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					XBIZ Research Overview
Table of Contents
Page 3 XBIZ Research mission Why I should participate? Who should participate? What is market research? What can market research do for me? What business advantages will it offer? XBIZ Research sponsorship program

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XBIZ Research Overview
XBIZ Research Mission
XBIZ Research: The first professional research and analysis organization in the adult entertainment industry for the adult entertainment industry. The mission of XBIZ Research is to bring to the industry professional market research strategies that will deliver research-proven business intelligence to adult businesses around the world. XBIZ Research will launch its first research study, a survey of adult industry stakeholders, in the summer of 2008. The short survey will be distributed to adult companies of all sizes and functions.

Why I should participate
Your organization’s unique voice will be reflected in the business intelligence generated.

Who should participate?
One or more representatives from every organization within the adult entertainment industry should participate.

Who is designing and guiding this project?
XBIZ Research is headed by Sarah LoPrinzi, XBIZ Research Director, a proven and published market research expert with 20 years of experience analyzing and consulting for Fortune 50 companies in a wide variety of industries.

How do I participate?
Members of the industry may participate in XBIZ Research’s anonymous online surveys through XBIZResearch.com. Beyond survey participation, a limited number of sponsorships are available to select companies seeking to position themselves as clear industry leaders.

For more information, contact: Sarah LoPrinzi
Market Research Director (310) 820-0228 ext. 726 sarah@xbiz.com ICQ: 467326404

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XBIZ Research Overview
What is market research?
Market research is a formalized way of looking at business, focusing on factors influencing decision-making, and the macro and micro economics of the marketplace. Business success occurs when you connect supply with demand. Market research provides information about marketplace dynamics so that supply and demand can be paired symbiotically according to the unique dynamics of each market segment.

Professional market research can tell you:
CUSTOMER’S PURCHASING CHOICES Who are your customers? — Demographics — Purchasing decisions — Loyalty factors What do they need? What do they like? How much will they pay for your product or service? What catches their attention? Do your customers like new product offerings or do they crave familiarity? COMPETITIVE ANALYSIS How does your company compare to your competition? How are your products and services different from your competitor’s? Where are the opportunities for expansion? — New products and services — New customers — Growth and expansion of business — Unserved or underserved avenues Market saturation

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XBIZ Research Overview
Why should you do market research now?
Market research quantifies your success and allows you to make the most educated and informed business decisions possible for future endeavors. Without proper market research, one relies on instinct and luck — but that will only get you so far. Stay on top of your game in a complex and dynamic climate Expand, grow and increase your bottom-line Strengthen your company’s position within the industry Inspire and create opportunities for new business and alliances

When should you do market research?
When you’re ready to become PROACTIVE about your business Before a major business decision In preparation for expansion Before introducing a new product, service or concept When you’re seeking to improve and enhance customer loyalty When you want to turn a great idea into a winning business strategy When you have questions about your business and aren’t sure where to find the answers When you wonder what your next step should be When you realize that you have no “exit strategy”

Can XBIZ Research help you professionally analyze data you’ve already collected?
Yes! We’ve found that some companies have collected information about their own businesses but have not turned the information into “actionable data.” Customer information can give you a baseline that lets you understand where your business stands. XBIZ Research can help you transform information you’ve collected into usable business intelligence. Our customized research service is strictly confidential and can be protected under non-disclosure (NDA) agreements for mutual assurance of continued confidentiality.

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XBIZ Research Overview
XBIZ Research Sponsorship Program
XBIZ Research “Official Survey Partner”/ Diamond Sponsor — Most prominent logo placement in the upcoming 2008 XBIZ Research Annual Adult Entertainment Market Report — Most prominent logo placement on the XBIZ Research website — Customized profile of your company in the 2008 XBIZ Research Annual Adult Entertainment Market Report — Most prominent logo placement in XBIZ Research advertisements and promotions appearing online, in print, and at events — Custom confidential market research designed to meet the needs of your unique organization — Complimentary copy of the upcoming 2008 XBIZ Research Annual Adult Entertainment Market Report XBIZ Research Gold Sponsor — Prominent logo placement in the upcoming 2008 XBIZ Research Annual Adult Entertainment Market Report — Prominent logo placement on the XBIZ Research website — Quick snapshot profile of your company in the 2008 XBIZ Research Annual Adult Entertainment Market Report — Prominent logo placement in XBIZ Research advertisements and promotions appearing online, in print, and at events — Complimentary copy of the upcoming 2008 XBIZ Research Annual Adult Entertainment Market Report XBIZ Research Silver Sponsor — Logo placement in the upcoming 2008 XBIZ Research Annual Adult Entertainment Market Report — Logo placement on the XBIZ Research website — Complimentary copy of the upcoming 2008 XBIZ Research Annual Adult Entertainment Market Report XBIZ Research Supporter — Company name listing in the upcoming 2008 XBIZ Research Annual Adult Entertainment Market Report — Company name listing on the XBIZ Research website

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posted:9/9/2008
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