jfg toolkit model press release for survey results

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					Model press release for survey results

[Your logo]                                                                   Contact: [your name]
                                                                              Tel: [your phone]
                                                                              [your email]

For immediate release

Children in [your country] are being bombarded by junk food adverts

New survey by [your organisation] found XXXXXX examples of unhealthy food adverts
in just XXXXX hours of children’s television/children’s publications.

[Your organisation] has called on the government to seek a commitment to engage
with stakeholders to develop a national policy for the protection of children from
unhealthy food marketing. This is in line with recommendations made by the World
Health Organization (WHO) in May 2010 and a proposed Code on Marketing of Food
and Non-Alcoholic Beverages to Children published by Consumers International in

[Your name said]
[“Our survey shows that companies are deliberately targeting marketing for unhealthy foods at
children. We want the government to act on the recommendations of the World Health
Organization. Our children deserve the same level of protection that consumers in other
countries get.”]

In [your country] [insert childhood obesity/poor diet statistics]

Notes to editors

[Brief Information about your organisation goes here]

[Your organisation] is a member of Consumers International (CI), the only independent global campaigning voice
for consumers. With over 220 member organisations in 115 countries, CI is building a powerful international
consumer movement to help protect and empower consumers everywhere. www.consumersinternational.org

[Description of exactly how you did your survey. Then delete one of the following as appropriate:]
In determining whether the food advertised was unhealthy, the nutrient levels were compared to the following values,
taken from a UK Food Standards Agency scheme. Anything that was high in sugar, fat, saturated fat or salt was
classed as unhealthy:
Nutrient                            High
                                 Over 15g
(per 100g)
                                 Over 20g
(per 100g)
                                  Over 5g
(per 100g)
                                   Over 1.5g
(per 100g)
Because no nutrition information is available on product packaging or on company websites, the food advertised was
deemed unhealthy if it fell into on of the following product categories which, according to World Health Organization
research, is commonly found to include foods high in fat, saturated fat, salt or sugar.1
               o    Children’s breakfast cereals
               o    Soft drinks
               o    Confectionery

 Hastings G. The extent, nature and effects of food promotion to children: a review of the evidence to December
2008, http://www.who.int/dietphysicalactivity/Evidence_Update_2009.pdf

              o    Crisps and other savoury snacks
              o    Fast-food meals

The CI proposal for a Code on Marketing of Food and Non-Alcoholic Beverages can be viewed here:

In May 2010, the 63rd World Health Assembly (WHA) agreed a set of recommendations designed to protect children.
The recommendations can be viewed here: http://whqlibdoc.who.int/publications/2010/9789241500210_eng.pdf


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