Karen M by C009v4

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									                               Karen M. Alcorn
                            10119 Thornwood Road
                            Kensington, MD 20895
                                 301-530-0131

Experience:
VICE PRESIDENT PUBLIC AFFAIRS & MARKETING                          2001 – Present
GEORGETOWN UNIVERSITY HOSPITAL
WASHINGTON, DC
 Develop and implement marketing campaigns to increase hospital admissions and
   overall volume
 Position and build brand awareness of the hospital and its overall reputation
 Develop and implement successful advertising campaigns
 Oversee the development of employee communications programs to promote
   collegiality, strengthen employee commitment to Georgetown and increase employee
   understanding of the competitive challenges facing the hospital
 Manage the development of major editorial products (brochures, the Web, marketing
   materials) to enhance Georgetown’s positioning as well as increase public
   understanding of our programs and services

MANAGING DIRECTOR                                                1999 – 2001
HILL AND KNOWLTON WORLDWIDE
WASHINGTON, DC
 Developed strategic public relations and communications programs for various health
  care clients
 Managed client budgets and billings
 Supervised multiple teams and determined strategic direction on numerous client
  programs
 Identified and developed new client business
 Examples of specific client projects
   Developed and implemented national media around major sleep study
   Developed crisis communications plan for a medical device company that did an
      FDA voluntary product recall

ASSOCIATE VICE PRESIDENT, PUBLIC RELATIONS                        1994 - 1999
ADVANCED MEDICAL TECHNOLOGY ASSOCIATION (AdvaMed)
WASHINGTON, DC
 Implemented national and local public relations campaign to win support and change
  public and Congressional perception on controversial industry-specific issues
 Served as primary media contact for national and regional newspapers, bureaus, radio
  and television
 Coordinated newspaper editorial board briefings for senior staff s
   Formulated background briefing materials, fact sheets, and other communications
    tools for various audiences: media, congressional, association members and advocacy
    parties
   Staffed Public Affairs Advisory Committee

DIRECTOR OF PUBLIC RELATIONS                                         1991 – 1994
COLUMBIA HOSPITAL FOR WOMEN
WASHINGTON, DC
 Developed and implemented advertising and media campaigns to enhance overall
   image of hospital and specialty centers—breast care, infertility, incontinence
 Promoted physician referral service to new residents though direct mail campaign
 Implemented marketing strategies that increased participation in community
   education programs
 Managed production of all hospital publications and brochures
 Developed and managed annual budget

PUBLIC AFFAIRS REPRESENTATIVE                                  1990 – 1991
WASHINGTON HOSPITAL CENTER
WASHINGTON, DC
 Wrote and edited monthly medical and dental staff newsletter
 Oversaw production schedule for various departmental brochures and marketing
  materials
 Developed brochures for physician continuing medical education programs
 Wrote articles for internal and external publications

PUBLIC RELATIONS REPRESENTATIVE                                     1988 - 1990
GEORGE WASHINGTON UNIVERSITY MEDICAL CENTER
WASHINGTON, DC
 Wrote press releases and actively placed stories with local and national media to build
  hospital’s reputation as a major research institute
 Generated national and regional stories specific to research initiatives, drug and
  medical device clinical trials
 Coordinated press conferences and created media kits
 Wrote and edited community newsletter
 Developed and organized biannual lecture series and community health fairs

PUBLIC RELATIONS ASSITANT                                        1987 – 1988
DISTRICT OF COLUMBIA HOSPITAL ASSOCIATION
WASHINGTON, DC
 Wrote and edited weekly and quarterly newsletter and press releases
 Assisted in coordinating banquets, press conferences and community education
   programs
 Staffed the Communications Committee and Trustee Relations Committee
 Answered media and other inquiry calls
EDUCATION:

University of Maryland, College Park, Maryland
B.A. Communications



                         References Available Upon Request

								
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