Marketing Advertising Account Executive in Dallas Ft Worth TX Resume Katherine Nelson by KatherineNelson


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									                                      KATHERINE NELSON

                                        Irving TX 75038       

A creative, results-driven advertising and marketing professional - A positive, self-motivated
achiever, dedicated to high quality client and account service - Strong negotiator - Team
oriented problem solver – “Out-of-the-Box” thinker - Adept at communication with extensive
experience, skills and a proven track record in a high stress environment - Known for integrity
and work ethic.

                                 Notable Career Achievements
             Account Director - Yum Brands: Pizza Hut - 70 DMA’s - $20M budget – 10% ROI
                    Project management: NHRA – Nokia – Taco Bueno – H.E.B.

                                      Professional Experience
SpotPlus – an Omnicom Agency                 Dallas, TX                             1993 - 2012
Director                                                                      07/2003 – 04/2012
       Managed budgets in over 70 markets
       Executed annual budget forecast
       Managed client deadlines, timelines and production schedules
       New business presentations team – presenter and contributor including Taco Bell, KFC
       Developed and Implemented reporting tools and programs
       Project management skills with superb problem solving abilities
       Maintained excellent client relationships and communications
       Proficient in: Microsoft office products (Excel, Word, PowerPoint), Donovan Data Systems,

Associate Director                                                            07/1998 – 07/ 2003
       Managed multiple accounts and client services
       Skilled in project management, analysis and reviews
       Maintained account balanced budget
       Cost and RFP evaluations, budget forecasting
       Supervised, mentored and reviewed buyers and assistants
       Point of contact for DDS radio software.

Buying Supervisor                                                          07/1994 – 07/1998
       Provided client services. Accounts: Glamour Shots, Ugly Duckling Auto, Shell Energy,
              Home Choice, Cash America Pawn, Dieste & Partners, Alcone marketing
       Spot buyer and negotiator in top 25 markets
       General market, Hispanic, and Canadian network

Media Buyer                                                                   11/1993 – 07/1994
      Spot media and market specialist
      Negotiator: multiple DMA’s and clients including Pepsi and Coors.
      General market, Hispanic and cable.
                                                                             Katherine Nelson Pg 2

Mann & Mann Media Services, Inc, San Antonio, TX                                 05/1988 – 11/1993

Market specialist – Supervisor                                                    02/1992 – 11/1993
Buyer & Traffic Director                                                    05/1988 – 02/1992


   Texas State University
   BA – Journalism with a concentration in Advertising plus a double major in English

                                    Certifications & Awards

   Award of Excellence “Outstanding performance and Lasting Contributions on Taco Bell” -
   2008 Volunteer of the Year – Lone Star Ski and Adventure Club
   Yum Team Building workshop – Denver CO - 2008

                         Civic Affiliations / Associations / Volunteering

   Alliance for Women in Media (formerly AWRT)
   The Silver Lion Gift Shop (a non-profit store) Manager
   Lone Star Ski and Adventure Club – event planner and trip leader
   Irving Cares Volunteer
   Brighter Tomorrows work crew 2010

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