Social Media Readiness Assessment

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                                                                           Social Media Readiness Assessment
    Leadership Commitment
    Best Practice Description                                                                                        Score   Notes/Comments
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
    The business is interested in leveraging Social Media as a new marketing channel         3   Somewhat Agree       1
                                                                                             4   Agree
                                                                                             5   Strongly Agree
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
    Management understand that Social Media is long term                                     3   Somewhat Agree       5
                                                                                             4   Agree
                                                                                             5   Strongly Agree
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
    Management Team are prepared to contribute to social media content development (blog
                                                                                             3   Somewhat Agree       3
    postings, press interviews, etc.)
                                                                                             4   Agree
                                                                                             5   Strongly Agree
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
    The Management Team is interested in feedback from customers and are prepared to make
                                                                                             3   Somewhat Agree       2
    changes to improve the organization
                                                                                             4   Agree
                                                                                             5   Strongly Agree
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
    Budget & resources will be allocated in order to get the social media program off the
                                                                                             3   Somewhat Agree       1
    ground
                                                                                             4   Agree
                                                                                             5   Strongly Agree
    Social Media Knowledge
    Best Practice Description                                                                                        Score   Notes/Comments
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
    We understand which social media channels are the best fit for our organization          3   Somewhat Agree       3
                                                                                             4   Agree
                                                                                             5   Strongly Agree
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
    We know how our employees and executives are currently using Social Media                3   Somewhat Agree       2
                                                                                             4   Agree
                                                                                             5   Strongly Agree
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
    We have read industry-based reports and benchmarking studies on Social Media             3   Somewhat Agree       1
                                                                                             4   Agree
                                                                                             5   Strongly Agree
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
    We have attended conferences and networked with colleagues to gain a better
                                                                                             3   Somewhat Agree       4
    understanding of how they plan on implementing Social Media
                                                                                             4   Agree
                                                                                             5   Strongly Agree
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
    We have joined Social Media peer groups to learn more about how we can leverage Social
                                                                                             3   Somewhat Agree       5
    Media
                                                                                             4   Agree
                                                                                             5   Strongly Agree
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
    We subscribe to Mashable or other Social Media educational sites                         3   Somewhat Agree       1
                                                                                             4   Agree
                                                                                             5   Strongly Agree
Customer Engagement
Best Practice Description                                                                                            Score   Notes/Comments
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
Online community groups already exist for our industry or product types. (Facebook, Linked
                                                                                             3   Somewhat Agree       5
In, MySpace, etc.)
                                                                                             4   Agree
                                                                                             5   Strongly Agree
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
We have a company profile on Social Media networking sites such as LinkedIn, Facebook,
                                                                                             3   Somewhat Agree       4
etc.
                                                                                             4   Agree
                                                                                             5   Strongly Agree
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
Our subscriber list is growing and we know how large our reach is online. (Twitter, Online
                                                                                             3   Somewhat Agree       4
Newsletter, etc.)
                                                                                             4   Agree
                                                                                             5   Strongly Agree
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
We regularly contribute to online discussions (forums, blogs, etc.)                          3   Somewhat Agree       5
                                                                                             4   Agree
                                                                                             5   Strongly Agree
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
We track if our audiences tone is positive, neutral, or negative on 3rd party sites          3   Somewhat Agree       2
                                                                                             4   Agree
                                                                                             5   Strongly Agree
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
Our audience (customers, prospects, etc) regularly make comments on our postings             3   Somewhat Agree       1
                                                                                             4   Agree
                                                                                             5   Strongly Agree
Competitive Information
Best Practice Description                                                                                            Score   Notes/Comments
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
We have reviewed our top competitors online strategy and have a basic idea of what they
                                                                                             3   Somewhat Agree       1
are doing with Social Media
                                                                                             4   Agree
                                                                                             5   Strongly Agree
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
We regularly track our competitors (# of Blog Postings, Comments, Twitter Followers,
                                                                                             3   Somewhat Agree       1
Facebook Group Members, etc.)
                                                                                             4   Agree
                                                                                             5   Strongly Agree
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
We set alerts to monitor competitive social media changes and updates daily                  3   Somewhat Agree       2
                                                                                             4   Agree
                                                                                             5   Strongly Agree
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
We provide competitive positioning information to our product management group               3   Somewhat Agree       2
                                                                                             4   Agree
                                                                                             5   Strongly Agree
                                                                                             1   Strongly Disagree
                                                                                             2   Disagree
We have joined our competitors online community and networking groups                        3   Somewhat Agree       1
                                                                                             4   Agree
                                                                                             5   Strongly Agree
Staff & Resources
Best Practice Description                                                                                             Score   Notes/Comments
                                                                                              1   Strongly Disagree
                                                                                              2   Disagree
The roles and responsibilities have been defined for the people in our organization who are
                                                                                              3   Somewhat Agree       3
involved with Social Media
                                                                                              4   Agree
                                                                                              5   Strongly Agree
                                                                                              1   Strongly Disagree
                                                                                              2   Disagree
We have a dedicated person to manage our Social Media program                                 3   Somewhat Agree       4
                                                                                              4   Agree
                                                                                              5   Strongly Agree
                                                                                              1   Strongly Disagree
                                                                                              2   Disagree
We have consulted with Social Media experts to ensure our programs are successful             3   Somewhat Agree       1
                                                                                              4   Agree
                                                                                              5   Strongly Agree
                                                                                              1   Strongly Disagree
                                                                                              2   Disagree
We have an industry thought leader who contributes to our blog postings                       3   Somewhat Agree       2
                                                                                              4   Agree
                                                                                              5   Strongly Agree
                                                                                              1   Strongly Disagree
                                                                                              2   Disagree
Our IT department has provided their input on technology selections                           3   Somewhat Agree       4
                                                                                              4   Agree
                                                                                              5   Strongly Agree
                                                                                              1   Strongly Disagree
                                                                                              2   Disagree
We have developed and provided a training program to employees and contractors                3   Somewhat Agree       3
                                                                                              4   Agree
                                                                                              5   Strongly Agree
Social Media Plan
Best Practice Description                                                                                             Score   Notes/Comments
                                                                                              1   Strongly Disagree
                                                                                              2   Disagree
We have created and presented a social media plan which highlights how we will use Social
                                                                                              3   Somewhat Agree       5
Media
                                                                                              4   Agree
                                                                                              5   Strongly Agree
                                                                                              1   Strongly Disagree
                                                                                              2   Disagree
We have a defined strategy with clear objectives, targets, initiatives and measures           3   Somewhat Agree       4
                                                                                              4   Agree
                                                                                              5   Strongly Agree
                                                                                              1   Strongly Disagree
                                                                                              2   Disagree
We have prioritized our Social Media channel options and have agreed on which
                                                                                              3   Somewhat Agree       4
opportunities to implement first
                                                                                              4   Agree
                                                                                              5   Strongly Agree
                                                                                              1   Strongly Disagree
                                                                                              2   Disagree
We have evaluated and selected technology solutions for implementing our Social Media
                                                                                              3   Somewhat Agree       5
program
                                                                                              4   Agree
                                                                                              5   Strongly Agree
                                                                                              1   Strongly Disagree
                                                                                              2   Disagree
We have developed a project plan with timelines, deliverables and milestones                  3   Somewhat Agree       3
                                                                                              4   Agree
                                                                                              5   Strongly Agree
                                                                                              1   Strongly Disagree
                                                                                              2   Disagree
We have communicated our Social Media plan to our employees                                   3   Somewhat Agree       1
                                                                                              4   Agree
                                                                                              5   Strongly Agree
Process Documentation
Best Practice Description                                                                                               Score   Notes/Comments
                                                                                                1   Strongly Disagree
                                                                                                2   Disagree
We have incorporated and integrated Social Media into our normal marketing mix (product
                                                                                                3   Somewhat Agree       1
launches, marketing plans, customer service, etc.)
                                                                                                4   Agree
                                                                                                5   Strongly Agree
                                                                                                1   Strongly Disagree
                                                                                                2   Disagree
We have developed a calendar for identifying topics and organizing Social Media
                                                                                                3   Somewhat Agree       3
communications
                                                                                                4   Agree
                                                                                                5   Strongly Agree
                                                                                                1   Strongly Disagree
                                                                                                2   Disagree
We have planned the frequency for updating our Social Media channels (blog, twitter,
                                                                                                3   Somewhat Agree       2
Facebook, etc.)
                                                                                                4   Agree
                                                                                                5   Strongly Agree
                                                                                                1   Strongly Disagree
                                                                                                2   Disagree
We meet regularly to discuss our Social Media program (topics, results, competitive insights,
                                                                                                3   Somewhat Agree       1
new opportunities, etc.)
                                                                                                4   Agree
                                                                                                5   Strongly Agree
Policy & Measurement
Best Practice Description                                                                                               Score   Notes/Comments
                                                                                                1   Strongly Disagree
                                                                                                2   Disagree
We have a policy to govern the use of Social Media with our employees, contractors,
                                                                                                3   Somewhat Agree       2
prospects and customers
                                                                                                4   Agree
                                                                                                5   Strongly Agree
                                                                                                1   Strongly Disagree
                                                                                                2   Disagree
We use a dashboard to report on our top Social Media metrics                                    3   Somewhat Agree       4
                                                                                                4   Agree
                                                                                                5   Strongly Agree
                                                                                                1   Strongly Disagree
                                                                                                2   Disagree
We communicate the results of our Social Media program to Management on a regular
                                                                                                3   Somewhat Agree       5
basis
                                                                                                4   Agree
                                                                                                5   Strongly Agree
                                                                                                1   Strongly Disagree
                                                                                                2   Disagree
We have documented the Terms of Use and Privacy Policy for the Social Media applications
                                                                                                3   Somewhat Agree       1
that we provide
                                                                                                4   Agree
                                                                                                5   Strongly Agree
                                                         Social Media Readiness Results
Social Media Assessment Criteria       Current State     Goal State                               Social Media Readiness Maturity Index
                                                                                                                                                                       `

Leadership Commitment                      2.4              4.5                                             Leadership
                                                                                                           Commitment
                                                                                                             5.0
Social Media Knowledge                     2.7              4.5
                                                                                                             4.0             Social Media
                                                                              Policy & Measurement
Customer Engagement                        3.5              4.0                                                               Knowledge
                                                                                                             3.0

Competitive Information                    1.4              3.0                                              2.0

                                                                                                             1.0
Staff & Resources                          2.8              4.0
                                                                      Process Documentation                  0.0                    Customer Engagement
Social Media Plan                          3.7              4.2

Process Documentation                      1.8              3.0

Policy & Measurement                       3.0              4.0                                                              Competitive
                                                                                  Social Media Plan
                                                                                                                             Information
                                                                                                                                                          Assessment
Readiness Score (out of 100)                        57                                                   Staff & Resources                                Goal

                                   5             27.25