Luke Hanish , Lindsay Sather, and
Who?- Fantasy Sports fans
What?- Open a sports bar where people can come
and have their drafts and check their teams.
Where?- St. Cloud, MN
Why?- Fantasy Sports is becoming very popular
with billons of dollars being invested in the games
A fantasy sport is a game where participants
act as owners to build a team that competes
against other fantasy owners based on the
statistics generated by the real individual
players or teams of a professional sport.
The goal of Fantasy Forums is to attract as
many sports fanatics as we can to hold their
drafts in an atmosphere that appeals to all
◦ target market of fantasy sports is ever growing
◦ founders of Fantasy Forums understand the
◦ Fantasy Forums is a locally owned business
◦ The business has limited cash flow
◦ A limited number of customers are aware of Fantasy
◦ Revenues would currently be limited due to single
o Fantasy Forums customers are likely to return for
o Fantasy Forums has a chance to expand to larger
markets across the U.S.
o Other competitors may launch a similar idea
o Competitors such as McCanns and Buffalo Wild
Wings, also host draft parties
The onsite staff would include bartenders,
waiters/waitresses, and a traditional
Staff would also consist of fantasy sports
consultants for draft advice
Fantasy Forums will consist of a full bar, grill,
high speed Wi-Fi capability, and flat screen
Enough room to host 20, ten man drafts.
The target Market for Fantasy Forums would
primarily consist of 18-45 year olds.
However, given our atmosphere we would
appeal to any sports fanatic.
Anticipated Revenue for each sport season
Fantasy sports include-
The products that Fantasy Forum offers are:
Computers with Wi-Fi so people are able to have a
We will also attempt to launch a Fantasy software
program that will keep users up to date with the
latest player info and status.
Food and Drinks for the customers.
We will also have flat screen TV’s throughout the
bar so people can watch games. Each TV will have
NFL Sunday Ticket and include every major sports
channel, i.e. NFL network, MLB network etc.
We are looking to start in central Minnesota.
Because of our target market, we would like
to be located near the St. Cloud State
University campus. We feel that this area
would be ideal to get customers into Fantasy
We feel that the popularity of Fantasy Forums
will greatly increase so eventually we would
expand to other areas in the state.
Because the main idea of Fantasy Forums is
to capitalize on the growth of Fantasy Sports,
we will give food and drink specials to
drafting parties, depending on the size of
their respective leagues.
We can also give out gift cards or other
specials for people who draft certain players.
(Example: anyone who picks Brett Favre as
their QB will receive a $20 gift card)
The majority of our promotions will be run
through local newspaper ads, radio, and
eventually TV. These promotions will be more
frequently advertised upon the start of all
four major sports seasons, with Football
obviously being the biggest and most
notorious fantasy game. And with today’s
technology being more advanced than ever,
our Facebook page will definitely generate a
lot of business.
Fantasy Forums Menu
The Prices of the drinks and food at Fantasy
Forums would be comparable to Applebees,
or Buffalo Wild Wings in St. Cloud.
There are very few competitors for the
fantasy draft because not very many bars are
capable of doing it. We feel that the Football
season will be our most popular time.
With as much money that’s being invested in
fantasy sports throughout the U.S. and across
the world, the Fantasy Forum understands
that its an up and coming market. We’re just
looking to get our slice of the pie!