FOR IMMEDIATE RELEASE
Editorial Contacts: Reader Contact/Information:
Eric Sells Microchip Technology Web Site: www.microchip.com
Microchip Technology Inc. Design Hotline: 800-437-2767, select 6, x4332
Bill Van Eron
MICROCHIP TECHNOLOGY CHALLENGES ENGINEERS
TO DESIGN SWITCHES
WITH THE WORLD’S SMALLEST MICROCONTROLELRS
Hewlett-Packard Supports Design Challenge
CHANDLER, Ariz., June 10, 1997 [NASDAQ: MCHP] -- Microchip Technology Inc.,
a leading supplier of 8-bit microcontrollers, serial EEPROMs and specialty nonvolatile memory
products for embedded control applications, today announced the second session of its popular
“De$igning for Dollar$” Design Challenge, and that Hewlett-Packard Company (HP) is
participating in the event by providing leading edge test and measurement equipment, the HP
E2310A LogicDart and the HP54645D Mixed Signal Oscilloscope, as prizes for selected design
“De$igning for Dollar$” offers cash and other prizes for submitted engineering designs
which use the world’s smallest microcontrollers—Microchip’s PIC12CXXX family of 8-pin
8-bit OTP microcontrollers—for a given design application. The second session challenges
engineers to replace electromechanical switch designs with a PIC12CXXX microcontroller
solution. Participants have three weeks from today through June 28 to create a basic
imaginative design which fulfills this challenge.
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ADD ONE – MICROCHIP TECHNOLOGY DESIGN CHALLENGE
At the end of each monthly session, selected entries receive $100 per submission.
Microchip is also giving away for selected submissions its PICSTART Plus low-cost
development kit for the PICmicro family of microcontrollers. Authors have the opportunity to
place their photo (JPEG image), biography and web-site link on Microchip’s web site. These
designs may also be published in future Microchip documents. Refer to the “De$igning for
Dollar$” web site at www.microchip.com for current design topics, important dates, all rules and
HP is participating in the next six monthly sessions of the design challenge, offering its
HP E2310A LogicDart (a $795 value) and an HP54645D Mixed Signal Oscilloscope (a $4,995
value) as incentives for design submissions and to improve engineering productivity through
advanced features. The HP LogicDart, an advanced logic probe, allows users to monitor
PICmicro logic activity, access timing diagrams, measure voltage and frequency, and even
compare waveforms. The HP Mixed Signal Oscilloscope seamlessly integrates logic channels
into an oscilloscope to offer new measurement capability for designers of PICmicro-based
“The HP LogicDart and the HP Mixed Signal Oscilloscope provide powerful tools for
today’s design engineer, and offer compelling incentives for participants in Microchip’s
De$igning for Dollar$ Design Challenge,” said Michael Gasparian, general manger of HP’s
Electronic Measurements Division. “Just as Microchip helps bring first-time embedded
intelligence to a variety of electromechanical applications, HP will provide the advanced features
of its mixed signal oscilloscope and logic probe needed by design engineers to enhance their
debugging capabilities and improve time to market.”
To enter “De$igning for Dollar$,” simply complete the entry form which can be
downloaded as an .rtf file on the design challenge web site. Design submissions should be
e-mailed to: firstname.lastname@example.org. For those individuals who do not have Internet
access or for any questions relating to the challenge, contact the “De$igning for Dollar$” Hotline:
800-437-2767, select 6, x4332.
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ADD TWO – MICROCHIP TECHNOLOGY DESIGN CHALLENGE
In addition to the design session themes, participants can submit at any time
QuickCode, a code snippet, or SimpleCircuit, a design based on the 8-pin microcontrollers
for any application. Check the “De$igning for Dollar$” site for more information.
Microchip also announced the selected designs from session one: Best Conversion of an
Electromechanical Design, Michael Kirkhart, “The Galactic Timer”; Most Cost-Efficient Design,
Michael MacDonald, “Reminder Timer”; and Most Imaginative Design, Mark Walker, “Maxi
The popular PIC12CXXX family packs Microchip’s powerful RISC-based PICmicro
architecture into 8-pin PDIP and SOIC packages, creating the world’s smallest 8-bit
microcontrollers. The first two members of this product family, the PIC12C508 and
PIC12C509, feature 512 words of program memory with 25 bytes of user RAM and 1024 words
of program memory with 41 bytes of user RAM, respectively.
The PIC12C508 and PIC12C509 offer six I/O pins with on-chip clock oscillator, 33
single-word instructions, full-speed 1 s instruction cycle at 4 MHz, seven special function
hardware registers, two-level deep hardware stack, 8-bit real time clock/counter with 8-bit
programmable prescaler, watchdog timer, direct LED drive, low 2.5-5.5 operating voltage and
<2 mA @ 5 volts, 4 MHz low power consumption. In-circuit serial programming of the OTP
microcontroller offers a true, self-contained intelligent system on a chip.
Important information related to the design challenge:
Microchip Technology Web Site: www.microchip.com
“De$igning for Dollar$” Hotline: 800-437-2767, select 6, x4332
Send Design Submissions to: E-mail: email@example.com
Fax: (602) 917-4150
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ADD THREE – MICROCHIP TECHNOLOGY DESIGN CHALLENGE
Hewlett-Packard Company is a leading global provider of computing, Internet and
Intranet solutions, services, communications products and measurement solutions, all of which
are recognized for excellence in quality and support. HP has 114,600 employees and had revenue
of $38.4 billion in its 1996 fiscal year.
Microchip Technology Inc. manufactures the PICmicro family of 8-bit
one-time-programmable (OTP) microcontrollers, serial EEPROMs and related specialty memory
products, KEELOQ code hopping devices and the QuickASIC family of masked ASICs for
FPGA/CPLD conversions. These products target thousands of embedded control applications in
the consumer, automotive, office automation, communications and industrial markets.
Microchip's quality systems are ISO 9001 certified. Headquartered near Phoenix in Chandler,
Ariz., Microchip employs approximately 1,900 people worldwide and has sales offices
throughout Asia, Europe, Japan and North America.
The Microchip name and logo, PIC, PICSTART and KEELOQ are registered trademarks of Microchip Technology Inc. in the
USA and other countries. QuickCode, SimpleCircuit, QuickASIC and PICmicro are trademarks of Microchip Technology Inc.
in the USA and other countries. All other trademarks are the property of their respective owners.