Ten Common Fallacies

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					                         How Are You Affected by Advertising?
        Every day we encounter thousands of advertisements without realizing it. Look
around the classroom. How many ads do you see? You are probably wearing at least
three. Advertising has become a big part of our everyday lives, and it is important that we
realize how much it affects us. Listed below are 20 advertising slogans. Next to each
slogan, write the company who uses it.

1. Just Do It                                    11. Obey your thirst.

_______________________________                  _______________________________

2. Have It Your Way                              12. When you’re here, you’re family.

_______________________________                  _______________________________

3. What’s in your wallet?                        13. Always low price. Always.

_______________________________                  _______________________________

4. Live Your Life                                14. It’s everywhere you want to be.

_______________________________                  _______________________________

5. Can you hear me now?                          15. Because so much is riding on your
                                                 tires.
_______________________________                  _______________________________

6. You are now free to move about the            16. What can Brown do for you?
country.
_______________________________                  _______________________________

7. Expect great things.                          17. You’ve got questions, we’ve got
                                                 answers.
_______________________________                  _______________________________

8. Every kiss begins with Kay.                   18. Get your own box.

_______________________________                  _______________________________

9. Good to the last drop.                        19. Good taste is easy to recognize.

_______________________________                  _______________________________

10. Taste the rainbow.                           20. Feel better.

_______________________________                  _______________________________
                                 Ten Common Fallacies

1. The Weasel Claim:

   Example:

2. The Unfinished Claim:

   Example:

3. The “We’re Different and Unique” Claim:

   Example:

4. The “Water is Wet” Claim:

   Example:

5. The “So What” Claim:

   Example:

6. The Vague Claim:

   Example:

7. The Endorsement or Testimonial:

   Example:

8. The Scientific or Statistical Claim:

   Example:

9. The “Compliment the Consumer” Claim:

   Example:

10. The Rhetorical Question:

   Example:

				
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