider audience?

In Session 8 of The Lead Generation MBA, you will:

        Discover 14 essential tips for creating a newsletter
        Learn of 10 online locations that can drive signups to your ezine
        Discover the Power of RSS to drive traffic to your content
        Learn how to sell advertising space in your newsletters
        Discover 6 steps to successful ezine advertising
        How to get other people to promote your newsletter/ezine for FREE
        Over 50 online locations that will publish your ezine articles.


      Do You Need The Lead Generation MBA? Find out for FREE, Click HERE
                    http://www.theventurecatalyst.co.uk
         Session 09 – Affiliate Marketing


    You don't suppose you ever...

            Want to pay only for results?
            Want to pay for more leads?
            Want to pay for more sales?
            Want other websites drive traffic to yours?
            Want an international army to sell your products?
            Want other website owners to recommend you to their list?
            Want an extra 50, 500 or 5000 people recommending your services?

    In Session 9 of The Lead Generation MBA, you will:

            Discover 4 ways you can compensate your affiliates
            Learn specific strategies for motivating your affiliates to sell more
            Discover 20 resources where you can find people to sell your wares
            Learn the simple mistakes people make and how to avoid them
            Discover the power of a multi tier commission structure
            How to track your joint venture deals using FREE software
            Learn the pros and cons of allowing a 3rd party to manage your network




          Session 10 – Local Marketing


    You don't suppose you ever...

            Struggle to generate local business?
            Frustrated with generating local awareness?
            Want spend less, but achieve more?
            Need more results locally?
            Want more impact in your local area?
            Need more local exposure online?

    In Session TEN of The Lead Generation MBA, you will:

            Discover 99 places in your community to distribute your leaflets
            Learn simple effective ways of driving traffic to your retail store
            Discover specific online tactics for generating local business
            Learn a simple tactic that generated 8000 enquiries within 4 days
            Discover simple offline tactics that still work in 2011
            How to get publicity in the local press & media.


          Do You Need The Lead Generation MBA? Find out for FREE, Click HERE
                        http://www.theventurecatalyst.co.uk
     Session 11 – Advertising


You don't suppose you ever...

        Struggle with press advertising?
        Get offered cheap ads that fail to produce a profit?
        Get persuaded to buy advertising in order to receive editorials?
        Pay full rate card prices when others get their ads for a lot less?
        tried advertising in the past, but haven't recently?
        need and want more business but flatly refuse to try advertising?
        use the same ads online as you do offline?

In Session ELEVEN of The Lead Generation MBA, you will:

        Discover a 100 year old tip for planning your advertising
        Learn how to get up to an 80% discount on all your advertising
        Take part in the forensic analysis of an ad that generated £10K
        Learn how to track & monitor the response to your ads
        Discover which sites to advertise on for FREE online
        Learn how to increase response to your ads
        Discover the real power of testimonials and how to use them




      Session 12 – Online Marketing


You don't suppose you ever...

        Struggle to generate an ROI from your website?
        Frustrated back the lack of page 1 listings on the search engines?
        Want more backlinks?
        Need more traffic?
        Want more leads and signups?
        Want to position yourself as an expert online?

In Session 12 of The Lead Generation MBA, you will:

        Discover "EXPERT" sites where journalists seek out your competitors
        Learn how to leverate social bookmarking and do it automatically
        Get Spidered and found by Google within 60
        Discover a unique piece of software to manage ALL your SEO
        Learn how to leverage document sharing sites to generate leads
        How to update content on various social networks at the same time.



      Do You Need The Lead Generation MBA? Find out for FREE, Click HERE
                    http://www.theventurecatalyst.co.uk
     Session 13 – Referral Marketing


You don't suppose you ever...

        Struggle to generate referrals?
        Received poor quality referrals in the past & want to prevent it from
         happening again?
        Wanted a network of advocates bringing you daily opportunities?
        Wanted a referral generation system that worked every time you used it?
        Needed your appointment book filled and had nothing in the pipeline?
        Wondered why some people always get referrals and you don't?
        Get apprehensive (and so don't) in ASKING for referrals?

In Session 13 of The Lead Generation MBA, you will:

        Discover a powerful referral marketing systenm that works every time
        Learn how to generate 200 referrlas and 30 hot leads in 60 mins or less
        Discover the 10 reasons why people hate asking for referrals
        4 Powerful tools you can use within 5 mins to generate referrals
        Discover which sites to advertise on for FREE online
        3 Sources of referrals that you've completely forgotten about
        Discover 4 powerful, proven & effective questions that generate leads




      Session 14 – Selling STEP ONE


You don't suppose you ever...

        Visited a prospect and it was a complete waste of time?
        During an appointment, the prospect controlled the meeting?
        Spent upto 2 hours travelling to and from a prospect meeting?
        Need more Sales?
        Want more Proposals accepted?
        Want a better response to your sales appointments?

In Session 14 of The Lead Generation MBA, you will:

        A powerful 4 step process to get the order - fast
        How to craft an elevator pitch that gets results
        The No. 1 reason why people will buy from you & NOT your competitors
        The 7 reasons why people might NOT buy from you & how to avoid them
        How to identify the type of the personality sitting opposite you
        How to qualify people in advance of meeting or speaking to them.


      Do You Need The Lead Generation MBA? Find out for FREE, Click HERE
                    http://www.theventurecatalyst.co.uk
     Session 15 – Selling STEP TWO


You don't suppose you ever...

        Visited a prospect and you simply didn't get "on"?
        Had to deal with a "difficult" prospect?
        Thought the meeting went brilliantly but resulted in no sale?
        Felt that a prospect didn't tell you the truth?
        Left an appointment knowing why you failed to get the sale?
        Got on really well with a prospect but still didn't get the sale?

In Session 15 of The Lead Generation MBA, you will:

        Discover the 4 types of respondents to your marketing promotion
        Learn how to apply NLP techniques online and offline to increase response
        Discover 4 simple reasons why professionals often fail to sell their services
        3 Concepts of time that can prevent and restrict your success in sales
        How the creator of “Wonder Woman” can help you win more sales
        How to anticipate and manage what a prospect does next during your sales
         meetings




      Session 16 – Selling STEP THREE


You don't suppose you ever...

        Got a difficult sales question that you couldn't answer?
        You wished you had better product knowledge?
        Felt that the prospect just wasn't interested?
        Thought that the prospect's face - said it all?
        Failed to ask for the order, cheque or purchase order?
        Knew you weren't going to get the sale but didn't know why?

In Session 16 of The Lead Generation MBA, you will:

        Discover A simple & powerful 4 step process for dealing with objections
        Learn 10 specific reasons why people won’t buy from you
        Discover the 4 rules to closing that your competitors won't know
        Master 7 different ways to get the cheque, or purchase order
        Discover why it’s not what you say that's vitally important.



      Do You Need The Lead Generation MBA? Find out for FREE, Click HERE
                    http://www.theventurecatalyst.co.uk
     Session 17 – Selling STEP FOUR


You don't suppose you ever followed up a prospect...

        just to be told they're always "in a meeting"?
        to continually be put through to voice mail jail?
        Knowing you'd given them loads of FREE advice at the meeting?
        Having documented all your ideas in a proposal for nothing?
        To be told you were unlucky, but maybe "next time"?
        The person you met wanted to give you the business but their boss didn't?
        ...and even today, you still don't know why they didn't say "Yes" ?

In Session 17 of The Lead Generation MBA, you will Discover:

        6 Effective ways to follow up prospects after your sales appointment
        How to increase sales conversions by up to 200% on your next
        8 Ways to receive payment for your time, products, services or solutions
        The 1 word that can often turn a rejection into a confirmed order
        5 Key Methods for getting beyond a “NO”




      Session 18 – Creating Your Lead Generation System


You don't suppose you ever...

        Wondered what actually went into a "marketing plan"?
        got overwhelmed about marketing and lead generation?
        Needed a plan of action quick to bring in sales?
        wanted marketing help but couldn't afford to hire a consultant?
        needed to prepare a marketing plan document to get investment?
        Wanted a simple, proven and effective way to manage ALL your marketing?

In Session 18 of The Lead Generation MBA, you will Discover:

        How to write a 7 Step Marketing Action Plan
        The true power of a personal situation analysis
        How many leads you need to give you the revenue you want
        The Life Time Value of a Customer (and how to increase it)
        How much you should be charging for your time & how to set your pricing
        How to set a marketing budget, and how to get the buy in, commitment or
         Investment you need
         .


      Do You Need The Lead Generation MBA? Find out for FREE, Click HERE
                    http://www.theventurecatalyst.co.uk
      Look At These Additional Benefits

Easy to Digest and Quick to Implement Information in every session


Powerful, Proven Checklists detailing every single step


Built in Progress Evaluation System to Prove to yourself that it works


Videos to help break down key steps in simple terms without Jargon


Create a Single Sheet A4 Marketing Plan in less than 90 minutes


Qualify for MEMBER’s Discounts on other products and services


Discover specific, valuable tools to help automate your marketing


Get ACCESS to a private members forum


Get Access to             Past Papers (Over 500 Cash Generating tips)


Get Your Very Own Prospect Tracking System


Access to Online Webinars


Access to a complimentary 1-2-1 Coaching Call worth £250


Access to        Red Hand Gang Business Mastermind Group


Complimentary Social Media Marketing Planning Companion


Discover A network of marketing professionals wanting to help you


Get Free Productivity Software instead of paying up to £300 on others


            Do You Need The Lead Generation MBA? Find out for FREE, Click HERE
                          http://www.theventurecatalyst.co.uk

				
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