Rocco Violi, Joe Corbi’s
Susan Tucker, Crayola
610-253-6272 ext. 4293
Blue Crust? Green Sauce? Eat Your Art Out, Pizza Lovers!
Joe Corbi’s and the Crayola company go color crazy
with one of kids’ favorite foods
BALTIMORE, Md. – Getting kids to put some color on their plates usually
means encouraging them to down a few broccoli florets. They’ll probably still
need to eat their vegetables, but now kids can experience more color at
mealtime as one of their favorite foods, pizza, is available in a kaleidoscope of
Pizza-maker Joe Corbi’s and the Crayola company are rolling out a colorful new
line of bake-at-home “Crayola Pop Art Pizzas” sold as fundraisers to help
schools, youth sports leagues and other groups make some dough for their
The pizza-making kits -- the first “out of the oven” in the food industry --
include eight personal-size pizzas that are perfect for kids of all ages. The
biggest decision for your pizza won’t be what to put on top, rather what color
should it be! Kids can select from red or blue crusts and creatively top them
off with 4 different color sauces, real cheese, and then add their favorite
toppings to create a work of art. Create a car with olives for tires, or a
tropical fish stripped in green peppers.
According to Debra Ottinger, manager of partnership marketing for Binney &
Smith, maker of Crayola products, it’s just the kind of creative, family-oriented
fun the Crayola brand delivers.
“Food is an exciting new opportunity for us, and we’re giving families another
way to be creative together. This is a great fit, especially with so much going
on with food and color now.” Ottinger adds that each kit comes with a pizza-
themed activity book and Crayola crayons, so while the pizza is baking, kids can
continue the fun. The kits are packed in sturdy boxes that will offer coloring
activities as well.
Crayola Pop Art Pizza/Page 2
Rocco Violi, Joe Corbi’s president, says fun is an important ingredient in the
Corbi recipe. “Families enjoy making our pizzas together. With the Crayola
brand, we’re adding creativity to dinnertime -- a great opportunity for busy
families who often don’t have enough quality time together.”
Violi says the art-on-a-plate pizza kits are available for this fall’s
fundraising season. Baltimore-based Corbi’s serves about 20 states in the
Eastern U.S. Joe Corbi’s is currently seeking a patent on the Crayola Pop
Art Pizza. For more information about distribution and availability, contact
Joe Corbi’s Pizza at (888) 526-7247.
Editor Note: Digital photography available at Crayola.com/mediacenter
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