ARTICLE MANAGER 2.1
****A FULL SET OF INSTRUCTIONS IS AVAILABLE ONLINE****
All 7 PowerPoint procedures – Lesson_1 through Lesson _7 are available by going to:
http://www.lasplash.com/downloads/Lessons/ and you will see this page:
If you do not have PowerPoint you can download a free viewer here:
You can also watch a video of online Meetings (trainings)
Also available are video presentations on a panoply of important topics:
(These are very helpful video presentations. Please take the time to watch them.)
They are located here
1) Learn to register
2) Learn side by side Photoshop tool
3) Learn to post calendar events
4) Learn to request things
5) Learn to use Event Manager if your city has it set up
SECTION I - LOGGING IN AND CREATING A NEW ARTICLE
1) Go to www.lasplash.com
2) Click on Login on the top of the homepage http://www.lasplash.com/login
3) Enter your Username and Password and you will see this screen:
4) Click on Article Manager 2 in the gray toolbar on the left-hand side of the screen
5) When you are in Article Manager you can:
a) Click on Create (on the top right-hand side) to begin a new article
b) View all of the articles you have written and view their current status by clicking Articles
c) Make changes to existing articles by clicking Articles and then Modify
SECTION II - INPUTTING THE ARTICLE
1) Fill out the Title field – The Title is made up of two parts
1) the Google Phrase and
2) The Color Statement.
The Google Phrase should be the primary phrase you imagine the readers would put into a Google search;
then add a space, a dash, a space, and then the Color Phrase. The Color Phrase is used to tease the readers,
a phrase that would make the reader curious to read your article. In this example Karen Scott Cosmetics
Review - The Magic Behind the Make Up, Karen Scott Cosmetics Review represents the Google
Phrase and The Magic Behind the Make Up represents the Color Statement.
a) For Fashion Articles, always use the Name of the Designer, the season, the year and the word Collection
(we always use the word Collection in our Fashion articles, for most other titles we use the word
Review); then there is a space, a dash (-), and a space; then the Author’s COLOR Statement (an
opinion of some sort) You must always use this format, the Google Phrase that will be used in
GOOGLE searches, the "space dash space", then the Color Statement, all in Title Case.
b) Always use Title Case where the first letter of each large word is capitalized, not small words like a, it,
for etc. Never use ALL CAPS
2) Choose a Category – The best way to decide what category to use is to go to the home page for the city you
are submitting the article for and looking at the drop down for the category you will be using.
choose more than one category but make your first choice the most important.
3) Do not categorize your article as a Feature (Shared, Weekly, Main, etc.) or as any type of Ad. The
categories are in alphabetical order and can sometimes be a little tricky to find the correct one.
4) When you are working on an article, its Status is Hidden. When you think it is completed and want it to be
reviewed by an editor, make it Pending. NEVER make it Visible.
5) The Filename is going to be the same as the Title part without the "space dash space" & color statement.
The Filename will automatically appear in the field after the title is put in the Title Field and you click the
Filename field. You will then need to remove all the text to the right of your title, e.g. the space dash space
and color statement need to be removed.
6) Summary Text should just be an interesting sentence taken directly from your article, between 10 and 250
characters long, to catch the readers' interest. There should be no period at the end. The majority of our
readers find our articles through GOOGLE searches and go directly to the article, so they don't see the
summary text or summary photo, which is why they must be taken from the article itself.
7) For the Content box, once you have typed, proof read and spell checked your article (and it is over the 500
a) Select All of the text (Ctrl+a), Copy (ctrl+c)
b) Go to Article Manager and click on the Paste from Word Icon
d) Use Block Paragraph style (no indenting, hard paragraph breaks where appropriate) avoid CAPS Lock
unless the word is an acronym.
e) Do not repeat your Title or Author Name in the Content box since these will appear in the article
automatically if you have filled out the appropriate fields.
f) For any ongoing performances or exhibits, include the dates it will be showing, the address of the
venue, link to the website, and other quick facts at the bottom of the story.
g) Always try to put in a link to the website for who the article is about. The easiest and most professional
way is to put in a hyperlink. This can be done by putting in the www.1232.com in Word and making
sure to click a space at the end which will make it a link or by highlighting a word or words that you
want to turn into a link and then clicking the chain icon that says hyperlink when you move your mouse
h) Once the hyperlink window opens, paste the full website URL including the http:// into the right field.
(if for any reason you need to paste a link without the http://, starting only with the www, then you will
need to use the left box and choose the http:// in that field but it is easier to just put in the full URL)
i) Bold ALL the main words used in the title, e.g. if the article is on Sue Wong, bold Sue Wong each and
every time that you use that name, as well as celebrities, hotel or restaurant names, and other important
SECTION III - ALL ABOUT IMAGES
1) Once you have successfully navigated Photoshop (See “About Photoshop” for further details
a) Horizontal Images are to be 500 pixels wide and cannot exceed this size
b) Vertical Images are to be 400 pixels wide, unless you are doing a pair of side-by-side photos, in which
case each photo should be 249 pixels wide on a 500 pixel canvas with a two point border between them
(see Section Lesson 7 more specific details).
c) Summary Images must be 100 pixels wide with a byte count of less than 4 KB (See Lesson 4 for
instructions on this).
i) The Summary Image must be a smaller version of one of the photos in your article. Therefore, there
will be two of the same photo, one full size in the article and one smaller (100 pixels wide with a
byte count of less than 4 KB) for the Summary Image. You may use only a part of the main photo.
main 500 pixel photo from article
If reduced to 100 would look like this:
but we could crop the photo and it would read better like this:
ii) Do not use side-by-side photos for the summary image since they turn out too small on the
d) Save your images For the Web (at 35 quality),
using this text format: File_Name-1.jpg, File_Name-2.jpg, File_Name-3.jpg, File_Name-4.jpg, etc.
The aim is to link together the words that you want to be searched for together with an underscore and
the photo number with a dash.
i) An Underscore essentially glues those words together as far as the search engine is concerned,
whereas a Dash differentiates between the glued parts of the Filename (see below for examples).
ii) Keep in mind that the maximum characters allowed by Photoshop are 27 (not including the suffix
file extension: ".jpg"). Because of this, you may need to sometimes shorten your title.
(1) Always save your Summary Image with the letter “s” for summary. For the rest of your
pictures, start the numbers at 1 after the Filename, with increasing numbers for all successive
images. For example: For Sue Wong Fall 2007 Collection you would name the photos:
Sue_wong_fall_2007-s.jpg, Sue_wong_fall_2007-1.jpg, Sue_wong_fall_2007-2.jpg, etc.
2) Click on Add or Upload File(s) below the Upload Images section
3) The Upload Files window will appear. Now you can simply Browse for your images in your Photoshop
files, and click Upload to save them. You should try to upload at least six photos for each article but more
4) You will then be directed to the Modify Upload Attributes screen:
a) The Title field is a reference for you to name the images whatever you want to help you remember what
they are when you see them in a smaller format. The title won't show up in the live article.
b) Whatever you put in the Caption field will appear in the article, so fill it out accordingly, in Sentence
case (only the first letter is capitalized) and NO PERIOD!
c) All photos will default to the center. If you want, vertical photos can run on the right or left side of the
screen and look best when there is a right photo, then a left, then a right, and so on, but you must change
the center dropdown box to right or left. Keeping the photos all centered is much easier.
d) You can get to this screen at any time by Clicking on Modify when in your article in Article Manager.
e) It is best to put captions in if appropriate.
f) Do not enter a caption for the summary image.
5) Now you are ready to
Insert the images into the body of the article
a) Place Image Placeholders throughout the text where you would like the associated images to appear.
b) An Image Placeholder consists of three asterisks on either side of the word “image” and the image
number. For example: ***image1***
c) Where you put the Image Placeholder is where the image will appear in the article.
d) Try to have an Image Placeholder placed every 2-3 paragraphs, separated by a hard paragraph break on
the top and bottom.
e) Don't have so much initial text that your first photograph doesn't show when the article is initially
opened. Make your first paragraph short, then insert a photo - or you can start with a photo above the
f) It is always a helpful to start your articles with the location (City, State) and date with a space dash
space before starting in on your article. It will make more sense to the readers.
g) If you are covering a fashion show or party and you have many vertical images:
i) Pair up shots that fit well together (the models are the same distance from the camera and are thus
the same size in the shot)
ii) In Photoshop, make both images 249 pixels wide and put them together on a 500 pixel wide canvas
with a white background, which will put a 2 pixel border between the pics. Flatten the image (under
“Layer” menu) and Save For Web.
iii) For more specific instructions on this see “About Photoshop” or:
SECTION IV - FINAL FIELDS
1) Enter your name into the Author field. Do not include “By” or “Written By” here, just your name.
2) Insert the image placeholder for the summary image (e.g. ***image1***) in the Summary Image field
3) Insert Meta Keywords. Always start with “LA Splash Magazine, Splash Magazines Worldwide, Los
Angeles Splash,” then add any other words associated with your article that you would expect someone
to search for in a search engine (the name of the event/product/show, the people involved with it, the
category it falls under, related words, etc.). In the above example these are the keywords: LA Splash
Magazine, Splash Magazines Worldwide, Los Angeles Splash, Karen Scott, Karen Scott Cosmetics,
Jocelyn N Cohrs, Salons, Los Angeles Salons, Salon, Beauty
4) Do not insert any text into the Link Box, Main, Image, URL to Story for SlideShow, SS order, or
Quicktime URL fields
SECTION IV - SUBMITTING THE ARTICLE FOR PUBLICATION
1) When you have filled in all necessary fields and inserted all the photos you intend to use, click Preview to
see your article as it would appear if published. Be sure to Preview every article before changing status to
a) You may need to hold down ctrl while you click the Preview button if you have a Pop Up Blocker
2) Review the text and formatting on the preview screen. Make notes if you have changes to make, including
spacing, paragraph breaks, alignment, and size and order of photos, and then either close or minimize your
3) Make all necessary changes inside the Content box and Preview again to see if any further changes need to
be made. You can repeat this as many times as is necessary.
4) When you are satisfied with the article’s appearance and have double checked to make sure you’ve filled
out ALL of the required fields, change your Status to Pending and click Save
CONGRATULATIONS! YOU NOW UNDERSTAND ARTICLE