VIEWS: 231 PAGES: 7 POSTED ON: 10/3/2012
6. Brand Identity You’ve taken care of the technical details, from ﬁnancials to ﬁling, it’s 8me to give your company some personality and presence. If you haven’t already, it’s 8me to come up with a business name and logo, and register them properly. I’ll discuss simple tools for crea8ng a professional business presence, including a company phone number and aﬀordable business cards. You’ll also learn how to start carving out an online presence; website, social media and emailing op8ons. Let’s dive in! Names and Logos The ﬁrst step in coming up with a corporate presence is crea8ng and registering your name and logo. Here are some important steps to lay the groundwork. Come Up With a Name Chapter 7: Brand Identity • Come up with a business name that’s meaningful to you. • If you’re having trouble, consider a 8tle that in some way describes your product, or is based oﬀ your own name. • Make sure it’s something that people will remember, without being too confusing or diﬃcult to pronounce. Check if Your Business Name is Taken • In Chapter 4, I men8oned Trademarkia is a great tool to check whether or not a business name or domain has been taken. • If you find a business with the same name but in a completely different market, you might be alright. Check with a lawyer to be sure. Register Your Domain • Whether or not you’re ready to built out your website, you should register the domain that matches your company name. • Easily register a domain on GoDaddy for about $10. Create Social Media Accounts • Register for any social media accounts you might u8lize now or in the Chapter 7: Brand Identity future, just to save those names. • Poten8al social media sites include Facebook, TwiZer, LinkedIn, Youtube and Pinterest Design a Logo • You may choose to design your logo yourself, or have it Quick Tip custom created by a My favorite option for getting a designer logo designed is 99designs, • Get your logo which provides a variety of trademarked through options at a cost effective price. the USPTO website. Physical Collateral & Phones Professional physical collateral and solid phone system will help bring legi8macy to your business communica8ons. Here are my sugges8ons for the top services and items to consider: Physical Collateral Phone System Chapter 7: Brand Identity Customized physical collateral If you’re looking to get a phone you may want to purchase: system set up quickly, you have a variety of choices that will: • Business Cards • Provide you with an 1-‐800 • Sta8onary (LeZerheads) number • Brochures • Let you record a gree8ng • Invoices • Allow you set up mul8ple • Fax Cover Sheets mailboxes Tool: Tools: • Vistaprint • Google Voice • Onebox • Ring Central Websites, Email & Social Media Once you’ve printed business cards and staked your claim with domains and social media accounts, it’s 8me to actually get a website built out and an email campaign system going. These are invaluable tools for establishing your online presence: Website Creators Chapter 7: Brand Identity In many cases you don’t need to hire a developer to create your ﬁrst website, especially if your business isn’t run primarily online. There are great services that allow you to you build a nice website very quickly and easily: Stock Photos • Weebly You will probably need • Wix images to populate your website. This stock photo • Site Kreator site allows you to pay a • WordPress ﬂat fee per image: • Intuit • iStockPhoto Email Services E-Commerce Store This is my favorite tool to As your business grows, set up an e-‐commerce it’s important that you store quickly: have an easy way to maintain and manage your email • Shopify communica8ons and lists: • Mail Chimp • Constant Contact Quick Tip Chapter 7: Brand Identity • SendGrid Nothing will happen by simply creating a social media account. If you are active on social Payment Processing media, however, it can become a great tool for If you prefer to handle communicating and payments and shipping connecting with yourself, these are customers, and gaining popular credit card processing services: referral traffic. To learn more about how to • PayPal grow your presence check out this Social • Google Checkout Media Course. Resources Recap • Names and Logos • Check business name: Trademarkia • Register your domain: GoDaddy • Design a Logo: Design Course • Register your trademark: USPTO Oﬃce • Hire a designer 99designs Chapter 7: Brand Identity • Physical Collateral & Phones • Business cards and physical collateral: Vistaprint • Phone Systems: Google Voice , Ring Central, Onebox • Websites & Email • Site creators: Weebly, Wix, Site Kreator, WordPress, Intuit • Stock photos: iStockPhoto • Email Services: Mail Chimp, Constant Contact, SendGrid • E-‐commerce solu8on: Shopify • Payment Processing: PayPal, Google Checkout • Social Media Course
"6 - Brand Identity"