How Social Media Marketing Can Boost Your Sales
It was only a matter of time before businesses incorporated social media tactics into their
internet marketing plan after social platforms such as Facebook and Twitter took the world by
storm. Pessimists contended before that the results of social marketing were not measurable.
That was before. Now, any social media marketing agency can outline metrics that are tangible,
concrete and quantitatively and qualitatively measurable.
Just recently, another breakthrough was achieved by social marketing which will get any social
media company excited. According to a report, 36% of consumers who follow a brand in social
platforms were prompted to try new products after seeing updates from the company, while 18%
of the US market bought a particular product or availed of a specific service because their
friends are following them on their social accounts.
What does this mean? This means that social media marketing agency with a carefully thought
of plan and tactics can now bring greater value to businesses beyond customer engagement
and brand building. This form of online marketing can now actually impact a business’ bottom
line through real monetary profits.
Leveraging on Consumers’ Tendency to Purchase Spontaneously
It happens to everyone. You’re walking in the mall, passing window stores without really
intending to buy anything. Then something catches your eye. So, you go inside the store just to
“ask.” But the sales pitch is just so good. So, you take out your wallet and the next thing you
know, you’re already in the cashier paying for something without contemplating on your
Apparently, a social media company can take advantage of this shoppers’ nature to buy
impulsively. Statistics reveals that 22% of people who are following brands through their social
networks were prompted to buy something spontaneously. There’s more good news. Fifteen
percent said they spend more than they intended because they were influenced by social
Increase Store Foot Traffic
Many consumers go to a mall without really a store or a brand in mind. They will walk around
and check out several stores before making their decision.
Now, according to research, 44% of consumers with social media are influenced by social sites
when choosing which store to go to. Further, online reviews appearing in blogs and other social
channels shaped the purchasing behavior of 43% of social site users. This basically means that
a social media marketing agency can now influence brand preference in the very early stages of
the decision making process of consumers.
At the onset, there were a lot of doubts as to how a social media company can contribute to the
overall online marketing strategy of a brand. Today, with solid quantitative proofs such as those
mentioned above, the business case for social media marketing is becoming stronger and if
these trends continue, social marketing tactics will soon be indispensable.
Author is an Internet marketing expert and wants to share his knowledge with people who are about to
hire a social media company NY, New York for their business. He has also given words to many articles
where one can find the latest trends popular in SEO and social media marketing companies.