5 Objectives

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					Objectives
         Creative Objectives
• Creative objectives are a list of what you
  want your Ads to accomplish.

• Don’t confuse creative objectives with
  Marketing Objectives. Advertising by itself
  can’t increase sales, expand markets,
  increase profits or market share.
     Typical Creative Objectives
Advertising can:
• create recognition of brand name, package and product concept
• induce trial or action
• communicate unique brand attributes, benefits
• communicate promotion incentives
• Communicate product improvements or changes
• Increase frequency or variety of use
• Attract new targets
• Introduce line extensions or expansions
• Enhance Brand Image
• Alter perceptions
 Create recognition of brand name, package
iphone      and product concept
swiffer
playbook
         induce trial or action




Nissan
        communicate unique brand attributes,
                     benefits




Maytag
Crest
communicate promotion incentives
new markets/new uses
Enhance Brand Image
                  Alter Perceptions
 General Motors
 General motors 2

 Shell Oil
 BP
 BP 2




Ad intro

				
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posted:10/2/2012
language:English
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