[ROI EMAIL FOR ATTENDEE -- Marketing version]
Re: 2012 Calix User Group Conference
I’m writing to ask for your approval to attend the 2012 Calix User Group Conference, October 27-30, in
Las Vegas, NV. It’s now one of the largest communications service provider events in North America and
expected to attract more than 1,500 participants this year.
My main goals in attending are to:
Find new ways to improve the efficiency of our marketing outreach, learning from peers and
Learn how we can leverage Calix products to gain new subscribers.
Better understand trends and opportunities that impact our rapidly changing industry.
The specific activities that will contribute to attaining these goals are:
New Marketing Track sessions with content created specifically for marketers in our industry.
An exciting first look at the new Calix equipment and releases coming in 2013. We can use this
preview to plan our marketing outreach around new product offerings like Wi-Fi and residential
gateway support and Compass software products allowing for stronger network segmentation.
Sessions to learn best practices from my peers at other service providers.
Direct access to all Calix executives, product managers, support, and professional services staff.
An important fact: Unlike most industry conferences, Calix provides all of this at no charge to its
customers. The only costs to our company are travel and lodging. Here’s my cost breakdown:
Round-trip taxi to hotel…………….$40
Hotel (up to 3 nights at $169)……$169 – $507
Meals (Calix provides each day)..$0
Total cost to our company: Approx. $709 – 1047
I’m not sure how to put a dollar value on all the information, insights, and knowledge I will take away
from the Conference. But it’s unlikely I could find any other single event that provides such value. And
I have no doubt that attending will make me better at my job.
If I attend, I commit to writing a post-Conference report with an executive summary, key takeaways, and
a set of recommendations for maximizing our Calix investments. I want to make sure my attendance
also benefits other people at [name of company].
Thank you for considering this request. If granted approval now, I can probably save money on airfare.
I look forward to hearing from you.