MODULE 7 • QUIZ
Name: _________________________________________ Date: _________________________
1. What’s the difference between a feature and a benefit?
__________________________________________________________ Use Only
2. Match the parts of a marketing plan with their correct definitions: A) Goal; B)
Objective; C) Strategy; D) Tactic.
- What are my specific travel plans?
- What’s my destination?
- What’s the best way (or ways) to get there?
- How will I know when I’ve arrived?
3. Typically, an established full-time massage practice requires how many total
clients? (Select one.)
4. Match the marketing strategies with their examples (also called tactics): A)
Personal selling; B) Advertising; C) Public relations; D) Sales promotion; E)
- Magazine ad
- News release
- Gift certificate
5. Write out your individual 30-second elevator speech, which is a short, first-
person sales presentation you could give someone during an elevator ride about
who you are and what you do (maximum 100 words).