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invest
in Brisbane, Australia
foreword
Brisbane is rapidly emerging as Australia’s new world
city – and is now proving its prowess on the national
and international stage as a centre of innovation and
enterprise, art and culture. Our knowledge-based
industries and world-class research and development
communities are at the forefront of scientific
breakthroughs; and our creative city strategy is setting
new benchmarks for artistic endeavours.
Brisbane City Council is committed to maintaining the
unique attributes and lifestyle characteristics that make
Brisbane special. We’re also harnessing opportunities
for economic growth. As a wholly owned subsidiary
of Brisbane City Council and the city’s economic
development agency, Brisbane Marketing plays a key
role in the ongoing evolution of our city. By helping
to position Brisbane as Australia’s new world city,
Brisbane Marketing is working hard to help Council
deliver our vision for a world class, easy living, smart
thinking city.
With the fastest population growth in the country,
consistent and strong economic development,
competitive labour and property costs, close proximity
and access to Asian markets, highly-skilled labour
and leading educational institutions, world-class
infrastructure and our clear lifestyle advantages,
it is not hard to see why Brisbane is well and truly
Australia’s new world city.
Campbell Newman
Lord Mayor
2 INVEST IN BRISBANE
BRISBANE
overview
Brisbane is diverse, increasingly sophisticated and f information and communication technologies
globally connected. With its eyes on the future, the f creative industries
city has embraced its rapid growth to establish an f life sciences
influential foothold in global business. The financial f food and beverage
crisis has irrevocably changed the world’s economic f logistics
landscape. And while Brisbane has not escaped its f manufacturing
effects, its broad economic base will provide a stable f tourism infrastructure
foundation from which to recover. f mining technology and services
f aviation
Brisbane’s cosmopolitan energy is a magnet for
f clean technologies
talent – and the city welcomes the skills, capital,
ideas and culture that new residents and investors
Brisbane Marketing is the city’s economic
are bringing into our economy. Our ability to attract
development agency – its Investment Attraction
quality professionals, combined with Brisbane’s
division is experienced, world class, and plays a
highly-educated and motivated locals creates a
strategic role in Brisbane business. We focus on
labour pool with both depth and breadth. The open,
securing investment that will maximise long term
supportive and stable business environment is
economic growth for Brisbane, whose vibrant
boosted by pro-business governments at all levels.
economy is taking its place on the global stage.
Our excellent quality of life combined with a relaxed,
Brisbane’s reputation as a progressive and globally
subtropical atmosphere creates the unparalleled
competitive destination has steadily developed and
Brisbane lifestyle.
Brisbane Marketing is a driving force in its success.
Brisbane offers investors opportunities across a
Welcome to Brisbane – Australia’s New World City.
broad range of sectors:
A U S T R A L I A N FA S T FAC T S
f Population – 21.8 million f Australia is positioned in the Asian Time Zone and
f The International Monetary Fund (IMF) puts bridges the closing of the USA and the opening of
Australia’s GDP at around US$1 trillion, making the European business day.
Australia the fourth largest economy in the f Australia is ranked as having one of the highest levels
Asia-Pacific region and the 14th largest in the world. of political stability in the world and highest within the
f The country’s annual gross domestic product region for industry productivity and quality of life.
(GDP) growth rate from 1998 to 2009 is expected to f Australia is ranked as the third most resilient
average 3.5 per cent, well above the average world economy on the planet – above Singapore, Hong
growth rate (3.0 per cent) and ahead of France, Kong, Japan, USA and the UK.
Germany, Japan, UK and the USA.
INVEST IN BRISBANE 3
N E T M I G R AT I O N
120,000
100,000
TOTAL
NET INTERSTATE MIGRATION
80,000
NET OVERSEAS MIGRATION
NATURAL INCREASE
60,000
40,000
economy 20,000
0
QUEENSLAND
NORTHERN TERRITORY
TASMANIA
ACT
SOUTH AUSTRALIA
WESTERN AUSTRALIA
NEW SOUTH WALES
VICTORIA
ECONOMIC RESILIENCE Brisbane continues to be the engine room of
A U S T R A L I A Q U I C K FAC T S
Australia’s ability to withstand adverse changes Queensland’s performance. Valued at $85 billion in -20,000
in economic cycles is one of the best in the world. 2005/06, the Brisbane economy accounted for almost
According to the 2009 World Competitive Yearbook half (46.4 per cent) of the total Queensland economy. -40,000
release by the Institute for Management Development And between 2000 and 2006, Brisbane contributed a
(IMD), Australia is ranked the third most resilient massive 13.5 per cent to the total recorded growth of Source: Australian Bureau of Statistics, June 2009
economy globally, above Singapore, Hong Kong, the national economy, and increasing its total share of
Japan, the USA and UK. the Australian economy from 8 per cent to 8.8 per cent.
Q U E E N S L A N D G E N E R A L LY O U T P E R F O R M S A U S T R A L I A’ S E C O N O M I C P E R F O R M A N C E
Australia’s reaction to the global economic downturn P O P U L AT I O N A N D
Asian Dot com Global
has been markedly more mild than other developed E M P LOY M E N T G R O W T H Financial
Crisis
bubble,
GST Housing boom Mining boom
financial
crisis
8
QUEENSLAND
nations. Its GDP rose by 0.6 per cent in the June Queensland is the fastest growing state in Australia.
AUSTRALIA
2009 quarter, an incredible result given the fragile Its capital city Brisbane has reached 1.8 million people 7
state of the global economy. Federal stimulus and and the larger South East Queensland corner is
home to over 2.7 million people, and growing by 1300 6
macro policy has resulted in the avoidance of a
Economic Growth (%)
technical recession – going forwards while the major people per week. This represents over 70 per cent
5
advanced economies have all gone backwards. From of Queensland’s population growth. The South East
June 2008 to June 2009, the USA contracted by 3.9 Queensland Regional Plan for 2009-31 forecasts the 4
per cent, the European area by 4.7 per cent, the UK region’s population will increase by 1.6 million to
by 5.5 per cent, and Japan by 6.4 per cent. These 4.4 million by 2031. Meanwhile, Brisbane’s employment 3
figures highlight the challenging conditions we face, is growing at more than twice the rate of population and
2
and really put Australia’s growth of 0.6 per cent into will account for over 40 per cent of employment growth
perspective. in South East Queensland to 2031.
1
Brisbane’s resilience in particular is underpinned by In relation to Queensland’s employment and
0
harnessing the past decade’s outstanding financial population growth, Brisbane punches above its
1994-95
1995-96
1996-97
1997-98
1998-99
1999-00
2000-01
2001-02
2002-03
2003-04
2004-05
2005-06
2006-07
2007-08
2008-09
performance, strong population growth of working age weight, contributing 47 per cent of total Queensland
migrants, the residual effects of the resource boom, jobs growth and 44 per cent of total Queensland
Sources: Queensland Government, State Budget 2008-2009, Major Economic Statement Mid-Year Fiscal and Economic
and a phenomenal infrastructure spend. population growth over the past decade. review; Office of Economic and Statistical Research, Queensland State Accounts, June Quarter 2008.
4 INVEST IN BRISBANE
REAL GDP GROW TH – 2 0 01 TO 2 0 0 9
Country 2007 2008 2009F
China 13.0 9.0 7.5
India 9.4 7.3 5.4
U N E M P L OY M E N T F O R E C A S T
Percentage of total labour force Australia 4.0 2.3 -0.5
Country 2009 Brazil 5.7 5.1 -1.3
Spain 18.10 USA 2.0 1.1 -2.6
France 9.70 Switzerland 3.3 1.6 -3.0
Russia 9.60 Thailand 4.9 2.6 -3.0
USA 9.30 France 2.3 0.3 -3.0
Germany 8.70 Spain 3.7 1.2 -4.0
United Kingdom 8.20 UK 2.6 0.7 -4.2
Australia 6.20 Hong Kong 6.4 2.5 -4.5
Hong Kong 6.00 Japan 2.3 -0.7 -6.0
Japan 5.20 Germany 2.5 1.3 -6.2
China Mainland 4.60 Singapore 7.8 1.1 -10.0
Source: OECD Economic Outlook, June 2009 Sources: International Monetary Fund, World Economic
Database, April 2009; World Economic Update, July 2009;
Austrade. F = Forecast
R E S I L I E N C E O F T H E E C O N O M Y T O E C O N O M I C CYC L E S
Rank Country 2007 Score Country 2008 Score Country 2009 Score
1 Denmark 7.45 Australia 6.78 Qatar 6.16
2 USA 6.90 Denmark 6.73 Norway 5.96
BRISBANE’S RESILIENCE IS 3 Israel 6.82 Switzerland 6.43 Australia 5.83
UNDERPINNED BY HARNESSING 4 Austria 6.67 Israel 6.14 Chile 5.83
THE PAST DECADE’S OUTSTANDING 5 Malaysia 6.64 Austria 6.00 Denmark 5.79
FINANCIAL PERFORMANCE, STRONG
6 Switzerland 6.43 Norway 5.96 India 5.78
POPULATION GROWTH OF WORKING
7 Australia 6.38 Chile 5.89 Brazil 5.54
AGE MIGRANTS, THE RESIDUAL
EFFECTS OF THE RESOURCE 8 India 6.33 India 5.87 Israel 5.53
BOOM, AND A PHENOMENAL 9 Hong Kong 6.33 Brazil 5.83 Switzerland 5.38
INFRASTRUCTURE SPEND. 10 Singapore 6.19 Finland 5.80 China 5.05
Sources: IMD World Competitiveness Online 1995 – 2009, May 2009; Austrade
INVEST IN BRISBANE 5
talent
BRISBANE IS NOW ATTRACTING With burgeoning population growth, the city is born overseas – 25.3 per cent from United Kingdom Brisbane’s economic base is moving away from a
benefiting from the arrival of new skills, capital, and Ireland, 19.3 per cent from New Zealand and current dependency on resource and population
LARGER NUMBERS OF
ideas, innovation and cultures. Growth is not 10.7 per cent in South-East Asia. Many businesses growth in favour of globally competitive knowledge
INTERNATIONAL TALENT,
based solely on population and economic activity are utilising this diverse language mix to service global intensive sectors. We recognise that knowledge is
CONTRIBUTING TO THE CITY’S alone. Growth can be measured in a maturing consumer markets from Brisbane. the platform for economic growth and sustainability.
INCREASED DIVERSITY. culture, city identity and global connectivity. The Brisbane is an emerging leader in innovative
Brisbane economy is one of diversity, increasing I N N O VAT I O N industries – biotechnology, aviation and aerospace,
sophistication and internationalisation. Whilst the global downturn continues to command ICT, clean technologies and mining services. There
the attention of the public and private sectors – has been a strong growth in professional services
While Australia’s workforce is one of the most highly
innovation should never take a back seat. Business in Brisbane. These companies locate in Brisbane
skilled and multilingual in the world, remuneration
diversity and a city’s growth prospects are because of the availability of skilled employees, high
levels for management staff in Australia are lower
inherently linked to innovation, and it remains an levels of amenity and access to clients.
than in the USA, the UK, Germany, France, Canada
and Hong Kong. Australia’s net overseas migration essential point of difference.
E D U C AT I O N A L E XC E L L E N C E
is at an all time high and recent data suggests that In February 2009, Brisbane was identified as a
Brisbane received 57 per cent of all overseas migrants Brisbane draws great strength from its tertiary
‘Hot-Spring’ for innovation. McKinsey & Company
into Queensland. Brisbane is developing a knowledge education sector, boasting three world-class
partnered with the World Economic Forum to create
economy, so it is encouraging to learn that these universities each recognised for the quality of its
an Innovation Heat Map, used to classify cities by their
migrants tend to be in identified skill shortage areas of graduates and its R&D. Comprehensive undergraduate
growth and diversity. McKinsey defines a ‘hot spring’
which many are highly skilled professionals. and postgraduate programs are offered by all, as well
as an “ecosystem with fast growth fuelled by new
as specialist studies. Australia celebrates thirteen
Brisbane’s population is not only young – showing players in emerging sectors”.
Nobel laureates in addition to landmark inventions –
a higher cohort of 0 to 17-year-olds and 18 to from the black-box flight recorder, to the world’s first
49-year-olds than Sydney and Melbourne – but also cervical cancer vaccine.
multicultural. One quarter of the city’s population was
6 INVEST IN BRISBANE
BRISBANE IS A CITY
TRANSFORMED – VIBRANT,
IN 2009 McKINSEY & COMPANY AND CONFIDENT AND TAKING ITS
THE WORLD ECONOMIC FORUM RIGHTFUL PLACE IN GLOBAL
IDENTIFIED BRISBANE AS A ‘HOT BUSINESS. BRISBANE IS A CITY
SPRING’ OF INNOVATION. TRANSFORMED – VIBRANT,
CONFIDENT AND TAKING ITS
The University of Queensland (UQ) Through industry collaboration and partnerships, The world’s largest agribusiness company, students and was the first Australian university to offer
The University of Queensland (UQ) is one of Australia’s UQ’s contribution to Queensland, and indeed Swiss-based Syngenta, chose QUT as its international degrees in areas considered pivotal today – Asian and
premier learning and research institutions. UQ has the rest of the world, can be seen economically, partner in the commercial development of a sugar environmental studies. Griffith is the headquarters for
100 years of experience in tertiary education, and is environmentally and culturally. cane-based ethanol industry – this is the first time the National Climate Change Adaptation Research
consistently ranked alongside the world’s top universities. Today, more than 38,000 students and almost Syngenta has established a partnership of this type Facility and the ARC Centre of Excellence in Policing
In 2009, UQ was ranked 41st in the world by the Times 6000 staff, from more than 120 nations, study and with an academic body. QUT is home to major IT and Security, demonstrating the depth and scale of the
Higher Education-QS World University Rankings. work across the four main campuses in south-east research facilities such as the Microsoft QUT University’s research capabilities.
Queensland: St Lucia, Ipswich, Gatton and Herston. eResearch Centre and Information Security Institute
UQ offers Queensland’s most comprehensive range Internationally, Griffith has formed links with many
(ISI). The ISI multi-disciplinary approach provides
of undergraduate, postgraduate and research higher Queensland University of Technology (QUT) prestigious organisations including the UN and
QUT with an opportunity to play a leading role in
degree programs. Its graduates are in demand in QUT’s reputation as ‘a university for the real world’ is World Bank, corporations like AstraZeneca and
research in the area of Safeguarding Australia.
Australia and throughout the world. founded on the strong partnerships and relationships Pfizer, and research organisations and universities
QUT is internationally recognised for its focus on
it continues to develop with business, government and including the Karolinska Institute, Pasteur Institute
On a variety of measures, UQ is considered one of applied research; consequently QUT has produced
the broader community. It is one of the nation’s major and Peking University. Researchers from Griffith’s
the top three research universities in Australia. It is a a significant portfolio of technologies which are
universities, and with over 40,000 students, it is the highly regarded Griffith Institutes of Health provide
founding member of the Group of Eight universities, commercially applicable, and in many cases
largest provider of bachelor degree graduates into the a holistic approach to medical research focusing
which conducts two-thirds of all university research in industry backed.
Australian workforce. on prevention, early detection, better treatment and
the country.
Over the past decade, the university has extended Griffith University efficient delivery. They are also engaging with public
UQ leads research funding for Australian universities. its profile in innovative areas of research and Griffith University is regarded as one of Australia’s private partnerships in the infectious diseases area
Its cross-disciplinary research institutes and centres development. QUT builds relationships with most innovative tertiary institutions and one of the including the Medicines for Malaria Venture, Drugs
are drawcards, both nationally and internationally, community, corporate and private partners, to solve Asia-Pacific region’s most influential universities. Its for Neglected Diseases Initiative and the Asia-Pacific
for an ever-expanding community of scientists, real-world problems. Its researchers are committed to multi-disciplinary teaching and research programs Influenza Taskforce to deliver outcomes such as
researchers and commercialisation experts. collaborating across traditional boundaries to provide are committed to promoting sustainability and novel drug leads, vaccines for combating infectious
high impact solutions to some of the major economic, community engagement with a strong international diseases and healthy living programs.
environmental and social challenges of our time. orientation. Griffith fosters global perspectives in all
INVEST IN BRISBANE 7
lifestyle
AUSTRALIA NEEDS A “LIFESTYLE
CITY” AND BRISBANE IS IT.
Bernard Salt, Demographer, KPMG.
Brisbane is the lifestyle capital of Australia. Youthful, Australia is consistently ranked in the top ten
progressive and confident it is home to world-class countries in the world for its quality of life. The most
facilities, visionary infrastructure and remarkable recent quality of life rankings released by the IMD
leisure experiences. place Australia sixth globally. The report focused on
infrastructure, health and the state of the environment.
Brisbane is the ideal environment for not only fostering
economic growth but for nurturing and inspiring For those migrating to Brisbane for employment and
creativity. The city has a deep commitment to the arts. education opportunities, our lifestyle is a principal
From Australia’s premier live music scene in The Valley drawcard – offering an excellent quality of life, a lower
to the exclusive and world-first exhibitions at the nation’s cost of living and a safe community environment.
largest Gallery of Modern Art at Southbank – Brisbane is
Australian cities, including Brisbane, remain affordable
a hotbed of cutting-edge cultural expression.
destinations for overseas expatriates. Thus increasing
The beautiful Brisbane river is the focal point of the the appeal of Australia for multinational organisations
city. It leads out to the natural splendour of Moreton seeking to manage and contain the costs of a mobile
Bay – home to some of the world’s largest sand workforce in tighter economic conditions. The recent
islands and most diverse marine wildlife. With more Mercer Worldwide Cost of Living Survey 2009 ranked
daily hours of sunshine than any other capital city in Brisbane’s cost of living as significantly lower than
Australia, Brisbane represents an unique environment other key Asia Pacific economies Tokyo, Hong Kong,
that is both relaxed and cosmopolitan. Singapore and Taipei; and lower than domestic rivals
Sydney and Melbourne.
8 INVEST IN BRISBANE
COST OF LIVING INDEX – WORLDWIDE RANKING – MARCH 20 09
160
143.7
140
119.2
115.4
109.2
108.7
120
105.2
105
99.6
100
98
95.2
95.1
92.7
100
90.1
87.6
87.4
80.9
75.6
75.5
80
70.9
69.9
69.4
69.2
68.6
66.9
65.3
65.2
61.3
60
54
40
20
0
TOkyO
OSAkA
MOSCOW
GENEvA
HONG kONG
ZURICH
COPENHAGEN
NEW YORK CITY
BEIJING
SINGAPORE
SHANGHAI
PARIS
LONDON
DUBAI
LOS ANGELES
DUBLIN
FRANkFURT
NEW DELHI
SyDNEy
TORONTO
MELBOURNE
vANCOUvER
kUALA LUMPUR
BANGkOk
JAkARTA
BRISBANE
PERTH
ADELAIDE
AUCKLAND
Top 10 Ranking Other key Economies
Sources: Mercer Worldwide Cost of Living Survey 2009; Austrade
WORLDWIDE QUALIT Y OF LIFE INDE X 2 0 0 9
Rank Country 2007 Score Country 2008 Score Country 2009 Score
1 Austria 9.71 Switzerland 9.71 Switzerland 9.70
2 Switzerland 9.45 Austria 9.64 Austria 9.57
3 Norway 9.25 Australia 9.28 Norway 9.56
4 Australia 9.24 Canada 9.27 Denmark 9.36
5 Luxembourg 9.21 Luxembourg 9.21 Canada 9.21
6 New Zealand 9.10 Norway 9.16 Australia 9.20
7 Denmark 9.08 Sweden 9.08 Sweden 9.20
8 Canada 8.96 Denmark 8.98 Luxembourg 9.13
9 Singapore 8.96 Netherlands 8.91 Finland 9.07
10 Netherlands 8.74 New Zealand 8.91 Germany 9.05
Sources: IMD World Competitiveness Online 1995 – 2009, May 2009; Austrade
INVEST IN BRISBANE 9
business environment
Australia offers one of the world’s most stable TA X
political environments, with the lowest risk of Completed in 2009, the Henry Tax Review is the most
political instability in the Asia Pacific, and the comprehensive review of the Australian taxation and
second lowest in the world. All levels of government transfer system, including state taxes, for the past
in Australia are pro-business. Strong policies of 50 years. The Review has taken a ‘root and branch’
flexible corporate and financial structures for foreign approach and has examined Australian federal and
investment are reflected in Brisbane’s open and state government taxes, and interactions with the
supportive business environment. transfer system in order to make recommendations
Australia is ranked first for its corporate governance that will position Australia to deal with the
environment by GovernanceMetrics International. demographic, social, economic and environmental
This is based on business transparency, meaningful challenges that lie ahead.
shareholder rights, and the climate of engagement and Popular for investors is the fact that Australia is the tenth
dialogue between the business community and the lowest taxing country in the 30 member OECD, with its
Australian Government. tax revenue as a percentage of GDP being 30.9 per cent
According to KPMG’s 2008 Competitive Alternatives compared with an OECD average of 36.2 per cent.
Survey, Australia is one of the least costly countries in The corporate tax rates are on par with other developed
the industrialised world in which to base a business – countries, as is the more important measure of average
ranking the most competitive outside North America. effective corporate tax rates. Australia’s consumption
The World Bank Group ranks Australia as third in taxes are among the lowest of the OECD countries, as
the world for ease of starting a business – based on are personal income taxes (including social security
number of days, capital and procedures required. The contributions and payroll taxes).
2009 e-readiness rankings released by the Economist Queensland’s payroll tax rate of 4.75 per cent is the
Intelligence Unit (EIU) places Australia second lowest in Australia. In comparison with Queensland, a
in the Asia Pacific and sixth globally. The report company with a total payroll of $5 million pays
indexes countries on a range of categories including 9.5 per cent more payroll tax in Victoria and
technology, infrastructure, business environment, 10 per cent more in New South Wales. A company with
social, cultural and legal environments, government a total payroll of $20 million pays 9.5 per cent more in
policy and consumer/business adoption. Victoria and 18 per cent more in New South Wales.
10 INVEST IN BRISBANE
Tax and regulatory facts: I M M I G R AT I O N K E Y I N D I C AT O R S O F D O I N G B U S I N E S S
Australia is committed to encouraging business and Employing workers
f Average cost of business in Australia is 8 per cent Starting a business Closing a business Enforcing Contracts
Difficulty Difficulty Firing Costs4
skilled migration. The federal government controls Economy Procedures Duration Time1 Rate2 Procedures Duration
to 9 per cent cheaper than the USA. (numbers) (days) (years) (cents in dollar) (numbers) (days)
of hiring of firing (weeks of
immigration to Australia, with support from specific index3 index salary)
f Australian law recognises a wide variety of
state government agencies as appropriate. There Australia 2 2 1.0 78.8 28 395 0 10 4
business structures – public companies, trusts,
are two key classifications – business migration and
partnerships, sole trading and joint partnerships. Singapore 4 4 0.8 91.3 21 150 0 0 4
general skilled migration. Under each category there
f Capital assets held by an individual or trust for are visa classes and different eligibility criteria apply to Hong Kong 5 11 1.1 79.8 24 211 0 0 62
more than 12 months reduce Capital Gains Tax each. In most cases there is the option to be sponsored France 5 7 1.9 44.7 30 331 67 40 32
(CGT) by 50 per cent. if you meet certain criteria. Please see the Australian
USA 6 6 1.5 76.7 32 300 0 0 0
f Foreign investors in Australia will attract CGT only Government’s Department of Immigration and
on taxable Australian property. Citizenship for further details visit www.immi.gov.au UK 6 13 1.0 84.2 30 404 11 10 22
Japan 8 23 0.6 92.5 30 316 0 30 4
I N T E L L E C T UA L P R O P E R T Y GRANTS AND INCENTIVES Thailand 8 33 2.7 42.4 35 479 33 0 54
As the knowledge economy gathers pace, a The Australian Government places a premium Malaysia 9 13 2.3 38.6 30 600 0 30 75
strong intellectual property framework is critical to on world-class innovation and actively promotes
business success and for safeguarding commercial Germany 9 18 1.2 52.2 30 394 33 40 69
research and development. Through a range of
investments. Australia has federal IP laws that reflect innovation centres, tax concessions, science Spain 10 47 1.0 73.2 39 515 78 30 56
international best practice. collaboration programs and fellowship schemes, the India 13 30 10.0 10.4 46 1420 0 70 56
Australia’s patent and copyright enforcement regime is present government intends to substantially raise
China 14 40 1.7 35.3 34 406 11 50 91
ranked second in the Asia-Pacific region, and among the level of R&D. In all cases, companies will need to
apply to the relevant government body for the grant Brazil 18 152 4.0 17.1 45 616 78 0 37
the top six globally, according to the IMD. The country
ranks among the top eight countries globally and in or subsidy in question. Notes: (1) Time is recorded in calendar years. (2) The recovery rate is recorded as cents in the dollar recovered by claimants - creditors,
tax authorities and employees - through the bankruptcy proceedings. (3) Each index assigns value between 0 and 100, with higher values
the top three in the region when considering adequate representing more rigid labour regulations. (4) The nonwage labour cost indicator measures all social security payments (including
protection of private property and personal security. retirement funds, sickness and maternity leave, health insurance, workplace injury, family allowance, and other obligatory contributions)
and payroll taxes associated with hiring an employee in the 2006 fiscal year. (5) The firing cost indicator measures the cost of advance
notice requirements, severance payments and penalties due when terminating a redundant worker.
Sources: World Bank Group, Doing Business 2009; Austrade.
INVEST IN BRISBANE 11
B R I S B A N E C I T Y C O U N C I L’ S The 2009 edition of the plan identifies $124 billion in
COMMITMENT TO INFRASTRUCTURE estimated infrastructure investment, which is expected
infrastructure For the 2009/10 financial year, Brisbane City Council
(BCC) has committed $1.53 billion in new infrastructure
to create up to 900,000 jobs through to 2026. It details:
f $94.6 billion in road, rail and public transport
including roads, transport and other capital works.
f $4.6 billion in water
Current infrastructure priorities include the delivery of
two major components of the TransApex network – f $5.8 billion in health
the Clem Jones Tunnel and the Go Between Bridge. f $3.3 billion in energy networks
Together, these projects will deliver the biggest boost to f $6.8 billion in social and community infrastructure
Brisbane’s accessibility in many decades. BCC will also
f $9.1 billion in completed projects.
continue the procurement phase of the Northern Link
component of the TransApex network. Recognising Highlights of the SEQ Infrastructure Plan and Program
the critical and increasingly important role that public 2009-2026:
transport needs to play in supporting Brisbane’s future f It is the largest infrastructure program in the country,
economic growth, BCC is also investing $160.4 milllion and largest public infrastructure spending program
in public transport in 2009/10. in Australia’s history.
f The plan comprises 378 identifiable projects to 2026.
THE SOUTH EAST QUEENSLAND
INFRASTRUCTURE PL AN f Four years into the program, 87 projects are
complete, another 173 projects are underway,
Representing a long-term commitment to infrastructure
$16.4 billion has been invested and 130,000 jobs
delivery, The South East Queensland Infrastructure
have been created.
Plan and Program 2009–2026 will manage the extreme
growth of the Brisbane region.
12 INVEST IN BRISBANE
f In the next year, expenditure is forecast to increase and investing in new infrastructure to match the Brisbane has the second largest international RAIL
by around $5.8 billion to reach around $22.2 billion, port’s strong trade growth. In the past five years, arrivals behind Sydney, and with annual passenger Queensland’s rail network is one of Australia’s largest
creating a further 45,000 jobs. PBC spent over $724 million in the development of numbers expected to exceed 25.6 million by 2015 and most modern with a total 9,400 kilometres of
port infrastructure, and is committed to the continued and around 50 million by 2035, Brisbane Airport narrow gauge (1067mm) track. Approximately
PORT investment in new infrastructure budgeting to spend Corporation has committed more than $2.2 billion 20 per cent of the rail network is electrified and there is
The Port of Brisbane is one of Australia’s fastest growing over $950 million in the next five years. to fund new public infrastructure projects over the a 1435mm standard gauge line directly linking the Port
capital City ports and the closest major container port next 10 years. Included in these new Infrastructure of Brisbane to other Australian states.
On 2 June 2009, the Queensland Government
to Australia’s largest export markets in the Asia Pacific projects is the new parallel runway, planned for
announced a restructure of their asset portfolio, which The vast majority of Queensland’s rail network
Rim. Just 24 kilometres from the city’s Central Business completion between 2012 and 2015. The new
included the sale of PBC. This process will occur within is owned, operated and managed by the various
District, the port has world-class cargo-handling and runway is expected to add billions of dollars to the
the next three to five years and is driven by Queensland departments of Queensland Rail. However, the
warehousing facilities. It also provides an interface region’s economy, generating tens-of-thousands of
Treasury. As the sale program proceeds it is business Queensland rail market has been deregulated and
between rail, road and sea transport at the Brisbane extra jobs in the next two decades.
as usual for PBC, with a continued focus on growing logistics providers such as Pacific National have made
Multimodal Terminal (BMT). The port comprises
trade through the port, developing the substantial land Brisbane Airport is operated and developed by significant investments into rolling stock and standard
6.5 kilometres of quay line, 1047 hectares of land
resources and investing in new facilities. Brisbane Airport Corporation, whose close ties with gauge track to service Brisbane’s freight needs in a
holdings and 999 hectares of wet land.
Amsterdam Airport Schiphol, one of the world’s competitive environment.
In 2008/09 total trade reached 31.9 million tones up AIR most modern and efficient airports, helps ensure
5.6 per cent from last year. The ports diverse trade world-class standards in owning, developing and Q-Link is an integrated rail/road transport and
Brisbane Airport is also a major expanding
portfolio has led to the 16th consecutive year of operating a global airport city of the future. Already logistics management system. It also provides
commercial and industrial centre of the future. It
continuous growth in total trade. there are 320 businesses and nearly 16,000 people freight consolidation and distribution, materials
consists of seven integrated precincts that will
who work on Brisbane Airport every day. This is handling solutions for difficult freight, warehousing,
The Port of Brisbane Corporation Limited (PBC) is together provide a 970 hectare, 24-hour global trade
forecast to exceed 50,000 people by 2029. on-shipment, delivery to retail outlets, and repacking
responsible for the management of the port. PBC is and commerce centre, attracting business, jobs and
from bulk to smaller loads.
focused on driving port efficiencies, sustainability prosperity to greater Brisbane.
THE SOUTH E AST QUEENSL AND
INFR ASTRUCTURE PL AN IS THE L ARGEST
PUBLIC INFR ASTRUCTURE SPENDING
PROGR AM IN AUSTR ALIA’S HISTORY. IN THE
NE x T YE AR, E xPENDITURE IS FORECAST
TO INCRE ASE BY AROUND $ 5.8 BILLION TO
RE ACH AROUND $22. 2 BILLION, CRE ATING
A FURTHER 45,0 0 0 JoBS.
INVEST IN BRISBANE 13
14 INVEST IN BRISBANE
INVEST IN BRISBANE 15
strategic precincts
BRISBANE IS NOW GROWING A There is growing recognition that collaboration and of culture, academia and innovation. Brisbane is now
CRITICAL MASS OF FLAGSHIP knowledge sharing is key to business success. A “one growing a critical mass of flagship precincts after
size fits all” approach is unlikely as the dynamics of an several years of public and private investment.
PRECINCTS AFTER SEVERAL
R&D precinct, industrial zone or cultural community
YEARS OF PUBLIC AND
will be different to some degree. What does unite A U S T R A L I A T R A D E C OA S T
PRIVATE INVESTMENT. the precinct concept is clarity of strategic intent. The Australia TradeCoast is one of the largest and
impetus behind precinct or corridor developments fastest-growing trade and industry regions in Australia.
will range – from urban renewal, investment attraction Covering 8,000 hectares, the region is home to
into industrial districts or clusters, to the promotion of 2,500 leading businesses and is the second largest
research and innovation hubs. employment zone in Queensland after Brisbane
Phenomenal population and employment growth CBD. Only 10 kilometres from the Brisbane CBD,
in Brisbane placed significant pressure on existing Australia TradeCoast has world-class infrastructure,
infrastructure which in turn has inspired an unparalleled transport links and Australia’s fastest
extraordinary amount of active projects around the growing port and airport. The region is a hub to
city. The results are Brisbane’s many strategically a variety of industries including manufacturing,
planned, well designed and flourishing precincts. And transport and logistics, distribution and more.
with a number of Transit Orientated Developments Australia TradeCoast is a partnership between four
(ToD) underway, the city boasts significant corridors of Queensland’s most influential Government and
16 INVEST IN BRISBANE
industry leaders who work together to promote and businesses. Home to more than 80 national and Australia and covers both human and animal health as T H E B O G G O R OA D E C O S C I E N C E S
develop the region as a premier location for trade multinational companies, BTP is an area of well as food sciences in one physical location. PRECINCT
and industry – Queensland Government, Brisbane 33.5 hectares at Eight Mile Plains, under 15 minutes The Boggo Road Ecosciences Precinct is a part of the
City Council – Brisbane Marketing, Brisbane Airport to the Brisbane CBD and around 20 minutes to the T H E P H A R M ACY A U S T R A L I A C E N T R E O F 9.5 hectare Boggo Road Urban Village redevelopment,
Corporation and Port of Brisbane Corporation. Ports via the Gateway arterial road which also allows E xC E L L E N C E ( PAC E ) a master planned community at Dutton Park. The
easy access to the Gold Coast and Ipswich. BTP is a PACE is a world-class research, education, clinical precinct will enable a variety of state of the art
K E LV I N G R O V E C R E AT I V E I N D U S T R I E S managed technology park with conference facilities, practice and industry precinct on a 1.7ha site at the facilities including offices, workshops, laboratories,
PRECINCT meeting and exhibition areas with accommodation centre of Australia’s rapidly growing biotechnology insect houses and greenhouses. The precinct will be
The Creative Industries Precinct is Australia’s first site variations via multi-occupancy, single tenancy or heart in Brisbane, Queensland. The precinct Australia’s first centre dedicated to solving some of
dedicated to creative experimentation and commercial owner-occupied options. includes the Translational Research Institute (TRI) the country’s biggest environmental issues. Priority
development in the creative industries. The $60 million H E A LT H A N D F O O D S C I E N C E S P R E C I N C T and BioPharmaceuticals Australia, also known as will be given to climate change, water issues and
Creative Industries Precinct boasts some of the most the Smart Therapies Institute. This facility will be the balancing the needs of our environment and growth of
advanced digital facilities in Australia. The Queensland Health research facilities at Coopers first institute of its kind in Australia – and one of only our industries.
Plains are being expanded to create a Science a few in the world – to have the ability to manage the
B R I S B A N E T E C H N O LO Gy PA R k ( B T P ) Centre of Excellence. Upon its completion in early discovery, clinical testing and manufacture of new
2010 around 200 scientists from Queensland Health, biopharmaceuticals and treatments all in the one place.
The BTP precinct provides technology based
Department of Primary Industries and Fisheries and
companies with accommodation options in
CSIRO will join together to create a knowledge centre
an environment with similar or complementing
for health and food. It will be the first of its kind in
INVEST IN BRISBANE 17
brisbane’s key sectors
Case Study: Red Hat
I N F O R M AT I O N & C O M M U N I C AT I O N Brisbane, in particular, boasts
Red Hat has launched a new engineering and
T E C H N O LO Gy ( I C T ) particular expertise in the areas
support facility in Brisbane to sustain its expanding
The Queensland ICT industry directly employs over of e-Security, open source,
product line. The new facility is triple the size of
77,000 people in over 5,600 businesses, with estimated mining technology, wireless
its predecessor and is now Red Hat’s largest
revenues in excess of $23.6 billion. Brisbane and the technology, enterprise software
engineering centre in the Asia-Pacific region.
South East Queensland region is the base for over 80 development, simulation and
multimedia applications. According to Paul Gampe, Vice President of
per cent of these companies, with over 70 per cent
Engineering Services and Operations, many
of the Queensland industry directly involved in either Brisbane has a deep pool of ICT talent to select
technology companies have moved their
software development or the provision of ICT services. from, with this talent augmented by the major
development and support functions to China
The wider Australian ICT sector is incredibly robust universities in Brisbane. In addition to education, the
and India.
with fast and secure network infrastructure and world local universities have cooperated with a number
of international firms, leading to the development of “But for Red Hat, the growth of these two
leading intellectual property protection underpinning
a number of research institutes including the SAP economies has contributed to the expansion
the industry. Brisbane’s geographic position,
Research CEC, Microsoft QUT e-Research Centre, of our operations in Australia. Brisbane is the
allows multinational ICT organisations to pursue a
Information Security Institute, and the Smart Services regional headquarters for Engineering in Asia,”
24 hour development and support cycle allowing
Cooperative Research Centre. Mr Gampe said.
for continuous development across the world. In
a 2009 report by the Economist Intelligence Unit Attracted by the availability of highly-skilled and Red Hat’s Brisbane location was chosen nine years
benchmarking country’s overall e-readiness, Australia innovative staff, software development multinationals – ago because of overwhelming government support
was ranked sixth in the world, and placed first within Microsoft, SAP, Red Hat, Boeing, IBM and Mincom – and the quality of local engineering talent.
the Asia Pacific Region. have invested in Brisbane. These firms have
Red Hat’s Asia Pacific engineering and support
According to analyst firm IDC, the Australian IT capitalised on Brisbane’s cost-competitive operating
staff conduct software research and development,
services market was valued at $13 billion in 2008, and environment, unique lifestyle opportunities, and ease
product engineering, project management and
has been forecast to grow by 4 percent per year, for at of access to their Asian operations ensure the success
software engineering activities.
least the next four years. of their operations.
18 INVEST IN BRISBANE
C R E AT I V E I N D U S T R I E S
Case Study: Tantalus
Recent Queensland Government estimates, suggest
that the Queensland Creative Industries sector is worth Tantalus, one of the world’s leading independent
$3.4 billion annually and generates approximately video game development companies has chosen
$1.1 billion in annual export sales. A $60 million Brisbane for its second development studio.
Creative Industries Precinct at the Queensland The company renowned for titles such as Cars,
University of Technology is dedicated to the Top Gear Rally, Mx vs ATV and SpongeBob
co-location, development and promotion of the SquarePants, opened a brand new multi-team
creative industries in Brisbane. game development studio in Brisbane’s CBD
fringes in December 2008.
The convergence between creative industries and ICT
will continue to be a focus for sourcing investment Brisbane Marketing, the city’s inward investment
into Brisbane from major markets such as the UK, agency worked with Tantalus to provide critical
USA and Asia. Games development, digital media and introductions, develop detailed business cases
digital content will provide outstanding opportunities and assist with property searches, amongst other
for multinationals looking for a location that offers both tailored services.
cost and quality advantages.
Securing the new development studio reaffirms,
Brisbane is the unquestionable hub of games yet again, Brisbane’s reputation as the games
development in Australia. Low production costs, development hub of Australia with almost half of
fresh creative talent and a high quality development the country’s industry based here.
environment (compared with other centres globally)
CEO of Tantalus, Tom Crago said the company
are drawcards for publishing giants Sony, THQ,
was attracted to Brisbane because of the
Sega and Microsoft. Established games developers
potential growth opportunities.
based in Brisbane include: THQ, Creative Assembly
(Sega), Krome Studios, Tantalus, Wildfire Studios and “We’re setting up our studio at Queensland
Halfbrick Studios. University of Technology’s Creative Industries
Precinct at Kelvin Grove,” said Mr Crago.
Local developments and innovations within the
multimedia industry are also giving Brisbane an “We have always been impressed with the
innovative and creative edge within the field of digital quality of graduates coming out of Brisbane’s
media. Brisbane-based multimedia firm Hoodlum educational institutions, so in the end the choice
has just been awarded its first Primetime Creative to establish our new studio in Brisbane was
Arts Emmy in Los Angeles for Outstanding Creative straightforward.”
Achievement in Interactive Media Fiction.
INVEST IN BRISBANE 19
brisbane’s key sectors
F O O D A N D B E V E R AG E improved products for customers in Australia, New
The food and beverage sector is Australia’s largest Zealand and throughout Asia.
manufacturing industry, employing more than Queensland is also the undisputed capital of beef
200,000 people. This $100 billion industry has production in Australia – home to more than
continued to experience strong results during the 50 per cent of the Australian industry. As a result,
global downturn, boasting 5.4 per cent growth from the meat processing industry is prominent in the
June 2008 to June 2009. Brisbane region. In 2008 Swift Australia (a division of
Nowhere is this growth more evident than in the JBS – the world’s largest meat company) announced
Greater Brisbane region. The growing consumer a $30 million expansion at their Ipswich plant. Chicken
market, skilled workforce, lower operational costs processing and smallgoods manufacturing also
and excellent infrastructure have drawn companies feature. In 2008 Inghams increased production at
such as Coca-Cola Amatil, Kerry Ingredients, Smiths their East Brisbane plant with a $13 million expansion
Snackfoods (PepsiCo), Schweppes, and Arnotts creating 210 new jobs, and Primo Smallgoods will
(Campbell Soup Company). soon commence construction on a state-of-the-art,
$70 million factory.
The ingredients sector in Brisbane is at the forefront
of global best practice. Companies choosing to 2010 will see the opening of the Health and Food
locate in Brisbane can gain advantage right through Sciences Precinct at Coopers Plains – 20 minutes
the supply chain, with access to high quality from the Brisbane CBD. The first of its kind in Australia,
raw materials, advanced R&D and production the Health and Food Sciences Precinct will cover both
technology, and excellent logistics. In 2009, human and animal health and food sciences in one
world-leading manufacturer of renewable food physical location.
and industrial ingredients, Tate & Lyle, invested
$7 million in a brand new Australian head office
and manufacturing facility in Brisbane’s west.
Also included in the investment is a R&D Centre
of Excellence, where staff will develop new and
20 INVEST IN BRISBANE
LIFE SCIENCES A quarter of modern medicines are derived from natural C L E A N T E C H N O LO G I E S TOURISM INFRASTRUCTURE
Brisbane offers outstanding opportunities in the compounds making Brisbane and Queensland gold Brisbane is located in a state rich in renewable energy Leveraging from the $1 billion spent by overseas
fields of agri-food, biomedical, biopharmaceutical mines for biotech companies. Queensland is comprised resources from solar, geothermal, biomass, wind visitors in 2007, Brisbane Marketing, guided by
and human therapeutics, diagnostics and clinical of 19 terrestrial and 17 marine bioregions and five world (offshore and onshore), to hydro, wave and tidal. This the Queensland Government’s Regional Tourism
trials. Brisbane is a recognised centre of excellence – heritage sights covering 40 million hectares. Just one is complemented with a selection of broad policy Infrastructure and Investment Plan, acts as a catalyst
home to not only the Queensland Institute of Medical hectare of the Daintree Rainforest in North Queensland platforms created to expand the sector and accelerate for change by working with Tourism Queensland,
Research (QIMR), the largest medical research contains more species of native plants than the whole of the Queensland economy towards a clean energy local councils and industry bodies to determine future
institute in the southern hemisphere, but also the Clive North America, and about 80 per cent of those species future. Queensland is well placed to capitalise on the directions for the region that will facilitate ongoing
Berghofer Cancer Research Centre. can be found nowhere else on earth. world’s growing demand for energy and become a tourism investment.
global leader in energy innovation.
The University of Queensland is host to the Pharmacy Brisbane Marketing is already leading several
Australia Centre of Excellence, Australia’s leading Case Study: Pfizer Not only is the state rich in reserves of coal and gas, projects including the Moreton Bay & Islands Tourism
facility for pharmaceutical research, education and In the quest to develop the next generation but the reserves position Queensland strongly to Infrastructure Plan and is assisting Brisbane City
drug commercialization, while Griffith University of anti-infective medicine, Griffith University become a world leader in clean coal technology. The Council with the development of the Mt Coot-tha
partners with global giants AstaZeneca and Pfizer in and Pfizer, the world’s largest research-based region’s climate is conducive to innovation particularly master plan. And through its 2009 Brisbane Hotel
the natural drug discovery arena. The world’s largest pharmaceutical company, announced another in solar energy production and technology, while Investment Analysis conducted by KPMG, the team is
agribusiness company, Swissbased Syngenta, chose leading industry partnership for Griffith’s Eskitis the sugarcane industry and other agricultural crops linking investors and developers for the development
Queensland University of Technology (QUT) as its Institute. The Institute has spent the past 14 equip the state for innovation in biomass and biofuels, of five star hotels to counter Brisbane’s historically
international partner in the commercial development of years developing Nature Bank, a unique library including ethanol production and use. high occupancy rate.
a sugar cane-based ethanol industry. This is the first of 200,000 natural product fractions derived from
Brisbane Marketing has commissioned Ernst & Young Other opportunities for investment include
time Syngenta has established a partnership of this a collection of over 40,000 samples of plants
to conduct a Clean Energy and Related Technologies Moreton Bay & Islands eco-tourism and resort
type with an academic body. and marine invertebrates collected from diverse
Audit to highlight the opportunities and potential accommodation, marine transport infrastructure, and
areas of tropical Queensland, the Great Barrier
This collaboration of tertiary education with the offered by the sector in Brisbane. It will also showcase high-profile tourist attractions.
Reef, Tasmania, Papua New Guinea and China.
private sector delivers a world-class pool of scientists, the FDI opportunities around Brisbane-based research
The Institute’s research includes a program to
engineers and technical staff. In fact, Australia has towards solutions in emerging areas including climate
search new compounds from nature that can be
more PhD graduates in biotech-related disciplines per change, clean energy, drought management, recycling
developed into drugs.
capita than the USA or UK. and greenhouse gas emissions.
INVEST IN BRISBANE 21
BRISBANE IS AN INTERNATIONAL
CENTRE OF ExCELLENCE IN THE
FIELD OF MINING TECHNOLOGY
AND SERVICES, MAJOR PLAYERS
ANGLOCOAL, RIO TINTO, BHP BILLITON -
MITSUBISHI ALLIANCE AND xSTRATA
ARE ALL LOCATED IN BRISBANE.
M I N I N G T E C H N O LO G I E S A N D S E R V I C E S The majority of the MTS firms in the Greater Brisbane was not only attracted to the innovative local research a day. The next 20 years will see the development
Queensland boasts a concentrated cluster of over area are SMEs with a specialised skills base. base, but also Queensland’s strengths in bauxite of the Gateway Arterial Expansion (duplication of a
300 MTS companies, with the clear majority of This highly developed industry cluster consists of extraction and alumina refining. The consolidation six-lane toll bridge), the North-South Bypass Tunnel,
these operating within the Greater Brisbane area. producers and service providers in the areas of will result in a pooling of resources and greater the Northern Link and Airport Link.
Many major mining and resource firms have chosen mining engineering, mining equipment manufacturing, collaboration on potentially ground-breaking research.
To the west and Ipswich, located at the junction of
Brisbane as the location for their global, Asia-Pacific mine and resource management (including coal and
the Cunningham and Warrego Highways, the SEQ
and national headquarters. Anglo Coal, Rio Tinto water), commodity transportation, remote positioning, LO G I S T I C S
Regional Plan has determined this western corridor
Aluminium, Peabody Pacific, BHP Billiton Mitsubishi environmentally-sensitive mining/drilling, geotech Sustained growth in the manufacturing and resource will be the fastest growing precinct, in the fastest
Alliance and xstrata are just some of the global exploration, and health and safety initiatives. sectors has created excellent opportunities for growing region of Australia. Access to a highly skilled
players capitalising on the city’s strategic location and With the bulk of the local industry consisting of SMEs, logistics, transport and warehousing providers. workforce, and quick access to markets south to
knowledge economy. many new and exciting technologies are constantly Brisbane is the ideal logistics location offering Sydney and west to the grazing, agricultural and
being developed. World-class universities operate unequalled infrastructure, strategic location, land resources centres of central Queensland, Ipswich and
Brisbane is renowned as an international centre of
in Brisbane, which are home to leading R&D bodies availability, lower operating costs and significant surrounding areas are fast becoming the logistics hot
excellence in the field of mining technology and mining
providing innovative technology advancements across labour advantages. spot for national carriers and distribution centres.
services. Driven by the industry’s commitment to
greater R&D infrastructure, there is strong government the entire R&D supply chain. The existing infrastructure network in Brisbane is As the global trend to shorten supply chains
collaboration and investment and an increased focus The appeal of Brisbane’s research-intensive and world class. Australia TradeCoast is Australia’s most continues, Brisbane offers fast access to national
on education and developing a skilled workforce. This innovative environment is highlighted through Rio Tinto integrated trade precinct, combining both the Port of and international markets. Direct air and shipping
combines to create an industry capable of delivering Alcan’s announcement late in 2008 to move all of its Brisbane and Brisbane Airport. The Port of Brisbane links to all key Asian ports, means major Asian
an array of innovative technologies and expertise to R&D activities from Melbourne to Brisbane. As one is the only purpose-built, capital city, intermodal port destinations can be reached by air in seven to nine
the global market. of the world’s largest aluminium producers, Rio Tinto complex in Australia, whilst the Brisbane International hours. Continuing this efficiency, firms locating in
and Domestic Airports operate curfew-free, 24-hours
22 INVEST IN BRISBANE
Brisbane have unique access to land and property in Alphapharm, one of Australia’s largest pharmaceutical The critical mass of aviation companies including Case Study: Boeing Research
transport locations near the Brisbane Airport, Port of companies has its research, production and the Boeing Australia headquarters, Virgin Blue & Technology Australia
Brisbane, and domestic trade routes south and north packaging facilities in Brisbane. It exports to more than headquarters, Qantas 767 maintenance, EADS In 2008, aviation leader Boeing established a branch
via the Pacific and Cunningham Highways, along with 50 countries including those in Europe and the USA. and Raytheon, provide excellent supply chain of its advanced research and development unit in
standard gauge freight rail from the Brisbane Ports to opportunities. Brisbane’s major universities have over Brisbane, with plans to employ 30 scientific and
Brisbane has also emerged as a major centre for the
all capital cities in Australia. 5000 students enrolled in engineering technologies engineering staff. Attracted to Queensland because
production and maintenance of the rapidly expanding
and the Boeing/University of Queensland training of the state’s growing reputation as a major hub for
super yacht market. With over 252 marine companies
M A N U FAC T U R I N G facility, which offers a Masters degree in Systems aviation and aerospace, the branch will concentrate on
and more than 43 per cent of the national industry’s
Engineering, is bolstering work force standards. several major research programs, including advanced
Highly innovative in nature, Queensland industry turnover, Queensland is Australia’s largest boat
composites, light robotics, unmanned airborne
has concentrated on specific niches – advanced building state. Quality land is available for development close to
vehicles (UAVs) and ageing aircraft technologies. It
manufacturing, machinery and equipment, plastics Brisbane Airport within Australia TradeCoast precinct.
will also conduct research that addresses aerospace
and metals, packaging and recycling, and marine – to AV I AT I O N No other Australian capital city can offer such strategic
environmental issues through innovative air space
ensure long term growth. high-grade commercial and industrial land in such
Currently employing over 14,000 people, the aviation management concepts to improve airport efficiency
Strong industry growth means manufacturers enjoy and aerospace industry in Brisbane is the fastest close proximity to the airport. Add to this the servicing
and reduce noise and fuel burn when aircraft land. It
well established infrastructure as well as solid growing hub in South-East Asia. Brisbane Airport has advantages gained from Brisbane’s proximity to Asia
has partnered with the University of Queensland on its
plans for future road and rail development. The a 24-hour, curfew-free operating policy, and sits on and strong government support – Brisbane aviation is
Scramjet Project. The partnership allows the University
Queensland Manufacturing Institute supports and 2700 hectares – a land space almost three times that a world-class offering.
of Queensland’s Centre for Hypersonics to continue
promotes the sector through R&D and training, whilst of Sydney Airport. to build advanced scramjet prototypes and undertake
earmarked industrial land across Brisbane will provide prolonged flight tests at speeds of more than Mach 8,
development opportunity into the future. or 8000 kilometres per hour.
INVEST IN BRISBANE 23
investment attraction team I N V E S T M E N T AT T R AC T I O N T E A M
Brisbane Marketing’s Investment Attraction division
We connect investors with our extensive networks to
maximise opportunities for business success. Our
is the city’s business champion – an experienced established and productive political, business and
and world class inward investment agency, we play media relationships help investors to capitalise on
a strategic role in Brisbane business. The Investment market entry and growth.
Attraction division is responsible for securing We were named best City Agency worldwide for
investment that will maximise long term economic 2007/2008 London based consultancy, GDP Global
growth for Brisbane, whose vibrant economy is taking Development. And in 2009, Brisbane was recognised
its place on the global stage. in the top 10 Asian Cities of the Future and was ranked
The team is deeply engaged with clients throughout second in Asia for our foreign direct investment (FDI)
the inward investment life cycle. We examine growth strategy, by the pre-eminent authority on FDI, the
opportunities and work with investors to determine Financial Times FDI Magazine.
how Brisbane can best fit with their business The Investment Attraction division forms part of
strategy. We consult from the initial business case Brisbane Marketing, the economic development
to critical introductions, talent and labour analysis, agency for Greater Brisbane. It promotes Brisbane as
property solutions and advice regarding grants Australia’s new world city, focusing on the generation
and incentives. The team provides guidance during of economic activity via investment attraction, export,
transition and implementation through to aftercare tourism, CBD retail, conventions and major events.
and reinvestment services.
P L AT I N U M PA R T N E R S G O L D PA R T N E R S
24 INVEST IN BRISBANE
BUSINESS CASE TA L E N T up to date with the very latest in pricing, project The partnership:
In order to determine and demonstrate Brisbane’s With a comprehensive education system in place, developments and city planning.
f Heightens corporate partners affiliation and
suitability for your business, Brisbane Marketing’s Brisbane prides itself on its well-educated and
GRANTS AND INCENTIVES personal relationships with local, interstate and
Investment Attraction division will work with you to highly-skilled workforce. The Investment Attraction
You will find a receptive, pro-business attitude at international industry and government;
develop a full Business Case. Our team of specialists team can help you identify and tap into this talented
will consult closely with you to fully understand labour pool by conducting a labour analysis. Compiled all levels of government within the Brisbane region, f Achieves greater penetration of key investment
your business, and then provide a summation of specifically for your business, this analysis considers and grants and incentives may be available on a target markets;
opportunities and key criteria solutions. Tailored all the factors relevant to you, including staff type and case-by-case basis. The team can assist with further f Offers knowledge to ensure target industries and
specifically to your needs, the Business Case includes a levels required. The team is also able to assist with the information and applications. markets, together with marketing programs, are
business needs analysis, market research and statistics. establishment of collaborative partnerships between ‘steered’ towards relevant trends to maximise
C O R P O R AT E PA R T N E R S
businesses and universities. attraction/investment opportunities; and
CRITICAL INTRODUCTIONS The Investment Attraction division Corporate
Partnership is committed to the development of f Provides a coordinated investment front creating a
With strong links to private enterprise and all levels PROPERT Y SOLUTIONS
Brisbane as a strong, commercially competitive point of difference over competitor locations.
of government, the Investment Attraction division The dynamic Brisbane property sector is constantly
has all the right contacts to help you succeed. Our evolving, so expert advice and impartial information location for business. Established in 2000, this unique
unrivalled access to key corporate and political is crucial. With our comprehensive view of the combination of private sector specialists and inward
contacts – including the Lord Mayor of Brisbane and property market, the Investment Attraction team is in investment experts provides investors with broad
senior State Government representatives – will turn the perfect position to help you develop successful business advice and operational assistance, as well as
your plans into reality. property solutions. Our established relationships with detailed industry-specific information.
major property players and government bodies – plus
our broad market exposure – mean we are always
S I LV E R PA R T N E R S
INVEST IN BRISBANE 25
26 INVEST IN BRISBANE
Brisbane’s reputation as a progressive and globally competitive
destination has steadily developed over recent years and
Brisbane Marketing has been a driving force in supporting and
celebrating this success story.
Brisbane Marketing is the city’s economic development agency.
It is a wholly owned subsidiary of Brisbane City Council, and the
official marketing authority for the greater Brisbane region. Its
prime purpose is to create economic value for the residents and
businesses of Brisbane through its various business sectors,
including CBD and Queen Street Mall retail, convention bureau,
export, investment attraction, leisure tourism and major events.
Brisbane Marketing’s central purpose as the creator of economic
value for Brisbane is highlighted through the single unifying
thought which underpins its strategies – positioning Brisbane as
Australia’s New World City in the hearts and minds of its key
target markets.
invest
in Brisbane, Australia
www.investbrisbane.com.au
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authorisation in writing from Brisbane Marketing. Disclaimer: Brisbane Marketing believes that the information contained in this document is accurate at the time of
Po Box 12260, George Street, Brisbane, Queensland, Australia, 4003 publication. Neither Brisbane Marketing nor any member, employee or other representative thereof undertakes responsibility in any way whatsoever to any person or body
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