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6. Brand Identity
You’ve
taken
care
of
the
technical
details,
from
financials
to
filing,
it’s
8me
to
give
your
company
some
personality
and
presence.
If
you
haven’t
already,
it’s
8me
to
come
up
with
a
business
name
and
logo,
and
register
them
properly.
I’ll
discuss
simple
tools
for
crea8ng
a
professional
business
presence,
including
a
company
phone
number
and
affordable
business
cards.
You’ll
also
learn
how
to
start
carving
out
an
online
presence;
website,
social
media
and
emailing
op8ons.
Let’s
dive
in!
Names and Logos
The
first
step
in
coming
up
with
a
corporate
presence
is
crea8ng
and
registering
your
name
and
logo.
Here
are
some
important
steps
to
lay
the
groundwork.
Come
Up
With
a
Name
Chapter 7: Brand Identity
• Come
up
with
a
business
name
that’s
meaningful
to
you.
• If
you’re
having
trouble,
consider
a
8tle
that
in
some
way
describes
your
product,
or
is
based
off
your
own
name.
• Make
sure
it’s
something
that
people
will
remember,
without
being
too
confusing
or
difficult
to
pronounce.
Check
if
Your
Business
Name
is
Taken
• In
Chapter
4,
I
men8oned
Trademarkia
is
a
great
tool
to
check
whether
or
not
a
business
name
or
domain
has
been
taken.
• If
you
find
a
business
with
the
same
name
but
in
a
completely
different
market,
you
might
be
alright.
Check
with
a
lawyer
to
be
sure.
Register
Your
Domain
• Whether
or
not
you’re
ready
to
built
out
your
website,
you
should
register
the
domain
that
matches
your
company
name.
• Easily
register
a
domain
on
GoDaddy
for
about
$10.
Create
Social
Media
Accounts
• Register
for
any
social
media
accounts
you
might
u8lize
now
or
in
the
Chapter 7: Brand Identity
future,
just
to
save
those
names.
• Poten8al
social
media
sites
include
Facebook,
TwiZer,
LinkedIn,
Youtube
and
Pinterest
Design
a
Logo
• You
may
choose
to
design
your
logo
yourself,
or
have
it
Quick Tip
custom
created
by
a
My favorite option for getting a
designer logo designed is 99designs,
• Get
your
logo
which provides a variety of
trademarked
through
options at a cost effective price.
the
USPTO
website.
Physical Collateral & Phones
Professional
physical
collateral
and
solid
phone
system
will
help
bring
legi8macy
to
your
business
communica8ons.
Here
are
my
sugges8ons
for
the
top
services
and
items
to
consider:
Physical Collateral Phone System
Chapter 7: Brand Identity
Customized
physical
collateral
If
you’re
looking
to
get
a
phone
you
may
want
to
purchase: system
set
up
quickly,
you
have
a
variety
of
choices
that
will:
• Business
Cards
• Provide
you
with
an
1-‐800
• Sta8onary
(LeZerheads) number
• Brochures • Let
you
record
a
gree8ng
• Invoices • Allow
you
set
up
mul8ple
• Fax
Cover
Sheets mailboxes
Tool: Tools:
•
Vistaprint • Google
Voice
• Onebox
• Ring
Central
Websites, Email & Social Media
Once
you’ve
printed
business
cards
and
staked
your
claim
with
domains
and
social
media
accounts,
it’s
8me
to
actually
get
a
website
built
out
and
an
email
campaign
system
going.
These
are
invaluable
tools
for
establishing
your
online
presence:
Website Creators
Chapter 7: Brand Identity
In
many
cases
you
don’t
need
to
hire
a
developer
to
create
your
first
website,
especially
if
your
business
isn’t
run
primarily
online.
There
are
great
services
that
allow
you
to
you
build
a
nice
website
very
quickly
and
easily:
Stock Photos
• Weebly You
will
probably
need
• Wix images
to
populate
your
website.
This
stock
photo
• Site
Kreator site
allows
you
to
pay
a
• WordPress flat
fee
per
image:
• Intuit • iStockPhoto
Email Services E-Commerce Store
This
is
my
favorite
tool
to
As
your
business
grows,
set
up
an
e-‐commerce
it’s
important
that
you
store
quickly:
have
an
easy
way
to
maintain
and
manage
your
email
• Shopify
communica8ons
and
lists:
• Mail
Chimp
• Constant
Contact
Quick Tip
Chapter 7: Brand Identity
• SendGrid
Nothing will happen by
simply creating a social
media account. If you
are active on social
Payment Processing media, however, it can
become a great tool for
If
you
prefer
to
handle
communicating and
payments
and
shipping
connecting with
yourself,
these
are
customers, and gaining
popular
credit
card
processing
services: referral traffic. To learn
more about how to
• PayPal grow your presence
check out this Social
• Google
Checkout Media Course.
Resources Recap
•
Names
and
Logos
•
Check
business
name:
Trademarkia
•
Register
your
domain:
GoDaddy
•
Design
a
Logo:
Design
Course
•
Register
your
trademark:
USPTO
Office
• Hire
a
designer
99designs
Chapter 7: Brand Identity
•
Physical
Collateral
&
Phones
• Business
cards
and
physical
collateral:
Vistaprint
• Phone
Systems:
Google
Voice
,
Ring
Central,
Onebox
•
Websites
&
Email
• Site
creators:
Weebly,
Wix,
Site
Kreator,
WordPress,
Intuit
• Stock
photos:
iStockPhoto
• Email
Services:
Mail
Chimp,
Constant
Contact,
SendGrid
• E-‐commerce
solu8on:
Shopify
• Payment
Processing:
PayPal,
Google
Checkout
• Social
Media
Course
