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					                                                              Ponte PONTE
    September 2012
   Volume 19 Issue 7

                                                              Vedra VEDRA
                                                              Chamber Chat
   Monday, October 1st
   Wednesday, October
     POWER LUNCH               2012 Ponte Vedra Car Show
  Tuesday, October 16th
                                   was a great success!
   Wednesday, October
   Wednesday, October
   Wednesday, October

 http://www.facebook. com/

Sandy Kavanaugh
Executive Director

Melissa Landoll ~ Membership
Sales & Service Manager

Lucia Miller ~ Chamber &
Visitor Coordinator

Adam Robinson ~ Accountant

Bryan Goode III ~ Counsel
                                             For more pictures, please go to
Maria Coppolla ~     
Public Relations Consultant
Chamber Chat                                 Volume 19 Issue 7                                 Page 2

                  President’s Message
                                                                                                     Board of Directors
                                                                                           Christine Adams
Dear Members,                to see community businesses      bana Club. Melissa has se-   ~ Rogers Tower, P.A.
September was a great month investing in their Chamber        cured a total of 54 new mem- ~ 473-1400
for the Ponte Vedra Chamber. membership and putting        bers since starting her posi-
                                                                                               Darby Brower
From our Grand Opening at    their benefits to work!       tion May 15th, 2012. The
                                                                                               ~Brower Financial Group
Sidney Cardels, to our popu- Our Membership Drive comes Membership Drive will end              ~ 280-1669
                             to an end this month and I am October 11 with a special
lar Before Hours sponsored
by Ponte Vedra Title which   pleased to announce that      celebration at Pussers Bar          Felicia Cox ~ Florida Bank
was followed by the Hilton   Melissa Landoll, our Sales    and Grille for Membership           ~ 543-7055
Garden Inn sponsoring the    and Service Manager has lead Drive Committee Members.
                                                                                               Dan Danzieisen
informative Chamber At       the charge during this drive.    As a pre-curser to the holiday   ~ Clean Getaway Car Wash
Noon presentation by VCB     Dr. Erica Hamer is Member-       season, October is filled with   ~ 247-1011
Executive Director, Richard  ship Drive Chair and has         special events of its own! I
Goldman.                     helped organize meetings         hope each of you will take a     Dr. Erika Hamer
On the 23rd of September we and team strategies. Susan        close look at the Chamber        ~Ponte Vedra Wellness Center
                             Griffin from the Ponte Vedra     Event Calendar and plan to       ~ 273-2691
showcased the 10th Annual
Ponte Vedra Car Show! It was Recorder is currently in 1       attend the many opportuni-
                                                                                               Bill Hughes ~ TPC Sawgrass ~
a tremendous success and an place for the Membership st       ties that await you to net-
enjoyable community offer-   Drive and if she remains in 1    work with others and to
ing. The month closed with a place she will receive a 3-day   grown your business con-         Frances King ~ King & Associates
packed After Hours reception 2-night stay at The Hammock      tacts.                           Insurance Agency ~ 273-9839

sponsored by Rogers Towers Beach Resort as well as a $50
Law Firm. It is so rewarding gift certificate to the Ocean-                                    Barry McDonald
                             view Restaurant at the Ca-                                        ~ Sawgrass Country Club
                                                                                               ~ 273-3710

                                                                                               Dan Monk ~ Pusser’s Bar & Grille
                                                                                               ~ 280-7766

                 The Business Model Canvas: More Than a Business Plan                          Michele Smith
                                                                                               ~ RE/MAX Coastal Real Estate
                                                                                               ~ 285-5640
 Most business owners are familiar with the concept of a business plan – and some of you    Jared Rice
 may actually have one. And a few of you may actually review and update your plan. But      ~ The PLAYERS Championship
 how often do you evaluate your business model? Can you paint a picture that describes the ~280-3409
 rationale of how your business creates, delivers and captures value? It’s often helpful to
 step away from the linear thinking of a business plan and create a picture that captures
 how your business model looks now, and how it must evolve. New business models are
 challenging the old way of doing business. Can you “reinvent” your business model to re-
 main innovative and be among the dominant players?
 There are nine building blocks that make up the business model canvas. The process starts with defining your target market
 and how you deliver value to these customer segments. The focus is on how you generate revenue. Then the canvas ad-
 dresses what you need to have or do in order to meet the needs of your customers. From key resources to critical activities,
 this impacts your cost structure, and your bottom line.
 To learn more about how the business model canvas process works to help your business grow, join Cathy
 Hagan, Area Director of the Small Business Development Center at UNF, for the Chamber Coach session on
 Wednesday, October 31st. You will leave with a picture of your business model… and a new approach to
 business planning.
Chamber Chat                              Volume 19 Issue 7                     Page 3

                             “Celebrate 500 Years of History!”

In1513, Juan Ponce de Leon was the first European to set foot on the shores of what would become the
                        United States. He named his discover La Florida.

      500 years of his discovery will be celebrated with a series of commemorative events along
   Florida’s Historic Coast, which begin this fall. Join in the history and celebration of our founding!

October 1: Viva Florida Forum
Florida’s Secretary of State (and possibly the Governor), members of the 450th Federal Commission,
officials, international dignitaries and industry specialists meet in St. Augustine’s Flagler to discuss and
update plans for the city’s 450th Anniversary Celebration.

October 3-6: Spanish Wine and Food Festival
St. Augustine outstanding Spanish culinary heritage will be celebrated with a City of St. Augustine
450th Celebration Legacy Event. This festival features the very best in Spanish foods served at The
Tasting Room and Rhett’s; a Spanish banquet at the impressive River House; and an impressive Span-
ish wine tasting at the city’s VIC Expo Hall.

October 20: Spanish Constitution and Law Program Series
This scholarly event at St. Augustine’s Flagler Auditorium will examine the role of the Spanish Consti-
tution of 1812 in securing the independence of numerous New World nations. St. Augustine’s Plaza de
la Constitucion is home to the only surviving monument to this constitution in the Western Hemi-
Chamber Chat                              Volume 19 Issue 7                     Page 4

     Monday, October 1st ~ 5:30 PM ~                  Established in 2001 by Dr. R. David Heekin in His-
                  Heekin Orthopedic
               ~ 232 Ponte Vedra Park ~                toric Riverside, Heekin Orthopedic Specialists
                                                      has grown to include eight top-notch Orthopedic
          FREE to members & guests
                                                       Surgeons and a pain management specialist. We
                                                      have three state-of the-art Jacksonville locations,
                                                      each with on-site Physical Therapy departments.

           Special Guest Appearance
                                                         For additional information please call 285-2004
        Catering provided by Matthew’s                   Please RSVP, however walk-ins are welcome
Sidney Cardel’s Grand Opening
                             CHAMBER BEFORE HOURS
        Wednesday, October 10th                       Tropical Smoothie Café’s menu boasts bold, fla-
                                                       vorful food and smoothies with a healthy appeal.
               ~ 7:30- 8:30 AM ~                        Our food and smoothies are made to order with
                                                        fresh ingredients. Our smoothies are made from
            Tropical Smoothie                        superior simple ingredients including real fruit and
         ~ 840 A1A North #140 ~                      natural sugar. Our toasted wraps, sandwiches, flat-
                                                        breads and gourmet salads are made fresh with
                                                        high quality meats and cheeses and topped with
                                                       fresh produce and flavorful sauces. Combine that
                                                     with a fun atmosphere and friendly hospitality and
                                                      you can see why people return again and again for
                                                            the Tropical Smoothie Café Experience.

    ~ $7 for Members, $8 for Guests ~                    To RSVP, pre-payment & registration, please call
                                                     285-2004 or visit

                                          POWER LUNCH
          Tuesday, October 16th
                                                     In this small group setting, you will have the oppor-
              ~11:45 AM~                             tunity to connect, exchange contacts, trade business
                    Aqua Grill                         ideas and build strong relationships with other
          950 Sawgrass Village Drive                                       members.

                                                          To RSVP, please call 285-2004 or email
     Please plan to pay for your own lunch          
Chamber Chat                                Volume 19 Issue 7                      Page 5

                                     CHAMBER AT NOON
            Wednesday, October 17th                            Claude Nolan Cadillac serves as the
                 ~11:30 -1:00 PM ~                          premier Jacksonville, FL Cadillac dealer for
                                                             the Beaches, Orange Park and Kings Bay
                Sawgrass Beach Club                                           areas.
               ~ 9795 Summer Place ~                         Claude Nolan Cadillac strives to give each
                    Sponsored by                                 and every customer the best total
                                                            ownership experience. Family owned and
                                                                      operated, since 1905!

                                                             Lunch is Free to the first 25 members to register
                                                                    courtesy of Claude Nolan Cadillac!
    St. Johns County Commissioner Jay Morris
     And a Special Guest you will not want to miss!
                                                            To RSVP, pre-payment & registration, please call
                                                            285-2004 or visit
       ~ $25 for Members $30 for Guests ~                                       events/

                                    PAWS AFTER HOURS

 Wednesday, October 24th ~ 5:30 PM ~                                         Best Trick
         Pusser’s Caribbean Grille                                          Best Costume

         ~ 816 Highway A1A North ~                                          Best Behaved
                                                                        Most Unusual Breed
                                                                             Best Rescue
                $10 for members
      $15 for guests and $1 per dog                      For more information, pre-payment & registration,
                                                                    please call 285-2004, or visit

                                       CHAMBER COACH
    Wednesday, October 31st ~ 12PM                                           Cathy Hagan, Area Director
                  Chamber Office                                                of the Small Business
                                                                             Development Center at UNF
           ~ 50 A1A North, Suite 102 ~

                                                      Learn about how the business model canvas process
           Cathy Hagan from UNF
                                                       works to help your business grow. You will leave
               Bring a Brown Bag lunch                 with a picture of your business model… and a new
       Dessert & Beverages will be provided                      approach to business planning.
    Free for Members ~ Limited to 15 people                     To RSVP, please call 285-2004 or email
Chamber Chat                        Volume 19 Issue 7                      Page 6

 Sidney Cardels Grand Opening
               ~ September 6th ~

                                                Owner Cathy T. Hartford along with her business partner
                                                Gary Woods, standing with her daughter Cara Murphy and
                                                    staff members LyndsayPlemmons and Jodi Burns.

      Chamber Before Hours
               ~ September 12th ~
    Sponsored by Ponte Vedra Title
                                               Breakfast sponsor Heather Reynolds from Ponte Vedra Title
                                               along with our new members Calvin Bryant from C7 Creative
                                                 Studios, Andrew Brandler from Select Coffee Service, Kari
                                                Zerrahn from Aflac, and Melissa Landoll from the Chamber
                                                             and Ed Mercel, our ambassador.

          Chamber At Noon
               ~ September 19th ~
    Sponsored by Hilton Garden Inn

                   Speaker                     Chamber At Noon sponsor Anna Washington from Hilton Gar-
                                                den Inn standing with Mulligans Pub general manager Julian
               Richard Goldman                 Hardy and special guest speaker Richard Goldman, Executive
                                                          Director of the St. Johns County Visitors
                                                                 and Convention Bureau.

       Chamber After Hours
               ~ September 26th ~

        Sponsored by Rogers Towers              Chamber’s new members Lynda Linforth from Meridian Fit-
                                                     ness and Maral Artin from Ponte Vedra Cleaners
                                                 networking with Amanda Lambert and Tiney Rahilly from
                                                                    Rogers Towers.
Chamber Chat                                     Volume 19 Issue 7                              Page 7

                                      New Member Spotlight!
Kenny Holiday -A Tribute Artist            Scan Design                                 Ripley’s Believe It or Not Auditorium
An Award Winning Tribute Artist .          Since 1969 Scan Design has specialized      Visit Ripley's first and oldest Believe It
Kenny’s Song “8 Coronas” is currently      in Contemporary furniture .                 or Not Auditorium with amazing exhib-
playing in eighteen countries! Kenny is    Contact: Greg Stanton                       its, unusual art, unbelievable and genu-
available for special occasions.                    904-731-7877                       ine artifacts from around the world.
Contact : Eileen Loney                                                                 Contact: Kim Kiff
          904-285-8598                      AD Davis Construction                                904-824-1606
                                            Since 1954, AD Davis Construction has
Florida Power and Light Company             been the leading choice in St. Johns       Marc’s Auto Creations
Florida Power and Light Company is the County. AD Davis Construction Corp.             Marc’s Auto Creations Specializes in
largest utility company in Florida and      specializes in the areas of commercial,    creating custom vehicles as well as re-
one of the largest rate-regulated utilities custom residential, restoration, renova-   pairs. Marcs Auto creations excels above
in the United States.                       tion and medical/health construction.      all the rest with their attention to detail
Contact: Dave Cobb 386-754-2022             Contact: Mike Davis                        and customer satisfaction
                                                                                       Contact: Marc Cuevas
Meridian Fitness                           Baron Bartlett P.A.                                    904-519-5000
Meridian offers Boot camp classes Tues-    Baron Bartlett P.A. has been in the
days and Thursdays at 6 a.m. and 5:30      beaches community since 1980 and pro-       Troy Trawick Plumbing
p.m. Saturday. Beach Blast workouts        vides council in all areas of commercial    Troy Trawick plumbing has been serv-
will be coming in Mid-October.             and residential real estate transactions.   ing Jacksonville since 2004 and is your
Contact: Lynda Lynforth                    Contact: Robyn Moore                        trusted source for commercial and resi-
          904-280-2112                               904-373-3304                      dential installation, repair and repipe.
                                           ATP                                         Contact: Troy Trawick
Ponte Vedra High School                    ATP is currently running the men’s pro-               904-302-5924
460 Davis Park Rd.                         fessional tennis circuit ATP World Tour.    RPM Automotive
Ponte Vedra, FL 32081                      Contact: Mark Young                         RPM currently has 8 convenient loca-
Contact: Carl Speziale, Principal                    904-285-8000                      tions across Northeast Florida.
         904-547-7350                                                                  Contact: Aaron Albritton
Remax-Sperry Lee
Contact : Sperry Lee
Ch a m b e r C h a t
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  Thank you to Our September                                                AMBASSADORS : CHAIRMAN
                                                                            Kristin Pirris ~ Pirris Insurance & Financial Services
                       Ambassadors                                          Ed Mercel ~ Queen's Harbor Real Estate Co.
                  Kristen Pirris ~ Pirris Financial                         ~ 904-221-2605
                        Kari Zerrahn ~ Aflac
                                                                            Lori Adams ~ Ind. Fashion Consultant ~904-285-4278
                 Ed Mercel ~ Queens Harbor Realty
                Heather Senterfitt ~ First Coast Focus                      Bob Baer ~ Robert Baer Co. ~ 904-386-1484

                 Joe Flask ~ Brightlink Technology                          April Biller ~ Hampton Inn ~ 904-373-3111
                Hamilton Horne ~ First Citizens Bank                        Brian Crooke ~ BB & T ~ 904-280-9390
                                                                            Joe Flask ~ Brightlink Technology ~ 904-616-1966
                                                                            Mike Hardy ~ Fox 30 ~ 904-996-0482
                       Introducing our                                      Keith Johnson ~ Keith Johnson ,CPA PA~904-727-0077

                   New Ambassador!                                          Dana Merrill ~ John Merrill Realty ~ 904-383-5582
                                                                            Margaret Miele ~ BBVA Compass Bank ~ 904-564-8730
                                                                            Jennifer Ovedia ~ Keith Johnson CPA~904-727-0077
                                                                            Heather Senterfitt ~ First Coast Focus ~ 904-610-3074
                                                                            Kari Zerrahn ~ Aflac ~ 904-518-524-5864
                                                                            Jill Ketron~The Bayat Foundation ~904-686-1470
                                                                            Amanda Jones ~First Citizens Bank~ 904-543-2685
                                                                            Hamilton Horne~First Citizens Bank ~904-543-2680

Patti Atwill ~Patti and her husband John moved here from Gainesville , Georgia 5 months ago and are enjoying
Ponte Vedra Beach . Patti and John have been married for 34 years and have 2 grown children.
Patti enjoys rescuing animals and volunteering. She volunteers at Chets Creek Elementary School in the 2nd
grade and Relay for Life .
Patti has been a Broker Associate for over 10 years in Georgia and now the same here with the Watson Agency in
Ponte Vedra Beach. Along with The GRI Graduate Realtor Institute and several others , she has been excited to get
all the information and education she can in the Real Estate business so she can stay on top of all the information
and technology that is available..
Patti loves being a Realtor for Watson. Patti is looking forward to meeting new people here and looking forward
to leaning the Beaches area.
Ch a m b e r C h a t
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Chamber Clips ~ A Chamber Clip is a brief announcement about your business; an employee
highlight; a current event; or other special feature about your company. Chamber Clips is not meant to be an advertisement
for your business, rather a short commentary on what is happening at your place of business.
                                     Guidelines for Chamber Clips submissions:
                                   No brochures                                 Include logos

                                   No PDF formats                               Limit to 2 paragraphs

                       BEAM is collecting canned goods, boxed foods, gift cards,
                       cash donations for Thanksgiving. The drop off site for the
                       donations is at the Heritage Bank. Deadline is November

One of our members and former board member, attorney Malcolm Anthony
has applied to be appointed as the new Circuit Court judge in St. Johns County.
                                                                                           Marks Gray Shareholder and Ponte
The Judicial Nominating Commission (JNC), which reviews the applications and
                                                                                           Vedra Beach resident, Edward L. Birk
recommends six applicants to the governor for a single appointment has re-
                                                                                           has been selected through an anony-
quested input from the public about the applicants. In making their decision,
                                                                                            mous peer-review process to be in-
the JNC highly values input (especially letters of recommendation) from mem-
                                                                                          cluded in The Best Lawyers in America
bers of the community who know these applicants. If you would like to com-
                                                                                             2013. Mr. Birk was selected for his
ment about Malcolm’s qualifications and experience, you may find the JNC
                                                                                           work in the practice area of Employ-
members contact information at:
                                                                                          ment Law for Individuals. Mr. Birk is a                                                             member of Ponte Vedra Beach Cham-
TFBComm.nsf/6bfd54554e7b35f185256728004f5220/5c2894e3a0953c45852                           ber of Commerce. For three decades,
56b2f006c6f5b?OpenDocument                                                                Best Lawyers has been regarded as the
The JNC will interview the applicants between October 16-18, and submit the                most credible and definitive guide to
names for appointment to the governor by October 28, 2012, so if you wish to               legal excellence in the United States.
comment, do not delay.                                                                      “This is thrilling honor for me. I am
                                                                                            grateful for all the clients, both indi-
                                                                                             viduals and employers, who have
           "Stay out of trouble...but if you don't, call me."                               trusted me to help them reach solu-
                                                                                               tions to employment matters.”

              Aurora Custom Homes proudly announces it has received the very prestigious 2012 AURORA AWARD at the
              Southeast Building Conference in Orlando. The AURORA AWARDS is a design competition of the Southeast Build-
              ing Conference (SEBC) recognizing excellence in residential construction for single-family homes in a number of
              categories across the 12 Southeastern states and the Caribbean.

                       The Ponte Vedra Recorder is seeking a bright, creative , money driven Advertising Account
                       Executive to join their team ! Please contact Susan Griffin 686-3938 email:

                   The Bayat Foundation is hosting                                    The evening will include a silent auction
                                                                                    with items from Ponte Vedra Plastic Surgery,
                “ An Evening of International Flavor”                                Jacks or Better Casino, and Mellow Mush-
                                                                                    room. There will also be a live auction of an
                Friday, October 12, 2012 @ 6:00 PM                                    exclusive Zaha Hadid rug from the ARZU
                                                                                     Studio Hope’s Masters Collection, and of a
          at Ponte Vedra Inn & Club ~ Ponte Vedra Beach, FL                             stay at a Chateau in LeMans, France.

                       The Dinner benefits the Bayat Foundation
                                                                                    For more information about the Bayat Foun-
                                                                                    dation, please contact Jill Ketron at 904-686-
                                                                                      1470 or
Ch a m b e r C h a t
   ambe          at                           Vo l u m e 1 9 I s s u e 7
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Chamber Clips
              Lifestyles Realty Web recently added three new agents to their already              Jonathan Awad
              dynamic team!                                                                 is Head Football JV Coach at
              Delilah Salameh, Andrea Rappa and Herb Reynolds all have an incredible       Ponte Vedra HS and the team is
              amount of knowledge and experience in the real estate industry. Whether             off to a 3-0 start
              you’re looking to buy or sell a home, make sure to work with an experi-
              enced agent from                                                                  Jonathan B. Awad
              Lifestyles Realty Web!                                                          Senior Vice President
                                                                                           Awad Wealth Management
To view their agents and stay up-to-date on real estate news, visit their Facebook page!              Group
For more information on                                                                    Portfolio Manager, Portfolio
Lifestyles Realty Web, contact them at 904.853.6386, visit            Management Program
and follow them on Facebook!
                                                                                           JONATHAN B. AWAD'S WEBSITE
                                                                                                    and BIO
                                                                                                  Jon Awad link
                                                                                                  MEET MY TEAM
                                                                                                  Awad Team Link

                Butensky & Cohen Manager Passes the Series 65
            Adam Oerther, an Assistant Investment Manager at Butensky & Cohen Financial Security, has recently passed
            the Series 65 exam. The Series 65, also known as the Uniform Investment Adviser Law Examination, allows an
            individual to hold themselves out as an investment advisor representative, offering recommendations and ad-
            vice regarding investments. The test is administered by FINRA and consists of 130 multiple choice
            questions. The exam required to obtain the license covers laws, regulations, ethics, and topics such
as investment products, retirement planning, fiduciary responsibilities and portfolio management strategies.

  Frank Sausedo and Sue Ann Ogden of Suncastle Properties had the
   pleasure of having lunch with Joyce DeWitt (3's Company) and her
  neice Katherine DeWitt at the Sawgrass Beach club last week. Joyce
  and Katherine are performing at the Alhambra Dinner Theater, and
              Suncastle Properties houses all of the Actors
 Joyce is such a great personality and very much like her character on
  3's company. She was a joy to be with and had a great conversation
  as well as a golf cart ride all over the Sawgrass course. We are plan-
   ning our St. Augustine tour in the next few days. They both really
               love this area and will definitely come back.
Chamber Chat                           Volume 19 Issue 7                          Page 11

                                    Keeping Our Members Informed

All of life's biggest decisions come with contracts. The bigger the decision, the longer the contract.
With Amendment 4 this year, you can put a contract in place with Florida's politicians that will get more
money back into the pockets of the real job creators; Florida's homeowners and small businesses. Now
there is a contract that says you know how to spend your money better than bureaucrats do.
Amendment 4 is not your typical constitutional initiative that makes unsupported promises while using
vague language. Amendment 4 is as specific as it gets, with 664 words to say exactly what it will accom-
plish. And according to figures recently released by Florida TaxWatch, Amendment 4 will add over $6.4
billion to Florida's economy and create almost 20,000 jobs over ten years. That's over $9.6 million back
in the economy per word!

But don't let a few paragraphs scare you. Amendment 4 does only three simple things:
• Creates an additional homestead exemption for first time homebuyers
• Reduces the yearly cap on non homestead property valuation increases from a burdensome 10 percent
to a more reasonable 5 percent.
• Protects homeowners from increased assessments if their home value declines

But don't take our word for it. Visit and read the full amendment.
All Floridians deserve to know about the contract with Florida's politicians that will put more money
back into the pockets of working families and small businesses -- Amendment 4.

                                                               Coming Soon!
                                        CHAMBER FUNDRAISER - “Thursday Tasting”
                                              November 8th ~ 5:30 PM - 7:00 PM ~
                                                   Table 1 - ( former Urban Flats)
                                          330 A1A North - The Shoppes of Ponte Vedra
                                                              $25 per person
                                                     Tickets are available at the Chamber Office

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