UK COMMITTEE FOR UNICEF - DOC

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					                          UK COMMITTEE FOR UNICEF

                   VOLUNTARY INTERNSHIP ROLE DESCRIPTION

Section 1

Role Title                Campaigns Digital and Communications
                          Intern
Reporting to:             Public Affairs Digital Campaigner and
                          Campaigns Officer – Communications
Department/Team           Public Affairs

Location                  UNICEF House, 30A Great Sutton Street,
                          London EC1V 0DU
Hours                     4-5 days per week (negotiable)

Duration                  6 months



Section 2

Purpose of Role

UNICEF UK is looking for a Digital and Communications Intern to help
with producing web content and social media as well as offline content
on our public campaigns, which focus on issues including climate
change, hunger and international aid.

Specifically, the intern will work with the Campaigns team to develop
ideas for digital and social media content and create distinctive,
compelling and strategically effective campaign actions. The Intern
will also help to promote campaign actions, work on recruiting new
campaigners and preventing existing campaigners from becoming inactive;
research trends in campaign communications and contribute to the
production of communications both online and offline. On-the-job
training will be provided.

Section 3

Duties and Responsibilities

       Actively contributing to campaigns social media output on
        Facebook and Twitter, with a strong focus on the @UNICEFuk_action
        feed, posting news, responding to comments and actively promoting
        our campaign actions.
       Attending meetings with the Campaigns team and relevant internal
        teams to come up with ideas for compelling campaigns web content.
       Look at ways to improve campaign communications.
       Assisting the Public Affairs Digital Campaigner with the editing
        of blogs by Public Affairs team colleagues.
       Researching and writing content, such as blogs, according to
        UNICEF UK’s editorial policy and house style.
     Come up with ideas for how to promote campaign actions, both
      online and offline.
     Work on ideas for how to recruit campaigners and prevent existing
      campaigners from becoming inactive.
     Analyse surveys of campaigners and present recommendations on how
      to adapt campaign communications.
     Evaluate and analyse the success of campaign actions and make
      recommendations on what to improve for further actions.
     Assisting with the migration of the Tagd young person’s website
      onto the main UNICEF UK website.
     Process invoices and track expenditure if needed.
     Contribute to campaigning activities / events as needed as part
      of the wider team.
     Sourcing and editing images using Photoshop.


              VOLUNTARY INTERNSHIP - PERSON SPECIFICATION

This Person Specification describes the attributes which are likely to
be needed for the role and includes personal skills and qualities,
experience, specific skills and knowledge, and qualifications. There
will be a maximum of 10 criteria listed and all criteria are essential.

Criteria
Personal Skills & Qualities:
Ability to:

     Organise and plan own work, meet deadlines, and be
      proactive in seeking out tasks and solving problems.
     Work well in a team and build good relationships,
      communicate with people at different levels and from
      different backgrounds appropriately and effectively in
      person and over the phone.
     Come up with creative content ideas for campaigning (both
      online and offline).

Relevant Experience:
    Experience of web production and using social media
     effectively to convey and/or promote a message.
    Experience of campaigning in a personal or professional
     capacity.

Specific Skills:
    Writing for the web and social media and coming up with
     creative web content ideas.
    Learn new CMS (content management systems) and production
     processes quickly.

Specific Knowledge:
    Knowledge of what makes a good campaign communication, web-
     based campaigning, viral e-marketing, digital strategies
     and use of social media for campaigning.
    Experience of CMS and Photoshop is desirable but not
     essential.
   Some knowledge of or passion for development / human rights
    issues is desirable.

				
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posted:10/3/2012
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