Poor Exam Ad Essay2 by 9ox54VU


									ENG102 Advertising Analysis Example 2

      In 1982 the United States Surgeon General states that "Cigarette smoking is

the major single cause of cancer mortality [death] in the United States." Tobacco

use is responsible for 1 in 5 deaths in the United States. According to cancer.org,

smoking is the most preventable cause of death.

      The Centers for Disease Control and Prevention (CDC) reported that more

than 46 million US adults were current smokers in 2009 (the most recent

year for which numbers are available). This is 20.6% of all adults (23.5% of

men, 17.9% of women) -- about 1 out of 5 people. According to cancer.org

each race/ethnicity is classified to percentage of who smoke. Whites are among

the highest percentage of who smoke with 22.1% who smoke. Followed by

African Americans with the percentage of 21.3 %, Hispanics with the percentage

of 14.5%, American Indians/Alaska Natives with 23.2%, Asian Americans with 12.0

%, and all together People of multiple races has 29.5 %. In 2009, the CDC reported

24.% of those 25 to 44 years old were current smokers, compared with 9.5% of

those aged 65 or older.

Many high school and middle school kids have started smoking,

approximately 20% of these kids are smoking. In both the high school and middle

schools they consisted of Hispanics and whites.
      The world's biggest nongovernment cigarette maker, Philip Morris

International Inc., has said new products in its key brands like Marlboro will help

its sales rise as smokers around the world face tax hikes, bans, health concerns

and social stigma. Phillip Morris is hypocritical, in this ad that I saw he states “ As a

tobacco company, we support every smoker, but we also support people that

don’t smoke as well”. It seems Phillip Morris is very hypocritical to say that he

supports non-smokers but he is doing anything in his power to rise smokers

around the world to face tax hikes and health concerns. That seems like he

doesn’t really care about people’s health or who is smoking. Also, he is stating

that he is "exploring new dimensions in smoking"

      So after reading information on Phillip Morris and also glancing at the ad,

the only thing that Phillip Morris seems to have one thing that makes sense “ No

matter what people decide, they have the right to their individual choice.” If

Phillip Morris supported people who do not smoke why is he pushing his product

upon non smokers. Smoking is a choice but should not be criticized by others. It is

the person’s choice to do so. It should not be pushed upon other people.

Especially children. These ads make smoking look cool and that it’s ok to smoke

no matter what age you are.

      In conclusion, reading this ad is hypocritical. People do have choices and
and should not be told what to do but when it seems that these ads are targeting

certain ages of high school students and middle age students, it becomes a

problem. Phillp Morris does state that he does support non-smokers, he really

reaches out to make them want to smoke, especially with these ads that are

being put out.

                         Works Cited

   1. CDC. The Health Consequences of Smoking: a Report of the Surgeon

      General. Atlanta, GA: US Department of Health and Human Services, CDC;


   2. http://www.cancer.org/Cancer/CancerCauses/TobaccoCancer/CigaretteSm


This student talks about smoking as a social issue rather than focuses on the
advertisement. The word “ad” is not even used until the fourth paragraph—
halfway through the essay. This writer does not analyze the ad, he/she analyzes
the issue.

Does the analysis make sense? Does the writer cover all requirements on the
rubric? Are the sources documented correctly?

Other problems include: fragments, punctuation errors, run-on sentences,
contractions, redundancy.

To top