Media Impact by zN26V1Q


									Media Impact

         AEE 440
Philosophical Direction
  Technology is more than machines -- it
   is a way of thinking
  Discourse in the classroom is focused
   more on “how to” than “why”
  McLuhan said that “the medium is the
  New media often generates their own
   market - need to exist
New Media Change Social Values
  Objectives of the technology are
   imbedded within the technology
  Computer speed is influencing how
   people define intelligence (response

 Impact of technology on teaching and learning: Social, cultural and political
TV Impact on Learning
  Easily reinforced
  Attractive/seductive information source
  Models are effective and interesting
  Unconscious effort of viewers
Media Education
 American Academy of pediatrics (AAP)
  Committee on Public Education
Media Youth Education
  Media represents both advantages and
   health risk for children
  The average child in the US spends >21
   hours per week watching TV
  This does not include time on the Internet,
   video & computer games, watching movies
  Time with media displaces creative, active, &
   social events
Aggressive Behavior
    More than 1000 studies concluded that
     exposure to media violence increases risk of
     aggressive youth behavior

    News reports of bombings, natural disasters,
     and violent crimes can traumatize young
Some Media Statistics
  By the age 18 -- average US child will
   have viewed 200,000 acts of violence
   on TV
  On average 20-25 acts of violence are
   shown on Saturday morning cartoons
  Media violence is especially damaging
   to children under age 8 - can’t
   determine fact from fiction
Sexual Content
  Average child is exposed to 14,000
   sexual references per year
  Few deal with responsible sexual
     - such as birth control or abstinence
Tobacco & Alcohol
  Tobacco companies spend $6 billion a
   year promoting
  Alcohol companies spend $2 Billion
  Leading movie characters promote the
   use of both alcohol and tobacco
   products on screen
  Increased use of TV has led to a
   sedentary youth population
  Obesity in youth and childhood diabetes
   is growing phenomenon this country
Positive Impact of Media Campaign

     Thirteen weeks after the start of anti-
      drug campaign
       Youth were more aware
       Drugs seem scary to youth

       Thought about health effects of drugs

       Helpful to non-users

       Media has less impact than peers
How TV Violence Misleads Youth

   Violence is often rewarded and seldom
    has negative consequences
   Violence is everywhere
   Violence is justified
   Violence is funny
   Violence is pleasurable
Which Young people are
susceptible to media violence?
  If youth identify with one of the
  Interpreting what they see as realistic
  Personal fascination about the
   characters on a violent show.
Media Education
  An educated public has the ability to
   interpret and determine the purpose of
   the message
  Educated public can make educated
   decisions regarding media selection
  Educated public allows for positive and
   prosocial exploration of media uses
A Media-educated Person
Understands Media Messages:
  Are all constructed
  Shape our understanding of the world
  Individuals interpret media messages
  Powerful economic implications
A Media-educated Person
  Will limit use of media
  Make positive media choices
  Select creative alternatives to media
  Develop critical thinking and viewing
  Understand the social, economic and
   emotional implications
Media Education Helps Students:
  Become less vulnerable to negative
   aspects of media
  Evaluate content more critically
  Change intentions to drink
Pediatricians Should
  Encourage parents to select appropriate
   programs for youth
  Co-view and discuss content
  Limit media time
  Be good role models
  Emphasize alternative activities
  Create electronic free zone in children’s
More Recommendations AAP
    Urge parents to avoid TV for children under
     age of 2
    Pediatricians should not use TV in waiting
    Pediatricians should alert and educate
     parents, school officials, other professionals
    Pediatricians should encourage state and
     federal officials to develop media education
    Pediatricians help to increase funding for
     media education research
What impact does media have
on you as a…. ?

  Consumer?
  Parent?
  Learner
  Employee/employer
  Your project?

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