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January 31, 2011

Toronto Urban Music Festival Incorporated Presents Urban Music Week

Toronto, ON – Today, Toronto Urban Music Festival Incorporated (TUMF) has
announced their plans for the second annual Urban Music Week taking place in the
beautiful city of Toronto, Ontario, Canada from February 22 – 27, 2011.

Urban Music Week 2011 events will include: Acoustic Soul (open mic) presented by
Black Lotus Media in association with TUMF Urban Music Week, the Urban Artist
Exposure Showcase, the two-day Urban Music Conference at Toronto’s Delta Chelsea
Hotel featuring a keynote address by Chris Hicks, Executive Vice President of Def
Recordings, and the three-day Urban Film Series at the National Film Board Cinema.

Urbran Music Week launched in 2010 as the Toronto Urban Music Festival’s highly
anticipated, first annual winter event and included several dazzling music presentations,
an informative two-day urban music conference at Royal York Hotel, a spectacular visual
arts exhibit at Toronto City Hall Rotunda, Hip-Hop and R&B music film screenings at
National Film Board Cinema, a public forum at North York Central Library and a
collaborative spoken word program.

Phil Vassell, Founder of Word Magazine and Director of the Toronto Urban Music
Festival Incorporated proclaims, “Urban Music Week is a great opportunity to not only
organize and bring together people in the Canadian music industry but an opportunity to
unite them face-to-face with artists, producers, executives, etc. from around the world,
while providing everyone with valuable information and real opportunities to further their
careers in entertainment. Toronto is the perfect city to house Urban Music Week and we
look forward to continuing to grow and expand the events in the years to come.”

Urban Music Week 2010, keynote speaker Al Branch, General Manager of Hip Hop
Since 1978, a management production firm representing multi-platinum producer Just
Blaze, Canadian rapper Drake, Kanye West and many others, spoke highly of Toronto
and encouraged urban artists to continue to represent for their city, which has a wealth of
urban talent.

This year, Urban Music Week is focused on not only providing an outlet for aspiring
Canadian talent, but is striving to become the premiere Urban Music Conference in the
world by offering quality music education from every aspect of the industry…
production, management, funding, marketing, promotions, social media, digital
marketing, distribution, and public relations.
The detailed schedule for Urban Music Week including
panellists for the Urban Music Conference and films to
be screened at the Urban Film Series will be announced
in the coming days.

Follow us on Twitter @UrbanMusicWeek -

Join our Urban Music Week Facebook Page -

About Urban Music Week’s Urban Music Conference Keynote Speaker Chris Hicks:
Christopher Hicks' resume reads like a dream actualized. In his current roles as Executive
Vice President of Def Jam Recordings as well as a partner in multiple independent
holdings: Noontime and Content, Hicks has positioned himself at the helm of a fast
growing music empire.

A native of Richmond, California, Chris moved to the East Coast in 1989 to attend
Howard University where he was a student until 1993. His first music venture began in
1994 when he co-founded Ivory Coast Entertainment. Two years later he relocated to
Atlanta and in 1997 co-founded Noontime Music with Partners Henry "Noonie" Lee,
Ryan Glover and Terrance "TR" Ross.

Under Hicks' direction, Noontime quickly grew into reputable music management
company with a highly sought-after roster of producers and songwriters like Jazze Pha,
Bryan Michael Cox, Teddy Bishop and Johnta Austin, recognized for creating hit
records. Eventually Chris parlayed Noontime's success into a joint venture publishing
deal with Warner/Chappell Music.

Chris Hicks' reputation for staying on the pulse of music trends eventually caught the eye
of Senior Management at Warner Music. In a rare move, he was tapped for double duty
serving as Senior Vice President, Head of Urban Music for Warner/Chappell Music and
Senior Vice President of A&R, Urban at Atlantic Records. After several years at Warner
Music Group, Antonio “LA” Reid was among several top executives to notice Hicks’
business savvy and asked Hicks to join his team as Executive Vice President of Def Jam
Recordings where he oversees several projects including pop phenomenon, Justin Bieber.

The Content Group is Hicks’ most recent endeavour. The objective is to create a firm of
managers that represent the creative talent that is among, if not absolutely, the best talent
in their respective area of Urban Music. Gathering a consortium of talent brokers under
the Content umbrella, Hicks and crew will hold "The Thumbprint of Urban Music."
About Toronto Urban Music Festival Incorporated
The Toronto Urban Music Festival Incorporated is a
music presenting and professional development organization.

As a non-profit organization, our mandate is to promote, present and to provide
performance and development opportunities for the multi-disciplinary artistic talents of
Canadian independent artists alongside established artists performing in urban and
contemporary black music genres.

As a music-based organization, the Toronto Urban Music Festival Incorporated serves a
unique and foundational role in Ontario. Our organization produces two distinct music
festivals serving two distinct segments of the music/artistic community and the general
public. These festivals, the Toronto Urban Music Festival (celebrating its 15th anniversary
in 2011), which presents Urban Music Week ( and the IRIE Music
Festival (celebrating its 10th anniversary in 2011) (, are
pioneers in their respective categories and are among the largest festivals of their kind in

Past performers at the Toronto Urban Music Festival includes: Mos Def, Jill Scott, Talib
Kweli, Kardinal Offishall, K-os, Bilal, Divine Brown, Jully Black, Saukrates, Michie
Mee, Royce Da 5’9”, DJ Hi-Tek, Dweli, Slum Village, Brass Monk, and Dilated Peoples,
Pharoah Monch and Eric Roberson to name a few.

Media contact:
Alyse Feldman, On the Fly Public Relations, 416-802-3592 or 347-223-5904

For sponsorship information, to submit showcase or panellist applications or any other
inquiries contact:

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