"AG uide to Prepare for IB Interviews"
NYU Stern School of Business, The Langone Professional Development Program, Fall 2006 Target Area: Brand Management Suggested Actions / Use of Resources: Action Resource(s) Location of the resource(s) Get yourself WetFeet Industry Guides Click here familiar with CareerSearch all the Stern Clubs--GMA resources Industry Books, Guides and Directories available to Professional Associations Stern students. Links NYU Virtual Business Library Publications Career Reference Workshops Handouts Assessment Change your 1. Go to URL: N/A email https://w3.stern.nyu.edu/simon/LoginForm.html 2. Sign in using your stern id/password 3. Then click on “Personal Address” on the top menu 4. Change your email to FirstName.LastName@stern.nyu.edu 5. Click OK to save changes. Read WetFeet Guide to Careers in Brand Management At Career Resource Center (CRC) or click here Read WetFeet Guide to Careers in Consumer Products At Career Resource Center (CRC) or click here Read Vault Guide to Marketing and Brand Management At CRC Read Vault Guide to the Top Consumer Products At CRC Employers Visit Website (career section and company info) for each of N/A the companies that are coming to recruit. Read Interview Preparation Materials on GMA’s website. Click here Read/review Marketing course material basics—3 C’s, 4 P’s N/A Research Familiarize yourself with product lines of companies Company websites, coming on campus; research new products, be Online research, trade knowledgeable about their target consumers, ad periodicals campaigns, competitors, etc. Prep Case questions—GMA website. Think in terms of Click here frameworks/ STAR Identify and Stern MBA alumni using SWAP to identify and Click here Locate locate Brand Management contacts at each of the companies that are coming to recruit. Last Updated: June 21, 2006 Page 1 of 2 NYU Stern School of Business, The Langone Professional Development Program, Fall 2006 Target Area: Brand Management Identify and Part-time MBAs, Full-time MBAs, (even friends, and Locate family members) who may be or know someone who will be on the Stern recruiting team for the companies that are coming to recruit Watch Career Transition Workshop video Click here Watch Strategies in Interviewing video Click here Suggested Timeline/Action: From To Action Now July 2006 Research the industry and companies by reading the suggested resources stated above. Now August 2006 Read and review resources on GMA site. Prep answers to mini-cases, know what transferable skills to highlight from your background. This is to prepare for the mock and actual interviews. July 2006 August 2006 Perform practice interviews with peers, CCWP, or coach. Review interview prep materials August 2006 September 2006 Set up informational interviews with alumni (use SWAP) from the firms recruiting on campus. Identify the people (Stern alumni) that are on the Stern recruiting team at each firm. Start networking early! August 2006 September 2006 Complete online application for each of the interested firms. September 2006 October 2006 Review on-campus presentation schedules and attend company presentations. September 2006 October 2006 Network with the full-time MBAs, part-time MBAs, and the company representatives you met at the company presentations. Look for company invite-only networking events and attend as many as possible. October 2006 November 2006 On-campus interviews December 2006 January 2007 Companies extend offers to students December 2006 January 2007 Report your status to CCWP Last Updated: June 21, 2006 Page 2 of 2