Brian Gillespie

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Brian Gillespie Powered By Docstoc
					                                Brian Gillespie
                                    February 2010
Washington State University, College of Business, PO Box 644730, Pullman WA, 99164
                    briangillespie@wsu.edu         509-335-3275
                             www.cb.wsu.edu/~bgillespie

EDUCATION

      2008 – 2012   Ph.D., Washington State University
                    Major: Marketing
                    Pullman, Wash.

      2005 – 2007   MBA, Washington State University
                    Major: Business Administration
                    Pullman, Wash.

      2000 – 2005   BSE, Northern Arizona University
                    Major: Electrical Engineering with a Computer Emphasis
                    Flagstaff, Ariz.


RESEARCH INTERESTS

      Consumer behavior, entertainment marketing and advertising, intraindividual
      differences, ego-depletion and self regulation


CONFERENCE PROCEEDINGS

      Gillespie, Brian and Jeff Joireman (2010), “Is Product Placement More Persuasive
      Under Conditions of Ego-Depletion?,” in 2010 Society for Consumer Psychology,
      St. Petersburg, Fla.


RESEARCH IN PROGRESS

      Gillespie, Brian and Jeff Joireman, “Product Placement Persuasiveness Under
      Conditions of Ego-Depletion?,” (first study data collected and analyzed, preparing
      to run second study).

      Gillespie, Brian, “Product Placement Failure: Negative Context Placements and
      Subsequent Audience Responses,” (first study data collected and analyzed).

      Gillespie, Brian and Jeff Joireman, “Toward the Development of Product
      Placement Individual Difference Scales,” (initial data collected).


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ACADEMIC EXPERIENCE

    2009 – 2010   Behavioral Lab Coordinator
                  College of Business
                  Washington State University

    2008 – 2009   Graduate Assistant
                  Department of Marketing
                  Washington State University

    2005 – 2007   Print and Publication Specialist
                  College of Business
                  Washington State University

    2005 – 2007   Teaching Assistant
                  Department of Management Information Systems
                  Washington State University


HONORS AND AWARDS

    2007          Brother of the Year
                  Delta Sigma Pi, Omicron Psi Chapter
                  Washington State University

    2005 – 2006   Two time representative of Washington State University to the
                  Pac-10 MBA Case Competition.

    1997          Eagle Scout
                  Boy Scout Troop #426
                  Grand Canyon Council


TEACHING EXPERIENCE

    2010          Mktg 360: Principles of Marketing
                  Washington State University, College of Business

    2009          Mktg 417: Consumer Behavior
                  Washington State University, College of Business


SERVICE

    2009 – 2010   District Director

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                  Delta Sigma Pi, Omicron Psi Chapter
                  Washington State University

    2008 – 2010   Member, Western Province Awards Committee
                  Delta Sigma Pi

    2008 – 2010   Judge, “Boot Camp” Speaker
                  Undergraduate Case Competition
                  College of Business
                  Washington State University


PROFESSIONAL MEMBERSHIPS

    Society of Consumer Psychology, Delta Sigma Pi




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