Food Beverage Sales Marketing Manager in Miami Ft Lauderdale FL Resume Tony Lord by TonyLord


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									                                               Tony Lord
Fort Lauderdale, FL 33301                                               C-786.417.7435

                                   Sales & Marketing Professional
Results oriented Sales and Marketing Professional, with a reputation of being an innovative top
producer, with solid management experience and well developed expertise in sales and marketing, general
management, and market research. Possess proven expertise in identifying and capturing market
opportunities to accelerate expansion, increase revenues, and maximize gross profits.

                                                   Key Strengths
         Strategic Business                      Customer Service and                    General / Operation /
          Planning and                             Retention                                Sales Management
          Development                             Staff and Process                       Merchandising and Re-
         Revenue, Market Growth,                  Optimization                             Set Management
          and Profit Improvement                  Vendor and Sponsor                      Launch new brands in
         Sales and Marketing                      Relationship Management                  new markets

                                              Career Highlights
     Appointed first employee in state of Florida to recruit, hire, train and develop Glaceau sales team to
      launch Vitaminwater and Smartwater in Region.
     During tenure at Glaceau Company regional sales grew from $480K in sales (30k cases) at end of
      2003 to over $40M (2.5M cases) by end of 2010.
     Played integral role in signing first recognized professional athlete for Glaceau Vitaminwater
     Commended with corporate notoriety with numerous company awards
     Recognized for top performance and received five promotions
     Leader of multiple team winning company-wide sales incentives

                                               Work Experience

Energy Kitchen South, FL                                                                                 2011 to Present
Investor- Operator/Area Developer
Opened and launched the 2nd Energy Kitchen Restaurant in South Florida from inception to completion
     Successfully interviewed, hired, and supervised, key vendors when launching Energy Kitchen from inception to
     Hired, managed, and trained 25 employees to efficiently open and operate an Energy Kitchen with sales trends to exceed 1
      million dollars in the first year.
     Lead marketing efforts that promoted Energy Kitchen by being the face of the brand by creating key partnerships with
      Media outlets such as Sun Sentinel Newspaper, Popular Local Lifestyle Magazines, & a television appearance on a major
      network, while planning and executing gorilla efforts as well.
     Coordinated & planned the setup of events and product sampling to expand brand awareness

    Coca Cola Company                                                                                       2010-2011
      Market Category Manager
Developed business plans and strategies for CCNA’s (Coca-Cola North America) still beverage portfolio.
     Lead sales training efforts supporting strategy implementation.
     Directed CCE (Coca-Cola Enterprises) sales teams for execution of retail and marketing programs.
     Increased active lifestyle brand sales by 9% versus prior year exceeding company trends by 3%.
     Assisted with development of new Hispanic POS to Generate brand awareness within independent supermarkets for
      Active Lifestyle Brands, which resulted in a 112% increase versus prior year.
GLACEAU South, FL, Keys, Virgin Islands                                                                               2001-2009
Regional Sales Manager
Managed $5M annual budget through accurate projections and forecasts while Overseeing sales activities for Glaceau
    Managed and inspired sales team of 8 full-time employees with 3 direct reports and additional 10 part-time employees’ budget
 Directed both marketing and sales teams in executing new market penetration which expanded account base.
 Region finished with strong 35% increase versus prior year, compared to company trends of +9% in 2009.
 Exceeded sales quotas for all Glaceau products with 38% growth, going from $13.5M (840K cases) to $19M (1.2M cases) in 2008.
 Increased sales by 102% for all Glaceau brands in 2007 exceeding company trends of 88%.
 Key player during merger with Coca-Cola, by communicating message to top level management and sales team
 Successfully managed and executed largest “crew drive” in company history by collaborating with Marketing Team, Brand Team,
and CCE sales teams resulting in 500 new accounts and placement of 800 pieces of cold and warm equipment.

GLACEAU Cont.                                                                                                         2006-2007
Key Account Manager Florida, The Keys and The Virgin Islands
Appointed to Manage Smartwater portfolio: Created sales strategies, developed marketing programs and
expanded Smartwater account base within on-premise channel
 Directed both marketing and sales teams in executing new market penetration initiatives, which expanded existing Smartwater
  account base resulting in 100% growth for Glaceau.
 Opened over 125 high profile food service and on-premise accounts throughout Florida, which contributed to 135% sales increase.

GLACEAU – Cont.                                                                                                       2002-2006
District Sales Manager, South Florida, Keys and Virgin Islands
Recruited, hired, managed, trained and developed sales team to launch Glaceau Brands in South Florida
 Coordinated and executed Strategic program within Publix chain, which resulted in over 200 placements and contributed to 134%
  growth in 2006.
 Secured over 626 new accounts in state contributing to 127% growth in 2004
 Coordinated activities and supported key account representatives in sales blitzes resulting in over 1,000 product demonstrations.

GLACEAU–Beginning                                                                                                     2001-2002
Area Sales Manager, Metro New York
Managed Glaceau brands and distributor relations for Metro-New York territory.
 Launched and expanded Glaceau brand throughout country
 Increased total Glaceau sales over 100% in first year with company.
 Successfully launched Vitaminwater 32oz in Metro-New York market through strategic planning, and collaboration with Glaceau
  marketing team and distributor network. Established company record of 36 individual new accounts in one day.

 Bachelor of Science (BS), Criminal Justice, St. Johns University, New York, NY

                        Training/Seminars/Community Involvement
 Completed “Suite Level” Collaboration for Value Training • Neilson Training • Margin Minder Training
 Broward Children’s Center – Committee Chair Person and Community Liaison
 2012 Leukemia & Lymphoma society “Man of the Year” Nominee

                                                  Additional Skills
 Microsoft Office Suite: MS PowerPoint, MS Word, MS Excel, MS Outlook

                                                  Available Upon Request

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