FOR IMMEDIATE MEDIA RELEASE
April 26, 2012
Contact: Lynn Felici-Gallant
New Independent Garden Center
Puts the Magic into Horticulture for Gardeners of all Levels
The Pick of the Planet (formerly Wit’s End Growers of Eliot, Maine), will open its doors to the public on
May 5, 2012—the Full Flower Moon. The symbolism of the day is not lost on anyone who knows owner,
grower, landscape designer, and herbalist, Ellen Mitchell.
With over 30 years of experience in greenhouse growing and design, Ellen has a deep understanding and
love of plants. She has spent the better part of her life sourcing unique and interesting plant species
throughout the world, and has resurrected forgotten plants from the past. Her commitment to finding new
and interesting plants continues even into her vacation time; every winter Ellen travels to Lake Atitlan in
Guatemala to volunteer at a medicinal herb garden, and to discover plants that can be used in the
landscapes back home.
Ellen will blend her lifelong experiences and respect for world traditions into her venture at The Pick of
the Planet. Visitors to the garden center—located in a restored barn that once housed the Garden of
Eves—will find a vibrant selection of unique annuals, heirlooms, herbs, vegetables, and tropical plants,
each grown by Ellen and her team using sustainable greenhouse practices.
In addition to plants, The Pick of the Planet will offer consumers an eclectic, ever-changing array of
repurposed garden accents, art designed by local craftspeople, and fair-trade textiles created by Ellen’s
friends in Guatemala.
“We believe that art is a component of horticulture—line, form, texture, color, and scent all factor into a
garden composition, whether in a container, a border, or a single specimen,” says Ellen. “For many years,
we have offered customers a fine artist’s palette of plants to work with, and it makes sense now to expand
that palette into artwork that completes the garden picture.”
The Pick of the Planet invites the public to celebrate creativity, community, and Earth-wise garden
practices in their new location at 192 Breakfast Hill Road Greenland, New Hampshire. Retail hours of
operation are Wednesdays through Saturdays, 9 a.m. to 5 p.m., and Sundays 10 a.m. to 3 p.m. Wholesale
customers may visit Monday through Saturday 9 a.m. to 4 p.m.
For a downloadable catalog, or for more information about products and services, please visit
www.pickoftheplanet.com. For daily posts and updates, please like The Pick of the Planet on Facebook at