International Organization of the E-Tourism Industry (IOETI)

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					   2nd Arab International E-Tourism &
        E-Marketing conference


      United Nations &
   eTourism Development
                Alexander Rayner
                eTourism Advisor
United Nations World Tourism Organization (UNWTO)
International Arrivals 1990-2008
                UNWTO VISION 2020
                922 m (2008) - 1.6 b (2020)




                       Middle East 55 million
                         Market share 6%
                           Growth 18%
www.UNWTO.org
                Tourism Enriches
                     Jobs
                 Infrastructure
                    Trade
                 Development

www.UNWTO.org         PaxIS Forum 2009
 The UN Tourism Agency
 Tourism Policy and Issues
 Responsible & Sustainable Tourism
 Public & Private Sector
 Committed to Tourism, Travel and the
Millennium Development Goals

                  eTourism Trends
UN SYSTEM & eTOURISM
                   ICAO


Civil Aviation
Travel Documents
• MRTD
• ePassport
• eVisa
                       E-Visa




                Internet




                                Government
                                Systems



www.UNWTO.org              eTourism Trends
      Arrival Passenger Data


Monitoring
  Card
                Arrival        Hotel
              Immigration   Registration
Follow up        Card          Card
  Card



     DO IT ONCE - USE MANY TIMES!
                  UNESCO
• UNESCO Heritage sites
  – protection of impressive ancient buildings,
    landscapes, living cultural heritage
• Official Intangible Heritage sites
  – official recognition of languages,stories,
    music, dance, theater, rituals, crafts that
    have given people a sense of identity and
    continuity over generations
             CLIMATE CHANGE

•   Green Section
•   Monitor Contribution
•   Davos Declaration
•   COP15
      ICT4D
   “High speed
internet is key to
job creation and
lasting growth in
    developing
    countries”
ITU
    Millennium Development Goals
• Goal 8
   Develop a global partnership for
    development
• Target
   In cooperation with the private
    sector, make available the benefits of
    new technologies, especially
    information and communications
www.UNWTO.org      eTourism Trends
        Public Private Partnership (PPP)



 Commitment to the Millennium Development Goals
 MDG Goal 8: Develop a global partnership for
  development
 Target 18: In cooperation with the private sector make
  available the benefits of new technologies, specifically
  information and communications



www.UNWTO.org
               Internet Users
Access to 1.4 Billion Internet Users



 Source: ITU
                Digital Divide




www.UNWTO.org       eTourism Trends
        Digital Experience Gap
• In 2006 Forrester identified:
• When products are purchased
• Don't necessarily buy the content and services
  to accompany them
• Creating vast digital experience gaps
• $3.8 billion in revenue on the table for CE
  companies.
    Create enabling environment
• Access to ICT Infrastructure & Education &
  Training
• Social Media
• Mobile - 4 billion subscribers
• Languages - IDNs
                Increasing Access
                     Availability
                     • ICT Infrastructure
                     • Training & Education

                           Affordability
                           • Standards
                           • Reduce costs

www.UNWTO.org          eTourism Trends
                  A DIFFERENT WEB




Source: Cymfony




 “it’s no longer about web sites – even cool web sites –
  but about the creation , aggregation and distribution
 of digital content in a way that supports consumers in
                achieving their objectives.”
      Mobile Telephone Subscribers




www.UNWTO.org    eTourism Trends
                Mobile Devices

    The mobile device will be
     the primary connection
      tool to the internet for
    most people in the world in
                2020
                Source: Pew Internet & American Life Project


www.UNWTO.org                  eTourism Trends
  Arabic : Official Language in 24 Countries




www.UNWTO.org       eTourism Trends
                    Arabic
• 50 million Arabic speaking people using the
  Internet,
• 2.9 % of all the Internet users in the world.
• 291 million world population speaks Arabic
• 17.2 % use the Internet.
• Arabic Speaking Internet Users has grown
  1,907.9 % in the last eight years (2000-2009).
   International Domain Names (IDNs)




UNWTO.org                              28
     Yahoo! enters Arab Market
• Maktoob.com
• Arab world’s largest online community
• aquired by Yahoo!
• Yahoo! to offer Arabic-language content for
  the first time
• Arabic versions of its products and services,
  such as instant messaging and email
email Tsunami
  • Tidal wave of digital messages
  • 247 billion email messages on
    average every day
  • Average computer user
    receives 167 messages/day
  • To increase to 219/day in
    2013
  • 40% of your day on email
  • Communication at the speed
    of electricity
  More: Jobs, Infrastructure, Trade & Development


                       Increase
  International Visitor Arrivals : 55 / 922 Million 2008
   International Receipts : USD 46 / 944 Billion 2008

          Increased Competitiveness
•eMarketing & Access to 1.7 Billion Internet Users


               eTourism
                   Thank You!




                www.UNWTO.org

www.UNWTO.org

				
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posted:10/1/2012
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