Publicity & Public relations

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					PUBLICITY & PUBLIC
RELATIONS
Using positive publicity to their financial
advantage
Publicity
• Newsworthy items
• Gaining public attention
• Regarding organization, employees, products or
  connection to charity (associations)
• Free
Role of Publicity
• Principal function is to build a image
• Image is the way the organization is defined in one’s
  mind.
• Transparent – more likely to pay attention?
• Disadvantage – control over the message
Goodwill
• Feeling of approval or support
• Prestige an organization acquires beyond the value of
 what it sells.
Public Relations (Community Relations)
• How an organization relates to the public.
• Activities designed to create goodwill toward the
 organization
Examples
• Archdiocese
• Fast Food franchises
• Home Depot Sniper
• HFD Open House
Any others?
• Can you name any instances of good or bad publicity?
Careers
• Public or Media Relations
• Publicists
• White House Press Secretary
Page 54 in book
• 6 situations regarding public relations

				
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