MARKETING CHANNELS FOR SERVICES by hpbO2Ht

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									MARKETING CHANNELS
   FOR SERVICES
   MARKETING CHANNELS FOR SERVICES
 (SPECIAL CHARACTERISTICS OF SERVICES)

• Intangibility

• Inseparability

• Difficulty of Standardization

• Customer Involvement

• Perishability
   MARKETING CHANNELS FOR SERVICES

• Tend to have SHORTER CHANNELS
   – Channel design issues are not so important
   – but target market issues are important
• FRANCHISED CHANNELS
   – with emphasis on business format franchising
• NEED FOR A HIGH DEGREE OF CUSTOMIZATION
   – routinization of repetitive activities
• THE FIVE CHANNEL FLOWS
   – product flow is less important
   – information flow is very important

								
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