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									Shira Simmonds, Co-founder and President, Ping Mobile

Shira Simmonds co-founded Ping Mobile in September 2005 and served as its CEO until its
merger with RegiSoft/Pop Solutions in January 2008. Ms. Simmonds is currently the President of
Ping Mobile and leads all operations, marketing, global business development, client alliances
and sales activities, and brings with her a wealth of advertising and media experience.

Previously, Ms. Simmonds held the position of Chief Operating Officer of Spiral Solutions Inc. (the
US-based subsidiary of Spiral Solutions LTD), for six years. At Spiral Solutions, she was
responsible for the creation, implementation and management of Spiral Media Group, including
the strategic planning and purchasing of over $7M of annual advertising budget. Ms. Simmonds
managed all aspects of business and operations for the company, and designed the architecture
for an online media buying and reporting system that was then sold to over 100 advertising
clients. She also served as the VP of Global Advertising & Media Buying of Spiral Solutions LTD
where she managed interactive advertising budgets, created strategic partnerships and defined
media buying process and procedures. Additional positions include International Marketing
Manager at eSafe Technologies and as a former Merrill Lynch consultant. Ms. Simmonds holds a
BS degree in Management Information Systems from Sy Syms School of Business at Yeshiva
University in New York.

Ms. Simmonds is based in Ping Mobile’s New Jersey office.

								
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