Global by Design
Web Globalization Intelligence
The ultimate resource for building a successful global Web site — including trends, usability, translation, and technology
Most Web Users Do Not Speak English
Of the one billion Internet users around the world, fewer than 30% are native English speakers. Global by Design helps companies communicate with the other 70%. From improving global navigation to selecting the right software tools to studying in-depth how other executives manage their Web sites, Global by Design answers the latest industry questions and highlights emerging trends.
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Helping Companies Succeed Globally
Over the past two years, Global by Design has helped many of the world’s leading companies improve the effectiveness of their global Web sites. From increasing Web site traffic to improving search engine results around the world to educating team members on the latest globalization topics, Global by Design will have an immediate impact on your company’s Web site. Global by Design is published by Byte Level Research, the world leader in Web globalization research and consulting.
“I wanted to share our team’s appreciation for your newsletter. It is very well researched and provides comprehensive information on issues that affect our business and the work we’re doing for our clients.”
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Previous articles include:
» The world according to Wikipedia: Web globalization lessons » SDL Translation Management System: The test drive » Translation memory: An executive Q&A » The best global Web sites (and why) » How InterContinental Hotels took its Web site global » Retailers going global (and local) » Chinese-American Web localization: An emerging trend » The splash global gateway: Caterpillar’s success story » Tips and trends for using icons around the world » Evolution of the global design template » Knowing when to use flags on your Web site » Best practices in translating brand names » How to create an Arabic-language Web site » The Byte Level Internet Language Index: Analyzing language trends of Internet users around the world » Mastering your domains: The costs of registering domain names around the world » Outsourcing global eCommerce: What you should know » Localizing for the US: How PriceRunner did it » Qualcomm’s Global BREW: Insights into serving multiple audiences across multiple languages with one Web site » Thrifty Rental Car’s global roadmap: A Web globalization profile » The next generation of machine translation: What you need to know » The challenges and opportunities of brand-specific Web globalization » The global IA opportunity » How Dell takes its Web site (and brand) global » The top 10 Web globalization trends » How to build a global team » How to get big results from a small budget: Valuable lessons from Absint.com
Who Reads Global by Design:
Marketing Executives This newsletter is used by executives at companies large and small to improve their Web sites relative to their competition and “best of breed” Web sites. Furthermore, the report serves as a valuable tool within companies to raise awareness of the importance of Web globalization. Globalization Consultants This newsletter provides valuable, time-saving benchmark data for 300 companies. The intelligence included in this report is based on more than six years spent studying the evolution of Web globalization, from its infancy to today. Translation and Localization Companies This newsletter is used by translation companies to target prospective clients and do a better job of Web globalization for these clients. Upon request, the report also includes a detailed breakdown of which companies support which languages so that vendors can tailor their language expertise to the right companies. Our subscriber list comprises corporations, globalization vendors, and government agencies across four continents, including: • Avaya • Caterpillar • Deloitte • Designory • Dow Corning • FedEx • Google • Ion Global • Intel • Marriott • Lionbridge • Panasonic • Renesas • SDL • Tridion • Volvo • The World Bank
Become a member
Global by Design is much more than a newsletter. Subscribers also receive access to the Global by Design member portal at www.globalbydesign.com/members. Byte Level founder John Yunker authored the first book devoted to the emerging field of Web globalization, Beyond Borders: Web Globalization Strategies. Widely acclaimed, the book is now used in a number of university and corporate training programs. John consults with many of the world’s largest multinational corporations, The membership portal provides all back issues (according to membership level) and additional bonus resources, such as presentations from recent Web globalization conferences. So no matter where your team is located around the world, you will have immediate access to all content. providing Web globalization training and benchmark services. He is also author of the annual Web Globalization Report Card, which benchmarks the global Web sites of 300 companies.
About the Editor
For many companies, Global by Design is the first step toward developing a more competitive Web site. Companies also
How to join
To subscribe online, visit us at www.globalbydesign.com/gbd Or contact: John Yunker jyunker@globalbydesign.com +1 760.317.2001
recruit Byte Level Research to conduct in-depth analyses of their Web sites. For more information on a report/benchmark package, please contact us.
Global by Design is a publication of Byte Level Research LLC Contact: John Yunker jyunker@globalbydesign.com +1 760.317.2001