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CREATOR-TO-CONSUMER (C-2-C) INDUSTRY WORKSHOP DEFINING NEW PATHWAYS TECHNOLOGY CHANGE IN THE BOOK TRADE Melbourne – Tuesday October 2, 2001 Sydney – Wednesday October 3, 2001 WORK GROUP SESSIONS GROUP FOUR DRM HAS SETTLED, HIGH PROTECTION COMES AT A PRICE The C-2-C research revealed that a number of problems are still to be solved by organisations currently developing Digital Rights Management Systems for the publishing/multimedia industry. Firstly, there needs to be a universal standard, or at least a standard of interoperability, that allows systems to interact seamlessy for the tracking of IP. Secondly, regardless of the technology used, it is virtually impossible to completely guard against system penetration by ‘hackers’. And thirdly, there is a need to balance the rights of the creator to due reward for effort, against the consumer’s rights for access to certain kinds of cultural and educational materials. Assume in this scenario that by January 2005 the technological problems have been overcome to an extent that offers publishers sufficient security to allay their current fears of infringement in the digital domain. Use the following questions as starting points for discussion about the effect on the cost of secure transmission in both financial and social terms. 1. The creator deserves protection for their IP and a due reward for their effort. Why should this be balanced against the needs of the consumer? 2. Should we really worry about each and every infringement of rights. Why/why not? 3. What types of content are most suited to digital dissemination in a not completely secure DRM environment? 4. What effect will DRMS have on the existing book trade business? 5. On a scale of one to ten, what is the likelihood that Digital Rights Management Systems will be used by 50% of Australian publishers (both small and multinational) by 2010?
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