MM NJ 01 AssignmentQuestions by qKQ55N

VIEWS: 5 PAGES: 6

									Match the Following
4)
Beer, toothpaste - tangibles-non durable goods
Electronic appliances, watches - tangible durable goods
Hotel, courier -
Medicines, beverages

Options:
   - tangible services
   - industrial goods
   - intangible services
   - consumer goods

(Page No. 277 – Unit 9)

28)
Shot gun approach - Undifferentiated marketing

Rifle approach -
Marketers - Identify segments

No. of segmentation bases - Nine

Options:
   - Create segments
   - Market segmentation
   - Eight



Multiple Answer Questions
9) Who are agents
- take title to goods
- represent the company
- negotiate on behalf of the company
expand the reach of company’s channel

13) Major role of promotion is to
- Inform
- Remind
- Persuade
(Page No. 79 – Unit 3)

14) Key marketing objectives in Decline stage are:
- Reduce investment levels
- Improve short run profitability
- Exit strategies from the category
(Page No. 322 – Unit 10)

15) Differentiation can be created in following ways:
- Provide the same solution in better ways
- Provide the same solution in better ways and at better price
- Provide the unique solution that nobody else provides
(Page No. 264 – Unit 9)

19) Suppliers are powerful if:
- suppliers are concentrated
- switching costs are high
(Page No. 110 – Unit 4)

29) Parts of strategic analysis are:
- Internal
- External
(Page No. 61 – Unit 3)

30) Characteristics of Mass marketing are:
- Less costly
- One standard product
- One advertisement campaign
(Page No. 413 – Unit 14)

34) Following conveys the brand’s character:
- Retail ambience
- Strong visual presence
- Events
- Sponsorships

39) Objectives of market penetration are:
- Increase / maintain market share
- Restructuring mature market by driving out competitors.
- Increase usage by existing customers.
(Page No. 72 – Unit 3)

42) Following can be service differentiators:
- People
- Product offering
- Timeliness of response.
(Page No. 462 – Unit 15)

44) As per Parsuraman and Colby, adopter categories are:
- Explorers
- Paranoids
- Skeptics
(Page No. 310 – Unit 10)

48) Which of the following two buyers are the two ends of the price quality continuum.
- Price buyers
- Relationship buyers
(Page No. 369 – Unit 12)

Single Answer Questions
Q1) A person’s cultural and social setting and occupation determines
A) Lifestyle
(Page No. 181 – Unit 6)

3) Which of the following is an industry in which companies can face many
differentiation opportunities and each can have a very high pay off.
A) Specialized industry
(Page No. 265 – Unit 9)

5) ____________ have to draw a fine line between being too flexible or too rigid with
customers
Options: Organizations / Government / Employees / Management.

6) Statistician sifts through the data through ____________ to identify purchasing
patterns and market segments.
Options : Data mining / Inventory / Warehouse / Storehouse

8) ______ resides in the minds of consumers.
A) Brand
(Page No. 288 – Unit 9)

10) Which of the following includes the purchase cost or price paid to acquire something
as well as the operating and maintenance costs of using the product of service.
Options: Time / Psychic costs / Monetary costs / Energy

11) ________ shape the future of the company.
Options: Competitor’s products / Old products / New products / Recycled products

12) Which of the following is an entry into product markets where there are synergies
with existing businesses.
A) Related diversification.
(Page 75 – Unit 3)

16) Which of the following is a strong favorable and unique brand association that sets
your brand apart from the competitors.
Options: Point of Differentiation / Unique Selling Proposition / Value proposition /
Perceptual mapping
20) _______ is a great storehouse of knowledge
Options: Library / Website / Internet / Email.

22) Providing value added services are an excellent opportunity for _________
Options: Targeting / Differentiation / Segmentation / Positioning

23) Which of the following desire the benefits of innovation but are more practical about
the difficulties.
A) Pioneers
(Page No. 310 – Unit 10)

24) Which of the following focuses on how individuals make decisions to spend available
resources on consumption related products and services?
A) Consumer behavior
(Page No. 170 – Unit 6)

25) Which of the following is a communication tool, media tool and an e commerce
medium.
A) Internet
Options: Web page / Intranet / Internet / Email

26) Henry Ford was a key proponent of this concept
A) Production concept
(Page No. 4 – Unit 1)

27) ______________ of workers means ensuring that they are following the procedures
and techniques in which they are trained.
Options: Quality control / Supervision / Cost control / Data control

35) Indian society scores very low on __________
Options: Time orientation / Job mobility / Power distance / Uncertainly avoidance.

36) Which of the following strategy focuses on producing low cost clones, low cost
clones, low cost manufacturing and operates in localized markets.
A) Imitative strategy.
(Page No. 314 – Unit 10)

38) Who among the following emulates the leader’s product and packaging with slight
variations?
A) Cloner
(Page No. 130 – Unit 4)

40) ________ permits testing the impact of alternative marketing plans.
A) Test marketing
(Page No. 305 – Unit 10)
41) An organization exists because __________ exist
A) Customers
(Page No. 2 – Unit 1)

43) _________ phase in new product development is characterized by rapid increase in
sales and profits.
A) Growth
(Page No. 317 – Unit 10)

45) Various emotional and social risk that customers perceive in making any decision are
referred to as:
Options: Monetary costs / Psychic costs / Time / Energy.

47) Which of the following represents how consumers feel about these product attributes
and their performance.
A) Brand
(Page No. 289 – Unit 9)

True/False
Q2) Advertising can create demand for or sell a poorly conceived product.
A) True

7) Stretching a brand into too many categories weakens the promise of the brand.
A) True
(Page No. 292 – Unit 9)

17) Sub cultures exert a very dominant influence on its people.
A) True
(Page No. 183 – Unit 6)

21) The executive summary is written before the rest of the report.

18) Educational levels of target markets directly determine their knowledge and product
awareness.
A) True
(Page No. 36 – Unit 2)

31) Classification of products also changes as the product moves through its life cycle.

32) Physical elements of the product have an infinite life.

33) Most companies choose both, direct and indirect channels.

37) Knowledge of a competitor’s present strategy indicates future growth directions.
A) True
(Page No. 115 – Unit 4)

46) Odd numbered pricing is used to denote quality.
A) False
(Even numbered pricing is used to denote quality)
(Page No. 397 – Unit 13)

								
To top