Nucraft Reveal Press Release

							FOR IMMEDIATE RELEASE                        CONTACT:       Matt Schad
June 11, 2012                                               Director of Marketing
                                                            (616) 784-6016 x313
                                                            mschad@nucraft.com
Reveal debuts at NeoCon 2012
Showroom #1166


 NUCRAFT’S REVEAL PRESENTATION WALL BRINGS SOPHISTICATED DESIGN
               AND FUNCTION TO CONFERENCE ROOMS

GRAND RAPIDS, Mich. — The Reveal presentation wall brings sophisticated design and
function to conference rooms. Reveal’s integrated sharing and display tools can be scaled and
configured as needed to support various group processes.


Functionality

With its clean, low-profile design, the Reveal presentation wall is an elegant addition to
executive conference rooms and board rooms. It’s also suitable for training rooms and private
offices. For the most part, Reveal stays in the background. In fact, its height-adjustable mobile
easel can be housed in a built-in “garage” so it stays hidden when not in use. When put to work,
the wall becomes the center of attention, revealing a variety of dynamic features to support
meetings and presentations.

Integration of analog and digital media is seamless. Notebook display and sliding markerboard
panels provide generous writing surfaces to enhance interaction and creativity. The monitor
enclosure cleanly frames a monitor and camera for videoconferencing. All these features
integrate smoothly in multiple configurations without jeopardizing square footage.


Flexibility

With a simple, elegant palette and Nucraft’s superior wood finish matching capability, Reveal
blends with any furniture, interior, and architectural style. Reveal also offers many advantages
over custom millwork, including lower cost, easy installation and reconfiguration, and
exceptional wood finishing. And it’s portable, so you can take it with you if you move.



                                             (more)
Nucraft Introduces Reveal – page 2


Intentional Integration

“The Reveal mobile easel responds to the way people interact with whiteboards by moving with
them as they write. One of the challenges we face in these formal environments is Where does
the easel go when you're done with it?” noted Reveal designer, Jess Sorel. “Reveal provides a
unique way of dealing with this issue by creating a relationship between the easel and what's on
the wall- we gave it a place to park at the end of the day.” With Reveal, the easel becomes part
of the wall composition, artfully and intentionally integrated.

Good for the Environment
Nucraft uses recycled materials in manufacturing Reveal, allowing it to contribute toward the
attainment of points in the Leadership in Energy and Environmental Design (LEED) rating
system, a set of the universally recognized standards for green environments established by the
U.S. Green Building Council. In addition, Reveal can be specified with materials made from
rapidly renewable resources or wood content certified by the Forest Stewardship Council for its
environmental attributes.


Reveal is the first collaboration between Nucraft and Jess Sorel of sorelstudio. Jess holds
numerous design and utility patents and his work has been featured in Abitare, Azure, Blueprint,
Contract, Domus, Dwell, Fast Company, I.D. Magazine, Interior Design and Metropolis.



About Nucraft
Nucraft, founded in 1944 in Grand Rapids, Michigan, is a privately held manufacturer of high-
end wood furniture for conference and training rooms, lobby and reception areas, and private
offices. Nucraft was recently recognized with its seventh West Michigan 101 Best and Brightest
Companies to Work For award. For more information, visit nucraft.com.

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