Marketing: Take It
to the Next Level
No company can deny it. YouTube
marketing has opened up whole
new doors in advertising
opportunities. Online tools are the
biggest resources companies have to
reach a huge audience
simultaneously, and the bigger the
audience is, the better the tool.
Social networks like Facebook and
Twitter have gained marketers'
recognition as advertising outlets,
but YouTube is close behind in terms
of visitation and allows businesses
to market their products through
Reasons for YouTube
You already know all the reasons to
bring your marketing efforts to
YouTube. You have the ability to
market directly to your audience
through video format while
connecting with them through
comments and channels.
YouTube has a variety of sharing
options such as those you would see
on a blog or social network. YouTube
users can share videos through
Facebook, Twitter, email, and
multiple other internet mediums.
This function is perfect for loyal
customers to share their success
with a company with the click of the
mouse pad. And your goal is to make
sharing company success easy,
YouTube also now has a feature
called "realtime updates." With this
feature, companies are seeing
YouTube move toward a social
network direction, making hopes
bright for directly connecting
through YouTube with customers.
Another incredibly useful feature for
marketers is YouTube's Insight
Statistics and Data on videos. This
allows you to keep track of how
many views your video receives, the
success rate of your video's message
through ratings, and basic viewer
And guess what? It's free.
Four Ways to Step Your
YouTube Marketing Up a
1. Researching the
This goes back to Marketing 101.
Research is the core of your YouTube
marketing strategy. Before ever
turning on the video software, some
serious research needs to be done
to find out exactly what keywords
are going to be necessary for your
video to obtain views.
Keyword search will tell you the
demand for the product or service,
the YouTube competition you will be
facing, and the audience that is
looking for you.
Keyword searches should be done
for YouTube. Do not base a video off
of Google keyword searches. Find a
reportedly productive YouTube
keyword search tool and depend on
it for your video's keywords.
2. Keeping It Short
Be wary of the length. Video ads
should be short and to the point.
They need to audience specific and
last within about 3 minutes.
Three minutes is the general
deadline for an audience's focus,
and after this time period you will
probably lose their attention.
Dividing long videos into shorter
ones can be a way to hook the
audience while explaining all that
needs to be explained in a video
Utilize the keywords you found in
your search in a creative way. People
on YouTube expect entertainment,
not a boring ad that plays before the
video they actually want to see. Be
creative with your video!
Only the videos that make people
actually respond will ever show a
productive influence as a marketing
Captivate the audience while still
providing a good portrayal of the
product or service you provide.
When the YouTube audience
happens to find your keyword
optimized, entertaining video, you
could go viral.
Every company wants a positive
video everywhere; it gives them
good, free publicity!
People love free things. By providing
a way for people to receive free
samples of products or services,
marketers can boost their popularity
and create some serious talk about
This is easy for content on the web
with a free download; non-web
based products can be provided by
mail. Once the audience loves what
they experience, they are sure to go
back on your YouTube channel and
YouTube marketing is taking
businesses to the next level in online
marketing! By utilizing keywords,
keeping videos short and
entertaining, and providing some
incentives to buy, marketers can see
serious growth in their company's
online business presence.
The results are endless, and the
marketers who know the
importance of online tools can easily
see the effectiveness of YouTube
marketing. With a customized
YouTube channel and videos that
keep audiences captivated, there's
no end to the possibilities YouTube
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