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					                                           Phanindra D
                                    Flat # 402, Madhavi Enclave,
                          Friends colony, Puppalguda, Hyderabad – 500075
                                      Mobile: 91 - 8019 456 279
                                  E-mail: dphanindra@hotmail.com
                                       Skype ID: d.phanindra

                                         Career Summary

Product Management Professional with 5 years of experience in handling development & management of
small business to enterprise solutions with wide range of products from desktop to web applications.

Well versed in activities of creating & managing product specification documents, roadmaps, business
cases, UI design, customer requirements, market research, product marketing and managing cross
functional teams.

                                         Career Objective

With a professional record, I aspire to take up challenging Product Management / Product Marketing role
in Software domain wherein my diligence and experience contribute in the growth of organization.


                                        Core Competencies

▪ Product Management / Marketing
▪ Team Management
▪ Market Research / Analysis
▪ Presentation Skills
▪ Leadership Skills

                                           Key Highlights

   Extensive experience of managing wide range of software applications.
   Demonstrated exceptional working skills by acting as a usability champion.
   Instrumental in designing the User Interface and functional specification for desktop & web based
    software.
   Introduced the strategy of different licensing models for software products.
   Successfully managed multiple product lines simultaneously.

                                        Key responsibilities

Senior Product Analyst – Steelwedge                                                Oct 2011 - Current

   Conducting analysis on customer requirements and preparing generic functional requirements for the
    product.
   Defining and validating use cases and user scenarios for the requirements.
   Develop multi-phase roadmap of features.
   Coordinating and interfacing with cross-functional teams such as Development, Services, QA and
    Support.
Product Specialist – eGrabber                                                      Feb’08 – Oct 2011

   Responsible for activities allied with strategy planning, product roadmap, Scheduling, competition
    tracking & marketing activities.
   Involved in developing Product specific documents like business cases, Functional Requirement
    specification & software requirement specifications (PRD) based on feedback given from client
    interaction, strategy sessions, analysts and competition.
   Coordinating with engineering & testing team for Product development & deliverables.
   Supported sales and marketing efforts including assisting key sales opportunities through presales
    activities, demos and product information.
   Liaison with Sales & marketing teams to provide Product positioning, Key Benefits, Presentations,
    Whitepapers, Demos, Press releases, Competitive Selling Guide, Collaterals for promotion activities
    on web and Print.

Field officer – IndusInd Bank                                                        Jun’07 – Sep’ 07

   Creation of market strategies.
   Customer evaluation process including credit verification.
   Disbursement of cases.

                                               Education

Master of Business Administration – Marketing              3.48 GPA / 4                        2007

Bachelor of Engineering – E.E.E                                  68%                           2004

                                      Awards & Achievements

   Won the award for "Best Idea" in the Speech Contest held at eGrabber Inc.
            st
   Won 1 prize in Design Contest (New product idea conceptualization with market strategy) in
    eGrabber.
   Designed brochure for National level B - School Management Meet – Manaquest 2006 and ITM
    Business School Placement Brochure for 2005-2007 batch.
   Participated and won various competitions in Carrom at School level.

                                           Personal Details

Date of birth: Aug 13, 1982
Marital status: Married
Languages Known: English, Telugu, Hindi, and Tamil (basic)

				
DOCUMENT INFO
Phanindra Damaraju Phanindra Damaraju Senior Product Analyst
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