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					Press Release
Almasa IT Distribution appoints Frank Sheu as new CEO

       Almasa IT Distribution to establish world-class distribution system in entire MENA region
       Frank Sheu to lead Almasa IT Distribution into a new era of growth and success

(Dubai, UAE) – Monday, 23 January 2006 – Almasa IT Distribution today announced the
appointment of Frank Sheu as Chief Executive Officer for Almasa IT Distribution. Sheu was the
founding Managing Director of Synnex Australia Pty Ltd 1991 and he has been responsible for
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growing this company to become the 2         largest IT Distributor in Australia with revenue of $500M
in 2004. Sheu will be responsible for leading Almasa IT Distribution into a new phase of its
development as the No. 1 IT Distributor in the Middle East region. His appointment reflects the
continued commitment of Almasa Holdings to grow and develop Almasa IT Distribution as a core
business.


Mehdi Amjad, President & CEO of Almasa Holdings and Chairman of Almasa IT Distribution,
comments on the appointment: “Many of our business partners know Frank from Synnex and
appreciate that his approach is about hard work and getting the basics of distribution right through
innovative business strategies, excellent vendor relationships, integrated and responsive
logistics/supply chain management, superior customer service, strategic cost management and
economies of scale. This approach will now be applied at Almasa to establish a world-class
distribution system that extends to the entire Middle East and North Africa region.”


Almasa will strive to enhance its value proposition to both vendors and customers. A downstream
shift to achieve greater market penetration will be combined with expanded geographic coverage
to increase customer reach and sales. At the same time a focus on reducing the cost per
transaction will not only enable this downstream shift but will also serve to improve profitability
and the bottom line.


Amjad continues: “I will assume a new role as Chairman of Almasa IT Distribution and I look
forward to working closely with Frank as CEO to lead Almasa IT Distribution forward into a new
era of growth and success as the No.1 choice of vendors and customers and the leading IT
Distributor in the Middle East and North Africa.”



                                    ALMASA IT DISTRIBUTION FZCO
About Almasa IT Distribution IT Distribution (formally Almasa IT Distribution Distribution):
Founded in 1996, Almasa IT Distribution Distribution's rapid expansion and commitment to service
excellence, has positioned the company to be the resellers first choice for sourcing leading IT hardware and
networking solutions in the Middle East. Dedicated to the reseller channel, Almasa IT Distribution
consistently delivers expert logistics to fulfil the differing requirements of the market and demands for quick
product turnaround.

Headquartered in Dubai, Almasa IT Distribution has warehousing facilities in Jebel Ali Free Zone and
regional offices in Saudi Arabia, Egypt and Kuwait. With the development of the regional offices, the
company has secured an enviable position of being close to their customers and providing localised
in-country services.


For more information please contact:

Almasa IT Distribution
Simone Viethen
Corporate Communications
Tel.: +971 4 3063 138
Mob: +971 50 6401924
E-mail: simone.viethen@almasa.com
www.almasa.com


Kirsten Campbell-Morris, NettResults Media Relations
Tel: +971 4 331 1593, kirsten@nettresult.com, www.nettresults.com




                                       ALMASA IT DISTRIBUTION FZCO

				
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posted:10/3/2012
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