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E4 NeedALift Farrokhikhiavi MMa by 5VOJ4W

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Need a lift? Want to carpool?
Characteristics of different target groups of ride sharing



Reyhaneh Farrokhikhiavi, M.A.
ISB, RWTH Aachen University


European Conference on Mobility Management 2011
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                   User survey
Need a lift?
                   Purposes
Want to carpool?

                   •   Characteristics of target groups for CPP
Reyhaneh
Farrokhikhiavi
                   •   Users’ requirements for ride sharing
                   •   Users’ requirements for car pooling platforms
ECOMM 2011



                   Survey design

                   •   Online survey
                   •   Users addressed by email / newsletter


                   → over 2,300 respondents
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                   User survey
Need a lift?
                   Topics
Want to carpool?


Reyhaneh
                   •   Questions on the used car pooling platform
Farrokhikhiavi
                   •   Reasons, requirements and obstacles concerning ride sharing
ECOMM 2011
                   •   Attitudes and values
                   •   Mobility behavior and personal mobility opportunities
                   •   Type and scope of employment and
                   •   Sociodemographic characteristics.
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                   Result of user survey
                   Sociodemographic characteristics of the users
Need a lift?
Want to carpool?

                   Offer or need a Lift                      Carpool
Reyhaneh
Farrokhikhiavi
                                                      male
ECOMM 2011                                           young
                                                 highly educated

                   single / partnership                      married / partnership
                   one or two person household               multi person household
                   childless                                 children

                   students or career entrants               working full-time
                   low income                                large income


                    Two groups of people in different phases of life
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                   Result of user survey
                   Work time models
Need a lift?
Want to carpool?
                   Fixed working hours
                   • Optimal partners for carpool among colleagues
Reyhaneh
                   • Depend less on extern services
Farrokhikhiavi

                   Variable working hours
ECOMM 2011
                   • Better coordination and adjustment to possible
                      car pooling partners
                    Flextime no obstacle per se
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                   Result of user survey
                   Distance between residence and place of work
Need a lift?
Want to carpool?
                   In Germany: av. 17 km
                   Lift: av. 35 km
Reyhaneh
                   Carpool: av. 66 km
Farrokhikhiavi


ECOMM 2011
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                   Result of user survey
                   Mobility opportunities and mobility behavior
Need a lift?
Want to carpool?
                   Offer or need a Lift                    Carpool
Reyhaneh           • good public transport connection in   • poor public transport connection in
Farrokhikhiavi       general and to place of work            general and to place of work
                   • low car availability                  • high car availability
ECOMM 2011
                   • above-average cycle and public        • above-average car use
                     transport use




                      Long ways to work combined with lacking public transport
                       connection increase chance that people want to carpool
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                   Result of user survey
                   Reasons
Need a lift?
Want to carpool?   1. Reduce costs
                   2. Protect the environment
Reyhaneh
Farrokhikhiavi     3. Poor public transport connection

ECOMM 2011
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                   Result of user survey
                   Obstacles
Need a lift?
Want to carpool?
                   1. Far off meeting points
                   2. Poor reliability
Reyhaneh
                   3. Way of driving
Farrokhikhiavi

                   Carpool: lack of flexibility
ECOMM 2011
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                   Result of user survey
                   Requirements
Need a lift?
Want to carpool?   1. Fair cost sharing
                   2. Safety
Reyhaneh           Carpool:
Farrokhikhiavi     3. Guarantee for return
                   4. Meeting point in walking distance
ECOMM 2011
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                   Result of user survey
                   choice of means of transport
Need a lift?
Want to carpool?


Reyhaneh
Farrokhikhiavi


ECOMM 2011
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                   User survey
                   Conclusion
Need a lift?
Want to carpool?

                   •   Long ways to work + lacking public transport connection  carpool
Reyhaneh
Farrokhikhiavi     •   Leading motive: reducing costs

ECOMM 2011         •   Main requirement: fair cost sharing

                   •   Requirement of carpoolers: guarantee for return

                   •   Two groups of user – lift and carpool – in different phases of life

                   •   Attitudes and values: Lift and carpool very similar

                        people searching/offering a lift today tomorrows carpoolers?
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                Thank you for your attention!




Contact:
Reyhaneh Farrokhikhiavi
RWTH Aachen University
ISB - Institute of Urban and Transport Planning
Fon: 0049-241-80 25 206
Fax: 0049-241-80 22 247
e-mail: farrokhikhiavi@isb.rwth-aachen.de

								
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