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					HERRON SCHOOL OF ART + DESIGN
INDIANA UNIVERSITY / Indianapolis
735 West New York Street
Indianapolis, Indiana 46202
United States

www.herron.iupui.edu




                                    What are the
                                    boundaries of
                                     DESIGN?
                                                                                                                                              In an interview filmed
Scattered Light from the Boomerang Nebula. Credit: NASA, ESA and The Hubble Heritage Team (STScI/AURA). Acknowledgment: J. Biretta (STScI).




                                                                                                                                              for his 1969 Paris exhibition,
                                                                                                                                              Qu’est-ce que le Design?
                                                                                                                                              (What is Design?), at the
                                                                                                                                              Musée des Arts Décoratifs in Paris,
                                                                                                                                              Charles Eames was asked
                                                                                                                                              What are the boundaries of design?




                                                                                                                                              His famous response was
                                                                                                                                              What are the boundaries of problems?
Today, many people recognize                               At Herron, we believe in
the power of design thinking                               the power of designers
to identify challenges and frame opportunities             to effect positive changes in all kinds of communities.


+


to manage complex situations and generate new approaches


+


to create deeper understanding and


shape meaningful experiences.
We think that anyone who cares          To advance as relevant leaders
about design should care about          in design thinking,we believe that
design thinking + design leadership.    designers must apply designerly

Never before has the need and value     insights, knowledge and skills in

of design been so high. Never           new ways that address today’s

before has the professional status of   challenging contexts.

designers been so low. By focusing      We advocate designing as a collaborative process

                                        for identifying root problems and facilitating meaningful
on thinking and leadership,             solutions to complex issues.

designers can demonstrate relevance     We seek to harness the power of design to clarify,

                                        humanize and energize the issues that are central to life
for the 21st century and the special    in a pluralistic society.

challenges that face our society.
Herron’s graduate design programs     Herron’s MFA design program is a rigorous two–year

                                      curriculum combining research, writing, studio practice
are focused on preparing leaders      and a thesis experience. Work focuses on applied research

who can proactively manage            to master design methods for creative problem–solving.

                                      Students face real world ‘wicked’ problems that require
processes for change and innovation   skills for identifying & framing challenges and generating

                                      & optimizing solutions.
to improve the experiences of
                                      The collaborative, cross–disciplinary research activities are
businesses, institutions,             directed to leverage knowledge, resources and perspectives

organizations, communities and        across our entire university and our public communities.

                                      All investigations occur within a defined territory that
individuals.                          advances the role of design thinking in business innovation,
                                      organizational leadership, public policy, social advocacy and

                                      direct democracy.

                                      MFA graduate studies in design thinking and design

                                      leadership culminate in the degree Master of Fine Arts in

                                      Visual Communication from Indiana University.
about Herron                                                  Indiana University Purdue University Indianapolis (IUPUI)

                                                              is located in the heart of a metropolitan area of 1.7 million
Founded in 1902, Indiana University’s Herron School of
                                                              people. As the seat of state government, Indianapolis is
Art and Design, located on the campus of IUPUI, is a
professional institution that is accredited by the National   home to a vital business, institutional and cultural

Association of Schools of Art and Design. With more than      community. More than 29,000 students at IUPUI are served
50 full–time faculty members, Herron serves 800+ degree-      by the largest number of degree programs in the state.
seeking students. In 2005, Herron School of Art and Design
                                                              With a growing number of cross–disciplinary programs and
moved into Eskenazi Hall, a new 169,000 square foot,
state-of-the-art facility.                                    innovative approaches to learning, the campus is

                                                              earning national recognition as a model for urban higher

                                                              education for the 21st century.
➜
                              History demonstrates that
                              designer roles can take many paths:

                              Designer as commercial artist.

                              Designer as service vendor.

                              Designer as interpretative author.




we choose the path of


Designer as leader of design thinking and innovation.
 Design leaders manage complex       Design leaders bring a deep and

      design challenges requiring    honest regard for audiences

  collabortion across disciplines,   and contexts to any innovation

  departments and communities.       activity. As a result of understanding

 Design leaders master and teach     social, cultural, cognitive and physical

    the best practices for sharing   human factors, design leaders engage

knowledge and working in teams.      real people in the designing process.
 The challenges and opportunities in                                   Clarify

        our world are more complex                                     Humanize

 than ever. Design leaders bring new                                   Energize

ideas to the process of improving the                                  Visualize

      challenging situations at hand.




                                        identifying & framing issues


                                          generating opportunities


                                              conceptualizing ideas


                             optimizing & implementing solutions
 Discover new ways of thinking and       Create change. Use design thinking

   making by collaborating to solve      to become a transformational leader

real world issues. Work with experts     in business, culture and society.

  in the fields of social & behavioral

       science, education, business,     Create knowledge. Conduct

engineering, computer science, and       research to advance design practice

     public & environmental affairs.     and design education.
Apply to Herron.




                   www. herron.iupui.edu
Design leaders are inspired by
multiple perspectives in education + practice…


                                                                           Donald Norman         NextDesign          Marita Sturken      Lisa Cartwright
                                                                                             Leadership Institute
Stanford University School of Engineering

North Carolina State University College of Design

University of Minnesota Hubert H. Humphrey Institute for Public Affairs

Public Achievement Center for Democracy and Citizenship

Institute of Design Illinois Institute of Technology                       Margaret Mead      John Chris Jones        Ernest Boyer        RED initiative,
                                                                                                                                        Design Council, UK
The KaosPilots

Case Western Reserve University Weatherhead School of Management

MIT Media Laboratory

University of Texas, Austin Center for Sustainable Development
                                                                           Robert Putnam         Daniel Pink         Walter Paepcke      Howard Gardner
California College of the Arts Center for Art & Public Life

Harvard Business School

Loyola University Chicago Center for Urban Research and Learning

Wieden + Kennedy 12

Carnegie Mellon University School of Design                                AIGA Design for    Malcolm Gladwell         Tony Buzan         Marcia Lausen
                                                                             Democracy
Interaction Design Institute Ivrea (2001–2005)

California Institute of the Arts

Indiana University Herron School of Art and Design

Norwegian School of Management Department of Leadership and Organization

University of Toronto Rothman School of Management                          Avinash Dixit      Barry Nalebuff       Benjamin Franklin    Hannah Arendt

Art Center College of Design Graduate Media Design Program

School of Design at George Brown Institute without Boundaries
Design leaders are inspired by…
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Design leaders are inspired by…
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Design leaders are inspired by…
Design leaders are inspired by…
Design leaders are inspired by…
Design leaders are inspired by…
Design leaders are inspired by…
Design leaders are inspired by…
Design leaders are inspired by…
Design leaders are inspired by…
Design leaders are inspired by…
Design leaders care about building capacity for change in




 COMMUNITY
Design leaders realize that you don’t have to be in charge
to demonstrate effective




LEADERSHIP
Design leaders care about getting better at




     TEAMWORK
If you think ‘Design
Thinking’ & ‘Design
Leadership’ sounds
lofty, check out what
others are writing.
                        ➜
Design Thinking + Design Leadership   google this


                                      mba mfa marketplace
                                      or
                                      chief design officer redesigning american business
                                      or
                                      nextdesign leadership institute
                                      or
                                      managing as designing
                                      or
                                      design summit aspen
                                      or
                                      designers imagination competitive weapon
                                      or
                                      massive change design future
                                      or
                                      design economy empathy
                                      or
                                      t-shaped thinkers analytical intuitive
                                      or
                                      design for democracy civic
                                      or
                                      leveraging power design differentiator
                       C
                                                      STRATEGIE T
                                                               S
                                                          SMAR
                +
                       DEEP
                       UNDERSTA
                                NDING
                                                                     RELEVANT
                                                                    PRACTICES




                                                 VE
                                        EXPRESSI
                                        FORMS
Design leaders value
                                                                                                                              Design leaders are inspired by Charles + Ray Eames…




Photo adapted from: BIOG FILE— Eames, Charles and Ray, Prints & Photographs Division, Library of Congress, LC–USZ62–103825.
                  +
Design leaders are inspired by…



  Meredith Davis     Garry K. VanPatter    Min Basadur      Elizabeth Pastor     Donald Norman    John Heskett       Marita Sturken        Lisa Cartwright




    Bruce Mau           Tom Kelley         Larry Keeley    M. Csikszentmihalyi   Margaret Mead   John Chris Jones     Ernest Boyer      Christopher Alexander




  Reyner Banham        George Nelson      John Thackara     Robert H. McKim      Robert Putnam     Daniel Pink       Walter Paepcke        Howard Gardner




  Diane Ackerman      Edward de Bono      Marcel Duchamp       Bell Hooks        Brenda Laurel   Malcolm Gladwell      Tony Buzan          Marcia Lausen




 Michael E. Porter       Leonardo         Victor Papanek   Marshall McCluhan     Avinash Dixit    Barry Nalebuff    Benjamin Franklin      Hannah Arendt
Recognizing the need,
as Charles Eames once
said, is the primary
condition for design.
                                         B
                                                                           ➥




                                                                       GENERATE
                                                                     opportunities
PROCESS
                                         ➥
                                         IDENTIFY
                                         problems
                                                                                     CONCEPTUAL
                                                                                               IZE




                                                                                                  ➥
                                                                                             ideas




                                                               IMPLEMENT
                                                    OPTIMIZE +
                                                    solutions
Design leaders keep the wheels turning
                                                    ➥
diverge
Design leaders widen the range of possibilities
by seeking as many ideas as possible
converge
                   Design leaders bring together ideas
     from a variety of perspectives to produce the best
                               of all possible solutions
]
CONTEXT
                              ECONOMIC Factors
SO                                                                             s
   C IA                                                                     tor
       LF                                                           ac
         ac                                                       LF
                tor                                          I  CA
                   s                                      YS
                                                       PH




                          s                           CU
                              TECHNOLOGICAL Factors




                       tor                               LT
               ac                                           URA
             EF                                                 L
      I   TIV                                                        Fa
                                                                        c
   GN                                                                    tor
CO                                                                          s




                                                                                   Design leaders design with real people in real contexts
Design leaders sort things out




UNCLUMP
“
You may or may not be aware that methods now exist
that will take the fuzziness off complex challenge situations
that all organizations face. A map of all the interconnected



                                                           ”
challenges can be made, from broad strategic challenges to
more narrow tactical challenges.

GK VanPatter, NextDesign, http://www.nextd.org/02/07/01/
“
In practice, there is growing awareness that the most
important part of many projects takes place on the front-end
where the objective is to move from fuzziness to a state of
                                                                                                                                                          DEFUZZ




clearly defined challenges. You know the old Albert Einstein
quote, I’m sure. When asked if he had one hour to save the
world, how would he spend that hour, Al replied that he would




                                                           ”
spend 55 minutes defining the problem and five minutes
solving it. That logic still applies today.




                                                               Photo from http://www.uncyclopedia.org/uncyclopedia/index.php?title=Image:Einst_la24.jpg




GK VanPatter, NextDesign, http://www.nextd.org/02/07/01/
Is your future fuzzy?
MFA Graduate Design Curriculum




     1
YEAR MFA
MFA Graduate Design Curriculum



1      Fall     FOCUS ON Design Research for Innovation              studio     Cross–Disciplinary Collaborative Action Research in Design 1


                U N DE RS TA N DING Users in Contexts                Introduction to Design Thinking + Cross–Disciplinary Process Skills


                                                                     Introduction to Human Factors in Design


                                                                     Introduction to Business Principles k e l l e y   school of business



                FOCUS ON Design Analysis for Innovation              studio     Cross–Disciplinary Collaborative Action Research in Design 2


                I DE N T I F Y I N G Patterns and Framing Insights   Design Methods: Tools + Techniques for User–Centered Design Research


                                                                     Design Methods: Tools + Techniques for Design Analysis




2      Spring   FOCUS ON Design Synthesis for Innovation             studio     Cross–Disciplinary Collaborative Action Research in Design 3


                E X P LO R I N G Ideas and Conceiving Plans          Design Methods: Tools + Techniques for Design Synthesis


                                                                     e l ect i v e   Social Science or Engineering or Human Computer Interaction


                FOCUS ON Design Optimization for Innovation          studio     Cross–Disciplinary Collaborative Action Research in Design 4


                P ROT OT Y P I NG and Creating Solutions             Design Methods: Tools + Techniques for Design Prototyping
MFA Graduate Design Curriculum




     2
YEAR MFA
MFA Graduate Design Curriculum



3      Fall     FOCUS ON Design Leadership for Innovation 1   studio     Cross–Disciplinary Collaborative Action Research in Design 5


                I N I T I AT I N G Design Leadership          e l ect i v e   Education or Business


                                                              studio     Cross–Disciplinary Collaborative Action Research in Design 6




                FOCUS ON Thesis 1                             thesis    Research + Writing 1


                F O R M U L AT I NG the Research Problem      thesis studio        Research Visualization 1




4      Spring   FOCUS ON Design Leadership for Innovation 2   studio     Cross–Disciplinary Collaborative Action Research in Design 7


                M AS T E R I N G Design Leadership            seminar         Mastering Design Leadership in Professional Practice


                                                              studio     Cross–Disciplinary Collaborative Action Research in Design 8


                                                              seminar         Mastering Design Leadership in Academe


                FOCUS ON Thesis 2                             thesis    Research + Writing 2


                I M P L E M E N T ING the Research Solution   thesis studio        Research Visualization 2
MFA degree program in Visual Communication
focusing on Design Thinking + Design Leadership




                                                                                                                         Hubble’s Deepest View Ever of the Universe Unveils Earliest Galaxies. Photo from NASA, ESA, S. Beckwith (STScI) and the HUDF Team.
                                                                                                          Become a
                                                                                                        design leader.
www.herron.iupui.edu
                                                                                                          APPLY.
HERRON SCHOOL OF ART + DESIGN
INDIANA UNIVERSITY / Indianapolis

                                                  Book created by Christopher Vice + Jeremy Shellhorn
735 West New York Street
Indianapolis, Indiana 46202
United States

+1 317 278 9400

				
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posted:11/8/2007
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