head of pr and comms job description by HC12100315124

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									                                              Job Description
 Job Title:                             Head of PR and Communications

 Location:                              Grimsby or Northamptonshire with regular UK-wide travel

 DRET Purpose:                          To manage and develop academies, offering a broad curriculum
                                        which 'advance for the public benefit education in the UK'

 Job Purposes:                          Lead and implement the communications strategy for the David Ross
                                        Education Trust (DRET).

 Background:                            The David Ross Education Trust (DRET) is growing to a network of 15-
                                        18 academies by September 2012 with a geographical focus on two
                                        areas; Northamptonshire and N.E. Lincs /Lincolnshire. The network
                                        is a mix of primary and secondary schools and those that have
                                        chosen to join DRET on conversion with sponsored academies.

                                        The strategic plan will focus on developing the PR and
                                        communications support service within each region and across the
                                        network as a whole.

                                        The communications capability across the network should focus on

                                                    leading on the delivery of consultation campaigns for
                                                     academies choosing to join DRET
                                                    raising and managing DRET’s reputation in the education
                                                     sector and across the core regions
                                                    providing advice and support to all academies to help raise
                                                     their profile and admissions
                                                    ensuring that DRET’s brand guidelines are adhered to by all
                                                     academies

 Reporting To:                          Development Director

 Salary:                                Circa £45k




Head of PR &Communications Job Description Page 1.
                                                     Key Responsibilities

 Supporting the delivery of consultation campaigns for academies choosing to join DRET

             Produce all consultation collateral – including content development and briefing external
             Develop and implement a communication plan for each individual consultation
             Engage students and staff with the consultation process through events such as brand
              workshops and, when appropriate, launch days
             Develop the academy’s new brand and produce a set of brand guidelines/templates as
              required

 Raise and manage DRET’s reputation in the education sector and across the core regions

             Manage media relations
             Ensure that DRET’s key messages are communicated in targeted media to key audiences
             Manage and deliver the on-line communications strategy. This includes responsibility for
              the Trust’s website and social media platforms
             Implement DRET’s communications strategy, both for internal and external audiences
             Work with staff to help ensure effective communication between academies
             Represent DRET at key events and conferences, both internal and external

 Provide advice and support to all academies to help raise their profile and admissions

             Champion the successes of the Trust’s academies in local media
             Provide advice and guidance to each individual academy on their communication channels,
              such as website, newsletter etc., and work with the academy to develop the quality of their
              communications collateral
             Produce plans to support our academies manage negative press
             Work collaboratively with academy staff to help up-skill internal resource

 Ensure that DRET’s brand guidelines are adhered to by all academies

             Ensure that messaging about the Trust is delivered consistently and accurately
             Visit each academy regularly to ensure that it is adhering to the Trust’s brand guidelines

Other duties

            Support other members of the support team deliver key objectives. For example, producing
             logos etc.
            Source and manage external suppliers, such as printers and designers
            Manage the Trust’s communication’s budget
            Organising Trust events
            Other duties as reasonably required




Head of PR &Communications Job Description Page 2.
                                                     Person Specification

      Qualifications and Professional Development

 Essential
        Educated to degree level or equivalent
        Accredited CIPR or CIM, or equivalent, practitioner
 Desirable
       Postgraduate qualification
       Full, clean driving licence

  Knowledge, Skills and Competencies
  Essential
       Strong ICT skills
       Good, written and verbal communication skills and be able to relate well to all stakeholders
       Ability to work as part of a team
       Suitability for promoting and safeguarding the welfare of children and young people
     Willingness to ensure that equal opportunities are promoted and developed in all areas of
        the network
  Desirable
       Knowledge and understanding of specialist web development software packages

  Experience
  Essential
       Experience in the development of PR and Communications strategies for educational
        establishments
         A proven track record of working in a similar capacity with primary and secondary
          schools/academies
         A proven track record of developing contacts with journalists in the national education press,
          as well as in the local Lincolnshire/Northamptonshire media
         Demonstrable experience of raising profiles through the use of social media
         Experience in briefing and managing the work load of designers and other stakeholders
  Desirable
         Experience of working across multi-sites




Head of PR &Communications Job Description Page 3.

								
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