Just Like Me

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					                                                               Just Like Me?
                                     DEMOGRAPHICS                                                    PSYCHOGRAPHICS                           BEHAVIORISTIC
                                                                  Life
            Sex   Age   Ethnicity   Education    Occupation                Religion    Values      Attitudes       Personality   Life Style    Brand Loyalty
                                                                 Stage
                                         th
Trent       M     16     White        11            N/A          Teen        LDS       Family                         Shy

                                         th
Zac         M     16     White        11        Sheep Herder     Teen        LDS       Family                         Loud        Limited      Mountain Dew

                                         th       Cashier,
Taylor      F     18     White        12                         Teen        LDS       Family                      Outgoing
                                                Telemarketer
                                         th
Nic         M     16     White        11        Cleaning Cars    Teen        LDS       Family                        Quiet

                                         th                                            Family,
Josh        M     17     White        12          Janitorial     Teen        LDS                   Optimistic                                     G Unit
                                                                                       Friends
                                         th
Jared       M     18     White        12          Farming        Teen        LDS       Family    Disconcerted        Dopey       Academic      J Garcia Ties

                                         th                                            Family,
Breann      F     16     White        11        Housecleaning    Teen        LDS                                     Social       School          Fossil
                                                                                       Friends
                                         th
Stephanie   F     16     White        11            N/A          Teen        LDS       Family      Optimistic        Quiet

                                         th                                            Family,
Kellie      F     17     White        12        Food service     Teen        LDS                   Optimistic        Bubbly
                                                                                       Friends
                                         th                                            Family,
Ashlen      F     18     White        12            N/A          Teen        LDS                                     Mellow      Laidback      Estee Lauder
                                                                                       Friends
                                         th
Tess        F     15     White        10            N/A          Teen      Catholic    Family      Optimistic        Bubbly        FFA

                        Hispanic/        th                                Catholic,   Family,
Tawnee      F     15                  10        Construction     Teen                            Perfectionistic   Sarcastic      Music        Coke, Chevys
                         White                                              LDS        Friends
                                         th                                                                                                   Mountain Dew,
Chad        M     16     White        10            N/A          Teen       None       Family      Optimistic         Nerd        Music
                                                                                                                                                Converse
                                         th      Ice Cream                 Catholic,   Family,
Kacee       F     17     White        11                         Teen                              Funloving          Loud        DECA            Shoes
                                                  Scooper                   LDS        Friends
                                                                Married
                                                                                       Family,
Mrs. S      F     34     White      Masters       Teacher        with      Baptist                 Optimistic         Loud       Laidback       Diet Coke
                                                                                       Friends
                                                                Children

				
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posted:10/3/2012
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