ENG102 Advertising Analysis Example 2 In 1982 the United States Surgeon General states that "Cigarette smoking is the major single cause of cancer mortality [death] in the United States." Tobacco use is responsible for 1 in 5 deaths in the United States. According to cancer.org, smoking is the most preventable cause of death. The Centers for Disease Control and Prevention (CDC) reported that more than 46 million US adults were current smokers in 2009 (the most recent year for which numbers are available). This is 20.6% of all adults (23.5% of men, 17.9% of women) -- about 1 out of 5 people. According to cancer.org each race/ethnicity is classified to percentage of who smoke. Whites are among the highest percentage of who smoke with 22.1% who smoke. Followed by African Americans with the percentage of 21.3 %, Hispanics with the percentage of 14.5%, American Indians/Alaska Natives with 23.2%, Asian Americans with 12.0 %, and all together People of multiple races has 29.5 %. In 2009, the CDC reported 24.% of those 25 to 44 years old were current smokers, compared with 9.5% of those aged 65 or older. Many high school and middle school kids have started smoking, approximately 20% of these kids are smoking. In both the high school and middle schools they consisted of Hispanics and whites. The world's biggest nongovernment cigarette maker, Philip Morris International Inc., has said new products in its key brands like Marlboro will help its sales rise as smokers around the world face tax hikes, bans, health concerns and social stigma. Phillip Morris is hypocritical, in this ad that I saw he states “ As a tobacco company, we support every smoker, but we also support people that don’t smoke as well”. It seems Phillip Morris is very hypocritical to say that he supports non-smokers but he is doing anything in his power to rise smokers around the world to face tax hikes and health concerns. That seems like he doesn’t really care about people’s health or who is smoking. Also, he is stating that he is "exploring new dimensions in smoking" So after reading information on Phillip Morris and also glancing at the ad, the only thing that Phillip Morris seems to have one thing that makes sense “ No matter what people decide, they have the right to their individual choice.” If Phillip Morris supported people who do not smoke why is he pushing his product upon non smokers. Smoking is a choice but should not be criticized by others. It is the person’s choice to do so. It should not be pushed upon other people. Especially children. These ads make smoking look cool and that it’s ok to smoke no matter what age you are. In conclusion, reading this ad is hypocritical. People do have choices and and should not be told what to do but when it seems that these ads are targeting certain ages of high school students and middle age students, it becomes a problem. Phillp Morris does state that he does support non-smokers, he really reaches out to make them want to smoke, especially with these ads that are being put out. Works Cited 1. CDC. The Health Consequences of Smoking: a Report of the Surgeon General. Atlanta, GA: US Department of Health and Human Services, CDC; 2004. 2. http://www.cancer.org/Cancer/CancerCauses/TobaccoCancer/CigaretteSm oking/ cigarette-smoking-who-and-how-affects-health This student talks about smoking as a social issue rather than focuses on the advertisement. The word “ad” is not even used until the fourth paragraph— halfway through the essay. This writer does not analyze the ad, he/she analyzes the issue. Does the analysis make sense? Does the writer cover all requirements on the rubric? Are the sources documented correctly? Other problems include: fragments, punctuation errors, run-on sentences, contractions, redundancy.
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