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							                              Media Kit
                            WHHV-AM Radio
Mailing Address: WHHV Radio                     Phone:      276-728-9114
                   PO Box 648                      Fax:     276-728-9968
                   Hillsville, VA 24343           E-mail: whhv@whhvradio.com
Web Page: www.nlcm.net/radio.htm
Physical Address: 343 Virginia Street, Hillsville, VA 24343

President/ COO/General Manager: R. Leon Goad
Vice President/Assistant Manager/Program Director: Jackie Goad
Marketing/Promotion Director: Sandy Haga
Owner Group: New Life Christian Communications, Inc.
               PO Box 649, Hillsville VA 24343
               Phone: 276-730-0708

Frequency: 1400 AM             Broadcasting Hours: 24 Hour local plus internet
streaming 24 hours.
First Air Date: 1961           Format: Full Service

Market Area: Hillsville, VA/Carroll County
We have Fast Channel spot delivery service. (Formerly Spot Taxi)

Contact us for advertising rates. 30 Second Spots vary between $5.45 and
$6.70 per spot and 60-second spots vary between $7.55 to $9.40 per spot.

Specific Areas We Reach:
Portions of the counties of: Carroll, Floyd, Patrick, Grayson, Wythe, Pulaski,
Montgomery Counties in Virginia, and Alleghany and Surry Counties in North
Carolina.
Audience Description: (Demographics)
Approximate population of listening area: 148,000.
Listening audience averages between ages teens and up. Over 35% of area’s
population are women, age 25-55, who are characteristically the prime purchasing
decision makers. (Figures based on 2002 census.) Characteristically, Gospel
music stations in our area have 47 women (ages 25-55) out of 100 Average
Quarter Hour listeners (AQH). (Figures based on Arbitron charts.) Over 16% of
residents in our area are over 65 years. A large percentage of these are listeners.
We also reach community leaders such as pastoral staff, church staff, Sunday
School teachers, youth leaders, music ministers, church boards, etc. in an area
traditionally known as the “Bible Belt”. In summary, we reach the main
purchasers in our area and we have the only commercial station in town.