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Product Marketing Resume in Baltimore MD John McGonigle

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John McGonigle Product Marketing ResumeConsumer Product Manager with 20 years experience in Sales & Marketing Alignment, Demand Generation, Branding, Digital Marketing, Advertising, Manufacturing and CPG Licensing Industries Exceptional ability to apply data-intensive market research and analysis toward successful product and brand development, consumer acquisition, retention & sales while consistently delivering positive ROIProven new product development & launch skills utilizing market intelligence, consumer insight, financial forecasting, manufacturing, sales and marketing campaigns for direct B2C and B2B partner clients Extensive experience in business development, company-wide P&L, corporate vision, relationship building, managing and motivating successful marketing & sales teams and partner relationships Multi-functional leader constantly focused on improving operational efficiencies, aggressive material & service costs negotiation and maintaining program budgets while creating world-class consumer goods

More Info
									                                            John D. McGonigle
                                           Hunt Valley, Maryland    410-941-9375
                                                  jdmcgonigle@gmail.com
                                                www.linkedin.com/in/jdmcgonigle

Product Marketing & Sales Management Expert
   •   Consumer Product Manager with 20 years experience in Sales & Marketing Alignment, Demand
       Generation, Branding, Digital Marketing, Advertising, Manufacturing and CPG Licensing Industries
   •   Exceptional ability to apply data-intensive market research and analysis toward successful product and
       brand development, consumer acquisition, retention & sales while consistently delivering positive ROI
   •   Proven new product development & launch skills utilizing market intelligence, consumer insight, financial
       forecasting, manufacturing, sales and marketing campaigns for direct B2C and B2B partner clients
   •   Extensive experience in business development, company-wide P&L, corporate vision, relationship
       building, managing and motivating successful marketing & sales teams and partner relationships
   •   Multi-functional leader constantly focused on improving operational efficiencies, aggressive material &
       service costs negotiation and maintaining program budgets while creating world-class consumer goods

Core Competencies
   Product Marketing and Brand Management                     Product Lifecycle and Sales Management
   Consumer Insight, Market Intelligence & Sales              Financial Forecasting & Budgeting
   New Product & Business Development                         Global Manufacturing and CPG Licensing Negotiation
Experience
JADS International, LLC      Timonium, Maryland                 President/CMO                    June 2011 – June 2012

   •   Responsible for managing product development, manufacturing, packaging, licensing, brand positioning,
       marketing promotion and sales programs
   •   Developed new consumer products for Health & Beauty, Electronic, Pet, Jewelry and Apparel retail categories
   •   Managed marketing program P&L; maintaining multiple channel budgets as well as forecasting orders and
       acquisition costs
   •   Negotiated consumer product licenses with Marvel Entertainment, Alloy Marketing, MGM Studios, Universal
       Pictures and FX Television Studios
   •   Functioned as central resource for consumer marketing initiatives managing all print, website, email and
       social media marketing and advertising materials

Genki Wear, LLC Hunt Valley, Maryland                President, Marketing & Production       February 2006 – May 2011

   •   Developed, manufactured and sold over $3.5M of new licensed consumer products across multiple
       categories, including Health & Beauty, Jewelry, Apparel and Accessories in multiple retail channels
   •   Negotiated CPG license agreements with 20th Century Fox, Lucas Licensing, Warner Brothers Consumer
       Products, CBS Consumer Goods and Paramount Pictures
   •   Licensed, manufactured, distributed and sold $1.5M CPG products from Japan, Europe and UK retail partners

Palisades Marketing, LLC Elkridge, Maryland                 VP, Marketing & Sales         February 2002 – January 2006

   •   Managed internal and external sales & marketing teams selling over $10M of licensed CPG products across
       multiple categories including Toys, Collectibles, Jewelry, Prop Replicas, Print and Apparel
   •   Executed worldwide marketing programs with licensors from Lucas Licensing, 20th Century Fox, Disney,
       Nickelodeon, Warner Brothers, Jim Henson Productions and Sesame Workshop
Education
LOYOLA UNIVERSITY MARYLAND
Bachelors of Arts, Writing with a Concentration in Advertising/Public Relations
Minor, Business Marketing, Joseph A. Sellinger School of Business

								
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