AG uide to Prepare for IB Interviews by IJbF45

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									NYU Stern School of Business, The Langone Professional Development Program, Fall 2006
Target Area: Brand Management

Suggested Actions / Use of Resources:
 Action            Resource(s)                                             Location of the
                                                                           resource(s)
 Get yourself            WetFeet Industry Guides                          Click here
 familiar with           CareerSearch
 all the                 Stern Clubs--GMA
 resources               Industry Books, Guides and Directories
 available to            Professional Associations
 Stern students.         Links
                         NYU Virtual Business Library
                         Publications
                         Career Reference
                         Workshops
                         Handouts
                         Assessment
 Change your       1. Go to URL:                                           N/A
 email             https://w3.stern.nyu.edu/simon/LoginForm.html
                   2. Sign in using your stern id/password
                   3. Then click on “Personal Address” on the top menu
                   4. Change your email to
                   FirstName.LastName@stern.nyu.edu
                   5. Click OK to save changes.
 Read              WetFeet Guide to Careers in Brand Management            At Career Resource
                                                                           Center (CRC) or click
                                                                           here
 Read              WetFeet Guide to Careers in Consumer Products           At Career Resource
                                                                           Center (CRC) or click
                                                                           here
 Read              Vault Guide to Marketing and Brand Management           At CRC

 Read              Vault Guide to the Top Consumer Products                At CRC
                   Employers

 Visit             Website (career section and company info) for each of   N/A
                   the companies that are coming to recruit.
 Read              Interview Preparation Materials on GMA’s website.       Click here
 Read/review       Marketing course material basics—3 C’s, 4 P’s           N/A
 Research          Familiarize yourself with product lines of companies    Company websites,
                   coming on campus; research new products, be             Online research, trade
                   knowledgeable about their target consumers, ad          periodicals
                   campaigns, competitors, etc.
 Prep              Case questions—GMA website. Think in terms of           Click here
                   frameworks/ STAR
 Identify and      Stern MBA alumni using SWAP to identify and             Click here
 Locate            locate Brand Management contacts at each of the
                   companies that are coming to recruit.


   Last Updated: June 21, 2006                                                   Page 1 of 2
NYU Stern School of Business, The Langone Professional Development Program, Fall 2006
Target Area: Brand Management
 Identify and     Part-time MBAs, Full-time MBAs, (even friends, and
 Locate           family members) who may be or know someone who
                  will be on the Stern recruiting team for the companies
                  that are coming to recruit
 Watch            Career Transition Workshop video                       Click here
 Watch            Strategies in Interviewing video                       Click here

Suggested Timeline/Action:
 From               To                 Action
 Now                July 2006          Research the industry and companies by reading the
                                       suggested resources stated above.
 Now                August 2006        Read and review resources on GMA site. Prep answers to
                                       mini-cases, know what transferable skills to highlight
                                       from your background. This is to prepare for the mock
                                       and actual interviews.
 July 2006          August 2006        Perform practice interviews with peers, CCWP, or coach.
                                       Review interview prep materials
 August 2006        September 2006     Set up informational interviews with alumni (use SWAP)
                                       from the firms recruiting on campus. Identify the people
                                       (Stern alumni) that are on the Stern recruiting team at
                                       each firm. Start networking early!
 August 2006        September 2006     Complete online application for each of the interested
                                       firms.
 September 2006     October 2006       Review on-campus presentation schedules and attend
                                       company presentations.
 September 2006     October 2006       Network with the full-time MBAs, part-time MBAs, and
                                       the company representatives you met at the company
                                       presentations. Look for company invite-only networking
                                       events and attend as many as possible.
 October 2006       November 2006      On-campus interviews
 December 2006      January 2007       Companies extend offers to students
 December 2006      January 2007       Report your status to CCWP




   Last Updated: June 21, 2006                                               Page 2 of 2

								
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