BIS HE campaign activity Polly version ppt by qKQ55N



This year although the ‘business as usual’ work has
      continued in order to distribute timely and
   accurate information to would be graduates; it is
   those exiting HE who need more real help now
             rather than those entering it

Overall Communication Plan
                                   Graduate Leaflet / Press Ads

                                                              Button sent to stakeholders
 Button sent to graduate recruitment &
    graduate careers info websites

                   Graduates                                          Employers
Life after graduation                                     Press Ads featured
    leaflet sent to all                                       in national and
   university careers                                            trade press.
                      PR                       4

On going activity until March 2010 telling the very positive 5K or 10K internship story
                      Direct Mail                 5

  Employer focused e-mailer                           Graduate focused e-mailer
                                                          and AGCAS PDF

Direct Mail – to Grads and parents, and
employers offers precision targeting by using
most accurate mailing lists (a rifle shot not a
                   Supported by:           6

•   Radio – targeting graduates and primarily their
    parents but also employers to create halo effect,
    and provide campaign stature and drives
    awareness over three bursts reaching 70%
    parents @ 14 OTH

•   Search – maximised via Google to drive clicks to
    the website from both Graduates and employers
    Est 400,000clicks
•   Online digital display driving response in relevant
    editorial to graduates. Estimated 1.1 million
    unique users

•   Online partnership – using face book we estimate
    we will reach 100,000 for 10 minutes on average
    targeting graduates

•   Pre-wave to gauge awareness of the opportunities available to graduates
     –   2009 Graduates
     –   Parents of 2009 Graduates
     –   General Public
•   Representative sample of all businesses to gauge awareness and attitudes of
    GTP as well as usage and attitudes towards employing graduate interns

Other areas we are working on

•   PCDL
•   14-19
•   Vocational Qualification Reform
•   Apprenticeships
•   Aimhigher

•     2009/2010 tour now underway with 5 new facilitators (recent graduates)
•     Recent update of the Aimhigher Brochures
•     New interactive system on the laptops

    The 2008/2009 Aimhigher roadshow has increased the amount
    of students reached from previous year by 23% and continues
    to receive encouraging feedback from both tutors and students.

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