MEDIA KIT by liaoqinmei


									                 Image Credit: Kate & Mat Ediger


                                      Image Credit: Lori Barbley
Destination Weddings & Honeymoons is
produced by BONNIER, a family-owned,
international multimedia entity that operates
175 companies in more than 21 countries.

In the U.S. , BONNIER is the leading developer
of passionate enthusiast audiences, with 50+
                                                                         Companies in
                                                 Digital, TV Networks,   16 Countries
special-interest brands and related multimedia
                                                 Music, Gaming,
projects and events.                             Publishing

BONNIER was named 2011                                             Annual
Publishing Innovator of the Year by               2011

Publishing Executive Magazine.                    Innovator of
                                                  the Year
                                                              Editorial Mission

  Destination Weddings & Honeymoons is devoted

  exclusively to wedding travel, from the destination

  wedding through the honeymoon. With first-hand

  reports on destinations and resorts around the globe, an

  eye for trends and travel-related products, and exclusive

                                                                           Image Credit: Kate & Mat Ediger, Velvet Leaf Photography
  tips from the world’s top wedding planners, we show

  couples how to pull off an unforgettable wedding away

  with minimum stress and maximum joy.

Contact your Regional Director or to advertise.
3 | | 2012 MEDIA KIT
                                                  MAGAZINE           DIGITAL           MOBILE                          CUSTOM

                                                 100,000           624,253            25,427+                        47,700+
                                                  Distribution    Average Monthly   Facebook, Twitter          Number of Contest/
                                                                    Page Views        and Pintrest             Sweepstakes Entries
                                                 350,000                               Followers                 in the Past Year
                                                 Total Audience     87,798
                                                                  Average Monthly       All 6                               28
                                                      6x          Unique Visitors       Issues are
                                                                                       Available on
                                                                                                                  Number of
                                                                   30,000+             Tablets and
                                                                                                                Special Section
                                                                                                               Opportunities in the
                                                   2005              Editorial
                                                                    eNewsletter       including, the               Past Year
                                             Year Established                        iPad, Nook, and
                                                                                         Kindle.                      54,600
                                                                   36,000+                                      Issues Distributed
                                                                                                                 Through Special
                                                                   Custom eBlast
                                                                    Subscribers                                  Bloomingdale's
                                                                                                               Registry Partnership
                                                                                                                  in the Past Year

Contact your Regional Director or to advertise.
                                                                                                       Sources: Omniture Site Catalyst Monthly Average Q2 2012; Silverpop, August 2011;
4 | | 2012 MEDIA KIT                                                         DW&H Facebook + Twitter pages 07/2012
                                                                                                    Destination Wedding & Honeymoon Market Facts

                                                                                                                              Projected growth of the
                                                                                                                               destination wedding
                                                                                                                                   market from
                                                                    Estimated size of the                                          2006 - 2011.5

                                                                      2011 honeymoon

                                                                                                                                                   Estimated number
                                                                                                   BILLION                                           of destination
                                                                                                                                                   weddings to occur.
                                                                                                  Estimated size of the                                 in 2011.2
                                                                                                 wedding market in 2011.4

                                                                Estimated number of
                                                               weddings that will take                                            Projected size of the
                                                                   place in 2011.4                                              2011 destination wedding

Of the 2.1 MILLION estimated weddings per year, 25% will be destination weddings — that equates to 504,000 destination weddings in
2011. This equals $18 billion dollars in spending per year with spending continuing to climb. Because destination wedding parties and
guests travel in groups, hotels and resorts have more revenue opportunities via multiple room bookings, restaurant reservations, group
activities and excursions.
 Source: 2011 Destination Weddings & Honeymoons Reader Survey, Walker Communications 2Source: The Knot 2010 Real Wedding Survey 3Source: 2009 Destination Weddings & Honeymoons Reader Survey, Walker Communications 4Source: 5Source: Destination Weddings - US - Mintel International Group Limited 2007

Contact your Regional Director or to advertise.
5 | | 2012 MEDIA KIT
                                                                                                                  Reader Facts

     Destination weddings have become increasingly popular
     over the past decade as a new generation of couples has
     entered the wedding market. These couples are looking
     for unique wedding experiences that allow them to share
     quality time with family and friends.

     More than two-thirds (77%) of Destination Weddings &
     Honeymoons readers book directly with 38% booking online
     and 39% by phone.

     Destination weddings occur throughout the year, with the
     bulk (62%) taking place from early summer to late fall
     (Oct. - Nov.).

                                                                                                                           All Images: Kate & Mat Ediger, Velvet Leaf Photography
     In addition to the $545 spent on each guest by the host,
     attendees of a destination wedding will each spend
     approximatly $2,551.

     Our couples average $7,500 on their honeymoon, 116% more
     than traditionally wed couples.
     Sources: Destination Weddings & Honeymoons 2011 Reader Survey, Walker Communications;

Contact your Regional Director or to advertise.
6 | | 2012 MEDIA KIT
                                                                                      Reader Facts

   Whether in-book or online, the Destination Weddings &
   Honeymoons couple strives to plan one-of-a-kind celebrations
   that result in a truly unforgettable travel experience for
   themselves and their guests.

   Average Age                                                             32
   Average HHI                                                             $105,700
   Average Spent per Wedding                                               $21,800
   Female/Male                                                             90%/10%
   Own a Valid Passport                                                    91%
   Own a Smartphone                                                        76%
   Own a Tablet                                                            26%
   Avg Number of Traveling/Attending Guests                                40

   Destination Weddings & Honeymoons’
   couples spend nearly 4x more per guest
   than traditional wedding couples.
   Sources: Destination Weddings & Honeymoons 2011 Reader Survey, Walker

Contact your Regional Director or to advertise.
7 | | 2012 MEDIA KIT
                                                                   The Magazine

     Every issue of Destination Weddings & Honeymoons is
     100% devoted to romantic travel. The wedding section
     contains expert planning advice, resort and destination
     suggestions, reception inspiration and travel-friendly
     attire and services. The honeymoon section showcases
     amazing resorts, locales and activities worthy of this
     once-in-a-lifetime trip.

      Distribution                                       100,000

      Total Audience                                     350,000

      Frequency                                          6x

      Year Established                                   2005

     The average couple uses 5
     magazines to plan their wedding.
     Source: The Wedding Report’s Magazine Study, 2010

Contact your Regional Director or to advertise.
8 | | 2012 MEDIA KIT
                                                                                                                                                                                           The Magazine

   The Ultimate Romance Issue                                       SEPTEMBER/OCTOBER 2012
   Space Close: 12/27/11 On Sale: 2/21/12                           Real Weddings Issue
   •	   How to Marry in California                                  Space Close: 6/14/12 On Sale: 8/7/12
   •	   Chapels with a View                                         •	 How to Marry in a Villa
   •	   Celebrity Honeymoon Locales                                 •	 Behind the Scenes at a Destination Wedding
   •	   PLUS: Spotlight India, flower inspiration, splurge-worthy   •	 PLUS: 2012 A-List Planners and Photographers' spotlight
        beauty products, new destination gowns                         Italy
   SPECIAL SECTIONS: Bahamas, St. Martin/St. Maarten                SPECIAL SECTIONS: Puerto Rico, Hawaii, California,
                                                                    Cayman Islands
   MAY/JUNE 2012
   The Savvy Issue                                                  NOVEMBER/DECEMBER 2012
   Space Close: 2/14/12 On Sale: 4/10/12                            The Culture Issue
                                                                    Space Close: 8/16/12 On Sale: 10/9/12
   •	   All About All-Inclusives
   •	   Cruises for Couples                                         •	 How to Throw a Cultural Wedding
   •	   Splurge vs. Steal Honeymoon Locales                         •	 Farm-to-Table Wedding Resorts
   •	   PLUS: Gowns under $1,000, spotlight UK, DIY welcome         •	 2013 Honeymooon Preview: special bonus issue
        bags                                                           featuring bucket list trips
                                                                    •	 PLUS: Wedding traditions around the world, exotic bridal
   SPECIAL SECTIONS: Dominican Republic, Turks & Caicos,               style
                                                                    SPECIAL SECTIONS: Visit Florida, St. Lucia, South Pacific

   JULY/AUGUST 2012                                                 SPECIAL BONUS ISSUE: 2013 Honeymooon Preview

   The Beach Issue
   Space Close: 4/12/12 On Sale: 6/5/12                             JANUARY/FEBRUARY 2013
                                                                    Sixth Annual Worldwide Guide
   •	 How to Throw a Classic Beach Wedding: Tips that Will
      Work Wherever you Wed                                         Space Close: 10/18/12 On Sale: 12/11/12
   •	 Colorful Honeymoon Beaches                                    SPECIAL SECTIONS: 2013 Wedding Resort Guide
   •	 Resorts with Private Beaches
   •	 PLUS: Best beach gowns for brides and 'maids, best
      makeup with built-in SPF
   SPECIAL SECTIONS: Aruba, Visit Florida, Mexican
   Caribbean, Spa Indulgences

Contact your Regional Director or                                                                                                 All Images: Kate & Mat Ediger, Velvet Leaf Photography to advertise.
9 | | 2012 MEDIA KIT
                                                                                                                                                                                                                                                                            Special Integrated Programs

                                                                                                                                                                                     HONEYMOON PREVIEW / FALL 2012
                                                                                                                                                                                     Honeymoons are as equally important to couples as the wedding day events. It is that time where the happy couple
                                                                                                                                                                                     personally celebrates their marriage. And it is usually the most extensive and expensive trip a couple embarks on
                                                                                                                                                                                     in their lifetime to date. Be a part of our Annual Honeymoon Preview Guide that showcases honeymoon hot spots,
                                                                                                                                                                                     hotels, resorts and trends for the forthcoming year. This bonus supplement is a go-to planning source for couples
                                                                                                                                                                                     planning their post-wedding getaway.

                                                                                                                                                                                     INTEGRATED PROGRAM:
                                                                                                                                                                                     •	 Magazine Ad in Print and Digital Versions (iPad, Nook, Kindle & Zinio)
                                                                                                                                                                                     •	 12-month Listing in the Online Destination & Resort Finder (Includes: 10-image photo gallery, wedding and honeymoon info, two
                                                                                                                                                                                        travel specials, links to your destination or property and a request for quote form)
                                                                                                                                                                                     •	 12-month Listing in the Destination & Resort Finder App, available for free in the App Store

                                                                                                                                                                                     RATE: $7,860 Full Page / $4,925 Half Page

                                                                                                                                                                                    WORLDWIDE GUIDE TO DESTINATION WEDDINGS / WINTER 2013
                                                                                                                                                                                    Our Annual Worldwide Guide is a special issue featuring the top wedding destinations, hotels, resorts, inns, locales and
                                                                                                                                                                                    vendors from around the globe, used by our readers to plan their weddings away throughout the year. Our best-selling
                                                                                                                                                                                    issue of the year, this guide is a must-have for any couple planning their destination away.
                            Anna Maria Island & Longboat Key, Florida

                                                                                                                                                                                    INTEGRATED PROGRAM:
                        GettinG there

                                                                                                                                                                                    •	 Magazine Ad in Print and Digital Versions (iPad, Nook, Kindle & Zinio)
                        10 miles from Sarasota Bradenton
                        International Airport; 50 miles from
                        Tampa International Airport

                        Ceremony ideas
                        • Sunset beach wedding on Anna Maria
                          Island — the Wedding Capital of
                          Florida — with a “seashell girl,” an
                          arch draped in greens and red roses,
                          and perhaps leaping dolphins in the

                        • Cruising Sarasota Bay or the
                                                                               ith sugary white beaches, romantc bed-and-breakfasts, towering oak trees and
                          Intracoastal Waterway on a floating
                          wedding chapel                                       manatee-filled waters, the Sunshine State’s southwestern Gulf coast is ideal for
                        • In a shaded grassy area atop a             weddings with an Old Florida feel. You’ll have access to contemporary style here, from
                          Herrmann Royal Lipizzaner Austrian         chic wedding cakes to hip entertainers. Yet the peaceful pace and scenic backdrops of the
                          stallion                                   Bradenton area’s coastal communites are unrivaled for weddings, renewals, anniversaries
                        • Under the giant oak tree of a luxury

                                                                                                                                                                                    •	 12-month Listing in the Online Destination & Resort Finder Finder (Includes: 10-image photo gallery, wedding and
                                                                     and weddingmoons.
                          inn or charming bed-and-breakfast                Marry on Anna Maria Island, only 7.5 miles long and uterly free of pretension. Or
                                                                     consider a resort on nearby Longboat Key,
                        reCeption Venues
                                                                     where designer goods and globally inspired
                        • Buffet continental dinner at the
                          Mediterranean-style 1920s Powel            meals add a dash of sophistcaton to your
                          Crosley Estate overlooking Sarasota        beach affair. Bradenton beckons with art
                          Bay                                        galleries, museums and a former antebellum
                        • Flip-flop-friendly sunset soiree at the    sugar plantaton. And Lakewood Ranch is a
                          Sandbar Restaurant overlooking the         planned community loaded with cultural events.
                          Gulf on Anna Maria Island
                                                                     Together, these sister destnatons offer nine
                        tourism ContaCt                              beautful beaches, nearly unlimited water

                                                                                                                                                                                       honeymoon info, two travel specials, links to your destination or property and a request for quote form)
                        941-729-9177, ext. 232,                      sports, convenient access to almost 20 golf
                            courses, and a host of natural sites to explore.
                                                                           Beter yet, they’re home to an array
                        WeddinG ContaCt                              of dedicated wedding vendors, from
                                                                     photographers and videographers to florists and
                                                                     entertainers. This destnaton is so commited to
                                                                     providing flawless weddings that it even holds a
                                                                     strolling island-wide wedding festval every year
                                                                     so couples can meet with potental vendors.

                              88 destination weddings & honeymoons                                                                         SpecIAL ADVeRTISING SecTION

                                                                                                                                                                                    •	 12-month Listing in the Destination & Resort Finder Finder App, available for free in the App Store
                     WWG11_Layout.indd 88                                                                                                                        11/12/10 1:23 PM

                                                                                                                                                                                    RATE: $11,740 Full Page / $7,355 Half Page

Contact your Regional Director or to advertise.
10 | | 2012 MEDIA KIT
                                                                                       Digital Media
   Destination Weddings & Honeymoons is the ultimate authority
   on weddings and honeymoons away. Anchored by and a dedicated team of editors
   and designers, Destination Weddings & Honeymoons Digital
   Media is equipped to present brand messages across multiple
   platforms efficiently and effectively through innovative methods
   with measurable results.

   TRAFFIC                                            Q1 2012           % Growth YOY

   Monthly Unique Visitors                            87,798            +101.9%
   Monthly Page Views                                 624,253           +108.3%

   Page Views Per Visit                                  6.8
   Time Spent Per Visit                                  6 Minutes
   Source: Omniture Site Catalyst, Monthly Average Q2 2012 vs Q2 2011

Contact your Regional Director or to advertise.
11 | | 2012 MEDIA KIT
                                                                                                      Digital Media
   DESTINATIONWEDDINGMAG.COM (cont'd)                                                      728 x 90

   REAL WEDDINGS                                  BLOGS
   A sampling of real weddings                    Keep up with the latest and
   showcasing worldwide style and                 greatest travel trends as they
   flair.                                         relate to destination weddings and
   Find more information about the                VENDORS
   destinations brides and grooms are             Search for trusted vendors
   researching for their wedding or               including award-winning                                300 x 250
   honeymoon abroad.                              photographers and A-list planners.

   PACKAGES                                       DESTINATION & RESORT FINDER
   Check out wedding and honeymoon                Find the perfect resort for a
   packages from our trusted travel               destination wedding or honeymoon
   partners around the world.                     by entering your ideal criteria.

   Enter to win exclusive product or
   trip prizes provided by leaders in
   the industry.

   728 x 90 Leaderboard: $55 CPM                      Includes: 728 x 90 Leaderboard and
                                                      300 x 250 Medium Rectangle (Top
   300 x 250 Medium Rectangle
                                                      and Bottom).
   Top: $55 CPM Bottom: $40 CPM                       Rate: $4,200 (1 month)

   Voted for having the "Best
   Destintation Wedding Blog" in
   2010 by!                                                                           Digital
Contact your Regional Director or to advertise.
12 | | 2012 MEDIA KIT
                                                                                                Digital Media

                                                  THE DESTINATION & RESORT FINDER
                                                  ON DESTINATIONWEDDINGMAG.COM
                                                  Our online destination and resort finder is the go-to tool for couples
                                                  planning their wedding and honeymoon away. Couples log on to
                                                  our website, click on “The Wedding Finder” tab and answer a
                                                  few simple questions about their ideal wedding or honeymoon
                                                  locale (i.e. I want to get married on a beach, in the mountains,
                                                  at a vineyard etc.) in either the Destination Search or the Resort
                                                  Search fields. The finder then recommends destinations that fit
                                                  their criteria. Couples will click from the results list to link to a
                                                  particular Destination Page or Resort Page.

                                                  DESTINATION & RESORT FINDER LISTING
                                                  Details: 12-month listing in our hottest wedding planning tool
                                                  online. Includes 10-image photo gallery, 150-word description,
                                                  two travel specials, request for quote form and a link to your
                                                  website. Destinations can upgrade by purchasing a premium
                                                  destination page on the
                                                  Rate: $1,500

Contact your Regional Director or to advertise.
13 | | 2012 MEDIA KIT
                                                                                                                                        Digital Media
  Custom eBlast

                                                                                              EMAIL OPPORTUNITIES
                                                  Editorial eNewsletter
                                                                                              Our emails reach a digital audience of engaged readers
                                                                                              who have asked to receive information from Destination
                                                                                              Weddings & Honeymoons and our marketing partners. We
                                                                                              offer several different email opportunities, from sponsorship
                                                                                              advertising or wedding/honeymoon specials in our editorial
                                                                                              eNewsletters to custom eBlasts devoted entirely to your

                                                                                              Edit eNewsletter Subscribers                42,000
                                                                                              Custom Email Subscribers                    36,000

                                                                                              EDITORIAL ENEWSLETTER             CUSTOM EBLAST
                                                                                              Display Ads: 728 x 90 -or-        Your exclusive message.
                                                                                              300 x 250                         Rate: $3,600, per email
                                                                                              Rate: $1,470, per email
  Custom eBlast Subscribers 36,000+                                                           Travel Special
                                                                                              Rate: $840, per email
                                                  Editorial eNewsletter Subscribers 42,000+

Contact your Regional Director or to advertise.
14 | | 2012 MEDIA KIT
                                                                                                                                 Custom Solutions

                                                  LEVERAGE YOUR BRAND WITH OUR
                                                  CUSTOM OPPORTUNITES
                                                  Destination Weddings & Honeymoons has developed strategic partnerships and custom programs with
                                                  industry leaders including Bloomingdale’s Registry, our own A-List Wedding Planners and the Association for
                                                  Wedding Professionals International. Along with these partnerships, Destination Weddings & Honeymoons also
                                                  offers a full portfolio of custom marketing opportunities.

                                                  PHOTOGRAPHY & VIDEOS                                     APPS
                                                  Cut out the middleman. Let Destination Weddings &        iPhone-and-iPad-accessible apps are available as
                                                  Honeymoons’ experienced creative team produce            turnkey, white-label apps for your brand, including
                                                  world-class photography and videos that tie the          both IOS development and compelling content that
                                                  content our readers are most hungry for to your          we can create for you.
                                                  brand message.
                                                  DESTINATION PAGE/BRAND CHANNEL
                                                  Continuing coverage of your brand throughout
                                                                                                           Online contests are among the most popular features
                                                  the year can be aggregated into this co-branded,
                                                                                                           on our website. Not only are contests a great way to
                                                  focused web content experience that includes
                                                                                                           promote your destination, property or product, but
                                                  articles, photo galleries and more. Your destination
                                                                                                           they also include opt-in email database generation,
                                                  page/brand channel will be accessible through
                                                                                                           providing you with a list for future marketing
                                                  the main navigation bar on the homepage of
                                                                                                           CREATIVE SERVICES
                                                                                                           Not only can Destination Weddings & Honeymoons
                                                  Custom digital publication developed using a
                                                                                                           provide you with the platforms to deliver your
                                                  proprietary digital platform called Design and
                                                                                                           message, but we can also help you with a myriad
                                                  execution is fully handled by Destination Weddings
                                                                                                           of consultative services pre- and post-campaign.
                                                  & Honeymoons staff, with art direction from the
                                                                                                           These services include, but are not limited to,
                                                  sponsor. D.pubs incorporate custom content, photos,
                                                                                                           market research, competitive analysis, brand audits,
                                                  video, and feature the ability to share via email and/
                                                                                                           campaign messaging, creative design services,
                                                  or post to social networks. They are accessible on all
                                                                                                           custom printing solutions and campaign research.
                                                  web-enabled devices.

                                                                      Contact your Regional Director for custom pricing
                                                                      according to your marketing needs.
Contact your Regional Director or to advertise.
15 | | 2012 MEDIA KIT
                                                                                                                                                              2012 PRINT AD RATE CARD

FOUR COLOR                                                                            1x                        3x                      6x
Spread                                                                                $30,820                   $29,285                 $27,740
Full Page                                                                             $15,410                   $14,640                 $13,870
2/3 Page                                                                              $12,330                   $11,705                 $11,100
1/2 Page                                                                              $9,660                    $9,170                  $8,695
1/3 Page                                                                              $6,935                    $6,585                  $6,240

COVERS                                                                                1x                        3x                      6x
2nd                                                                                   $18,880                   -                       -
3rd                                                                                   $16,815                   -                       -
4th                                                                                   $20,965                   -                       -                            FREQUENCY 6x
Bleed                                                                                 15%                       -                       -
WORLDWIDE GUIDE (Fixed Format)                                                        1x                        3x                      6x                           EFFECTIVE JAN 2012
Spread                                                                                $23,480                   -                       $20,660
                                                                                                                                                                     DISTRIBUTION 100,000
Full Page                                                                             $11,740                   -                       $10,325
1/2 Page                                                                              $7,355                    -                       $6,475
                                                                                                                                                                     READER FACTS
1/4 Page                                                                              $4,325                    -                       $3,805
HONEYMOON PREVIEW                                                                     1x                        3x                      6x                             •	10%/90% Male/Female
Full Page                                                                             $7,860                    -                       $7,075                         •	32 Average Age
Half Page                                                                             $4,925                    -                       $4,435                         •	$105,700 Average
                                                                                                                                                                         Household Income
YOUR WEDDING EXPERTS                                                                  1x                        3x                      6x
1/4 Page                                                                              $2,725                    -                       -                              •	91% Own a Valid
1/8 Page                                                                              $1,535                    -                       -
1/16 Page                                                                             $910                      -                       -
                                                                                                                                                                       •	76% Own a Smartphone
                                                                                                                                                                       •	Over Half of Readers
                                                                                                                                                                         Have Read 3+ Issues
                                                                                                              SPACE       MATERIALS     ON        ON eREADER/        CONTACT INFO
ISSUE              THEME                          SPECIAL SECTIONS                                            CLOSE          DUE       SALE         TABLET
                                                                                                                                                                     For more information,
Mar/Apr            The Ultimate Romance Issue     Bahamas; St. Martin/St. Marteen                             11/30/11     12/27/11   2/21/12       2/11/12
                                                                                                                                                                     contact your Regional
May/June           The Savvy Issue                Dominican Republic; Turks & Caicos; Belize                  2/14/12      2/17/12    4/10/12       3/31/12          Director or
Jul/Aug            The Beach Issue                Florida; Aruba; Mexican Caribbean                           4/12/12      4/17/12    6/5/12        5/26/12          Carol Johnson, Publisher
Sept/Oct           Real Weddings Issue            Puerto Rico; Hawaii; California                             6/14/12      6/19/12    8/7/12        7/28/12
Nov/Dec            The Culture Issue              Florida, St. Lucia, South Pacific; 2013 Honeymoon Preview   8/16/12      8/21/12    10/9/12       9/29/12
                                                                                                                                                                     Source: 2011 Destination Weddings &
WWG ‘13            Sixth Annual Worldwide Guide                                                               10/18/12     10/23/12   12/11/12      12/1/12          Honeymoons Reader Survey, Walker
*Schedules and themes are subject to change.
                                                                                                                                   2012 PRINT ADVERTISING TERMS + CONDITIONS

1. Rates on this card are effective until superceded and are stated in U.S. Dollars.

2. Submission of advertising for publication constitutes acceptance of these terms by Advertiser and Agency. No conditions other than those set forth on this rate card and the insertion order
shall be binding on the Publisher unless specifically agreed to in writing by the Publisher.

3. All advertisements and their content are subject to Publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation or position
commitment at any time. Publisher shall not be liable for any costs or damages if for any reason Publisher fails to publish an advertisement, or for errors in key number or advertiser index.

4. Conditions, other than rates, are subject to change by Publisher without notice. Rates are subject to change upon notice from the Publisher. Cancellation of any space reservation by the
Advertiser or its Agency for any reason other than a change in rates will result in an adjustment of the rate (shortage) based on past and subsequent insertions to reflect actual space used
at the earned frequency or volume rate. Advertiser and Agency agree to pay for incomplete contracts at the shortage rate.

5. Cancellation or changes in orders may not be made by the Advertiser or its Agency after the closing date. Advertisements not received by closing date will not be entitled to approval or
revision by Advertiser or its Agency. Publisher is not responsible for loss or damage of any advertising materials.

6. Positioning of advertisements is at the discretion of the Publisher except where request for a specific position is granted, in writing, by the Publisher.

7. Publisher is not liable for delays in delivery, or non-delivery, in the event of an Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion,
embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slow down, or any condition beyond the control of Publisher affecting
production or delivery in any manner.

8. Advertiser and its Agency shall be jointly and severally liable for monies due and payable to Publisher for advertising ordered and published. Should collection efforts become necessary,
Advertiser and its Agency agree to pay attorney fees, expenses, and costs incurred in connection with collection of all monies due.

9. Advertiser and its Agency warrant that they are properly authorized to publish the entire contents and subject matter of all advertising submitted for publication. Advertiser and its Agency
agree to indemnify and hold Publisher harmless from and against any loss, expense or other liability resulting from any claims or suits for misappropriation, libel, violation of rights of privacy,
plagiarism, copyright infringement and any other claims or suits that may arise out of the publication of such advertisement. When advertisements containing the names, likenesses and/or
testimonials of living persons are submitted for publication, the order or request for the publication thereof constitutes a warranty by the Advertiser and its Agency that they have obtained
written consent of the use of the name, likeness and/or testimonial of each and every living person which is contained therein.

10. Until credit is approved, Advertisements are run on a prepaid basis only. After approval, credit terms are Net 30 days.
                                                                                                                                                                             2012 PRINT AD SPECIFICATIONS

BOOK SPECIFICATIONS                                                        proofs include: Epson Contract Proof, IRIS, Kodak Approval, Digital          SHIP INFORMATION: (All final ad materials as well as photos,
Trim Size: 8 3/8" x 10 1/2" Bleed Size: 8 5/8" x 10 3/4" No                Match Print, Progressive Press Proof, Fuji Pictro, Fuji Final Proof.         copy, logos, etc. for ad design services)
live matter within 1⁄4" of final trim size. On spreads allow 1/8"          Proofs are required regardless of file delivery mode. If contract
                                                                                                                                                        ALISON KLEIN, Destination Weddings & Honeymoons
safety on each side of the gutter. All marks should be offset at           proof is not supplied, we will generate an Epson proof, and
                                                                                                                                                        460 N. Orlando Ave., Suite 200 Winter Park, FL 32789
least .125” from trim. All ads supplied must be CMYK. For ads              additional charges may apply. The publisher and printer will not
                                                                                                                                                        407-571-4907 /
requiring a spot color, please contact your production manager for         accept responsibility when contract proofs are not submitted.
specifications.                                                                                                                                         Size of Ad                                     Width                         Length
                                                                           MEDIA TRANSFER: CD, DVD
Binding: Perfect Bound Jog: to Foot                                        ELECTRONIC TRANSMISSIONS                                                     2-Page Spread Trim**                           16-3/4”                       10-1/2”
                                                                           Ad files can be delivered via our Ad Portal at adportal.bonniercorp.         2-Page Spread with Bleed**                     17”                           10-3/4”
Supplied materials that do not comply with the following                   com. For ads supplied electronically, advertiser must supply an
                                                                           additional content proofing file. If one is not supplied, a confirmation     Full Page Trim                                 8-3/8”                        10-1/2”
specifications will be corrected and the advertiser billed for the
required production.                                                       PDF proof will be sent to advertiser for approval and an Epson proof         Full Page with Bleed                           8-5/8”                        10-3/4”
                                                                           will be made for full page ads and spreads, and additional charges           Full Page NonBleed                             7-3/8”                        9-1/2”
AD SIZES: All ads must be created to exact size specifications             may apply. We do not accept ads via e-mail.
                                                                           Electronic files are stored for one year, unless otherwise                   Half-Page Spread Bleed                         17”                           5-3/8”
listed on the rate card or will incur charges for resizing.
                                                                           requested in writing.                                                        Half-Page Spread NonBleed                      15-1/2”                       4-5/8”
*Please supply spread files as a single spread document. Hold                                                                                           Two-Thirds Page Bleed                          5-9/16”                       10-3/4”
live matter 1/4” from trim on all sides of spreads and full page           INSERTS: Consult your advertising representative. Production,
                                                                           design and prepress services are available; rates upon request.              Two-Thirds Page NonBleed                       4-5/8”                        9-1/2”
                                                                                                                                                        One-Half Page (Horizontal)                     7-3/8”                        4-5/8”
REQUIRED FORMAT: PDF/X-1a format is the required file                      Materials Requirements for In-House Design Services:                         One-Half Page Bleed (Horizontal)               8-5/8”                        5-3/8”
format for submission. When preparing PDF/X-1a files, careful              Photos: Color scans should be 300 dpi in CMYK. B/W scans should
                                                                           be 300 dpi grayscale.                                                        One-Half Page (Island)                         4-5/8”                        7-1/2”
attention must be paid to ensure they are properly created and will
reproduce correctly. Please see                                                                                          One-Third Page Bleed (Vertical)                3-3/16”                       10-3/4”
acrobat/standards.html for guidelines and instructions. Files              LOGOS: Vector .eps or .ai files are preferred. Type should be                One-Third Page NonBleed (Vertical)             2-1/4”                        9-1/2”
should conform to SWOP guidelines, and total ink density should            converted to outlines unless the fonts are provided. Jpgs should
                                                                           be 300 dpi.                                                                  One-Third Page (Square)                        4-5/8”                        4-5/8”
not exceed 300%. View specifications online at
                                                                                                                                                        One-Sixth Page (Vertical)                      2-1/4”                        4-5/8”
PROOFS: For full page and spread ads, advertisers MUST submit              If you are supplying native files for us to work with, they must
a contract-level digital proof at full size that conforms to SWOP          be accompanied by the fonts used in those files. Black type on               *Please Supply Spread Files As A Single Spread Document.
standards (including a color bar) for all digital files. Client-supplied   light background should be defined as 100% black ONLY. Files                  Hold live matter 1/4” (.25”) from trim on all four sides.
contract proof is required to guarantee color. Acceptable contract         should conform to SWOP guidelines, and total ink density should
                                                                           not exceed 300%.

                                                                                                                 SPACE      MATERIALS          ON         ON eREADER/
 ISSUE           THEME                           SPECIAL SECTIONS                                                CLOSE         DUE            SALE          TABLET                       Full Page           Full Page
                                                                                                                                                                                          Bleed              Non-Bleed
 Mar/Apr         The Ultimate Romance Issue      Bahamas; St. Martin/St. Marteen; Winter Wonderland             11/30/11       12/27/11      2/21/12           2/11/12                                                             1/2 Page

 May/June        The Savvy Issue                 Dominican Republic; Turks & Caicos; Belize                      2/14/12       2/17/12       4/10/12           3/31/12
 Jul/Aug         The Beach Issue                 Florida; Aruba; Mexican Caribbean                               4/12/12       4/17/12       6/5/12           5/26/12
 Sept/Oct        Real Weddings Issue             Puerto Rico; Hawaii; California                                 6/14/12       6/19/12       8/7/12           7/28/12                                                            2/3 Page
                                                                                                                                                                                      1/2 Page
 Nov/Dec         The Culture Issue               Florida, St. Lucia, South Pacific; 2013 Honeymoon Preview       8/16/12       8/21/12       10/9/12          9/29/12                   Island
                                                                                                                                                                                                           1/3 Page       1/3                  1/6
                                                                                                                                                                                                            Square       Page
 WWG ‘13         Sixth Annual Worldwide Guide                                                                   10/18/12      10/23/12       12/11/12          12/1/12

*Schedules and themes are subject to change.
                                                                                                                                                                   2012 DIGITAL AD RATE CARD


EMAIL                                                 RATE      INFO

Custom eBlast                                         $3,600    Your exclusive message. Price is per email.

Editorial eNewsletter Display Ad                      $1,470    728 x 90 Leaderboard or 300 x 250 Medium Rectangle. Price is per email.

Editorial eNewsletter Travel Special                  $840      Includes image and description. Price is per special, per email.

Editorial eNewsletter Sweepstakes/Contest Promotion   $840      Includes image and description. Price is per promotion, per email.

DISPLAY ADS                                           RATE      INFO

728 x 90 Leaderboard                                  $55 CPM   Run of Site

300 x 250 Medium Rectangle (Top)                      $55 CPM   Run of Site                                                                                                 624,253
300 x 250 Medium Rectangle (Bottom)                   $40 CPM   Run of Site                                                                                                 Monthly Page
                                                                Includes exclusive sponsorship of 3 homepage ad units for one month — one 728 x 90 Leaderboard
Homepage Brand Blocking                               $4,200
                                                                and two 300 x 250 Medium Rectangles.
SWEEPSTAKES / CONTESTS                                RATE      INFO                                                                                                        Monthly Unique
                                                                Includes promotion: 1X Custom eBlast sent to brand database; 1X Editorial eNewsletter promotion;
Sweepstakes/Contest with Promotion                    $5,355
                                                                45,000 (below the fold) ROS impressions; Database of opt-in leads
Sweepstakes/Contest                                   $1,000    Includes hosting and fulfillment. Sponsor provides prize.                                                   Opt-In eNewsletter
TRAVEL SPECIALS                                       RATE      INFO

Travel Special                                        $100      Per special, per month.
                                                                                                                                                                            Custom eBlast
ONLINE PLANNING TOOLS                                 RATE      INFO

Destination & Resort Finder Profile                   $1,500
                                                                Includes 10-image photo gallery, 150-word description, two travel specials, request for quote form and      25,427
                                                                a link to your website.
                                                                                                                                                                            Facebook, Twitter
Regional Guide Vendor Profile                         $600
                                                                Includes 10-image photo gallery, 100-word description, request for quote form and a link to your            and Pintrest

For more information, contact your Regional Director or Carol Johnson,                                                                                                      Sources: Omniture Site Catalyst
                                                                                                                                                                            Monthly Average Q2 2012;

Publisher / / 908-221-9122                                                                                                                    Silverpop, August 2011; DW&H
                                                                                                                                                                            Facebook + Twitter pages 07/2012
                                                                                                                                                              2012 DIGITAL AD SPECIFICATIONS

STANDARD GUIDELINES: These guidelines are consistent             MOUSE OVER/MOUSE OFF
                                                                                                                                  AD UNIT                     DIMENSIONS        FILE SIZE           FILE TYPE
with the Interactive Advertising Bureau specifications           •	 Ad should expand upon mouse over or click on expand
(                                                       button                                                        Leaderboard                 728x90 Pixels     72 dpi, 30 kb max   gif, jpg, swf

•	 Doubleclick is used to serve all Bonnier corp                 •	 Ad should retract upon mouse off or clicking a close          Medium Rectangle            300x250 Pixels    72 dpi, 30 kb max   gif, jpg, swf
   Advertisments                                                    button
                                                                                                                                  eNews Med Rectangle         300x250 Pixels    72 dpi, 30 kb max   gif, jpg
•	 There is a 24-hour turnaround time once all creatives are     •	 If the ad expands with user click, the panel still must
                                                                    retract when mouse is removed                                 Custom eBlast               600 Pixels Wide   72 dpi, 30 kb max   html
   submitted to Online Advertising Operations
•	 All ad units must launch a new browser window when            •	 Any sound should be user initiated by click, not mouse        Video Hosting               608x300 pixels    40 mb max           flv, avi, mov
   clicked on                                                                                                                     Logo Sponsorship            150x40 Pixels     30 kb max           gif, jpg
                                                                 FLASH AD UNITS
•	 All static ads types are accepted (.jpg, .gif, .swf, .html)
                                                                 •	 Flash files served via DoubleClick must be coded properly     Travel Special              n/a               72 dpi, 30 kb max   gif, jpg
•	 Max initial load file size should not exceed 30k                 for proper click and impression tracking
Below is a list of the most commonly used third party            •	 All Flash files must be submitted as a .SWF file with
vendors. For a complete list of approved vendors please             accompanying back up gif/jpg for display to users who
contact the Ad Ops team. Bonnier has the ability to serve           do not accept Flash
third party tags that are not on the list of approved vendors                                                                                      728 x 90

but we will not be able to track click-throughs.                 •	 A click through URL must be supplied
                                                                 •	 We accept flash version 6-10
PARTY AD TAGS                  PARTY RICH MEDIA                  Flash MX/All Versions                                                 300 x 250
Atlas                          Eyeblaster
                                                                 A clickable flash object such as a button or hitarea in the
Bluestreak                     EyeReturn
                                                                 flash movie clip will require some actionscript attached to
DoubleClick                    Eyewonder                         it.
Interpolls                     Pointroll
                                                                 1. Associate the on(release) event with that object.
Mediaplex                      Unicast
                                                                 2. The object will now listen for that particular event. When
                                                                 the event occurs it will trigger actionscript instructions.
                                                                 3. Place the ‘getURL(clickTAG);’ actionscript as the
•	 Third Party tags should be served via JavaScript Ad calls,    instructions. The flash ad code generated will be
   not iframes                                                   programmed to pass in the ‘clickTAG’ as a parameter to that
•	 Audio needs be user initiated with a clearly recognizable     flash ad upon which clicking on the ad will direct the user to
   on/off button                                                 the click through URL value found in the clickTAG.
•	 All floating ad units should have a clearly recognizable      4. Make sure to check off the “Expression” checkbox for the
   close button                                                  URL field that is the variable for the getURL actionscript
•	 Max initial load file size should not exceed 30k              function.
•	 Additional polite download should not exceed 80k              Button Code: on (release) {getURL (_level0.clickTag, “_
•	 Frame rate per second should not exceed 18fps                 blank”);}
•	 Animation length should not exceed 15 seconds
                                                                 The extra parameter for the getURL function determines
EXPANDING ADS                                                    the target window for the redirected content. “_blank” will
                                                                 generate a new browser window.
Most Common Sizes:              Expanded Dimension:
728x90                          728x225                          CONTACT:
300x250                         400x350, 300x600,                Kari Ardelean
                                600x250                 / 407-571-3245
                                                                              Regional Contact Information

   Beth Friedman / / 310-738-8658

   John Graham / / 212-779-5158

   Julie Kittredge / / 813-877-6959

   Valerie Aguilar / / 805-452-0679

   Viveca Caldara / / 407-461-9388

   Kerry Neujhar / / 407-571-4898

   Leslie Parker / / 407-571-4958

   >> East Coast / Puerto Rico
   Carol Johnson, Publisher / / 908-221-9122

21 | | 2012 MEDIA KIT

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