UK COMMITTEE FOR UNICEF
VOLUNTARY INTERNSHIP ROLE DESCRIPTION
Role Title Campaigns Digital and Communications
Reporting to: Public Affairs Digital Campaigner and
Campaigns Officer – Communications
Department/Team Public Affairs
Location UNICEF House, 30A Great Sutton Street,
London EC1V 0DU
Hours 4-5 days per week (negotiable)
Duration 6 months
Purpose of Role
UNICEF UK is looking for a Digital and Communications Intern to help
with producing web content and social media as well as offline content
on our public campaigns, which focus on issues including climate
change, hunger and international aid.
Specifically, the intern will work with the Campaigns team to develop
ideas for digital and social media content and create distinctive,
compelling and strategically effective campaign actions. The Intern
will also help to promote campaign actions, work on recruiting new
campaigners and preventing existing campaigners from becoming inactive;
research trends in campaign communications and contribute to the
production of communications both online and offline. On-the-job
training will be provided.
Duties and Responsibilities
Actively contributing to campaigns social media output on
Facebook and Twitter, with a strong focus on the @UNICEFuk_action
feed, posting news, responding to comments and actively promoting
our campaign actions.
Attending meetings with the Campaigns team and relevant internal
teams to come up with ideas for compelling campaigns web content.
Look at ways to improve campaign communications.
Assisting the Public Affairs Digital Campaigner with the editing
of blogs by Public Affairs team colleagues.
Researching and writing content, such as blogs, according to
UNICEF UK’s editorial policy and house style.
Come up with ideas for how to promote campaign actions, both
online and offline.
Work on ideas for how to recruit campaigners and prevent existing
campaigners from becoming inactive.
Analyse surveys of campaigners and present recommendations on how
to adapt campaign communications.
Evaluate and analyse the success of campaign actions and make
recommendations on what to improve for further actions.
Assisting with the migration of the Tagd young person’s website
onto the main UNICEF UK website.
Process invoices and track expenditure if needed.
Contribute to campaigning activities / events as needed as part
of the wider team.
Sourcing and editing images using Photoshop.
VOLUNTARY INTERNSHIP - PERSON SPECIFICATION
This Person Specification describes the attributes which are likely to
be needed for the role and includes personal skills and qualities,
experience, specific skills and knowledge, and qualifications. There
will be a maximum of 10 criteria listed and all criteria are essential.
Personal Skills & Qualities:
Organise and plan own work, meet deadlines, and be
proactive in seeking out tasks and solving problems.
Work well in a team and build good relationships,
communicate with people at different levels and from
different backgrounds appropriately and effectively in
person and over the phone.
Come up with creative content ideas for campaigning (both
online and offline).
Experience of web production and using social media
effectively to convey and/or promote a message.
Experience of campaigning in a personal or professional
Writing for the web and social media and coming up with
creative web content ideas.
Learn new CMS (content management systems) and production
Knowledge of what makes a good campaign communication, web-
based campaigning, viral e-marketing, digital strategies
and use of social media for campaigning.
Experience of CMS and Photoshop is desirable but not
Some knowledge of or passion for development / human rights
issues is desirable.