REGENERATION OPTIONS

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REGENERATION OPTIONS Powered By Docstoc
					London Borough of Hounslow
Local Development Framework

 Brentford Area Action Plan
  Sustainability Appraisal
  Assessment of Options

         June 2005
INTRODUCTION

This document appraises the sustainability of each individual option included in the Brentford Plan
Options paper-June 2005.

It details the assessment of the options that have been produced for public consultation in order to
assist in the consideration of the impact of each option on detailed sustainability criteria. This
appraisal will also assist in the drafting of preferred options, which represents the next stage in the
planning process.

This document is based on the Draft Sustainability Appraisal Scoping Report for the Hounslow
Local Development Framework completed in May 2005. The assessment involves the appraisal of
the developed options against the Sustainability Appraisal objectives developed in the scoping
document. The SEA Directive states that reasonable alternatives must be considered at this stage
that take into account the overall objectives and scope of the plan.

The process undertaken to assess the options uses the sustainability appraisal scoping report,
specifically the Sustainability Appraisal objectives. The options have been tested against these
objectives. The appraisal highlights the sustainability implications of the options which will assist in
people’s consideration with regards to the most appropriate way to plan for the future of the
Brentford Area. It is not the role of this Sustainability Appraisal to make the final decision as to
which strategy or policy approach is the most appropriate.

Positive, negative neutral and questionable effects are considered. Any areas of negative or
uncertain effects on sustainability are noted and discussed. The consideration of options is
therefore undertaken on a four point scale from possible conflict to positive compatibility. This
approach is designed to be iterative, with the option being refine following public consultation and
taking account of the findings of the Sustainability Appraisal.

The structure of the report will analyse the various options under the following headings.

Regeneration
Housing
Town centre
Employment
Transport and Access
Environmental care and local priorities
Health, Education and Community facilities

The options are considered against the Sustainability Appraisal objectives in a matrix format.
Where potential sustainability issues arise these are discussed in more detail in supporting tables.
1. Regeneration Options

  The regeneration options present a variety of actions and objectives that people may consider to
  be the most appropriate in order to continue the regeneration process in Brentford.

  The options are appraised in matrix format with tables detailing where negative or questionable
  sustainability issues arise.
REGENERATION OPTIONS
1. Overall aim for Brentford
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                   1   2    3   4    5   6    7   8    9   10   11    12   13    14   15   16    17   18   19    20   21   22   23
1. Aim to make Brentford more ‘self-sufficient’ providing
homes, jobs, shops, health and social facilities for local                       ?          O    ?       ?     ?         O             ?        ?             ?    
people.
2. Continue to promote Brentford’s growth by encouraging
more businesses to the area, creating more jobs and                O   O    O   O    X   O    O   O    ?   O    X     ?         O    ?    ?     ?        ?                 ?
attracting more visitors.
3. Adopt a phased approach to development in order to
control the flow of new development coming into the area and          O           ?   O    O   O           ?     ?                      ?        ?             ?    
ensure that there is a balance between economic demands,
social needs and environmental impact.
4. Provide additional housing in the area in order to deliver an
increase in the mix and number of people living in the area.       ?   ?           X   O       O       ?    X     ?         ?    ?    ?     ?        ?     O    O    O    O
5. Focus on the regeneration of the town centre as a key
priority providing more shops, more leisure and entertainment      O       O   O    ?       O   O           ?     O                 ?     X                     O    O
facilities and increased opportunities for evening
entertainment.
6. Tackle access issues and enhance health through
providing better public transport, reducing traffic congestion        O    O   O    ?          O                O    O     O                 O    O     O    O    O    
and prioritising walkers and cyclists.
7. Reconsider the health, social, community and educational
needs of the area and ensure that they can realistically meet         O           O                 O    O     O    O     O             O    O    O     O    O    O    
the demands of new development.
8. Promote better building designs, improve community                     O   O       O    O   O       O         O    O                  O             O    O    O    O
safety, increase the number of public spaces and deliver
environmental improvements.
9. Protect Brentford’s historic buildings and areas.               O   O    O   O    ?   O    O   O       O                  O    O    O     O    O         O    O    O    O
10. Protect Brentford’s nature conservation areas.                    O    O   O       O    O   O       O             O     O                 O         O    O    O    O
11. Encourage developments in Brentford which prioritise
energy efficiency, reduce and recycle waste and make               O   O    O   O    O   O    O   O       O         O    O     O                          O    O    O    O
prudent use of raw materials.
12. Support Brentford Football Club to continue to play within        ?    O       ?       O       O   ?    ?     O    O     O    ?    ?     X    O    ?     O    O    O    
the local area.
Social                                                                 Environmental                                                         Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable   20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce    especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                              environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral            21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                           provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature    22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                        employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.        context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open   23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                               jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table R.1. Overall aim for Brentford

Option      SA       Result   Comments
         Objective
1        5           ?        The reduction of noise from all sources is largely dependant on detailed design and
                              the location of development.
1        9           ?        Improving the quality of where people live is dependant on achieving the right
                              balance and the right amount of uses in an area. Too much development of a
                              particular type or within a site could lead to unacceptable development detrimental to
                              the quality of life of existing and future residents.
1        11          ?        Whilst all new development will draw on some resources, The encouragement of
                              sustainable design and construction, together with building at higher densities in
                              sustainable locations is likely to use less materials than other forms of development.
1        12          ?        The impact of new development on biodiversity is dependant on the nature
                              conservation value of individual sites.
1        17          ?        All new development will generate waste but the integration of recycling facilities
                              within developments and the encouragement of ‘sustainable living should result in the
                              reduction of waste in the long term.
1        19          ?        The design of new buildings and their relationship to the surrounding area can either
                              enhance or detract from the general environment
1        22          ?        The enhancement of Hounslow as an employment centre through new development
                              is dependant on achieving the right balance of uses, encouraging uses that do not
                              lead to an oversupply or undersupply of land for the variety of uses essential to
                              support Hounslow as an important employment centre.

2        5           x        The encouragement of more businesses and visitors to the area is likely to increase
                              noise direct as well as related activity.
2        9           ?        Improving the quality of where people live is dependant on achieving the right
                              balance and the right amount of uses and locating these uses sensitively in order that
                              they are not detrimental to people’s quality of life.
2        11          x        The creation of more jobs and the attraction of more visitors are likely to draw on
                              resources for construction and to support employment and tourism activities.
2        12          ?        The impact of new development on biodiversity is dependant on the nature
                              conservation value of individual sites.
2        15          ?        The encouragement of more businesses in the area could potentially increase
                              pollutants and increase contributions to climate change. However, provided that new
                              economic development takes place in accessible locations and provide jobs for local
                              people, traffic pollution may reduce from current levels.
2        16          ?        The encouragement of more businesses in the area could potentially increase air
                              pollution, particularly if this results in the workforce commuting long distances by car
                              into the area. However, provided that new economic development takes place in
                              accessible locations and provide jobs for local people, traffic pollution may reduce
                              from current levels.
2        17          ?        All new development will generate waste but the integration of recycling facilities
                              within developments and the encouragement of waste minimisation should result in
                              the reduction of waste in the long term.
2        19          ?        The design of new employment premises or visitor attractions, their use, and their
                              relationship to the surrounding area can either enhance or detract from the general
                              environment
2        23          ?        Providing more jobs in the Brentford area does not necessarily mean that local
                              people will have access to these. New developments will need to make provisions to
                              train and enable more local people to access local jobs

3        5           ?        The reduction of noise from all sources is largely dependant on detailed design and
                              the location of development. Phasing development has timing implications rather than
                              effecting overall noise levels although it may mean that noise during construction is
                              controlled.
3        11          ?        Whilst all new development will draw on some resources, The encouragement of
                              sustainable design and construction, together with building at higher densities in
                              sustainable locations is likely to use fewer materials than other forms of development.
                              Phasing development has timing implications rather than the reduction of the use of
                              resources although it does present more opportunities to learn from and adopt good
                              practice measures.
3        12          ?        The impact of new development, phased or otherwise, on biodiversity is dependant
             on the nature conservation value of individual sites.
3   17   ?   All new development, phased or otherwise, will generate waste but the integration of
             recycling facilities within developments and the encouragement of waste minimisation
             should result in the reduction of waste in the long term.
3   19   ?   The design of new development, its use, and its relationship to the surrounding area
             can either enhance or detract from the general environment. Phasing development
             has timing implications although it may also present opportunities for new
             developments to ‘bed in’ and mature and offer opportunities for local people to
             familiarise themselves with their new surroundings.
3   22   ?   The enhancement of Hounslow as an employment centre through new development
             is dependant on achieving the right balance of uses, encouraging uses that do not
             lead to an oversupply or undersupply of land for the variety of uses essential to
             support Hounslow as an important employment centre. The phasing of development
             may assist in assessing the impact of new developments and be less likely to be
             influenced by particular phases in the market.

4   1    ?   Providing additional housing in the area may result in health benefits. However in the
             event that this results in a loss of local jobs through building on employment land,
             there may be negative effects on both mental and physical health.
4   2    ?   Crime and the fear of crime are determined through a variety of factors. Additional
             housing could either have the effect of increasing or decreasing crime dependant on
             its nature, design and implications on existing land uses and activities.
4   5    x   The encouragement of more higher density housing within the area is likely to
             increase the potential for neighbours and local residents to be disturbed by noise.
4   10   ?   Provided that there is a correlation between people who live and people who work in
             the area, new housing could have a significant impact in reducing the need to travel.
             However if this correlation does not exist, people will have to commute out of the area
             to their places of work which could increase the need to travel long distances.
4   11   x   The creation of more residential units in the area is likely to draw on resources for
             construction and to support employment and tourism activities
4   12   ?   The creation of more jobs and the attraction of more visitors are likely to draw on
             resources for construction and to support employment and tourism activities.
4   14   ?   Public Open space may be increased through new development or improved through
             S106 contributions. However, without either of these, existing open space could
             suffer from overuse and funds may not be available to provide adequate
             maintenance.
4   15   ?   The encouragement of additional housing in the area could potentially increase
             pollutants and increase contributions to climate change. However, provided that new
             residential development takes place in accessible locations and local people access
             local jobs, traffic pollution may reduce from current levels.
4   16   ?   The encouragement of more additional housing in the area could potentially increase
             air pollution, particularly if this results in residents commuting long distances by car
             out of the area. However, provided that new residential development takes place in
             accessible locations and residents can access local jobs, traffic pollution may reduce
             from current levels.
4   17   ?   All new residential development will generate waste but the integration of recycling
             facilities within developments and the encouragement of waste minimisation should
             result in the reduction of waste in the long term.
4   19   ?   The design of new residential development and its relationship to the surrounding
             area can either enhance or detract from the general environment.

5   5    ?   The reduction of noise from all sources is largely dependant on detailed design and
             the location of development. If noisy development is concentrated in a core area
             within the town centre away from residential areas, this may protect residents from
             noise disturbance rather than noise generating activities being spread across the
             area.
5   11   ?   Whilst all new development will draw on some resources, The encouragement of
             sustainable design and construction, together with building at higher densities in
             sustainable locations such as town centres, is likely to use fewer materials than other
             forms of development.
5   16   ?   The encouragement of more development in the town centre could potentially
             increase air pollution, particularly if this results in people commuting into the centre.
             However, provided that the scale and nature of new development is tailored to
             address the needs of the local population, residents will no loner need to commute to
             other town centres for their shopping, entertainment and leisure needs and therefore
              traffic pollution may reduce from current levels.
5    17   x   Shopping, entertainment and leisure development will generate a high volume of
              waste. The integration of recycling facilities within developments and the
              encouragement of waste minimisation may result in the reduction of waste in the long
              term, but the generation of waste is likely to be higher for these uses than others.

6    5    ?   The reduction of traffic noise is largely dependant on the nature, volume and
              frequency of the traffic. Whilst walking and cycling generate little if any noise, buses
              can generate louder noise than cars albeit less frequent.

9    5    ?   Historic buildings are unlikely to have noise reduction measures integrated into their
              design and could potentially be a source of disturbance or be easily disturbed by an
              adjoining activity or residents.

12   2    ?   Football crowds are often perceived as threatening and police crowd control can raise
              concerns about potential threats to personal safety.
12   5    ?   A football stadium will inevitably generate noise during a game as well as before and
              after as people arrive and depart from the ground. However, other than match days a
              football stadium is often silent, generates little activity and is a good neighbour to
              have. This is also dependant on activity on non match days.
12   10   ?   Provided that there is a correlation between people who live in Brentford and support
              Brentford Football Club, retaining the club in the area will have a significant impact in
              reducing the need to travel. However away supporters often travel long distances and
              some (not all) make these journeys by car.
12   11   ?   This depends on whether Brentford continue to play at their current ground or move
              to a new stadium within the area. Whilst all new development will draw on some
              resources, The encouragement of sustainable design and construction is likely to use
              fewer materials than other forms of development.
12   15   ?   The encouragement of a new stadium in the area could potentially increase pollutants
              and increase contributions to climate change. However, provided that access to the
              existing stadium is improved or a new stadium is built in a more accessible location,
              traffic pollution may reduce from current levels.
12   16   ?   A new football stadium in the area could potentially increase air pollution, particularly
              if capacity is substantially increased. However, provided that a new stadium is built in
              a more accessible location, traffic pollution may reduce from current levels.
12   17   x   The existing club generates a substantial amount of waste and any new stadium
              which attracts more people is likely to increase the generation of waste even more.
12   19   ?   The design of a new stadium or the enhancement of the existing stadium can either
              enhance or detract from the general environment dependant on its relationship with
              the surrounding area.
2. Housing Options

  The housing options present a variety of actions and objectives that people may consider to be the
  most appropriate in order to continue the regeneration process in Brentford.

  The options are appraised in matrix format with tables detailing where negative or questionable
  sustainability issues arise.
HOUSING OPTIONS
2. Additional Housing in Brentford
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                              1    2    3     4    5    6    7    8    9    10     11    12     13    14    15     16    17     18    19    20     21    22       23
1. Existing development sites identified for housing in
Brentford should continue to make a significant contribution                  O    O    ?     ?    ?    O    O    O    ?    O      X     O           O     ?      ?     ?                O      O     O        O
to additional provision within the borough.
2. New housing in Brentford has been very beneficial for the                  ?    O    ?     ?    ?    O    O    O    ?    ?      X     O           ?     ?      ?     ?           ?     ?      ?     ?        ?
area and additional provision should be encouraged
3. Brentford has provided a significant amount of housing
already. Local services, health, community and social                             O    O         O                               O                           O      O     O     O      O     O        
facilities would need to be substantially improved if new sites
where to be released for more housing and there was an
even greater increase in people living in the area.
4. Brentford has contributed more housing in recent years                     O    O                         O    ?    ?      O     O      X     O     ?      ?           O     ?     O      ?     ?        ?
than any other area of the borough. If there is a need for
additional sites these should be identified elsewhere in
Hounslow.




Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table H.2. Additional Housing in Brentford

Option      SA       Result   Comments
         Objective
1        3           ?        Additional housing provision in the area is dependent on achieving the right balance
                              and the right amount of uses in an area. It would be detrimental to provide additional
                              housing provision without providing the appropriate amount of other uses required as
                              a consequence.
1        4           ?        The impact of existing development sites identified for additional housing in Brentford
                              on developing community cohesion is dependent on the housing mix applied to the
                              sites.
1        5           ?        The reduction of noise from all sources is largely dependant on detailed design and
                              the location of development.
1        9           ?        Improving the quality of where people live is dependant on achieving the right
                              balance and the right amount of uses and good design in an area. Too much
                              development of a particular type or within a site could lead to unacceptable
                              development detrimental to the quality of life of existing and future residents.
1        11          x        The creation of more residential units in the area will draw on resources for
                              construction.
1        15          ?        The creation of more residential units in the area could potentially increase
                              contributions to climate change. However, provided that residential units are
                              constructed to be more energy efficient through the use of design and materials, and
                              development takes place in accessible locations that could reduce traffic,
                              contributions to climate change could be reduced.
1        16          ?        The creation of more residential units in the area could potentially increase air
                              pollution, particularly if this results in residents commuting long distances by car out
                              of the area. However, provided that new residential development takes place in
                              accessible locations and residents can access local services and jobs, traffic pollution
                              may reduce from current levels.
1        17          ?        All new residential development will generate waste but the integration of recycling
                              facilities within developments and the encouragement of waste minimisation should
                              result in the reduction of waste in the long term.

2        1           ?        Providing additional housing in the area may result in health benefits. However in the
                              event that this results in a loss of local jobs through building on employment land,
                              there may be negative effects on both mental and physical health.
2        3           ?        Additional housing provision in the area is dependent on achieving the right balance
                              and the right amount of uses in an area. It would be detrimental to provide additional
                              housing provision without providing the appropriate amount of other uses required as
                              a consequence.
2        4           ?        The impact of additional housing provision in Brentford on developing community
                              cohesion is dependent on the housing mix applied to those sites.
2        5           ?        The reduction of noise from all sources is largely dependant on detailed design and
                              the location of development.
2        9           ?        Improving the quality of where people live is dependant on achieving the right
                              balance and the right amount of uses and good design in an area. Too much
                              development of a particular type or within a site could lead to unacceptable
                              development detrimental to the quality of life of existing and future residents.
2        10          ?        Provided that additional housing provision occurs in accessible locations it would
                              contribute to minimising the need to travel, using sustainable forms of transport and
                              reducing reliance on the car.
2        11          x        The creation of more residential units in the area is likely to draw on resources for
                              construction and also through land take.
2        14          ?        The impact of additional housing provision on maintaining and improving the quality
                              of open space is dependent on whether land take for housing compromises open
                              space.
2        15          ?        The creation of more residential units in the area could potentially increase
                              contributions to climate change. However, provided that residential units are
                              constructed to be more energy efficient through the use of design and materials, and
                              development takes place in accessible locations that could reduce traffic,
                              contributions to climate change could be reduced.
2        16          ?        The creation of more residential units in the area could potentially increase air
                              pollution, particularly if this results in residents commuting long distances by car out
                              of the area. However, provided that new residential development takes place in
             accessible locations and residents can access local services and jobs, traffic pollution
             may reduce from current levels.
2   17   ?   All new residential development will generate waste but the integration of recycling
             facilities within developments and the encouragement of waste minimisation should
             result in the reduction of waste in the long term.
2   19   ?   The design of new residential development and its relationship to the surrounding
             area can either enhance or detract from the general environment. The impact of
             additional housing provision on conserving and enhancing the boroughs landscape
             and townscape including historic environment is dependent on whether land take for
             housing compromises these values, the location of sites and the use of use of design
             and materials.
2   20   ?   The provision of additional housing in the area would provide opportunities and
             benefits to the local economy, however this could compromise achieving the right
             balance and the right amount of uses in an area.
2   21   ?   Additional housing provision in the area is dependent on achieving the right balance
             and the right amount of uses in an area. It would be detrimental to provide additional
             housing provision without providing the appropriate amount of other uses, such as
             employment land, as a consequence.
2   22   ?   The enhancement of Hounslow as an employment centre through additional housing
             provision is dependant on achieving the right balance of uses, encouraging uses that
             do not lead to an oversupply or undersupply of land for the variety of uses essential to
             support Hounslow as an important employment centre. The phasing of development
             may assist in assessing the impact of new developments and be less likely to be
             influenced by particular phases in the market.
2   23   ?   The provision of additional housing in Brentford could require that new developments
             will need to make provisions for access to education, training and enable more local
             people to access local jobs.

4   9    ?   New housing has the potential to improve where people live .It could also result in
             dis-benefits to adjoining residents. If new housing does not take place there is no
             opportunity for improvement.
4   10   ?   The impact on the need to travel depends largely on where people work, shop, go to
             school etc.
4   13   X   Whilst too much housing in an area can put a strain on resources and public services,
             an underutilisation of existing assets would not promote regeneration.
4   15   ?   The impact on climate change depends on peoples need to travel and the pollution
             generated by their movements.
4   16   ?   The impact on air quality largely depends on peoples need to travel and the pollution
             generated by their movements together with their use of energy in the home.
4   19   ?   New development has the potential to enhance or detract from the environment.
4   21   ?   New economic development may take place on sites within Brentford if there is little
             competition from residential development which generates higher land values.
             However, a ready supply of a local workforce could encourage new businesses to
             locate here.
4   22   ?   New economic development may take place on sites within Brentford if there is little
             competition from residential development which generates higher land values.
             However, a ready supply of a local workforce could encourage new businesses to
             locate here.
4   23   ?   New economic development may take place on sites within Brentford if there is little
             competition from residential development which generates higher land values.
             However, a ready supply of a local workforce could encourage new businesses to
             locate here providing jobs and skills training for local people.
HOUSING OPTIONS
3. Where should additional housing be provided?
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                             1     2    3    4    5    6     7    8    9     10    11    12     13    14     15    16    17     18    19    20     21    22       23
1. Build more housing on any site that has been developed
before provided that it can provide a good environment for                   O     O    ?    ?    ?    O     O    O    ?     ?     X     ?           O      ?     ?     ?           ?     ?      ?     O        O
the occupiers.
2. Redesignate some employment land for housing.                             O     O    ?    ?    ?    O     O    O    ?     ?     X     O           O      ?     ?     ?           ?     ?      ?     O        ?
3. Develop land for its existing or designated use but
encourage an element of housing provision within a wider                     O         ?        ?             O    ?          X     O           O                ?           ?     ?      ?     O        
mixed-use scheme.
4. Promote the conversion of existing commercial buildings                   O     O    ?    O    ?    O     O    O    O     O          O           O      O     O     O                ?      ?     O        O
to residential accommodation.


Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table H.3. Where Should Additional Housing be Provided?

Option      SA       Result   Comments
         Objective
1        3           ?        Additional housing provision in the area is dependent on achieving the right balance
                              and the right amount of uses in an area. It would be detrimental to provide additional
                              housing provision without providing the appropriate amount of other uses required as
                              a consequence.
1        4           ?        The impact of building more housing on any site that has been developed before in
                              Brentford on developing community cohesion is dependent on the housing mix
                              applied to the sites.
1        5           ?        The reduction of noise from all sources is largely dependant on detailed design and
                              the location of development.
1        9           ?        Improving the quality of where people live is dependant on achieving the right
                              balance and the right amount of uses and good design in an area. Too much
                              development of a particular type or within a site could lead to unacceptable
                              development detrimental to the quality of life of existing and future residents.
1        10          ?        Provided that additional housing provision occurs in accessible locations it would
                              contribute to minimising the need to travel, using sustainable forms of transport and
                              reducing reliance on the car.
1        11          x        The creation of more residential units in the area will draw on resources for
                              construction.
1        12          ?        The impact of new development, phased or otherwise, on biodiversity is dependant
                              on the nature conservation value of individual sites.
1        15          ?        The creation of more residential units in the area could potentially increase
                              contributions to climate change. However, provided that residential units are
                              constructed to be more energy efficient through the use of design and materials, and
                              development takes place in accessible locations that could reduce traffic,
                              contributions to climate change could be reduced.
1        16          ?        The creation of more residential units in the area could potentially increase air
                              pollution, particularly if this results in residents commuting long distances by car out
                              of the area. However, provided that new residential development takes place in
                              accessible locations and residents can access local services and jobs, traffic pollution
                              may reduce from current levels.
1        17          ?        All new residential development will generate waste but the integration of recycling
                              facilities within developments and the encouragement of waste minimisation should
                              result in the reduction of waste in the long term.
1        19          ?        The design of new residential development and its relationship to the surrounding
                              area can either enhance or detract from the general environment. The impact of
                              additional housing provision on conserving and enhancing the boroughs landscape
                              and townscape including historic environment is dependent on whether land take for
                              housing compromises these values, the location of sites and the use of use of design
                              and materials.
1        20          ?        The provision of additional housing in the area would provide opportunities and
                              benefits to the local economy, however this could compromise achieving the right
                              balance and the right amount of uses in an area.
1        21          ?        Additional housing provision in the area is dependent on achieving the right balance
                              and the right amount of uses in an area. It would be detrimental to provide additional
                              housing provision without providing the appropriate amount of other uses, such as
                              employment land, as a consequence.

2        3           ?        Additional housing provision in the area is dependent on achieving the right balance
                              and the right amount of uses in an area. It would be detrimental to provide additional
                              housing provision without providing the appropriate amount of other uses required as
                              a consequence.
2        4           ?        The impact of redesignating some employment land for housing in Brentford on
                              developing community cohesion is dependent on the housing mix applied to the sites.
2        5           ?        The reduction of noise from all sources is largely dependant on detailed design and
                              the location of development.
2        9           ?        Improving the quality of where people live is dependant on achieving the right
                              balance and the right amount of uses and good design in an area. Too much
                              development of a particular type or within a site could lead to unacceptable
                              development detrimental to the quality of life of existing and future residents.
2        10          ?        Provided that additional housing provision occurs in accessible locations it would
             contribute to minimising the need to travel, using sustainable forms of transport and
             reducing reliance on the car.
2   11   x   The creation of more residential units in the area will draw on resources for
             construction.
2   15   ?   The creation of more residential units in the area could potentially increase
             contributions to climate change. However, provided that residential units are
             constructed to be more energy efficient through the use of design and materials, and
             development takes place in accessible locations that could reduce traffic,
             contributions to climate change could be reduced.
2   16   ?   The creation of more residential units in the area could potentially increase air
             pollution, particularly if this results in residents commuting long distances by car out
             of the area. However, provided that new residential development takes place in
             accessible locations and residents can access local services and jobs, traffic pollution
             may reduce from current levels.
2   17   ?   All new residential development will generate waste but the integration of recycling
             facilities within developments and the encouragement of waste minimisation should
             result in the reduction of waste in the long term.
2   19   ?   The design of new residential development and its relationship to the surrounding
             area can either enhance or detract from the general environment. The impact of
             additional housing provision on conserving and enhancing the boroughs landscape
             and townscape including historic environment is dependent on whether land take for
             housing compromises these values, the location of sites and the use of use of design
             and materials.
2   20   ?   The provision of additional housing in the area would provide opportunities and
             benefits to the local economy, however this could compromise achieving the right
             balance and the right amount of uses in an area.
2   21   ?   Additional housing provision in the area is dependent on achieving the right balance
             and the right amount of uses in an area. It would be detrimental to provide additional
             housing provision without providing the appropriate amount of other uses, such as
             employment land, as a consequence.
2   23   ?   The redesignation of some employment land for housing in Brentford could require
             that new developments will need to make provisions for access to education, training
             and enable more local people to access local jobs.

3   3    ?   Encouraging an element of housing provision within a wider mixed-use scheme in the
             area is dependent on achieving the right balance and the right amount of uses in an
             area. It would be detrimental to provide additional housing provision without
             providing the appropriate amount of other uses required as a consequence.
3   5    ?   The reduction of noise from all sources is largely dependant on detailed design and
             the location of development.
3   9    ?   Improving the quality of where people live is dependant on achieving the right
             balance and the right amount of uses and good design in an area. Too much
             development of a particular type or within a site could lead to unacceptable
             development detrimental to the quality of life of existing and future residents.
3   11   x   The creation of more residential units in the area will draw on resources for
             construction.
3   17   ?   All new residential development will generate waste but the integration of recycling
             facilities within developments and the encouragement of waste minimisation should
             result in the reduction of waste in the long term.
3   19   ?   The design of new residential development and its relationship to the surrounding
             area can either enhance or detract from the general environment. The impact of
             encouraging an element of housing provision within a wider mixed-use scheme on
             conserving and enhancing the boroughs landscape and townscape including historic
             environment is dependent on whether land take for housing compromises these
             values, the location of sites and the use of use of design and materials.
3   20   ?   Encouraging an element of housing provision within a wider mixed-use scheme in the
             area would provide opportunities and benefits to the local economy, however this
             could compromise achieving the right balance and the right amount of uses in an
             area.
3   21   ?   Encouraging an element of housing provision within a wider mixed-use scheme is
             dependent on achieving the right balance and the right amount of uses in an area. It
             would be detrimental to provide additional housing provision without providing the
             appropriate amount of other uses, such as employment land, as a consequence.

4   3    ?   Promoting the conversion of existing commercial buildings to residential
             accommodation is dependent on achieving the right balance and the right amount of
             uses in an area. It would be detrimental to provide additional housing provision
             without providing the appropriate amount of other uses required as a consequence.
4   5    ?   The reduction of noise from all sources is largely dependant on detailed design and
             the location of development.
4   20   ?   Promoting the conversion of existing commercial buildings to residential
             accommodation would provide opportunities and benefits to the local economy,
             however this could compromise achieving the right balance and the right amount of
             uses in an area.
4   21   ?   Promoting the conversion of existing commercial buildings to residential
             accommodation is dependent on achieving the right balance and the right amount of
             uses in an area. It would be detrimental to provide additional housing provision
             without providing the appropriate amount of other uses, such as employment land, as
             a consequence.
HOUSING OPTIONS
4. How much housing should be built on sites?
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                             1    2     3    4    5     6    7    8    9     10    11    12     13    14     15    16    17     18    19    20     21    22       23
1. Encourage as high a density as possible on all new                        ?    O     ?    ?    ?     X    X    O    ?     ?          O           ?                ?           ?     O      O     O        O
developments.
2. Encourage high densities but only in the town centre or                   ?    O     ?        ?             O    ?               O           O                ?                O      O     O        
where public transport is good.
3. Encourage a mix of densities on large sites to                                             ?     O        O         O     O     O           O                ?                O      O     O        O
accommodate family housing as well as high density flats.
4. Encourage lower density family housing, particularly in                                X         O    X    O         X     X     O           O      ?     ?     ?                O      O     O        X
areas outside of the town centre.


Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table H.4. How Much Housing Should Be Built On Sites?

Option      SA       Result   Comments
         Objective
1        1           ?        Encouraging as high density as possible on new residential housing in the area may
                              have positive or negative health benefits through supply and demand of social
                              infrastructure.
1        3           ?        Encouraging as high density as possible on new residential housing is dependent on
                              achieving the right balance and the right amount of uses in an area. It would be
                              detrimental to provide as high density as possible without providing the appropriate
                              amount of other uses required as a consequence or applying it across the board.
1        4           ?        The impact of encouraging as high density as possible on new residential housing in
                              Brentford on developing community cohesion is dependent on the housing mix
                              applied to the sites.
1        5           ?        The reduction of noise from all sources is largely dependant on detailed design and
                              the location of development.
1        6           x        High densities should be encouraged in locations that can be supported by an
                              appropriate level of community, social and transport infrastructure eg town centres.
                              High densities are not appropriate if they are proposed in locations that do not have
                              this support.
1        7           x        Encouraging as high density as possible on new residential housing is detrimental to
                              reducing discrimination and promoting equality of opportunity.
1        9           ?        Improving the quality of where people live is dependant on achieving the right
                              balance and the right amount of uses and good design in an area. Too much
                              development of a particular type or within a site could lead to unacceptable
                              development detrimental to the quality of life of existing and future residents.
1        10          ?        Provided that new housing provision occurs in accessible locations it would contribute
                              to minimising the need to travel, using sustainable forms of transport and reducing
                              reliance on the car.
1        14          ?        The impact of encouraging as high density as possible on new residential housing on
                              maintaining and improving the quality of open space is dependent on the allocation of
                              open space or location of existing open space which could suffer from overuse.
1        17          ?        All new residential development will generate waste but the integration of recycling
                              facilities within developments and the encouragement of waste minimisation should
                              result in the reduction of waste in the long term.
1        19          ?        The design of new residential development and its relationship to the surrounding
                              area can either enhance or detract from the general environment. The impact of
                              encouraging as high density as possible on new residential housing on conserving
                              and enhancing the boroughs landscape and townscape including historic
                              environment is dependent on whether the high density compromises these values,
                              the location of sites and the use of use of design and materials.

2        1           ?        Encouraging high densities only in the town centre or where public transport is good
                              may have positive or negative health benefits through supply and demand of social
                              infrastructure.
2        3           ?        Encouraging high densities only in the town centre or where public transport is good
                              is dependent on achieving the right balance and the right amount of uses in an area.
                              It would be detrimental to encourage high densities in the town centre or where public
                              transport is good without providing the appropriate amount of other uses required as
                              a consequence or applying it across the board.
2        5           ?        The reduction of noise from all sources is largely dependant on detailed design and
                              the location of development.
2        9           ?        Improving the quality of where people live is dependant on achieving the right
                              balance and the right amount of uses and good design in an area. Too much
                              development of a particular type or within a site could lead to unacceptable
                              development detrimental to the quality of life of existing and future residents.
2        17          ?        All new residential development will generate waste but the integration of recycling
                              facilities within developments and the encouragement of waste minimisation should
                              result in the reduction of waste in the long term.

3        5           ?        The reduction of noise from all sources is largely dependant on detailed design and
                              the location of development.
3        17          ?        All new residential development will generate waste but the integration of recycling
             facilities within developments and the encouragement of waste minimisation should
             result in the reduction of waste in the long term.

4   4    x   The impact of encouraging lower density family housing, particularly in areas outside
             of the town centre on developing community cohesion does not encourage housing
             mix.
4   7    x   Encouraging lower density family housing, particularly in areas outside of the town
             centre is detrimental to reducing discrimination and promoting equality of opportunity.
4   10   x   Encouraging lower density family housing, particularly in areas outside of the town
             centre does not contribute to minimising the need to travel, using sustainable forms of
             transport and reducing reliance on the car.
4   11   x   Encouraging lower density family housing, particularly in areas outside of the town
             centre does not contribute to ensuring the conservation of resources.
4   15   ?   Encouraging lower density family housing, particularly in areas outside of the town
             centre could potentially increase contributions to climate change through
             development taking place in non accessible locations that could reduce traffic.
             However, provided that residential units are constructed to be more energy efficient
             through the use of design and materials contributions to climate change could be
             reduced.
4   16   ?   The creation of more residential units in the area could potentially increase air
             pollution, particularly if this results in residents commuting long distances by car out
             of the area.
4   17   ?   All new residential development will generate waste but the integration of recycling
             facilities within developments and the encouragement of waste minimisation should
             result in the reduction of waste in the long term.
4   23   x   Encouraging lower density family housing, particularly in areas outside of the town
             centre does not encourage access to education, training and enable more local
             people to access local jobs.
HOUSING OPTIONS
5. Local Authority Housing Estates
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                            1     2    3     4    5    6     7    8    9     10    11    12     13    14     15    16    17     18    19    20     21    22       23
1. The improvements which have taken place are sufficient
and, other than maintenance, there is no need for further                   O     O    O     O    O    O     O    O    O     O     O     O      O     O      O     O     O      O     O     O      O     O        O
improvements.
2. The improvements already undertaken are welcome but
there is a need for further improvements on the following                   O     ?         O    ?             O         O          ?           ?      O     O     ?      O          O      O     O        O
estates.
3. There is potential to fund further improvements and
create mixed communities by building new private/key                        O     O             O    O     O    O         O     O     O           O      O     O     O                O      O     O        O
worker housing on surplus land contained within the estates
listed below.


Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table H.5. Local Authority Housing Estates

Option      SA       Result   Comments
         Objective
2        2           ?        Crime and the fear of crime are determined through a variety of factors. Further
                              improvements to LA housing estates could either have the effect of increasing or
                              decreasing crime dependant on its nature, design and implications on adjoining land
                              uses and activities.
2        5           ?        Further improvements to LA housing estates is likely to increase the potential for
                              neighbours and local residents to be disturbed by noise. Phasing development has
                              timing implications rather than effecting overall noise levels although it may mean that
                              noise during construction is controlled.
2        12          ?        The impact of further improvement to LA housing estates, phased or otherwise, on
                              biodiversity is dependant on the nature conservation value of individual sites.
2        14          ?        The impact of further improvement to LA housing estates on public open space is
                              dependent on the development to be undertaken at individual sites.
2        17          ?        All new improvements, phased or otherwise, will generate waste but the integration of
                              recycling facilities within developments and the encouragement of waste minimisation
                              and recycling or reuse of materials should result in the reduction of waste in the long
                              term.
HOUSING OPTIONS
6. Affordable Housing
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                              1    2     3    4    5    6    7    8    9     10    11    12     13    14    15     16    17     18    19    20     21    22       23
1. All new housing developments should provide affordable
housing reflecting the tenure split of 50% private, 50%                       O    O             O    O        O    O     O     O     O      O     O     O      O     O      O     O     O      ?     O        O
affordable, of which 70% should be social housing and 30%
provided for rent or sale for key workers.
2. All new housing developments should provide affordable
housing reflecting the tenure split of 50% private, 50%
affordable. However, due to local circumstances and the high                  O    O             O    O        O    O     O     O     O      O     O     O      O     O      O     O     O      ?     O        O
level of social housing provision in the area already, 30%
should be for social housing and 70% provided for rent or
sale for key workers
3. Some new housing within the area could provide less
affordable housing if there was an opportunity to provide                     ?    O             O            ?         O     O     O      O     ?     O      ?     ?      O     ?     ?      ?     O        O
alternative more appropriate forms of community benefit
4. New housing on employment sites should provide more                        O    O             O            O    O     O     O     O      O     O     O      O     O      O     O     O      ?     O        O
than 50% affordable housing.


Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table H.6. Affordable Housing

Option      SA       Result   Comments
         Objective
1        21          ?        The impact depends on whether the development itself will result in a loss of
                              employment opportunities if it is built on employment land.

2        21          ?        The impact depends on whether the development itself will result in a loss of
                              employment opportunities if it is built on employment land.

3        1           ?        The impact of some new housing not being affordable in an area if there was an
                              opportunity to provide alternative appropriate forms of community development could
                              have may have positive or negative health benefits through supply and demand of
                              social infrastructure.
3        8           ?        The impact of some new housing not being affordable in an area if there was an
                              opportunity to provide alternative appropriate forms of community development could
                              have may have positive or negative health benefits through supply and demand of
                              social infrastructure.
3        14          ?        Public open space may be increased through new development or improved through
                              S106 contributions. However, without either of these, existing open space could
                              suffer from overuse and funds may not be available to provide adequate
                              maintenance.
3        16          ?        The encouragement of some new housing not being affordable in an area if there was
                              an opportunity to provide alternative appropriate forms of community development
                              could potentially increase air pollution, particularly if this results in residents
                              commuting long distances by car out of the area. However, provided that the
                              development takes place in accessible locations and residents can access local jobs,
                              traffic pollution may reduce from current levels.
3        17          ?        All new residential development will generate waste but the integration of recycling
                              facilities within developments and the encouragement of waste minimisation should
                              result in the reduction of waste in the long term.
3        19          ?        The design of new residential development and its relationship to the surrounding
                              area can either enhance or detract from the general environment.
3        20          ?        The provision of some new housing not being affordable in an area if there was an
                              opportunity to provide alternative appropriate forms of community development would
                              provide opportunities and benefits to the local economy, however this could
                              compromise achieving the right balance and the right amount of uses and mix in an
                              area.
3        21          ?        The provision of some new housing not being affordable in an area if there was an
                              opportunity to provide alternative appropriate forms of community development is
                              dependent on achieving the right balance and the right amount of uses in an area.

4        21          ?        The provision of some new housing not being affordable in an area if there was an
                              opportunity to provide alternative appropriate forms of community development is
                              dependent on achieving the right balance and the right amount of uses in an area. It
                              would be detrimental to provide additional housing provision without providing the
                              appropriate amount of other uses, such as employment land, as a consequence.
HOUSING OPTIONS
7. Size of new housing units
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                              1    2     3    4    5    6    7    8    9     10    11    12     13    14    15     16    17     18    19    20     21    22       23
1. Continue to provide small units for small households.                      O    O     ?    ?    O    O    O    O    O     O     O     O      O     O     O      O     O      O     O     O      O     O        O
2. Encourage a greater range of housing in order to provide                   O    O             O            O    O     O     O     O      O     O     O      O     O      O     O     O      O     O        
accommodation for small households as well as for families.
3. Prioritise the provision of low rise family accommodation                      O     ?    ?        O    X    O         O     X     O      O     O     O      O     O      O     O     O      O     O        O
with dedicated garden areas.
4. Encourage high density small unit developments in town
centres and areas with good public transport, whilst                          O    O         X    O    ?        O         ?     ?     O      O     O     O      O     O      O     O     O      O     O        O
encouraging lower density family units outside of the town
centre.




Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table H.7. Size of New Housing Units

Option      SA       Result   Comments
         Objective
1        3           ?        Continuing to provide small units for small households achieves the right balance for
                              this group, however it should not apply across the board assuming all households in
                              the area are small.
1        4           ?        Although there is a need for small units, there is also a need for larger family housing
                              for people who live in the Borough. The balance and mix of provision is important in
                              order to encourage community cohesion.

3        3           ?        Prioritising the provision of low rise family accommodation with dedicated garden
                              areas is dependent on achieving the right balance and mix, however it should not
                              apply across the board.
3        4           ?        The impact of prioritising the provision of low rise family accommodation with
                              dedicated garden areas on developing community cohesion is dependent on the
                              housing mix applied to those sites.
3        7           x        Prioritising the provision of low rise family accommodation with dedicated garden
                              areas on reducing discrimination and promoting equality of opportunity will impact on
                              other groups.
3        11          x        The creation of family accommodation with dedicated garden areas is likely to draw
                              on resources for construction and also through land take.

4        4           x        Encouraging high density small unit developments in town centres and areas with
                              good public transport, whilst encouraging lower density family units outside the town
                              centre is not consistent with developing community cohesion and developing mixed
                              communities.
4        6           ?        Encouraging high density small unit developments in town centres and areas with
                              good public transport, whilst encouraging lower density family units outside the town
                              centre could have positive or negative effects on fair and equal access to services
                              through supply and demand in areas.
4        10          ?        Provided that there is a correlation between people who live and people who work in
                              the area, the location of housing could have a significant impact in reducing the need
                              to travel. However if this correlation does not exist, people will have to commute out
                              of the area to their places of work, which could increase the need to travel long
                              distances.
4        11          ?        Whilst all new development will draw on some resources, the encouragement of
                              sustainable design and construction, together with building at higher densities in
                              sustainable locations is likely to use less materials than other forms of development.
3. Town Centre Options

  The town centre options present a variety of actions and objectives that people may consider to be
  the most appropriate in order to continue the regeneration process in Brentford.

  The options are appraised in matrix format with tables detailing where negative or questionable
  sustainability issues arise.
TOWN CENTRES
8. Size of Brentford Town Centre
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                              1    2     3    4    5    6    7    8    9    10     11    12     13    14    15     16    17     18    19    20     21    22       23
1. Once development has taken place at land South of the
High Street, the town centre will be big enough to satisfy local              O    O     O        O            O                   O           O                X                           O        
needs.
2. Although development at land South of the High Street will
provide additional shops and town centre services, there will                 O    O     O        O            O                   O           O                ?                           O        
still be a need for additional floorspace in the town centre.
3. Once development has taken place at Land South of the
High Street, some existing shops could be redeveloped for                     O    O     ?    ?    O    O    O    O    ?    ?           O           O                ?                ?      ?     O        
other uses.
4. New sites should be allocated within the town centre to                    O    O     ?    ?    ?        O    O    O               O           O                ?                ?      ?     ?        
accommodate growth


Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table T.8. Size of Brentford Town Centre

Option      SA       Result   Comments
         Objective
1        17          ?        All new development will generate waste but the integration of recycling facilities
                              within developments and the encouragement of waste minimisation should result in
                              the reduction of waste in the long term.

2        17          ?        All new development will generate waste but the integration of recycling facilities
                              within developments and the encouragement of waste minimisation should result in
                              the reduction of waste in the long term.

3        3           ?        Additional housing provision in the area is dependent on achieving the right balance
                              and the right amount of uses in an area. It would be detrimental to provide additional
                              housing provision without providing the appropriate amount of other uses required as
                              a consequence.
3        4           ?        The impact of redeveloping existing shops for other uses once development has
                              occurred south of the high street on developing community cohesion is dependent on
                              the uses applied to those sites.
3        9           ?        Improving the quality of where people live is dependant on achieving the right
                              balance and the right amount of uses in an area. Too much development of a
                              particular type or within a site could lead to unacceptable development detrimental to
                              the quality of life of existing and future residents.
3        10          ?        Provided that the other uses are in accessible locations it would contribute to
                              minimising the need to travel, using sustainable forms of transport and reducing
                              reliance on the car.
3        17          ?        All new development will generate waste but the integration of recycling facilities
                              within developments and the encouragement of waste minimisation should result in
                              the reduction of waste in the long term.
3        20          ?        The redevelopment of existing shops for other uses once development has occurred
                              south of the high street would provide opportunities and benefits to the local
                              economy, however this could compromise achieving the right balance and the right
                              amount of uses in an area.
3        21          ?        The redevelopment of existing shops for other uses once development has occurred
                              south of the high street is dependent on achieving the right balance and the right
                              amount of uses in an area. It would be detrimental to provide additional housing
                              provision without providing the appropriate amount of other uses, such as
                              employment land, as a consequence.

4        3           ?        Additional housing provision in the area is dependent on achieving the right balance
                              and the right amount of uses in an area. It would be detrimental to provide additional
                              housing provision without providing the appropriate amount of other uses required as
                              a consequence.
4        4           ?        The redevelopment of sites within the town centre should be undertaken in a way that
                              will promote community cohesion. This will be dependent on the balance and nature
                              of sites developed.
4        5           ?        Additional development within town centres is likely to result in an increase in noise,
                              however the intensity of impact will be dependent on the balance of uses provided.
4        17          ?        All new development will generate waste but the integration of recycling facilities
                              within developments and the encouragement of waste minimisation should result in
                              the reduction of waste in the long term.
4        20          ?        The redevelopment of sites would provide opportunities and benefits to the local
                              economy, however this could compromise achieving the right balance and the right
                              amount of uses in an area.
4        21          ?        The redevelopment of sites is dependent on achieving the right balance and the right
                              amount of uses in an area. It would be detrimental to provide additional housing
                              provision without providing the appropriate amount of other uses, such as
                              employment land, as a consequence.
4        22          ?        The redevelopment of sites is dependent on achieving the right balance and the right
                              amount of uses in an area. It would be detrimental to provide additional employment
                              without providing the appropriate amount of other uses.
TOWN CENTRE OPTIONS
9. Town centre uses
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                            1     2    3     4    5    6     7    8    9     10    11    12     13    14     15    16    17     18    19    20     21    22       23
1. There should be more shops in the town centre and                        O     O    O     O    O             O    O               O           O      O     O     X      O     O                O        O
these should be concentrated in a central core area.
2. The town centre needs to provide a greater variety of
uses such as pubs, cafes and restaurants to provide                         ?     ?    O         X    O     O    O    ?          O     O           O      O     O     X      O     O           O     O        O
evening entertainment
3. The town centre should provide a greater variety of uses                      O    O         O         O    O         ?     O     O           O      O     O     X      O     O                O        O
such as a cinema or theatre
4. Uses such as offices and housing should be encouraged
above ground floor uses in order to provide activity                                 O         ?    O     O    O              O     O           O                ?      O     O                O        
throughout the day and through the evening.
5. Places which provide evening entertainment should only
be provided away from residential areas in order that people                     O    O     O                 O         O     O     O      O     O      O     O     O      O     O     O      O     O        O
are protected from disturbance late at night.




Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table T.9. Town Centre Uses

Option      SA       Result   Comments
         Objective
1        17          x        Shopping, entertainment and leisure areas generate a substantial amount of waste
                              and more shops in the town centre, even though concentrated in a central core area,
                              will attract more people and is likely to increase the generation of waste even more.

2        1           ?        Providing a greater variety of evening entertainment may result in positive and
                              negative health benefits.
2        2           ?        Crime and fear of crime is determined through a variety of factors. Providing a
                              greater variety of evening entertainment could either have the effect of increasing or
                              decreasing crime dependent on its nature, design and implications on existing land
                              uses and activities.
2        5           x        The encouragement of a greater variety of evening entertainment within the town
                              centre is likely to increase the potential for neighbours and local residents to be
                              disturbed by noise.
2        9           ?        Improving the quality of where people live is dependant on achieving the right
                              balance and the right amount of uses and locating these uses sensitively in order that
                              they are not detrimental to peoples’ quality of life.
2        17          x        Entertainment will generate a high volume of waste. The integration of recycling
                              facilities within developments and the encouragement of waste minimisation may
                              result in the reduction of waste in the long term, but the generation of waste is likely
                              to be higher for these uses than others.

3        10          ?        If the town centre provided a greater variety of uses in accessible locations it would
                              contribute to minimising the need to travel, using sustainable forms of transport and
                              reducing reliance on the car.
3        17          x        Entertainment and leisure development will generate a high volume of waste. The
                              integration of recycling facilities within developments and the encouragement of
                              waste minimisation may result in the reduction of waste in the long term, but the
                              generation of waste is likely to be higher for these uses than others.

4        5           ?        The reduction of noise from all sources is largely dependent on detailed design and
                              the location of development. Encouraging above ground floor uses such as offices
                              and housing would provide activity all day and into the evening and protect residential
                              areas from noise generating activities, as opposed to noise disturbance.
4        17          ?        All new residential development will generate waste but the integration of recycling
                              facilities within developments and the encouragement of waste minimisation should
                              result in the reduction of waste in the long term.
TOWN CENTRE OPTIONS
10. Town centre priorities
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                            1     2    3     4    5    6     7    8    9     10    11    12     13    14     15    16    17     18    19    20     21    22       23

Shops                                                                       O     O    O     O    O         O    O    O          O     O           O      O     O     O      O     O                O        O

Pubs, cafes, restaurants                                                    ?     ?    O         X         O    O              O     O           O      O     O     X      O     O                O        O

Arts, cultural activities                                                            O         ?                           O     O           ?      O     O     O      O     O     O      O     O        

Leisure, entertainment facilities                                                O    O         ?         O    O              O     O           O      ?     ?     O      O     O           O     O        O

Offices                                                                     O     O    O     O    O         O    O    O          O     O           O                O      O     O                O        

Housing                                                                     O     O             O         O    O    ?          O     O           O                ?      O     O     O      O     O        

Sport/recreational use (such as health & fitness centres)                        O    O         O         O                  O     O           ?      O     O     O      O     O           O     O        O



Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table T.10. Town Centre Priorities

Option      SA       Result   Comments
         Objective
2        1           ?        Providing pubs, cafes and restaurants could have may have positive or negative
                              health benefits through supply and demand of infrastructure.
2        2           ?        Crime and fear of crime is determined through a variety of factors. Pubs, cafes and
                              restaurants could either have the effect of increasing or decreasing crime dependent
                              of its nature, design and implications on existing land uses and activities.
2        5           x        The encouragement of pubs, cafes and restaurants is likely to increase the potential
                              for neighbours and local residents to be disturbed by noise.
2        17          x        Entertainment and leisure development will generate a high volume of waste. The
                              integration of recycling facilities within developments and the encouragement of
                              waste minimisation may result in the reduction of waste in the long term, but the
                              generation of waste is likely to be higher for these uses than others.

3        5           ?        The reduction of noise from all sources is largely dependant on detailed design and
                              the location of development.
3        14          ?        The provision of arts and cultural activities could impact on public open space.

4        5           ?        The reduction of noise from all sources is largely dependant on detailed design and
                              the location of development. However, the encouragement of more visitors to the
                              area is likely to increase noise.
4        15          ?        The encouragement of more leisure and entertainment facilities could potentially
                              increase contributions to climate change. However providing the development
                              incorporates sustainable design, is in accessible locations and provides jobs for local
                              people, traffic pollution may reduce from current levels.
4        16          ?        The encouragement of leisure and entertainment facilities in the area could potentially
                              increase air pollution, particularly if this results in residents commuting long distances
                              by car out of the area. However, provided these facilities are located in accessible
                              locations and residents can access local jobs, traffic pollution may reduce from
                              current levels.

6        9           ?        Improving the quality of where people live is dependant on achieving the right
                              balance and the right amount of uses in an area. Too much development of a
                              particular type or within a site could lead to unacceptable development detrimental to
                              the quality of life of existing and future residents.
6        17          ?        All new development will generate waste but the integration of recycling facilities
                              within developments and the encouragement of ‘sustainable’ living should result in
                              the reduction of waste in the long term.

7        14          ?        The provision of sport/recreational use (such as health and fitness centres) could
                              have positive and negative impacts on public open space. Without provision of such
                              facilities, open space could suffer from overuse, however to develop these facilities
                              you would not want a loss of open space.
TOWN CENTRE OPTIONS
11. Shopping parades outside of the town centre
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                            1     2    3     4    5    6     7    8    9     10    11    12     13    14     15    16    17     18    19    20     21    22       23
1. The range and amount of shopping facilities and services                 O     O    O     O    O             O    O          O     O      O     O      O     O     O      O     O     O      O     O        O
outside of the town centre is enough to satisfy local needs
2. A lot of local shops are closing and I can no longer get                 X     O    O     O    O    X     X    O    X     X     O     O      O     O      O     O     O      O     O     O      O     O        O
the goods I need locally.
3. The introduction of other uses in local parades has made
them less attractive to visit and greater protection should be              O     O    O     O    O             O              O     O      O     O      O     O     O      O     O     O      O     O        O
given to local parades.
4. There are too many local parades in the area. Many are
run down with high vacancies and other uses should be                       ?     O    ?     O    O    ?     O    O         O     O     O           O      O     O     O      O          ?      ?     O        ?
encouraged to make better use of the properties
5. There is a need for more local shops and services and
these should be provided as part of new mixed use                                O    O     O    O         O    O              O     O      O     O      O     O     O      O     O                O        O
redevelopments




Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table T.11. Shopping Parades Outside of the Town Centre

Option      SA       Result   Comments
         Objective
2        1           X        Local shops and facilities help reduce the need to travel and promote sustainable
                              modes of transport – the loss of local shops does not achieve this.
2        6           X        Loss of local shops and facilities does not provide accessibility for all – often local
                              shops and facilities provide an essential service
2        7           X        Loss of local shops and facilities does not provide accessibility for all – often local
                              shops and facilities provide an essential service
2        9           X        Improving the quality of where people live is dependant on achieving the right
                              balance and the right amount of uses in an area. Loss of local shops and facilities
                              does not provide accessibility for all and would contribute to providing a poorer
                              quality area.
2        10          X        Local shops and facilities help reduce the need to travel and promote sustainable
                              modes of transport – the loss of local shops does not achieve this.

4        1           ?        The impact of promoting other uses is dependent on their need in the local area and
                              their nature of use.
4        3           ?        The impact of promoting other uses is dependent on their need in the local area and
                              their nature of use.
4        6           ?        Local parades often provide essential local services the impact will be dependent on
                              the need and accessibility of alternative uses
4        20          ?        Local parades often provide essential local services the impact will be dependent on
                              the need and accessibility of alternative uses
4        21          ?        Local parades often provide essential local services the impact will be dependent on
                              the need and accessibility of alternative uses
4        23          ?        Local parades often provide essential local services the impact will be dependent on
                              the need and accessibility of alternative uses
4. Employment Options

  The employment options present a variety of actions and objectives that people may consider to
  be the most appropriate in order to continue the regeneration process in Brentford.

  The options are appraised in matrix format with tables detailing where negative or questionable
  sustainability issues arise.
EMPLOYMENT OPTIONS
12. Employment land supply
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                  1   2    3    4   5    6   7    8    9   10    11   12   13    14   15   16    17   18   19    20   21   22   23
1. All the current employment sites should be safeguarded
for the employment uses they are intended for.                    O   O    X    O   O    O   O    O    O   ?     O    O    O     O    O    O     O    O    O                 
2. Current employment sites should be considered for other
uses if they have been vacant for a considerable amount of        O   O    ?    O   O    O   O    O    ?   ?     O    O         O    O    O     O        O     O    O    ?    ?
time.
3. Brentford should continue to fulfil its strategic
employment role by continuing to provide land and premises        O   O    X    O   O    O   O    O    O   X     O    O         O    X    X     O    O    O     O            
for office use which is important to the London economy
4. Brentford should continue to fulfil its strategic
employment role by continuing to provide land and premises        O   O    X    O   O    O   O    O    O   X     O    O         O    X    X     O    O    O     O            
for industrial use which is important to the London economy.
5. Provided that new development does not effect the
continued operation of existing businesses, some larger           O   O    ?    ?   O    ?   O    O    ?   ?     O    O         O    ?    ?     ?             X    X    X    
employment sites could be redeveloped for other uses.
6. Brentford supplies employment land far in excess of its
local need which results in excessive commuting by                O   O    O    O   O    O   O    O    O        O    O         O             ?             ?    ?    X    X
workers. The overall supply of employment land should be
reduced.
7. Office uses which are in unsuitable locations which are
poorly served by public transport should be allowed to be         O   O    ?    O   O       O    O    O        O    O         O             ?             X    X    X    X
redeveloped for other more appropriate uses.
8. Small employment sites which do not provide many jobs
should be released for other uses.                                O   O    ?    O   O    O   O    O    O   ?     O    O         O    O    O     ?             X    X    O    X
9. Although small employment sites do not provide many
jobs, they are important to the local economy, providing          O   O    X    O   O       O    O    O        O    O         O    O    ?     ?    ?    ?             O    
affordable premises and promoting entrepreneurship. As
such these small sites are significant and should be
protected from other higher value uses.
Social                                                                 Environmental                                                         Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable   20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce    especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                              environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral            21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                           provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature    22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                        employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.        context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open   23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                               jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table E.12. Employment Land Supply

Option   SA Objective   Result   Comments
1        3              x        Safeguarding all employment sites for employment uses
                                 conflicts with release of land for residential or other uses, and
                                 can therefore conflict with providing housing meeting the
                                 needs of people that live in the borough.
1        10             ?        The impact depends on the correlation between numbers of
                                 people who live and work in the area. If this is positive then
                                 the loss of employment land may lead to further distances
                                 travelled for employment.

2        3              ?        The impact is dependent upon the other appropriate uses
                                 which may be considered following the vacancy period.
2        9              ?        The impact is dependent upon existing quality of where we live
                                 and the proposed use, and the contribution the existing use
                                 makes to quality of life vis-à-vis the proposed (which is
                                 unknown, and subject to change between sites)
2        10             ?        The impact depends on the correlation between numbers of
                                 people who live and work in the area. If this is positive then
                                 the loss of employment land, following a period of vacancy,
                                 may lead to further distances travelled for employment.
2        22             ?        Potential loss of employment land, following a period of
                                 vacancy, could detract from Hounslow’s role within
                                 West/London as an employment centre. This depends upon
                                 the replacement appropriate uses.
2        23             ?        Potential loss of employment land, following a period of
                                 vacancy, can detract from access to jobs, but this depends
                                 upon the replacing appropriate uses.

3        3              x        Continues provision of land and premises for office use can be
                                 at the expense of providing land for housing which conflicts
                                 with ensuring that housing meets people’s needs.
3        10             x        Development of offices to support the London economy can
                                 attract people from long distances and place increased
                                 reliance on the car.
3        15             x        For the above reasons, the option would increase contributory
                                 factors associated with climate change.
3        16             x        For the above reasons, the option would increase contributory
                                 factors associated with climate change.

4        3              x        Continues provision of land and premises for office use can be
                                 at the expense of providing land for housing which conflicts
                                 with ensuring that housing meets people’s needs.
4        10             x        Development of offices to support the London economy can
                                 attract people from long distances and place increased
                                 reliance on the car.
4        15             x        For the above reasons, the option would increase contributory
                                 factors associated with climate change.
4        16             x        For the above reasons, the option would increase contributory
                                 factors associated with climate change.

5        3              ?        Uncertain effect upon the provision of housing. This is
                                 dependent upon the other uses being redeveloped on
                                 employment sites.
5        4              ?        The impact on community cohesion (positive or negative) is
                                 dependent upon the uses that are redeveloped on sites.
5        6              ?        The uses introduced through redevelopment will impact either
                                 positively or negatively upon access to services etc, and
                                 cannot at this stage be determined without knowing the uses
                                 associated with the redevelopment.
5        9              ?        Positive or negative impacts to quality of life may arise, though
                                 this is dependent upon the uses being introduced through
             redevelopment.
5   10   ?   The promotion of sustainable transport patterns, or otherwise,
             is highly dependant upon the uses that are introduced through
             redevelopment.
5   15   ?   Impact upon climate change may be positive or negative
             dependent upon the uses introduced through redevelopment.
5   16   ?   Impact on air quality is dependent upon existing uses and the
             new uses introduced through redevelopment.
5   17   ?   The impact on waste production is uncertain as it is dependent
             on the uses introduced through redevelopment.
5   20   x   Loss of employment sites is likely to reduce the benefits to the
             local economy.
5   21   x   Loss of employment sites cannot help to attract new economic
             development.
5   22   x   Loss of employment sites is likely to reduce Hounslow’s
             London-wide role in the economy.

6   17   ?   The impact upon waste production is uncertain as reducing the
             employment land supply can both reduce and increase waste.
6   20   ?   The impact of reduced employment land on local economy
             benefits is dependent on both the existing and alternative
             uses.
6   21   ?   The impact of reduced employment land on economic
             development is dependent on the existing and alternative uses
             of that land.
6   22   x   Reduction of employment land is likely to reduce the
             importance of Hounslow as an employment centre.
6   23   x   Reduction of employment land is likely to result in less jobs
             and access to employment etc for the local populations.

7   3    ?   This is dependent upon the other uses being redeveloped on
             former office sites, i.e. residential may be positive, but other
             uses may impact negatively.
7   17   ?   The impact upon waste production is uncertain as reducing the
             office sites can both reduce and increase waste.
7   20   x   Loss of office space is likely to reduce the benefits to the local
             economy
7   21   x   Loss of office space cannot help to attract new economic
             development.
7   22   x   Loss of office space is likely to reduce Hounslow’s London-
             wide role in the economy.
7   23   x   Reduction of office space is likely to result in less jobs and
             access to employment etc for the local populations.

8   3    ?   Uncertain effect upon the provision of housing. This is
             dependent upon the other uses being redeveloped on released
             small employment sites.
8   10   ?   The promotion of sustainable transport patterns, or otherwise,
             is highly dependant upon the uses that are introduced through
             redevelopment.
8   17   ?   The impact upon waste production is uncertain as reducing the
             employment land supply can both reduce and increase waste.
8   20   x   Loss of small employment sites is likely to reduce the benefits
             to the local economy
8   21   x   Loss of small employment sites cannot help to attract new
             economic development.
8   23   x   Loss of small employment sites is likely to result in less jobs
             and access to employment etc for the local populations.

9   3    x   Protecting small employment sites from higher value uses,
             such as residential, will have a negative impact on housing
             provision, and therefore meeting housing needs of people.
9   16   ?   Impact on air quality is dependent upon existing uses the lost
             opportunities of redevelopment.
9   17   ?   The impact upon waste production is uncertain as protecting
             the employment sites can both reduce and increase waste, the
             outcome being dependent upon the existing and proposed
             uses.
9   18   ?   Impact is uncertain as this is dependent upon both the existing
             quality, and the potential quality of the design of buildings.
9   19   ?   Impact is uncertain as this is dependent upon both the existing
             quality, and the potential quality of the landscape and
             townscape.
EMPLOYMENT OPTIONS
13. Alternative use of employment sites
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                              1    2    3    4    5    6     7    8    9     10    11    12     13    14     15    16    17     18    19    20     21    22       23
1. A mix of uses would be appropriate resulting in an overall                 ?    ?    ?    ?    ?         O    O    O          O     O           O      O     O     O           ?     X      X     X        X
loss of employment.
2. A mix of uses would be appropriate provided that the
number of jobs lost are replaced by alternative occupations                   ?    ?    ?    ?    ?         O    O    O          O     O           O      O     O     O           ?                ?        ?
through redevelopment.
3. A mix of uses would be appropriate provided that the
number and type of jobs are replaced through                                  ?    ?    ?    ?    ?         O    O    O     ?     O     O           O      O     O     O      ?     ?                ?        ?
redevelopment.
4. Surplus employment sites should be redeveloped                             O    O    ?    ?    ?    ?     ?    O    O     ?     O     O           O      O     O     ?                X      X     X        X
primarily for housing.
5. Surplus employment sites should be developed primarily                     O    O            ?             O    O     O     O     O      O     O      O     O     ?                X      X     X        X
for affordable housing.


Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table E.13. Alternative Use of Employment Sites

Option   SA Objective   Result   Comments
1        1              ?        Impact on health is dependent on resulting mix of uses.
1        2              ?        The impact depends on many factors and the resulting mix
                                 following the loss of employment.
1        3              ?        Dependent on mix of uses and the appropriate inclusion of any
                                 housing development.
1        4              ?        Impact on community cohesion is uncertain as it is largely
                                 dependent upon the mix of uses following the reduction of
                                 employment.
1        5              ?        Impact on noise is dependent on the resulting mix of uses.
1        19             ?        Dependent upon resulting mix following reduction in
                                 employment.
1        20             x        A loss of overall employment is likely to reduce the benefits to
                                 the local economy.
1        21             x        A loss of overall employment cannot help attract new
                                 economic development.
1        22             x        A loss of overall employment is likely to reduce Hounslow’s
                                 London wide role.
1        23             x        A loss of overall employment is likely to result in less jobs and
                                 access to employment for local residents.

2        1              ?        A mix of uses including replacement of jobs lost with
                                 alternative occupations through redevelopment has an
                                 uncertain impact on health as it is dependent on the mix of
                                 uses and types of employment created.
2        2              ?        A mix of uses including replacement of jobs lost with
                                 alternative occupations through redevelopment has an
                                 uncertain impact on crime/fear of crime as the nature and mix
                                 of the uses and jobs is unknown.
2        3              ?        A mix of uses including replacement of jobs lost with
                                 alternative occupations through redevelopment has an
                                 uncertain impact on housing needs as the mix is not known.
2        4              ?        A mix of uses including replacement of jobs lost with
                                 alternative occupations through redevelopment has an
                                 uncertain impact on community cohesion as the impact is
                                 dependent on the resulting mix and type of jobs.
2        5              ?        A mix of uses including replacement of jobs lost with
                                 alternative occupations through redevelopment has an
                                 uncertain impact on noise as the result is dependent on mix of
                                 uses and types of employment.
2        19             ?        A mix of uses including replacement of jobs lost with
                                 alternative occupations through redevelopment will have an
                                 uncertain impact on the quality of the Borough’s landscape
                                 and townscape as this is dependent on the mix of uses,
                                 existing uses, new uses.
2        22             ?        A mix of uses including replacement of jobs lost with
                                 alternative occupations through redevelopment will have an
                                 uncertain impact on Hounslow’s role as an employment centre
                                 as this is dependent on the exact mix, type of jobs and overall
                                 scale of any redevelopment relative to existing.
2        23             ?        A mix of uses including replacement of jobs lost with
                                 alternative occupations through redevelopment will have an
                                 uncertain impact on access to jobs, education etc because the
                                 impact is dependent on the type of mix of uses and the type of
                                 jobs.

3        1              ?        A mix of uses including replacement of jobs lost with similar
                                 number and type of jobs through redevelopment has an
                                 uncertain impact on health as it is dependent on the mix of
                                 uses and types of employment created.
3        2              ?        A mix of uses including replacement of jobs lost with similar
             number and type of jobs through redevelopment has an
             uncertain impact on crime/fear of crime as the nature and mix
             of the uses and jobs is unknown.
3   3    ?   A mix of uses including replacement of jobs lost with similar
             number and type of jobs through redevelopment has an
             uncertain impact on housing needs as the mix is not known.
3   4    ?   A mix of uses including replacement of jobs lost with similar
             number and type of jobs through redevelopment has an
             uncertain impact on community cohesion as the impact is
             dependent on the resulting mix and type of jobs.
3   5    ?   A mix of uses including replacement of jobs lost with similar
             number and type of jobs through redevelopment has an
             uncertain impact on noise as the result is dependent on mix of
             uses and types of employment.
3   10   ?   A mix of uses including replacement of jobs lost with similar
             number and type of jobs through redevelopment will have an
             uncertain impact on sustainable transport modes, as these are
             dependent on the mix of uses and type of jobs.
3   18   ?   A mix of uses including replacement of jobs lost with similar
             number and type of jobs through redevelopment will have an
             uncertain impact on quality of urban design as it is dependent
             on the mix of uses and type of jobs.
3   19   ?   A mix of uses including replacement of jobs lost with similar
             number and type of jobs through redevelopment will have an
             uncertain impact on the quality of the Borough’s landscape
             and townscape as this is dependent on the mix of uses,
             existing uses, and new uses.
3   22   ?   A mix of uses including replacement of jobs lost with similar
             number and type of jobs through redevelopment will have an
             uncertain impact on Hounslow’s role as an employment centre
             as this is dependent on the exact mix, type of jobs and overall
             scale of any redevelopment relative to existing.
3   23   ?   A mix of uses including replacement of jobs lost with similar
             number and type of jobs through redevelopment will have an
             uncertain impact on access to jobs, education etc because the
             impact is dependent on the type of mix of uses and the type of
             jobs.

4   3    ?   Redeveloping surplus employment sites primarily for housing
             will have an uncertain impact on meeting housing needs
             because this is dependent on the housing being provided,
             being appropriate to the local housing requirements.
4   4    ?   Redeveloping surplus employment sites primarily for housing
             will have an uncertain impact on community cohesion because
             this is dependent on the housing type and local housing
             needs.
4   5    ?   Redeveloping surplus employment sites primarily for housing
             will have an uncertain impact on noise as this is dependent on
             the type, scale and quantity of housing development that takes
             priority on the surplus employment sites.
4   6    ?   Redeveloping surplus employment sites primarily for housing
             will have an uncertain impact on fair and equal access to
             services as it is dependent on the type and quantity of housing
             being developed.
4   7    ?   Redeveloping surplus employment sites primarily for housing
             will have an uncertain impact on equality of opportunity as this
             is dependent on the type and number of housing units
             developed.
4   10   ?   Redeveloping surplus employment sites primarily for housing
             will have an uncertain impact on sustainable travel patterns as
             this is dependent on the number of housing units, their precise
             location, and partly the occupants of each.
4   17   ?   Redeveloping surplus employment sites primarily for housing
             will have an uncertain impact on waste production as this is
             dependent on factors such as existing uses relative to the
             waste production of residential uses, and the overall scale of
             the development.
4   20   x   Redeveloping surplus employment sites primarily for housing
             is likely to reduce the benefits to the local economy.
4   21   x   Redeveloping surplus employment sites primarily for housing
             cannot help attract new economic development.
4   22   x   Redeveloping surplus employment sites primarily for housing
             is likely to reduce Hounslow’s London wide role.
4   23   x   Redeveloping surplus employment sites primarily for housing
             is likely to result in less jobs and access to employment for
             local residents.

5   5    ?   The impact on noise is uncertain as it is dependent on the
             type, scale and quantity of housing development that takes
             priority on the surplus employment sites.
5   17   ?   The impact on waste production as this is dependent on
             existing uses relative to the waste production of residential
             uses, and the overall scale of the development.
5   20   x   Redeveloping surplus employment sites primarily for
             affordable housing is likely to reduce the benefits to the local
             economy.
5   21   x   Redeveloping surplus employment sites primarily for
             affordable housing cannot help attract new economic
             development.
5   22   x   Redeveloping surplus employment sites primarily for
             affordable housing is likely to reduce Hounslow’s London wide
             role.
5   23   x   Redeveloping surplus employment sites primarily for
             affordable housing is likely to result in less jobs and access to
             employment for local residents.
EMPLOYMENT OPTIONS
14. The use of sites along the Great West Road
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                             1    2    3     4    5    6     7    8    9     10    11    12     13    14     15    16    17     18    19    20     21    22       23
1. Retain all the employment land along the Great West                       O    O    O     O    O    O     O    O    O     ?     O     O      X     O      O     O     O      O     O     ?      ?     ?        O
Road and wait for an upturn in the office market.
2. Maintain only office development sites, which are or                      O    O    O     O    O    O     O    O    O          O     O           O                O      O     O                        
could realistically be made easily accessible by public
transport.
3. Retain all the employment land along the Great West
Road but encourage low trip generating development such                      O    O    O     O    O    O     O    O    O          O     O           O                O      O     O                        O
as warehousing which there is a demand and it is not
dependant on good public transport access.
4. Release some sites for mixed use development which is
attractive to developers and would deal with the derelict                    O    O    ?     ?    O    ?     ?    O    ?          O     O           O           ?     O                ?           X        ?
state of sites more immediately as well as providing new
employment opportunities and additional housing.
5. Encourage a wide variety of uses provided that it
provides local benefits and does not encourage in                            ?    O    ?     ?    O             ?    ?          O     O           O                O                ?      ?     X        
commuting to the detriment of local residents and the
environment.


Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table E.14. The Use of Sites Along the Great West Road

Option   SA Objective   Result   Comments
1        10             ?        The impact on sustainable transport is uncertain as it is
                                 dependent on existing uses and potential other uses within the
                                 employment land, the occupancy at present and as unknown
                                 in the future.
1        13             x
1        20             ?        The impact on the local economy is uncertain as retaining land
                                 for offices subject to an upturn in the market is itself uncertain.
                                 It may be preferable to find alternative employment uses, or
                                 waiting for an upturn may, in the longer term have a positive
                                 impact on the local economy.
1        21             ?        The impact on attracting new economic development is
                                 uncertain as it is dependent on the upturn in the office market,
                                 and there are opportunity costs associated of restricting
                                 changes of use.
1        22             ?        The impact on the importance of Hounslow as an employment
                                 centre is uncertain as it is dependent on may other factors,
                                 including an office market upturn.

4        3              ?        Redeveloping some employment sites as a mixture of uses will
                                 have an uncertain impact on meeting housing needs because
                                 this is dependent on the mix and additional housing being
                                 provided, and it being appropriate to the local housing
                                 requirements.
4        4              ?        Redeveloping some employment sites as a mix of uses will
                                 have an uncertain impact on community cohesion because this
                                 is dependent on the mix of uses, the housing type and local
                                 housing needs.
4        6              ?        Redeveloping some employment sites as a mix of uses will
                                 have an uncertain impact on fair and equal access to services
                                 as it is dependent on the mix of uses developed.
4        7              ?        Redeveloping some employment sites as a mix of uses will
                                 have an uncertain impact on equality of opportunity as this is
                                 dependent on the mix within the development and the type and
                                 number of housing units developed.
4        9              ?        Redeveloping some employment sites as a mix of uses will
                                 have an uncertain impact on the quality of where people live
                                 as it is highly dependent on existing quality and the type and
                                 mix of development introduced through redevelopment.
4        16             ?        Redeveloping some employment sites as a mix of uses will
                                 have an uncertain impact on air quality as this is dependent on
                                 the existing uses and introduced, new, uses through
                                 redevelopment.
4        20             ?        Redeveloping some employment sites as a mix of uses will
                                 have an uncertain impact on the local economy because this is
                                 dependent on both the existing and alternative uses.
4        22             x        Redeveloping some employment sites as a mix of uses is
                                 likely to reduce Hounslow’s London wide role.
4        23             ?        Redeveloping some employment sites as a mix of uses will
                                 have an uncertain impact on improving accessibility to jobs,
                                 education, skills training etc because this is dependent on both
                                 the existing and alternative uses.

5        1              ?        Encouraging a wide variety of uses will have uncertain impacts
                                 on health of the population as loss of employment land and
                                 employment prospects can be detrimental to health. However
                                 the additional variety of uses may have positive impacts.
5        3              ?        Encouraging a wide variety of uses will have uncertain impacts
                                 on housing needs of the population because this is dependent
                                 on the mix and additional uses being provided, and it being
                                 appropriate to the local housing requirements.
5   4    ?   Encouraging a wide variety of uses will have uncertain impacts
             on community cohesion because this is dependent on the mix
             of uses, the housing type and local housing needs.
5   8    ?   Encouraging a wide variety of uses will have uncertain impacts
             on education and skills overall as this is dependent on the
             types of additional uses introduced – they may be beneficial,
             whereas the loss of employment land itself may be
             detrimental.
5   9    ?   Encouraging a wide variety of uses will have uncertain impacts
             on quality of where people live as the retention of employment
             land would not necessarily improve the quality but the
             replacement with new uses may improve quality.
5   20   ?   Encouraging a wide variety of uses will have uncertain impacts
             on local economic benefits because this is dependent on both
             the existing and alternative uses.
5   21   ?   Encouraging a wide variety of uses will have impacts on
             economic development which may be positive (e.g. new
             employment) but also detracts from the existing overall
             employment land supply.
5   22   x   Redeveloping to a wide variety of uses is likely to reduce
             Hounslow’s London wide role.
EMPLOYMENT OPTIONS
15. The appearance of sites along the Great West Road
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                              1    2     3    4    5    6    7    8    9    10     11    12     13    14    15     16    17     18    19    20     21    22       23
1. Design considerations are of fundamental importance
along the Great West Road and all development should                          O         O    O    O    O    O    O    O    O      O     O      O     O     O      O     O                O      O     O        O
enhance its appearance and role as the primary western
gateway to London.
2. The appearance of new developments is of secondary
importance to the use of the land and therefore shed                          O    O     O    O    O    O    O    O    O    O      O     O      O     O     O      O     O      ?     X                        
development is acceptable along the road frontage provided
that there is a need.
3. Tall buildings along the Great West Road can be seen
from a distance from the Thames and from Metropolitan                         O    O     O    O    O    O    O    O    O    O      O     O      O          O      O     O      O          O      ?     ?        O
Open Land and therefore should be subject to height
restrictions in certain locations.
4. The ground floor treatment of high rise buildings needs be
given much higher priority in order that it relates well to the               O         O    O    O    O    O    O    ?    O      O     O      O     O     O      O     O                O      O     O        O
pedestrian environment and the street scene generally.
5. The priority along the Great West Road is to improve the
pedestrian and highway environment which lies outside of                      O         O    O    O    O    O    O    ?    O      O     O      O     O     O      O     O                O      ?     O        ?
commercial sites in order to enhance the appearance of the
area and provide a coherent strategy for long term
improvements.


Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table E.15. The Appearance of Sites Along the Great West Road

Option   SA Objective   Result   Comments
2        18             ?        The impact is uncertain and relative to current, or existing,
                                 design and quality.
2        19             x        Treating the appearance of new developments as secondary
                                 to the land use is likely to have a negative impact on the
                                 design quality.

3        21             ?        Restrictions on height may detract from economic
                                 development and job creation. However, on balance, the net
                                 impact is uncertain as the economic development should be
                                 appropriate to the surroundings and excessive development
                                 may detract from attractiveness for employment.
3        22             ?        Taller buildings may enhance Hounslow’s role within London
                                 and west London, as an employment centre. Therefore
                                 restrictions on height may prove negative, however, on
                                 balance the creation of attractive spaces and places means
                                 that the overall impact is uncertain.

4        9              ?        The impact is uncertain: generally the option gives a more
                                 positive approach to ground floor treatment, but the effects
                                 may be relative to existing and therefore overall is uncertain.

5        9              ?        The impact of the option on the quality of where people live is
                                 uncertain as the quality is relative to existing and proposed.
5        21             ?        The impact is uncertain as the economic development should
                                 be appropriate to the area, and the impact is relative to
                                 existing state in terms of uses, quality etc.
5        23             ?        The impact is uncertain because, while there are potential
                                 benefits to access to jobs education etc, there are also
                                 potential disbenefits arising from the option – e.g. loss of such
                                 facilities.
5. Transport and Access Options

  The transport and access options present a variety of actions and objectives that people may
  consider to be the most appropriate in order to continue the regeneration process in Brentford.

  The options are appraised in matrix format with tables detailing where negative or questionable
  sustainability issues arise.
TRANSPORT AND ACCESS OPTIONS
16. Use of land outside of town centres
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                              1    2     3    4    5    6    7    8    9    10     11    12     13    14    15     16    17     18    19    20     21    22       23
1. Only developments that are not highly dependant on the                         O     O    O    O            O    O          O     O      O     O                O      O     O     O      O     O        
use of the private car should be allowed in these areas
2. Uses, which rely on the main road network for the
movement of goods by road, should be directed to out of                       O    O     O    O    ?    O    O    O    O          O     O      O     O     ?      ?     O      O     O     O           ?        O
centre locations.
3. Mixed use developments should be encouraged in order to                    O    O     O    O    O            O              O     O      O     O                O                           O        
reduce the need to travel




Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table TA.16. Use of Land Outside of Town Centres

Option      SA       Result   Comments
         Objective
2        5           ?        The reduction of noise from all sources is largely dependent on detailed design and
                              the location of development. If uses that rely on the main road network for the
                              movement of goods by road are directed to out of centre locations away from
                              residential areas, this may protect residents from noise disturbance rather than noise
                              generating activities.
2        15          ?        The encouragement of uses that rely on the main road network for the movement of
                              goods by road are directed to out of centre locations could increase contributions to
                              climate change. However, provided that such uses are located in accessible
                              locations so that local residents can access local jobs, traffic pollution may reduce
                              from current levels.
2        16          ?        The encouragement of uses that rely on the main road network for the movement of
                              goods by road are directed to out of centre locations could increase air pollution.
                              However, provided that such uses are located in accessible locations so that local
                              residents can access local jobs, traffic pollution may reduce from current levels.
2        22          ?        The design of a new stadium or the enhancement of the existing stadium can either
                              enhance or detract from the general environment dependant on its relationship with
                              the surrounding area.
TRANSPORT AND ACCESS OPTIONS
17. Town centre parking
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                              1    2     3    4    5    6    7    8    9    10     11    12     13    14    15     16    17     18    19    20     21    22       23
1. All new parking spaces should be available for public use.                 O    O     O    O    O            O    O    X      O     O           O     X      X     O      O     O     ?      X     O        ?
2. Other than residential parking, all new parking spaces                     O    O     O    O    O            O    ?    X      X     O           O     X      X     O      O     O     O      ?     O        ?
should be available for public use.
3. Car parking within some new developments should be                             O     O    O    O            O    ?    O      O     O      O     O                O      O          ?      O     O        ?
restricted and measures taken to improve public transport as
an alternative.
4. Additional Controlled Parking Zones should be                              O    O     O    O    O    O    O    O        O      O     O      O     O                O      O     O     X      X     X        X
implemented in order to control on street parking by workers
and commuters and prioritise the needs of local residents.
5. There needs to be more short term parking for shoppers.                    O    O     O    O    O            O    O    ?      O     O      O     O     ?      ?     O      O     O     ?      O     O        O


Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table TA.17. Town Centre Parking

Option      SA       Result   Comments
         Objective
1        10          x        The availability of additional parking will encourage more people to use their cars
                              rather than walk, cycle or use public transport as an alternative.
1        15          x        Additional parking will encourage greater car use which will contribute to pollution
                              and climate change.
1        16          x        Additional parking will encourage greater car use which will contribute to poor air
                              quality.
1        20          ?        Whilst improved provision of public parking may attract more people to the town
                              centre, additional vehicular trips could increase congestion on the roads and
                              potentially detract visitors.
1        21          x        Existing and new businesses generally express a preference to have dedicated
                              parking purely for their own use. Public use could lead to parking not being available
                              for employees.
1        23          ?        Additional public parking will only benefit those people who have access to a car.

2        9           ?        Whilst dedicated residential parking is viewed positively by many residents, the
                              limitation on available parking may be seen by some to be a dis-benefit to where they
                              live.
2        10          x        The availability of additional parking will encourage more people to use their cars
                              rather than walk, cycle or use public transport as an alternative.
2        11          x        The availability of additional parking will encourage more people to use their cars
                              which will make a greater use of resources.
2        15          x        Additional parking will encourage greater car use which will contribute to pollution
                              and climate change.
2        16          x        Additional parking will encourage greater car use which will contribute to poor air
                              quality.
2        21          x        Existing and new businesses generally express a preference to have dedicated
                              parking purely for their own use. Public use could lead to parking not being available
                              for employees.
2        23          ?        Additional public parking will only benefit those people who have access to a car.

3        9           ?        Some people may consider restricted parking as detrimental to their quality of life.
                              However, non car drivers would welcome improvements to public transport.
3        20          ?        Public transport improvements would increase opportunities for employees to have
                              access to a wider workforce although some employees would not want to have their
                              own parking restricted.
3        23          ?        Public transport improvements would improve accessibility to all sections of the
                              community although businesses are not likely to favour restricted parking provision.

4        20          x        The removal of on street parking for workers could be detrimental to the local
                              economy if public transport is not an adequate alternative.
4        21          x        Economic development is unlikely to favour CPZ’s unless they have an adequate
                              source of parking on site. This is highly unlikely in new development proposals
4        22          x        Hounslow is in competition with other west London Boroughs that have more
                              generous parking and other parts of London that have better public transport.
4        23          x        Accessibility will only be improved if public transport is improved. Without this CPZs

5        10          ?        The availability of additional parking will encourage more people to use their cars
                              rather than walk, cycle or use public transport as an alternative. However, it may
                              mean that they shop locally and do not have to travel longer distances.
5        15          ?        Additional short term parking could encourage greater car use which would
                              contribute to pollution and climate change. However it may reduce the length of car
                              journeys that may otherwise be made.
5        16          ?        Additional short term parking may encourage greater car use which would contribute
                              to poor air quality. However it may reduce the length of car journeys that may
                              otherwise be made.
5        20          ?        Accessibility will only be improved for car drivers. Those who rely on public transport
                              or walk will not benefit.
TRANSPORT AND ACCESS OPTIONS
18. Encouraging walking, cycling and public transport use
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                              1    2     3    4    5    6    7    8    9    10     11    12     13    14    15     16    17     18    19    20     21    22       23
1. One of the main causes of there being too much traffic in
the area is due to cars driving through the area to and from
London. Unless improvements are made to the rail                              X    O     O    O    O    O    O    O    X    X      O     O      O     O     X      X     O      O     O     X      X     X        X
infrastructure, there is little Brentford can do about reducing
cars in the area.
2. One of the main causes of traffic in the area is due to
people driving long distances to work in Brentford.
Businesses should be encouraged to have a green travel                            O     O    O    O        O    O              O     O      O     O                O      O     O           ?     ?        
plan for their workers in order to encourage them to leave
their car at home and use other forms of transport.
3. Although the majority of car use in the area is out of our
control, we should make local improvements to encourage
people to walk, cycle and use public transport more often.                             O    O    O        O    O              O     O      O     O                O      O     O           ?     O        




Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table TA.18. Encouraging Walking, Cycling and Public Transport

Option   SA Objective   Result   Comments
1        1              x        Reliance on the car does not encourage use of other
                                 modes of sustainable transport such as public transport
                                 or walking and cycling. These help to reduce air and
                                 noise pollution and can promote healthy activities.
1        9              x        Reliance on the car does not encourage use of other
                                 modes of sustainable transport such as public transport
                                 or walking and cycling. The air and noise pollution that
                                 can arise from car usage can be detrimental to quality of
                                 life.
1        10             x        Reliance on the car does not encourage use of other
                                 modes of sustainable transport such as public transport
                                 or walking and cycling.
1        15             x        Reliance on the car does not encourage use of other
                                 modes of sustainable transport such as public transport
                                 or walking and cycling. The air and noise pollution that
                                 can arise from car usage can be detrimental to climate
                                 change
1        16             x        Reliance on the car does not encourage use of other
                                 modes of sustainable transport such as public transport
                                 or walking and cycling. The air and noise pollution that
                                 can arise from car usage can be detrimental to air
                                 quality.
1        20             x        Improvements made to sustainable modes of transport
                                 will have a benefit to the local economy as it widens
                                 accessibility and thus opportunities available. To limit
                                 access to employment only by car would be detrimental.
1        21             x        A lack of improvement to sustainable modes of transport
                                 will not increase accessibility and opportunities to
                                 employment. This will not help maintain or attract new
                                 development.
1        22             x        A lack of improvement to sustainable modes of transport
                                 will not increase accessibility and opportunities to
                                 employment. This will not help maintain or attract new
                                 development.
1        23             x        A lack of improvement to sustainable modes of transport
                                 will not increase accessibility and opportunities to
                                 employment.

2        21             ?        A lack of improvement to sustainable modes of transport
                                 will not increase accessibility and opportunities to
                                 employment. This will not help maintain or attract new
                                 development.
2        22             ?        A lack of improvement to sustainable modes of transport
                                 will not increase accessibility and opportunities to
                                 employment. This will not help maintain or attract new
                                 development.

3        21             ?        A lack of improvement to sustainable modes of transport
                                 will not increase accessibility and opportunities to
                                 employment. This will not help maintain or attract new
                                 development.
6. Environmental Care and Local Priorities

  The environmental care and responsibility options present a variety of actions and objectives that
  people may consider to be the most appropriate in order to continue the regeneration process in
  Brentford.

  The options are appraised in matrix format with tables detailing where negative or questionable
  sustainability issues arise.
OPEN SPACE OPTIONS
19. The future use of open spaces
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                              1    2     3    4    5    6    7    8    9    10     11    12     13    14    15     16    17     18    19    20     21    22       23
1. All existing open space should be protected and improved                       O     O        O            O        O                 O                     O      O          O      O     O        O
2. A small loss of open space may be considered appropriate
provided that the community benefits that the new use                         ?    O     ?    O    O    ?    ?    ?        O      ?     ?      O     ?     O      O     O      O     ?     ?      ?     ?        ?
provides outweigh this loss.
3. All new developments should provide for new public open                             O    O            O    O                         O                     O                O      O     O        O
space to be shared by new and existing residents.
4. New developments should contribute to the improvement                               O        O            O                         O                     O                O      O     O        O
of existing open space.




Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table O.19. The Future Use of Open Spaces

Option   SA Objective   Result   Comments
2        1              ?        Loss of open space may have a negative impact on health
                                 however this will depend on the positive contribution made
                                 by the alternative use.
2        3              ?        The release of open land may be used for affordable
                                 housing in which case the objective would be met. This
                                 would not be the case for other uses.
2        6              ?        This will depend on the positive contribution made by the
                                 alternative use and whether the loss of open space creates
                                 an area of deficiency.
2        7              ?        This will depend on the positive contribution made by the
                                 alternative use and whether the loss of open space creates
                                 an area of deficiency.
2        8              ?        This will depend on the positive contribution made by the
                                 alternative use if it were to contribute to education and skill
                                 training.
2        11             X        New development of open land will require the use of natural
                                 resources.
2        12             ?        This depends if the open land released contributes to
                                 biodiversity and this would be lost through development.
2        14             ?        This is dependent on whether the small loss of open space
                                 results in an increase in publicly accessible open space.
2        19             ?        This depends on whether the loss of open space harms the
                                 quality of the of the Borough’s landscape and townscape.
2        20             ?        If the space were used for an employment use then
                                 potentially this objective could be met.
2        21             ?        If the space were used for an employment use then
                                 potentially this objective could be met
2        22             ?        If the space were used for an employment use then
                                 potentially this objective could be met
2        23             ?        If the space were used for an employment use then
                                 potentially this objective could be met
ENVIRONMENTAL CARE AND LOCAL PRIORITIES
20. Improving Air Quality

‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                             1    2     3    4    5    6o    7    8    9    10     11    12     13    14    15     16    17     18    19    20     21    22       23
1 All new development should be designed in such a way
that their emissions do not add to the pollution problems in                     O     O    O        O                            O       ?                     O          O      ?     ?      X       ?
the area.
2. All new development should be designed in such a way to
                                                                                 O     O    O        O                            O       ?                     O          O      ?     ?      X       ?
contribute to the reduction of air pollution in the area.
3. The Council should not allow any new development
proposals which are likely to increase air pollution in the                      O     O    O        O                            O       ?                     O          O      ?     ?      X       ?
area
4. Car use should be discouraged wherever possible.                              O     O    O                                            ?     O                O     O     O           ?      X       
5.Incentives should be introduced which encourage people
                                                                                 O     O    O        O     O    O         ?                       O                O     O     O      O     O      O       O
to use cleaner vehicles such as electric cars.
6. Walking, cycling and public transport should be given
                                                                                 O     O                                                ?     O                O          O           O      O       
greater priority and facilities and services improved.
7.other - please specify……………




Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table A.20. Improving Air Quality

Option   SA Objective   Result   Comments
1        13             ?        This option could conflict with promoting regeneration
                                 and making use of existing assets. If only new build
                                 that does not add to pollution is acceptable then either
                                 regeneration opportunities may be lost or existing assets
                                 may be used beyond their normal lifespan.
1        20             ?        This option may meet the objective if all new
                                 development is located within town centres to reduce the
                                 need to travel by car.
1        21             ?        Such an option may prove to be a disincentive in
                                 attracting certain types of business to the Borough.
                                 This could prevent a range of jobs being provided.
1        22             X        Such an option may prove to be a disincentive in
                                 attracting certain types of business to the Borough.
                                 This could prevent a range of jobs being provided. This
                                 could harm Hounslow’ position as a strategic
                                 employment location
1        23             ?        If the option helps to improve the design of new
                                 development and concentrate it in accessible locations
                                 then the objective would be met. However if it reduces
                                 the attractiveness of the location to a variety of
                                 businesses then access to jobs and training could be
                                 reduced.

2        13             ?        This option could conflict with promoting regeneration
                                 and making use of existing assets. If only new build
                                 that reduces pollution is acceptable then either
                                 regeneration opportunities may be lost or existing assets
                                 may be used beyond their normal lifespan.
2        20             ?        This option will only have a chance of meeting the
                                 objective if all new development is located within town
                                 centres to reduce the need to travel by car and if the
                                 principles of sustainable construction are adhered to.
                                 Even then it will not be possible for all uses to reduce
                                 pollution.
2        21             ?        Such an option may prove to be a disincentive in
                                 attracting certain types of business to the Borough.
                                 This could prevent a range of jobs being provided.
2        22             X        Such an option may prove to be a disincentive in
                                 attracting certain types of business to the Borough.
                                 This could prevent a range of jobs being provided. This
                                 could harm Hounslow’ position as a strategic
                                 employment location
2        23             ?        If the option helps to improve the design of new
                                 development and concentrate it in accessible locations
                                 then the objective would be met. However if it reduces
                                 the attractiveness of the location to a variety of
                                 businesses then access to jobs and training could be
                                 reduced.

3        13             ?        This option could conflict with promoting regeneration
                                 and making use of existing assets. If only new build
                                 that does not add to pollution is acceptable then either
                                 regeneration opportunities may be lost or existing assets
                                 may be used beyond their normal lifespan.
3        20             ?        This option may meet the objective if all new
                                 development is located within town centres to reduce the
                                 need to travel by car.
3        21             ?        Such an option may prove to be a disincentive in
                                 attracting certain types of business to the Borough.
                                 This could prevent a range of jobs being provided.
3        22             X        Such an option may prove to be a disincentive in
             attracting certain types of business to the Borough.
             This could prevent a range of jobs being provided. This
             could harm Hounslow’ position as a strategic
             employment location
3   23   ?   If the option helps to improve the design of new
             development and concentrate it in accessible locations
             then the objective would be met. However if it reduces
             the attractiveness of the location to a variety of
             businesses then access to jobs and training could be
             reduced.

4   13   ?   This option could conflict with promoting regeneration
             and making use of existing assets. Discouraging the
             use of the car could potentially make many existing
             assets redundant. It could potentially stifle regeneration
             where more generous parking standards
4   21   ?   Many jobs in the Borough are dependant upon the use
             of the car and this is likely to continue. Many industrial
             and storage uses by their very nature require large sites
             close to the road network and are not accessible to staff
             without the use of the car or appropriate in a town centre
             location. There is a danger that this option could
             prevent new economic development if taken too far.
4   22   X   For certain business in Hounslow to compete both on
             the national and regional level car parking will need to
             play a significant role. However maximising the use of
             other means of transport and ensuring alternatives to the
             car is an essential requirement of seeking sustainable
             development.

5   10   ?   The use of non polluting vehicles may reduce the
             argument for using alternative modes of transport.

6   13   ?   Over reliance on the importance of public transport could
             result in the neglect or under use of a large number of
             existing assets.
NOISE POLLUTION
21. Noise protection
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                              1    2     3    4    5    6    7    8    9    10     11    12     13    14    15     16    17    18     19    20     21    22       23
1. Only allow new residential development in areas where                          O         O        O        O        O      O     O      O     O     O      O     O     O      O     O      O     O        O
noise levels are low.
2. Design residential development in a way that it is protected                   O         O        O        O        O      O     O      O     O     O      O     O     O      O     O      O     O        O
from high levels of external noise levels.
3. Only allow residential development if it can be designed in
such a way that it will be protected from external noise                          O         O        O    O    O        O      O     O      O     O     O      O     O     O      O     O           O        O
generated by existing industrial activities in order not to
impede necessary industrial operations.
4. Only allow commercial development in areas which suffer                        O     O    O    X    O    O    O        O      O     O      O     O     O      O     O     O      O                        O
from the highest levels of noise.




Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table N.21. Noise Protection

Option       SA       Result   Comments
          Objective
4        5            ?        The encouragement of more commercial development in areas that suffer from the
                               highest levels of noise is likely to increase direct noise as well as related activity.
ENVIRONMENTAL CARE AND RESPONSIBILITY
22. Waste management and recycling
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                              1     2    3    4    5    6    7    8    9    10     11    12     13    14    15     16    17     18    19    20     21    22       23
1. Greater emphasis should be given to the need to provide                    O     O    O    O    O    O    O    O    O               O      O     O                      O     O     O      O     O        O
recycling facilities within new developments
2. The existing waste management sites should be protected                    O     O    O    O    O    O    O    O    O    O           O      O     O                      O     O     O      O     O        O
as shown on the map.
3. There are additional sites within the area that are suitable
for waste management purposes. (Please specify the nature                     O     O    O    O    O    O    O    O    O               O      O     O                      O     O     O      O     O        O
of waste management)
4. The existing sites are incorrectly designated and
amendments should be made to alter their boundaries.                          O     O    O    O    O    O    O    O    O    O      ?     O      O     O                      O     O     O      O     O        O
5. There is a limited supply of waste management sites in
West London and the use of the two existing sites within                      O     O    O    O    O    O    O    O    O    O           O      O     O                      O     O     O      O     O        O
Brentford should be intensified.


Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table EN.22. Waste Management and Recycling


Option   SA Objective   Result   Comments
4        11             ?        Any new development will require the use of natural
                                 resources, however in the long term the promotion of
                                 larger waste management sites may help to minimise
                                 the production of waste.
5        10             ?        The promotion of sustainable development will help
                                 attract new employment however there maybe
                                 insufficient number of sustainable sites to help meet
                                 need,
ENVIRONMENTAL CARE AND RESPONSIBILITY
23. Promoting Good Design


‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                              1    2     3    4    5    6    7    8    9    10     11    12     13    14    15     16    17     18    19    20     21    22       23
1. Design advice for Brentford Town centre should be
included as part of the Brentford plan as a guide for all new                          O                    O              O     O                 O                           O     O      O       O
developments.
2. Buildings that are much higher than their surroundings
should be encouraged as they maximise the use of land,
                                                                              O     ?    O    O    O    O    O    O     ?         X     O      O      O     O     O      O                O     O      O       O
accommodate growth and provide exciting and inspirational
land marks.
3. Buildings which are excessively high and have little regard
to the general character of the surrounding area create                       O     X    O    O    O    O    O    O     X         X     O      O      O     ?     O      O     X      X     O     O      O       O
hostile and unattractive environments and should be resisted.
4. Buildings that are much higher than the surrounding area
may be acceptable in some locations provided that they are
well designed, respect the local character of the area and                    O     ?    ?    O    O    O    O    O              X     O      O      O     ?     O      O                O     O      O       O
deliver an attractive environment within and outside of the
site.




Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table EN.23. Promoting Good Design

Option   SA Objective   Result   Comments
2        2              ?        High buildings can create natural surveillance but can
                                 also create sterile forbidding places at ground floor level.
2        9              ?        Much depends on the quality of the design and the
                                 publics perception of high buildings
2        11             X        New large buildings will consume natural resources
2        15             ?        High density can be achieved through high buildings and
                                 high density in appropriate locations can reduce the
                                 need to travel and so help to reduce climate change.

3        2              X        Hostile and unattractive environments will result in an
                                 increased fear of crime.
3        9              X        Excessively high buildings will not enhance the quality of
                                 the built environment.
3        11             X        New large buildings will consume natural resources
3        15             ?        High density can be achieved through high buildings and
                                 high density in appropriate locations can reduce the
                                 need to travel and so help to reduce climate change.
3        18             X        This option would not promote high quality urban design.
3        19             X        This option would not conserve or enhance the quality of
                                 the Borough’s landscape.

4        2              ?        A high building if well designed and in character can
                                 create natural surveillance but can also create sterile
                                 forbidding places especially at ground floor level.
4        11             X        New large buildings will consume natural resources
4        15             ?        High density can be achieved through high buildings and
                                 high density in appropriate locations can reduce the
                                 need to travel and so help to reduce climate change
ENVIRONMENTAL CARE AND RESPONSIBILITY
24. Encouraging sustainable living
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                              1    2    3     4    5    6    7    8    9    10     11    12     13    14    15     16    17     18    19    20     21    22       23
1. Existing measures are sufficient and there is no need for                  O    O    O     O    O    O    O    O    O    O           O      O     O     O      O     O      O     O     O      O     O        O
any new initiatives.
2. The Council should promote the concept of ‘sustainable                             O                     O                   O      O     O                                      ?     O        O
living’ as an integral part of all new developments.
3. The Council should introduce initiatives on existing
residential and commercial developments in order to help                              O                     O                   O           O                                      O     O        O
them become more sustainable.
4. Brentford should be at the forefront of sustainable living
and encourage the provision of a show case development                                                                        O      O     O                                O      O     O        O
which has an energy efficient design with renewable energy
production, and delivers ‘eco-homes’ within an attractive
living environment.




Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table EN.24. Encouraging Sustainable Living

Option       SA       Result   Comments
          Objective
2        21           ?        Promoting the concept of ‘sustainable living’ as an integral part of all new
                               developments is dependent on achieving the right balance and the right amount of
                               uses in an area. It could be applied to employment land, as a consequence.
ENVIRONMENTAL CARE AND RESPONSIBILITY
25. Brentford’s Waterways
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                1    2    3   4    5    6    7    8   9    10    11   12   13    14   15   16    17   18   19    20   21   22   23
1. Residential apartments adjacent to Brentford’s               O    O    ?   ?    ?    ?    ?    O    O        O    ?             O    O     ?    ?    ?     O    O    O    O
waterways attract new residents into the area and
maximise the value of waterside locations.
2. Uses and activities that need a waterside location           O    O    O   O     O        O       O            O         O    O    O     O    O    O             O    O
should be prioritised. Redevelopment of adjoining sites
needs to take full account of the potentially negative
environmental impact of these uses in order that their
future operation is not threatened.
3. Green industries, such as recycling and the reuse of         O    O    O   O    O    O    O    O   ?             ?         ?                 ?    ?         O    O    O
waste, should locate next to the waterways and maximise
the potential to move materials by water.
4. Brentford’s waterways offer major opportunities for           O O         O    O      O          O        O    ?                 O     O    O         O    O    O    
sport, leisure and education on the water and along the
river bank and canal tow path including pedestrian and
cycle links.
5. Water-borne transport of goods (including freight and        O    O    O   O    O    O    O    O   ?         O    ?         ?                 ?    ?         O    O    O
waste) should be promoted and provided for. Wharves
should be protected for cargo handling.
6. The biodiversity and landscape value of Brentford’s           O O         O    O     O         O                  ?     ?             O    O         O    O    O    
waterways should be protected and enhanced.
7. Mooring facilities should be promoted in appropriate         O    O      O           O                  O    ?         O    O    O     O    O         O    O    O    
locations.
Social                                                                 Environmental                                                         Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable   20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce    especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                              environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral            21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                           provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature    22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                        employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.        context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open   23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                               jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table EN.25. Brentford’s waterways

Option   SA Objective   Result   Comments
1        3              ?        These residential apartments may provide
                                 accommodation for local people, particularly if they
                                 include affordable housing. However expensive luxury
                                 apartments may not address local housing need at all.
1        4              ?        Community cohesion is dependant on the mix of units
                                 and tenure proposed within a development. A
                                 development that does not have mix of unit size, tenure
                                 and affordability will not provide opportunities for
                                 community cohesion.
1        5              ?        An increase in residential units within an area may
                                 increase noise and activity. Design can deal with some
                                 elements of noise.
1        6              ?        New residential units along the waterways could offer
                                 occupiers improved access to leisure and recreational
                                 facilities. However they could also put pressure on
                                 existing services.
1        7              ?        The potential to reduce discrimination and promote fair
                                 treatment largely depends on the nature of the
                                 development proposed.
1        12             ?        The banks of the river and canal are often rich in
                                 biodiversity and new development could compromise
                                 their value if they are proposed in inappropriate places.
1        17             ?        Additional housing will produce additional waste.
                                 However, environmental initiatives could minimize this.
1        18             ?        High quality building design is promoted but the high
                                 value and attraction of waterside locations can attract
                                 overdevelopment of sites in order to maximize value.
1        19             ?        The waterside environment needs to be treated with
                                 care in order to enhance the quality of the environment
                                 and ensure that inappropriate development does not
                                 detract from the value of the waterways.

3        9              ?        Green industries are supported but often they are not
                                 visually attractive to residents who live nearby.
3        12             ?        The banks of the river and canal are often rich in
                                 biodiversity and green industries could compromise their
                                 value if they are proposed in inappropriate places.
3        14             ?        Green industries may necessitate restricted public
                                 access for security reasons. This could impact on
                                 publicly accessible land.
3        18             ?        Green industries are supported but often they are not
                                 visually attractive to residents who live nearby.
3        19             ?        Green industries are supported but often they are not
                                 visually attractive to residents who live nearby.

4        12             ?        The banks of the river and canal are often rich in
                                 biodiversity and increased public access could
                                 compromise their value if they are proposed in
                                 inappropriate places.

5        9              ?        Water borne freight is supported but often the transfer
                                 facilities and yards are not visually attractive to residents
                                 who live nearby. They can also generate lorry
                                 movements which are intrusive to people’s residential
                                 amenities.
5        12             ?        The banks of the river and canal are often rich in
                                 biodiversity and cargo handling or freight transfer could
                                 compromise their value if they are proposed in
                                 inappropriate places.
5        14             ?        Wharves and cargo handling facilities may necessitate
             restricted public access for security reasons. This could
             impact on publicly accessible land.
5   18   ?   Wharves and cargo handling facilities are supported but
             often they are not visually attractive to residents who live
             nearby. Their design and activity needs to be given
             detailed consideration.
5   19   ?   Wharves and cargo handling are supported are
             supported but often they are not visually attractive to
             residents who live nearby. Their design and activity
             needs to be given detailed consideration

6   13   ?   The need to protect areas with rich biodiversity may
             reduce the potential for regeneration developments.
             However the biodiversity within the area may be an
             attraction in itself.
6   14   ?   Public access and maintaining biodiversity are
             sometimes but not always mutually exclusive.

7   12   ?   The banks of the river and canal are often rich in
             biodiversity and moorings could compromise their value
             if they are proposed in inappropriate places.
7. Health, Education and Community Facilities

  The health, education and community facilities options present a variety of actions and objectives
  that people may consider to be the most appropriate in order to continue the regeneration process
  in Brentford.

  The options are appraised in matrix format with tables detailing where negative or questionable
  sustainability issues arise.
HEALTH, EDUCATION AND COMMUNITY FACILITIES
26. Location and type of community facilities
‘’ = positive impact, ‘x’ = negative impact, ‘o’ = neutral i.e. no impact, ‘?’ = impact not known i.e. there is an impact but not known if it is positive or negative impact

                                                                             1    2    3    4     5    6     7    8    9     10    11    12     13    14     15    16    17     18    19    20     21    22       23
Option 1- New community facilities should be located within                      O    O         O             O              O     O      O     O      O          O      O     O     O      O     O        
the town centre
Option 2-The use of existing community facilities should be
expanded to help meet community needs and make better                        ?    O    O         O             O              O     O           O      O     O     O      O     O     O      O     O        ?
use of existing resources
Option 3-Existing community facilities which need
substantial investment should be redeveloped for other uses                  ?    O    O         O             O              ?     O           O      O     O     O      O     O     O      O     O        ?
and reprovided in new accommodation potentially in a more
appropriate location.
Option 4- Which of the following additional community
facilities do you think should be provided in the area in the                ?    O    O         O                           O     O           ?      O     O     O      O     O     O      O     O        ?
future?

Nursery provision
Primary school
Community hall
Youth centre
Health Centre
Leisure facility (please specify)
Sports facility (please specify)
Other (please specify)


Social                                                                 Environmental                                                          Economic
1. To maintain and/or improve the health of the population in the      10. To minimise the need to travel, increase the use of sustainable    20. To provide opportunities and benefits to the local economy
Borough.                                                               transport modes (walking, cycling and public transport) and reduce     especially in town centres, whilst having regard to the wider
2. To reduce crime and the fear of crime.                              the reliance on the car.                                               environment.
3. To ensure that housing meets the needs of people that live in the   11. To ensure the conservation of resources (soil, mineral             21. To maintain and attract new economic development that
Borough.                                                               aggregates, water, energy).                                            provides a range of jobs in appropriate locations.
4. To improve opportunities for developing community cohesion          12. To maintain and enhance existing biodiversity (areas of nature     22. To maintain and enhance the importance of Hounslow as an
through increasing understanding and learning between our many         conservation interest, wildlife and habitats).                         employment centre in both the West London and London-wide
communities.                                                           13. To promote regeneration that makes use of existing assets.         context.
5. To reduce as far as practicable noise from all sources.             14. To maintain and improve the quality of publicly accessible open    23. To improve accessibility for all sections of the community to
6. To ensure fair and equal access to services (health care,           spaces.                                                                jobs, education, skills training and life long learning
education, employment, shopping, transport) culture, leisure and       15. To reduce contributions to climate change.
recreation for all residents.                                          16. To improve air quality in the Borough.
7. To reduce discrimination and promote equality of opportunity and    17. To minimise the production of waste.
fair treatment for all of our communities.                             18. To promote high quality urban design and the use of sustainable
8. To improve the education and skills of the population overall.      building materials where appropriate.
9. To improve the quality of where people live.                        19. To conserve and enhance the quality of the Borough’s
                                                                       landscape and townscape including the historic environment.
Table HE.26. Location and Type of Community Facilities

Option   SA          Result   Comments
         Objective
2        1           ?        The impact of this would be dependent on the location, accessibility and need of
                              such facilities
2        23          ?        The impact of this would be dependent on the location, accessibility and need of
                              such facilities

3        1           ?        The impact of this would be dependent on the location, accessibility and need of
                              such facilities
3        11          ?        Any redevelopment will involve the use of natural resources
3        23          ?        The impact of this would be dependent on the location, accessibility and need of
                              such facilities that may be lost.

4        1           ?        The impact of this would be dependent on the location, accessibility and need of
                              such facilities
4        14          ?        The impact of this would be dependent on the location of this site whether it may
                              result in the loss of publicly accessible open space
4        23          ?        The impact of this would be dependent on the location, accessibility and need of
                              such facilities

				
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