International Launch Summary
“FlashForward off to impressive start”
Variety, 25th Sept ‘09
FlashForward had a strong premiere, becoming ABC’s first show to debut by beating Survivor…
• The show attracted 12.5m total viewers and a rating
of 4.0 with A18-49 - ratings more than doubled last season’s timeslot averages with men across key demos, becoming the first regular series to beat Survivor with A18-49 since April 2004 move from their seats – the trending showed audience growth across each quarter-hour
• FlashForward led the hour with total audience and
• Viewers tuned in at the start of the show and didn’t
“An intriguing, mind-bending concept ” – Variety, 24th Sept ‘09 “Evocative, smartly structured, well acted ” – Newsday, 22nd Sept ‘09
Source: AC Nielsen. Live+same day playbacl
FlashForward is a hit in Spain!
FlashForward on Cuatro: highest rated foreign drama Premiere in Cuatro’s history
• Premiere gained 2.7m total viewers, and a
share of 20,4% with 25-44s
• Cuatro’s highest rating programme so far in
the season and among the Top 10 most watched airings that day, across all TV
FlashForward on AXN: most watched series of the day on Pay TV
• Premiere gained 295,000 total viewers, a
share of 21,7%.
• It was the most watched series of the day,
making AXN the leader channel during both All Day and Primetime
10:15 pm Tue 6h Oct 2009 10:25 pm Mon 5h Oct 2009
Total Audience = All Individuals
Source: Cuatro and AXN.
FlashForward was Five’s highest ever rating premiere of a drama with the advertiser friendly 16-34 audience
• Premiere gained 4.1m total viewers (15% share),
over 3 times Five’s primetime average audience
• Ranked #1 in the timeslot with A16-34, taking 21%
share and skewing towards M16-34 with 24% share
average A16-34 audience
• Gained more than 5 times Five’s prime time • Five’s #1 ranking drama premiere ever with A16-34 • And #2 ranking series premiere (drama or comedy)
ever, behind Joey in 2005, again with A16-34 Demand Five
• It was also the most-watched show ever on
9pm Mon 28th Sep 2009
Source: Barb, consolidated data. Prime time = 1930-2300 all week 2008 average. Total Audience = All Individuals. Demand Five is Five’s free online TV Catch up service
FlashForward was Russia’s highest rating new US series premiere in 4 years!
• Premiere attracted 3.5m viewers, up +26% on
Channel 1’s 23:00 Friday slot average
• FlashForward ranked #1 in the timeslot
across all key demo’s, performing particularly well with Adults 16-34 (26.8% share), with ratings +45% up on the CH1 slot average. series across all key demo’s since the launch of Lost in July 2005 and #2 behind Lost in the last 10 years. currently ranks as the best performing US series in Russia during 2009.
23:00 Fri 2nd Oct 2009
Source: TNS Gallup, live data. Total Audience = All Individuals 4+
• Russia’s #1 ranking premiere of a new US
• This strong debut means that FlashForward