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Document Sample
EveryChild Application Pack
Communications Officer, Coalition
Fixed term 2 year contract
Deadline for applications: Monday 27th August 2012
Contents
Letter from CEO
Job Description
Terms and Conditions
Comms - Coalition Aug 2012
Dear Applicant
Thank you for your interest in this key role at EveryChild. Please find enclosed the
application pack.
EveryChild is an international development charity working to stop children growing up
vulnerable and alone. We work to keep families together, keep vulnerable children safe, and
get children back with a safe and caring family.
We are fortunate to have extremely hard working staff and partners who believe
passionately in our vision, mission and working principles. It is their commitment to
improving the lives of children, together with the creativity, energy and determination of the
communities with whom we work, that enables us to meet our goals and achieve real and
lasting change.
To apply for this post, please complete the Application Form and the Recruitment Monitoring
Questionnaire, and return them to Maria Tsang, HR Advisor:
Post: 4 Bath Place, London EC2A 3DR
Fax: 020 7729 8339 (FAO Maria Tsang)
Email: recruitment@everychild.org.uk
Due to limited resources, we will only contact you if you have been short listed for interview.
Candidates invited to second interview from within the UK may apply for travel expenses.
Thank you for your interest, and good luck.
Yours faithfully
Anna Feuchtwang
Chief Executive, EveryChild
Comms - Coalition Aug 2012
Job Description
Job Title: Communications Officer - Coalition
Reporting to: Advocacy and Communications Director
Responsible for: N/A
Job Context
There has never been a more exciting time in the charity’s history and significant changes
are about to take place. Not only are there plans to grow the impact of our work in the near
future, we are also leading the development of a new global alliance, Family for Every Child,
which will be launched in 2014. The alliance will achieve significantly greater impact for
children without parental care and will also be a lead player in the international arena,
demonstrating how change can be better led from developing countries.
Job Purpose
The post holder is responsible for the development and delivery of communications projects.
They belong to the Coalition Support Unit with experts on policy and advocacy and are also
part of a small team of specialists covering the areas of communications, digital
communications and media. This post is vital in building the profile and credibility of Family
for Every Child, planning for its launch in 2014 and supporting advocacy campaigns.
The post is crucial to delivering a consistent representation of Family for Every Child’s brand
and identity and building the profile and reputation of the brand new organisation with a
variety of global stakeholders. The role requires the post-holder to work closely with
colleagues on the Coalition Support Unit and also liaise with Coalition members, all
departments in the organisation and a number of external suppliers and freelancers to
source and collate varied information and communicate it effectively to internal and external
audiences.
Scope and Limits of Authority
Reporting to the Advocacy and Communications Director the post holder is required to
prioritise their own day to day work within the overall priorities and timescales set. They will
be expected to exercise sound judgement in many critical decision-making areas without any
direct support from Directors, Managers or other colleagues.
They are a communications specialist responsible for providing advice to their Manager and
Senior Managers on corporate communications issues. The post holder is responsible for
the consistent management of the messages and brand, delivery of all publications,
materials, online platforms, events and internal communications. They are expected to
receive approval from appropriate managers for all marketing materials.
Resources
Comms - Coalition Aug 2012
The post holder is required to assess requirements for publications, literature, merchandise
and photography and make budgeting recommendations to the Advocacy and
Communications Director.
Key areas of responsibility
Contribute to the development and implementation of the Family for Every Child
communications strategy
Seek and build on opportunities to enhance the strategy to maximise opportunities to
grow profile and credibility amongst global decision and policy makers.
Play a key role in implementing the communications strategy, keeping all
stakeholders up to date with progress.
Oversee the monitoring and evaluation of the communications strategy.
Provide communications support to the Family for Every Child advocacy and policy
team in order to meet advocacy and campaigns aims.
Work closely with advocacy and policy colleagues to identify, suggest ideas for and
develop communications activity to support advocacy priorities.
Take a lead role in the dissemination of policy papers to relevant audiences. Support
Coalition members with communications that contribute to their advocacy efforts and
their representative role for Family for Every Child
Oversee the development and production of all of Family for Every Child’s
communications materials, e.g. publications, online content and merchandise
1) Writing and editorial management and design of leaflets, presentations, online
content and other materials as required.
2) Copy proofing and managing the production of policy papers.
3) Regular supervision, development and management of a number of external
resources, including freelance copywriters, editors, photographers, designers, as well
as printers and full service agencies.
4) Plan and source Family for Every Child merchandise as required and manage the
storage of such merchandise.
5) Supervise and build relationships with key external suppliers and agencies.
6) Develop and manage the photo and video library.
7) Together with the Coalition Support Unit, develop a policy on visual images,
commissioning photographers, cataloguing the photo library and monitoring the
use of images across all communications.
8) Oversee and organise content gathering trips if required. Liaise with the Coalition
Programme Manager and Coalition members, to plan and put together visits to
gather case studies, photos, films and sound recordings. Source volunteer
photographers for these trips.
Comms - Coalition Aug 2012
Support the establishment of Family for Every Child’s brand guidelines amongst
colleagues and members, to ensure that the brand is communicated consistently
throughout the global organisation and across all media and activities
1) Advise all colleagues on the production of communication materials to ensure
consistent brand identity.
2) Support the Advocacy and Communications Director with the on-going
development of identity and brand.
3) Act as messaging guardian and champion for the global organisation, to ensure
there is a consistent implementation of corporate identity, including creating
guidelines, advising and monitoring others, and regularly reviewing and refining
the organisation’s ‘look’, brand and messaging.
Key Contacts:
Internal
Coalition Support Unit
Every Child Advocacy and Communications team
Coalition members
External
Design Agencies
External suppliers e.g. for print
Comms - Coalition Aug 2012
PERSON SPECIFICATION
Attributes/Requirements Essential Desirable
Education/ Qualifications 1) Educated to degree level or
relevant experience
Knowledge: 2) Good understanding of how 16) Demonstrates an
to engage audiences and understanding of
tailor communication to international
different audiences development
3) Desktop publishing packages: issues and strives
Adobe Photoshop, Adobe to keep abreast of
Writer and InDesign. relevant trends
4) Knowledge of international and issues within
advocacy or campaigning. the sector.
5) An understanding of and
commitment to the mission
and values of Family for
Every Child
Experience: 17) Proven track record of 17) Experience of
corporate communications, working within an
brand and identity. international
18) Experience of managing print development
and production processes. agency
19) Experience of managing 18) Experience of
events managing
20) Some experience of costing communication
budgets, accurately activities
forecasting spending and internationally.
managing expenditure. 19) Some experience of
21) Experience of negotiating, regular supervision
managing and building of freelancers e.g.
relationships with external translators
suppliers 20) Experience of brand
management and
development
21) Video production
using video editing
software.
Skills/Abilities 22) Excellent copywriting, editing
and design skills. 22) Ability to work in
23) Project management skills and at least one of the
an ability to work both as part of following
a team and by one’s own languages:
initiative. Arabic, Spanish,
Comms - Coalition Aug 2012
24) Able to communicate clearly, or Russian.
effectively and succinctly (Highly desirable)
(written and verbal). 23) Experience of
25) Self-motivating, proactive, handling the
flexible and adaptable. complexities that
26) Ability to prioritise a busy arise from working
workload across different
countries and
cultures.
Terms and conditions
Length of contract/Notice period
Fixed term two year contract – with possibility of extension
Two months notice period
Salary package
£27,325 - 30,000 per annum
Annual leave
25 days per year
3 day winter closure
8 days bank holidays
Length of service award – 1 additional day annual leave for every year of
service up to a maximum of 30 days.
Sick leave
Sickness entitlement following completion of probation is 8 weeks full pay and SSP
for an additional 20 weeks within a 52 week period
Study leave
Employees can apply for up to 10 days study leave per year as a part of our
professional development programme.
Comms - Coalition Aug 2012
Flexible working
As a small organisation we receive requests for flexible working and review this in
line with the business.
Other benefits
Health & Wellbeing
Eye tests
Employee Assistance programme
Comms - Coalition Aug 2012
