Tony Lord is a results oriented Sales and Marketing Professional, with a reputation of being an innovative top producer, with solid management experience and well developed expertise in sales and marketing, general management, and market research.
Tony Lord Fort Lauderdale, FL 33301 firstname.lastname@example.org C-786.417.7435 Sales & Marketing Professional Results oriented Sales and Marketing Professional, with a reputation of being an innovative top producer, with solid management experience and well developed expertise in sales and marketing, general management, and market research. Possess proven expertise in identifying and capturing market opportunities to accelerate expansion, increase revenues, and maximize gross profits. Key Strengths Strategic Business Customer Service and General / Operation / Planning and Retention Sales Management Development Staff and Process Merchandising and Re- Revenue, Market Growth, Optimization Set Management and Profit Improvement Vendor and Sponsor Launch new brands in Sales and Marketing Relationship Management new markets Management Career Highlights Appointed first employee in state of Florida to recruit, hire, train and develop Glaceau sales team to launch Vitaminwater and Smartwater in Region. During tenure at Glaceau Company regional sales grew from $480K in sales (30k cases) at end of 2003 to over $40M (2.5M cases) by end of 2010. Played integral role in signing first recognized professional athlete for Glaceau Vitaminwater Commended with corporate notoriety with numerous company awards Recognized for top performance and received five promotions Leader of multiple team winning company-wide sales incentives Work Experience Energy Kitchen South, FL 2011 to Present Investor- Operator/Area Developer Opened and launched the 2nd Energy Kitchen Restaurant in South Florida from inception to completion Successfully interviewed, hired, and supervised, key vendors when launching Energy Kitchen from inception to completion. Hired, managed, and trained 25 employees to efficiently open and operate an Energy Kitchen with sales trends to exceed 1 million dollars in the first year. Lead marketing efforts that promoted Energy Kitchen by being the face of the brand by creating key partnerships with Media outlets such as Sun Sentinel Newspaper, Popular Local Lifestyle Magazines, & a television appearance on a major network, while planning and executing gorilla efforts as well. Coordinated & planned the setup of events and product sampling to expand brand awareness Coca Cola Company 2010-2011 Market Category Manager Developed business plans and strategies for CCNA’s (Coca-Cola North America) still beverage portfolio. Lead sales training efforts supporting strategy implementation. Directed CCE (Coca-Cola Enterprises) sales teams for execution of retail and marketing programs. Increased active lifestyle brand sales by 9% versus prior year exceeding company trends by 3%. Assisted with development of new Hispanic POS to Generate brand awareness within independent supermarkets for Active Lifestyle Brands, which resulted in a 112% increase versus prior year. GLACEAU South, FL, Keys, Virgin Islands 2001-2009 Regional Sales Manager Managed $5M annual budget through accurate projections and forecasts while Overseeing sales activities for Glaceau portfolio. Managed and inspired sales team of 8 full-time employees with 3 direct reports and additional 10 part-time employees’ budget Directed both marketing and sales teams in executing new market penetration which expanded account base. Region finished with strong 35% increase versus prior year, compared to company trends of +9% in 2009. Exceeded sales quotas for all Glaceau products with 38% growth, going from $13.5M (840K cases) to $19M (1.2M cases) in 2008. Increased sales by 102% for all Glaceau brands in 2007 exceeding company trends of 88%. Key player during merger with Coca-Cola, by communicating message to top level management and sales team Successfully managed and executed largest “crew drive” in company history by collaborating with Marketing Team, Brand Team, and CCE sales teams resulting in 500 new accounts and placement of 800 pieces of cold and warm equipment. GLACEAU Cont. 2006-2007 Key Account Manager Florida, The Keys and The Virgin Islands Appointed to Manage Smartwater portfolio: Created sales strategies, developed marketing programs and expanded Smartwater account base within on-premise channel Directed both marketing and sales teams in executing new market penetration initiatives, which expanded existing Smartwater account base resulting in 100% growth for Glaceau. Opened over 125 high profile food service and on-premise accounts throughout Florida, which contributed to 135% sales increase. GLACEAU – Cont. 2002-2006 District Sales Manager, South Florida, Keys and Virgin Islands Recruited, hired, managed, trained and developed sales team to launch Glaceau Brands in South Florida Coordinated and executed Strategic program within Publix chain, which resulted in over 200 placements and contributed to 134% growth in 2006. Secured over 626 new accounts in state contributing to 127% growth in 2004 Coordinated activities and supported key account representatives in sales blitzes resulting in over 1,000 product demonstrations. GLACEAU–Beginning 2001-2002 Area Sales Manager, Metro New York Managed Glaceau brands and distributor relations for Metro-New York territory. Launched and expanded Glaceau brand throughout country Increased total Glaceau sales over 100% in first year with company. Successfully launched Vitaminwater 32oz in Metro-New York market through strategic planning, and collaboration with Glaceau marketing team and distributor network. Established company record of 36 individual new accounts in one day. Education Bachelor of Science (BS), Criminal Justice, St. Johns University, New York, NY Training/Seminars/Community Involvement Completed “Suite Level” Collaboration for Value Training • Neilson Training • Margin Minder Training Broward Children’s Center – Committee Chair Person and Community Liaison 2012 Leukemia & Lymphoma society “Man of the Year” Nominee Additional Skills Microsoft Office Suite: MS PowerPoint, MS Word, MS Excel, MS Outlook References Available Upon Request
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