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1 This year although the ‘business as usual’ work has continued in order to distribute timely and accurate information to would be graduates; it is those exiting HE who need more real help now rather than those entering it 2 Overall Communication Plan 3 Graduate Leaflet / Press Ads Button sent to stakeholders Button sent to graduate recruitment & graduate careers info websites Graduates Employers Life after graduation Press Ads featured leaflet sent to all in national and university careers trade press. services. PR 4 On going activity until March 2010 telling the very positive 5K or 10K internship story Direct Mail 5 Employer focused e-mailer Graduate focused e-mailer and AGCAS PDF Direct Mail – to Grads and parents, and employers offers precision targeting by using most accurate mailing lists (a rifle shot not a blunderbuss) Supported by: 6 • Radio – targeting graduates and primarily their parents but also employers to create halo effect, and provide campaign stature and drives awareness over three bursts reaching 70% parents @ 14 OTH • Search – maximised via Google to drive clicks to the website from both Graduates and employers Est 400,000clicks • Online digital display driving response in relevant editorial to graduates. Estimated 1.1 million unique users • Online partnership – using face book we estimate we will reach 100,000 for 10 minutes on average targeting graduates 7 Research Consumer: • Pre-wave to gauge awareness of the opportunities available to graduates – 2009 Graduates – Parents of 2009 Graduates – General Public Employer • Representative sample of all businesses to gauge awareness and attitudes of GTP as well as usage and attitudes towards employing graduate interns 8 Other areas we are working on • PCDL • 14-19 • Vocational Qualification Reform • Apprenticeships • Aimhigher 9 Aimhigher • 2009/2010 tour now underway with 5 new facilitators (recent graduates) • Recent update of the Aimhigher Brochures • New interactive system on the laptops The 2008/2009 Aimhigher roadshow has increased the amount of students reached from previous year by 23% and continues to receive encouraging feedback from both tutors and students.
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